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The Intersection of Travel and Disability

disability inclusion

Beyond Sight: How Red Sea Global Is Designing Inclusive Experiences for Blind Travelers 

August 7, 2026 by Eliana Satkin

Red Sea Global (RSG) is the developer behind The Red Sea and AMAALA, two major tourism projects in Saudi Arabia being built with a focus on responsible and mindful tourism. Since announcing its accessibility commitment in 2023, RSG has been working to incorporate inclusive design across the guest experience, from transportation and accommodations to activities, experiences, and excursions.

In a recent experience, Red Sea Global welcomed five travelers who are blind or have visual impairments to The Red Sea for a destination visit focused on exploring how the environment can be experienced beyond sight. Through sensory tours, guided experiences, storytelling, cultural activities, and personal connections, the team brought the destination to life in new ways while gathering valuable feedback directly from travelers.

Watch the video below and read the full article for an in-depth look at how Red Sea Global is creating more inclusive experiences and welcoming blind travelers to explore the destination in new ways.

Experiencing The Red Sea Beyond Sight | Red Sea Global

The first impression of a destination is not always visual. For Noura and her niece Sadeem, it began with a description.

Inside the welcome center at Red Sea International Airport hangs a large spiral sculpture. It shifts constantly, its colors changing in response to wind and ocean data. A member of Red Sea International Airport’s welcome team described its movement, its scale, and its connection to the surrounding environment, painting a vivid picture through words.

This moment set the tone for all that followed.

Red Sea Global recently welcomed five guests with visual impairments, most of them blind, to The Red Sea destination for a four-day visit shaped around experience, exploration, and connection. Abdulaziz, Raneem, Noura, Mohammed, and Mansour arrived with their companions and joined us at Six Senses Southern Dunes, The Red Sea. Two of the guests joined through our ongoing collaboration with Team Saudio, reflecting a broader effort to help shape more inclusive tourism and sporting experiences across our destinations.

Their visit formed part of our ongoing commitment to ensure our accessibility offering is as comprehensive and meaningful as possible, reflecting our belief that travel should be inclusive of everyone.

This commitment has been part of our approach from the beginning. Accessibility has not been treated as an after-thought, but as a design principle that influences the full guest journey, from arrival and transportation to experiences, public spaces, and the natural environment itself.

“Accessibility isn’t just about the facilities. It’s about being able to experience the destination in the same way as everyone else. We are committed to creating memories and experiences for people with disabilities that are equitable and inclusive across our resorts.  For these particular activities we wanted to explore how senses other than sight can enhance and enrich an experience. The most important thing is looking at the whole journey – from arrival to the beach, to restaurants, to activities. Every part of that experience needs to work.”

Mark Dyer, Associate Director for Accessibility, Destination Development at Red Sea Global.

Six Senses Southern Dunes, nestled among desert landscapes, was designed to connect guests to nature, culture, and wellbeing. From the moment of arrival, the focus was on creating an environment where guests could move comfortably and confidently through each space.

After settling in, the group gathered at the resort’s cookery school for a hands-on culinary experience led by Saudi chef Afnan Alhawsawi. With Ramadan approaching, the menu reflected familiar traditions. The sounds of preparation filled the space as ingredients were chopped, folded, and shaped.

For Abdulaziz, Mansour, and Mohammed, the evening took an unexpected turn. All three are skilled musicians, with Mansour making it his profession, and as dinner unfolded at Al Sarab Restaurant, they found their way to the instruments. Mansour at the piano, Mohammed at the keyboard, and Abdulaziz singing. Their performance moved effortlessly between Arabic and Western classics, culminating in a powerful rendition of Fly Me To The Moon.

The following morning, the desert became the setting. 

Read More

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Filed Under: Blind and Low Vision Travel, Destinations Tagged With: accessibility design, accessible destinations, Accessible travel, blind travel, Destination accessibility, disability inclusion, Inclusive tourism, Red Sea Global, Saudi Arabia tourism, sensory experiences, The Red Sea, travel experiences, universal design, visual impairment

Around the World for 2€: Lessons in Inclusion from a Remarkable Journey

August 7, 2026 by Eliana Satkin

Two men in matching white and black-red-gold striped soccer jerseys smile together in front of the New York City skyline and Williamsburg Bridge, with one man seated in a wheelchair.

What can 2€ get you in 2026? Apparently a trip through Germany, France, Belgium, England and across the Atlantic to NYC – when you’re depending upon the goodness of others. More than just a publicity stunt, the journey by Johannes “Johnny” Grasser, Patrick “Jolle” Deus and Simon Spädtke was to raise awareness of the access barriers along the way. Their challenge, called “Roll to New York” also raised several thousand euros for charity. 

What did they learn along the way? Well, it certainly didn’t have to do with the generosity of major corporations. Instead, they have endless heart warming encounters with individuals.

What did they teach the world along the way? Read the full article below or check out their journey on Instagram.

Two Euro New York Trip Shows Power of Inklusion in 11 Day

Three German travellers reached New York after an 11-day journey that began with just 2 euros in their pockets, turning a publicity stunt into a lesson about disability, generosity and the limits of public goodwill. Johannes “Johnny” Grasser, Patrick “Jolle” Deus and Simon Spädtke travelled across 4 countries and crossed the Atlantic before watching the World Cup final on the street.

The trio, who set out from Cologne two weeks earlier, also raised several thousand euros for the Peak Performer Foundation, which supports children and young people. Their challenge, called “Roll To New York“, was designed to draw attention to access barriers faced by people with disabilities, especially Grasser, who uses a wheelchair and needs daily assistance.

On the final nights of the trip, the three said they struggled to find somewhere to sleep in Manhattan and at one point were preparing to spend the night on cardboard in a park. Their search ended when a stranger named Carver handed them 500 US dollars and told them to find a hotel.

The journey, documented on Grasser’s Instagram channel, took them through Germany, Belgium, France and England before the transatlantic leg. Along the way they slept on airport floors, outside an Aldi store and in other improvised places, while also relying on donations, small gigs and spontaneous acts of support from people they met.

Grasser, who is 36 and has a severe form of tetra spasticity, said the trip exposed how difficult mobility can be for wheelchair users. He said that, in his experience, accessibility often improved the further the group moved away from Germany.

Johannes Grasser, the wheelchair user and campaign organiser, said “For a wheelchair user like me, it is not easy to move around barrier-free. It starts with toilets.”

Deus, 34, who works as a musician and teacher and has supported Grasser for years, said the trip also highlighted a gap between public claims and lived reality in Germany. “Other countries are already further ahead,” said Patrick Deus.

The group said many individuals along the route helped them with food, transport, clothes and accommodation, while larger companies declined to contribute. They said airlines and hotel chains contacted for support did not help with costs or overnight stays.

Some of the most memorable encounters came from people who went far beyond a simple donation. In France, a supermarket worker drove them from Lille to Calais after his shift and missed his own birthday party to do so. In London, a man handed them 20 British pounds and told them to take it to a casino, where they turned it into 160 pounds after a string of wins at roulette.

At other times they had to improvise to raise money for the charity challenge. Deus performed freestyle rap in Cologne, the trio held portrait sessions in parks, gave away shirts and footballs, and even staged a push-up contest that Grasser won. They said many passers-by only donated after they were offered some kind of performance or challenge in return.

The group said the experience forced them to stretch both physically and mentally. Grasser, who trains for up to 4 hours every morning to manage his condition, said the journey pushed him beyond his usual limits, but he believed the discipline helped him cope with the stress.

He said the final stages of the trip carried a deeper meaning after repeated difficulties finding a place to sleep. “I have even greater respect now for homeless people who have to look for somewhere to stay every night,” said Johannes Grasser.

The three also said they were struck by the kindness of ordinary people, including a group of punks who let them stay in an occupied house and a hotel receptionist who paid for a room himself. Grasser said the support from strangers showed that people still listen and help when asked politely.

At the end of the trip, they gave away clothes they had been gifted along the way to homeless people in New York. Grasser said he was grateful to have completed the challenge, adding that he normally does not get to travel much.

The journey has also sharpened the message behind the campaign. The men said they wanted to show that travel, and by extension public life, remains much harder for disabled people than for able-bodied travellers, despite frequent claims of progress.

Grasser has previously taken part in a range of physical challenges, including surfing for the German Paralympics team, jumping from a 7.5 metre tower in his wheelchair and climbing the Pao de Acucar in Rio de Janeiro. He said he had always believed the 2 euro trip could end at Times Square, but added that he would never have managed it without Deus and Spädtke.

Group photo from Day 1 of the 'Roll to New York' challenge, with Johannes Grasser and friends celebrating outside a German bakery before setting off on their journey.

Photo Credit: Instagram / theofficial_johnny

About The Author:

Ece Torres is a travel writer and storyteller born in Türkiye and based in Spain. Shaped by two cultures and a lifelong passion for exploration, she brings a warm, curious eye to the places she visits and the people she meets along the way.

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Filed Under: Accessible Travel, Disability Advocates Tagged With: accessibility, Accessible travel, disability inclusion, disability travel, inclusive travel, wheelchair travel

How a Safari Clarified the TravelAbility Vision

August 7, 2026 by Jake Steinman

By Jake Steinman

Jake Steinman and his safari group smiling for a selfie at sunset, with a golden sky and dry savanna landscape behind them.

Stepping into the African savannah for a recent safari to celebrate my birthday, I expected breathtaking landscapes and incredible wildlife. What I didn’t anticipate was returning with profound clarity regarding our mission and the future of accessible travel.

Observing the natural world offers powerful lessons in survival, growth, and connection. Here are the core insights from the wild that are directly shaping our path forward.

The Power of the Pack

During the trip, I observed over 20 different species in their natural habitats. Despite their vast differences, one common thread was this: they all operated within clustered, tight-knit groups. Whether it was a herd banding together to protect their vulnerable young from predators, or a Pride operating as a synchronized team in pursuit of prey, community was their ultimate mechanism for success.

In the wild, isolation is a vulnerability. Progress relies entirely on the strength, coordination and collaboration of the collective.

Cultivating an Accessibility Ecosystem

A Cape buffalo standing partially hidden in dense green bushes, its large curved horns visible above a dirt clearing.

This natural dynamic perfectly reflects the fundamental purpose of TravelAbility. We are actively building and expanding a robust accessibility ecosystem around destination organizations.

The epiphany that I had was that our purpose is to build a community of DMO “A11Ys”—accessibility advocates and leaders who are committed to scaling accessible travel. 

Just as a herd works together to navigate survival, our network functions to overcome industry barriers and advance accessibility with a ripple effect of A11Ys that begins with the destination and scales through hotels, attractions, restaurants and tour companies. 

My definition of an “A11Y” has broadened. It now includes anyone who attends an accessibility breakout session at a conference, responds to a survey, signs up for a webinar, or—most effectively—adds an accessibility page to their website. In other words, an A11Y is anyone who has shown an interest in learning more.

TravelAbility Tampa: Our Watering Hole

TravelAbility Tampa 2026 Summit graphic featuring friends, one a wheelchair user, gathered around a waterfront table, with event dates November 9 to 11 in Tampa, Florida.

Every functioning ecosystem requires a central gathering place—a “watering hole” where different groups converge to share resources, expand networks and learn from not only experts but also from each other.

For our community, the upcoming TravelAbility Summit Tampa is that essential watering hole—a place where like-minded A11Ys gather to connect, learn, and plan. There, we can provide the tools, education, and network they need to expand accessibility across their industry partners’ networks.

Reducing Friction: Integrating Accessibility into Existing Workflow

In the wild, survival strategies aren’t optional—they are seamlessly woven into the pack’s daily rhythm. Animals don’t overthink collaboration; it’s instinctive.

A herd of zebras grazing on dry grassland at sunset, with a tree line and pastel sky in the background.

Similarly, to truly advance accessibility, Travelability must eliminate friction by integrating accessible practices into existing departmental workflows. We’ve been exploring how accessibility fits not only into marketing and PR, but also as a competitive edge for convention sales and destination development. By simply highlighting accessible features in existing attractions and museums, destinations can tap into new markets without needing new construction. When an ally integrates accessibility into someone’s current workflow, securing leadership buy-in becomes much easier.

Two lions resting on the grass at night, illuminated by a spotlight or vehicle light.

Overcoming FOMU

While our Summit brings us together like a watering hole, the real work happens when the herd disperses and continues the journey. That’s where Travelability Tampa attendees come in.

One of the biggest barriers to progress is what accessibility advocate Brittany DeJean calls FOMU: Fear of Messing Up. People often hesitate to act out of fear of making a mistake or offending someone, making inaction feel like the safer choice. However, doing nothing doesn’t just stall progress—it steals the opportunity to learn.

The Travelability Summit creates an ongoing, reverberating community. Attendees become allies who, in turn, recruit others across hotels, attractions, and suppliers. Because every destination operates on different budgets and capacities, this network helps members scale their efforts in practical, sustainable ways. 

Click here to learn more about Travelability Tampa.

As we look toward 2030—when over 30 million baby boomers will live with a disability, impacting tens of millions of family members—one thing is clear: lasting progress in accessible travel is not just possible, it is inevitable.

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Filed Under: TravelAbility Summit Tagged With: A11Y, accessibility, accessibility leadership, Accessible travel, community building, destination development, destination marketing organizations, disability inclusion, Inclusive tourism, Jake Steinman, safari, TravelAbility, TravelAbility Summit, TravelAbility Tampa, Vision 2030

From TravelAbility 7.0: Accessibility Playbook and the AI Companion

July 8, 2026 by Eliana Satkin

Each month we share a recap from one of the sessions at the 2025 TravelAbility Summit. This session on the new AI Companion to TravelAbility’s Accessibility Playbook was packed with actionable insights.

Want to be part of these conversations in real time?

TravelAbility Tampa 2026 Summit graphic featuring friends, one a wheelchair user, gathered around a waterfront table, with event dates November 9 to 11 in Tampa, Florida.

Join us November 9–11, 2026, in Tampa, Florida, for the 2026 TravelAbility Summit. It’s where destinations, venues, and travel brands come together to advance accessibility in a practical, business-smart way. Over two days of case studies, workshops, and peer learning, industry leaders share proven strategies that improve the travel experience for people with disabilities—and, by extension, for families, multigenerational groups, and travelers with temporary or situational limitations. Meet the advisors, suppliers, and destination teams leading the way, and leave with a roadmap you can put to work immediately.

Register Today

Session Overview 

This session introduced the Accessibility Playbook and its companion AI tool as practical, step-by-step resources for destinations to move accessibility from a compliance checkbox to a core strategy for inclusion, destination stewardship, competitiveness, and community impact. Case studies from Visit Concord and Choose Lansing showed how education, partnerships, and measurable pilots can unlock funding, align stakeholders, and scale progress. 

Key Takeaways

Accessibility is rapidly becoming a competitive advantage for destinations, but many organizations still struggle with limited funding, competing priorities, inconsistent standards, and the challenge of providing credible information that serves travelers with a wide range of disabilities. This session explored how the TravelAbility Playbook helps destinations overcome those barriers by providing a practical framework, business case, and implementation tools for building more inclusive visitor experiences.

Visit Concord shared how it used ARPA funding to launch Sensory Practice Day, providing 150 complimentary hotel stays for autistic and neurodivergent travelers to practice traveling in a supportive environment. The program expanded to include sensory kits, hotel staff training, visitor center enhancements, and a partnership with JSX that brought sensory-friendly resources to air travel. By measuring outcomes and demonstrating community impact, Concord has been able to build support for future accessibility initiatives.

Accessibility succeeds when it is treated as a shared community effort.

Choose Lansing described its accessibility journey, which began with a sensory-inclusive performance of The Lion King and grew into a destination-wide effort. Through partnerships with Michigan State University and Wheel the World, Lansing assessed more than 200 locations and integrated accessibility information throughout its marketing channels rather than limiting it to a single webpage. The TravelAbility Playbook also helped provide structure for outreach to meetings and conventions planners.

The session also highlighted the TravelAbility Playbook’s growing library of standards, checklists, templates, case studies, and traveler journey guidance, along with a new AI companion that can help destinations develop funding proposals, stakeholder reports, communications materials, and other accessibility-related resources using verified content.

Actionable Takeaways

Accessibility succeeds when it is treated as a shared community effort. Destinations should provide detailed and reliable accessibility information, invest in ongoing staff training, pilot new programs and measure results, and build partnerships that expand their reach and impact. Panelists also emphasized that accessibility should be visible throughout all marketing and visitor communications, not confined to a dedicated accessibility page.

Notable Quote

“How do you stop when families tell you they’ve never been able to do this together?” — Julie Pingston

Outcomes & Momentum

Lansing’s work has helped spark broader community engagement, including City Hall planning efforts and an AARP walkability study, while Concord has used the success of its sensory travel initiatives to secure support for future programs. Both destinations demonstrated how small, intentional steps can create lasting momentum for accessibility across an entire community.

Speakers 

Ava Wells — Social Impact Director, Destinations International 

Amy Jukes — COO & Principal Consultant, AmVarra; Strategic Advisor, TravelAbility

Beth Javens — President & CEO, Visit Concord (CA) 

Julie Pingston — President & CEO, Choose Lansing (MI) 

Joy Burns — Communication and Partnership Manager, Wheel the World 

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Filed Under: Accessibility Playbook, TravelAbility Summit Tagged With: Accessibility Playbook, Accessible travel, disability inclusion, Travel industry accessibility, TravelAbility Summit

TBEX 2026 Shifts the Foundation for both Destinations and Travel Creators

July 7, 2026 by Eliana Satkin

Disabled travel creators share the TBEX opening keynote stage, with a guide dog resting nearby and live transcription running on the big screen.

TBEX is the world’s largest gathering and networking event for travel content creators, including bloggers, podcasters, YouTubers, influencers, and tourism industry professionals. This is where new ideas are born and what determines the direction of social media marketing and blogging for both content creators and destinations.

So, what direction is marketing taking in the travel industry this year? TBEX made it clear that it’s a seismic shift toward accessibility and inclusion.

Under Toni Bastian’s leadership, accessibility and inclusion began transforming the event long before opening night. The FAM tours were created with accessibility in mind, including detailed information on terrain, energy expenditure, and any potential barriers. For the first time in TBEX history, not only were there a plethora of tour options for disabled creators, but they were able to plan around their needs and travel without anxiety.

Upon arrival at the Richmond Convention Center, accessible routes were clearly marked.  Before the opening keynote began, Koda was running for live transcription on the big screen and a QR code was provided for following along on your phone. A Zen Zone sensory room was created with soft chairs, a swing, fidgets, and low lighting. It was made clear through both the welcome speech and accommodations being made that all were welcome.

Leslie Walker of Leslie Walker Consulting, the strategist behind Tami Reist’s award winning accessible travel videos with North Alabama, introduced the opening keynote: a panel of disabled travelers. 

The panel was made up of Cory Lee, a full time wheelchair user; Penny Zibula, a legally blind aging traveler with a guide dog; and Phoenyx Powell, an amputee with a dynamic disability and sensory sensitivities. They boldly answered real questions on the state of accessibility in travel.

“Disability content creators are not just influencers, they’re translators helping us to understand a different experience in our destination.”

Why did the premier training and connection conference for creators and DMOs lead off with accessible travel? According to Leslie, it’s because accessibility isn’t niche. Accessible travel content is an opportunity for authentic storytelling, and connection–meeting basic marketing needs in the travel industry. She reminded listeners that disability content creators are not just influencers, they’re translators helping us to understand a different experience in our destination.

Why the Shift?

Penny pointed out that she was old enough to be the grandmother of most people attending the conference. So why was everything she shared so relevant? 

Leslie shared that the Baby Boomer population is quickly aging into disability, compounding the need for accessible destinations. While only 19% of these older adults identify as having a disability, when asked specific questions to identify disabilities, that number jumped to over 50%.

Penny highlighted that seniors are looking for the same information as the disability community, whether they identify as disabled or not.  “As people age they will acquire some sort of physical challenge. Then they try to compensate and go to Egypt because they’re king and queen of denial, and they get frustrated when they can’t access something because it’s too steep.”  

Cory Lee reminded us that the disability community is the largest minority group, and the fastest growing. They’re already spending 50 billion a year on travel in the U.S. alone. That’s not a bandwagon you can afford to miss.

“As people age they will acquire some sort of physical challenge. Then they try to compensate and go to Egypt because they’re king and queen of denial, and they get frustrated when they can’t access something because it’s too steep.” 

Penny Zibula

Takeaways for the Industry

TBEX is not just taking the lead in steering marketing toward accessibility, the conference is indicative of a greater shift in the conversation. Accessibility and inclusion have become central to the progress of every destination.

When asked about the difference between a destination that cares about accessibility, all three creators agreed that the human element goes further than infrastructure. Phoenyx stayed at a retreat center that bought a shower chair for her room, Cory Lee had a group build him a ramp out of the shoes on their feet, Penny had a cruise team experiment with multiple spaces before finding a relief area that worked for her guide dog. These things made more of an impact on their travel experiences than any standard ADA effort.

The essential basics of welcome highlighted accessibility landing pages that include transportation, hotels, and energy expenditure details like distances and inclines. It was also pointed out that there’s no excuse for not having a cheap portable ramp to cover a step or two at the entrance. They’re not cost prohibitive.

An "Accessible Route Available" floor decal with an arrow and wheelchair symbol marks the way through the Richmond Convention Center at TBEX.

Phoenyx nicely summed up the hope that’s building in the disability community as this shift in the travel industry is becoming evident, “People are starting to see that accessibility and inclusion really do matter.” 

Cory Lee encouraged destinations not to be afraid to work with disabled creators. “We have a very loyal following who depend on us for planning their travels.” He explained that there are about five destinations that are well vetted for accessibility. That’s what people think their only vacation options are. “Let’s change that,” he challenged. 

Champions Leading the Way

If you’re interested in working with one of the TBEX panelist, all three speakers are a part of the TravelAbility Content Creator Database.

Toni Bastian of Visit Richmond is a TravelAbility Accessibility Champion of Change who has moved beyond reshaping Richmond Tourism to impacting the industry as a whole. Learn more from her ongoing efforts at the 2026 TravelAbility Summit.

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Filed Under: Conferences & Events, The Business Case Tagged With: Accessible travel, Destination accessibility, disability inclusion, TBEX, travel marketing

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