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TravelAbility Summit

From TravelAbility 7.0: Accessibility Playbook and the AI Companion

July 8, 2026 by Eliana Satkin Leave a Comment

Each month we share a recap from one of the sessions at the 2025 TravelAbility Summit. This session on the new AI Companion to TravelAbility’s Accessibility Playbook was packed with actionable insights.

Want to be part of these conversations in real time?

TravelAbility Tampa 2026 Summit graphic featuring friends, one a wheelchair user, gathered around a waterfront table, with event dates November 9 to 11 in Tampa, Florida.

Join us November 9–11, 2026, in Tampa, Florida, for the 2026 TravelAbility Summit. It’s where destinations, venues, and travel brands come together to advance accessibility in a practical, business-smart way. Over two days of case studies, workshops, and peer learning, industry leaders share proven strategies that improve the travel experience for people with disabilities—and, by extension, for families, multigenerational groups, and travelers with temporary or situational limitations. Meet the advisors, suppliers, and destination teams leading the way, and leave with a roadmap you can put to work immediately.

Register Today

Session Overview 

This session introduced the Accessibility Playbook and its companion AI tool as practical, step-by-step resources for destinations to move accessibility from a compliance checkbox to a core strategy for inclusion, destination stewardship, competitiveness, and community impact. Case studies from Visit Concord and Choose Lansing showed how education, partnerships, and measurable pilots can unlock funding, align stakeholders, and scale progress. 

Key Takeaways

Accessibility is rapidly becoming a competitive advantage for destinations, but many organizations still struggle with limited funding, competing priorities, inconsistent standards, and the challenge of providing credible information that serves travelers with a wide range of disabilities. This session explored how the TravelAbility Playbook helps destinations overcome those barriers by providing a practical framework, business case, and implementation tools for building more inclusive visitor experiences.

Visit Concord shared how it used ARPA funding to launch Sensory Practice Day, providing 150 complimentary hotel stays for autistic and neurodivergent travelers to practice traveling in a supportive environment. The program expanded to include sensory kits, hotel staff training, visitor center enhancements, and a partnership with JSX that brought sensory-friendly resources to air travel. By measuring outcomes and demonstrating community impact, Concord has been able to build support for future accessibility initiatives.

Accessibility succeeds when it is treated as a shared community effort.

Choose Lansing described its accessibility journey, which began with a sensory-inclusive performance of The Lion King and grew into a destination-wide effort. Through partnerships with Michigan State University and Wheel the World, Lansing assessed more than 200 locations and integrated accessibility information throughout its marketing channels rather than limiting it to a single webpage. The TravelAbility Playbook also helped provide structure for outreach to meetings and conventions planners.

The session also highlighted the TravelAbility Playbook’s growing library of standards, checklists, templates, case studies, and traveler journey guidance, along with a new AI companion that can help destinations develop funding proposals, stakeholder reports, communications materials, and other accessibility-related resources using verified content.

Actionable Takeaways

Accessibility succeeds when it is treated as a shared community effort. Destinations should provide detailed and reliable accessibility information, invest in ongoing staff training, pilot new programs and measure results, and build partnerships that expand their reach and impact. Panelists also emphasized that accessibility should be visible throughout all marketing and visitor communications, not confined to a dedicated accessibility page.

Notable Quote

“How do you stop when families tell you they’ve never been able to do this together?” — Julie Pingston

Outcomes & Momentum

Lansing’s work has helped spark broader community engagement, including City Hall planning efforts and an AARP walkability study, while Concord has used the success of its sensory travel initiatives to secure support for future programs. Both destinations demonstrated how small, intentional steps can create lasting momentum for accessibility across an entire community.

Speakers 

Ava Wells — Social Impact Director, Destinations International 

Amy Jukes — COO & Principal Consultant, AmVarra; Strategic Advisor, TravelAbility

Beth Javens — President & CEO, Visit Concord (CA) 

Julie Pingston — President & CEO, Choose Lansing (MI) 

Joy Burns — Communication and Partnership Manager, Wheel the World 

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Filed Under: Accessibility Playbook, TravelAbility Summit Tagged With: Accessibility Playbook, Accessible travel, disability inclusion, Travel industry accessibility, TravelAbility Summit

A 100-Mile Test of Inclusive Wayfinding

July 7, 2026 by Eliana Satkin Leave a Comment

Hiking partners Christy Vanek and Luce Martin pose inside a sunlit cave, with light beams cutting through the darkness around them.

Parks, trails, and public spaces are often unwelcoming at best and dangerous at worst for travelers with disabilities. Now, two adventurers, each with their own disabilities, are taking on a 100-mile trek through Europe to help change that.

Christy Vanek (blind/low vision) and Luce Martin (deaf disabled) are seasoned hikers, world travelers, and partners in both life and adventure. They’ve tackled everything from the rugged bush trails of Liberia to the Dragon’s Back of the Hong Kong Trail and the unmarked Idaho wilderness. A cross-disability team, they know firsthand how traditional wayfinding leaves people behind.

The Problem: Why Accessible Outdoor Recreation Still Falls Short

When destinations talk about accessible outdoor experiences, the conversation often begins and ends at the scenic overlook.

“I don’t want to be at the end of the parking lot; I want to be immersed in nature,” says Luce, a part-time wheelchair user. Luce has seen enough visitor centers and craves the same experience as any other hiker: the chance to venture beyond the crowds and into the wild. ”While accessible overlooks are valuable and serve a purpose, I believe true equity means giving everyone the chance to hike far enough to feel truly lost in the landscape and each of us should be able to make that decision for ourselves. But we need information to do so.”

Christy faces a different set of challenges. Trail markers, maps, stairs, curbs, and low-contrast signage can all become barriers to independent navigation. The standard trail markers found on many trails, aged brown signs with faded lettering, often aren’t visible to Christy. As a result, she frequently has to rely on Luce to interpret wayfinding information, “I want to be able to fully participate in decisions about where to go next.”

The Adventurous Start to a Solution

Naturally, it all started at the TravelAbility Summit. “I was there on a panel,” Christy shares. “I made an off-the-cuff comment about my experience with blindness and hiking and the challenges of wayfinding on trails.”

After the session, she was met by a line of people with follow up questions. “They didn’t want to talk about the panel topic: they wanted to talk about trail access and wayfinding.” The response revealed the gap in understanding, the interest in bridging that gap, and Christy’s ability to create real change.

Not long after, Luce became a part of Christy’s life. While on a hike together she shared about the lack of access on the trail and her desire to explore accessibility and create resources for change and improve the hiking experience for the blind and low vision community. Luce was on board immediately, “You know, there’s this really cool hike called the Tour du Mont Blanc (TMB) that goes around the base of Mont Blanc and through Switzerland, France and Italy. It’s only a hundred plus miles and it’s a historic route. It’s one of the 300 or so official Gran Randonée trails in Europe and is super well known.”

Why This Hike Matters for Everyone On or Off the Trail

People with disabilities don’t just experience barriers on the trail. Challenges persist throughout the entire travel experience—from booking trips to navigating airports and transit hubs—highlighting a critical need for accessible information and infrastructure across every stage of a journey so we can book our travel with confidence.

As Christy and Luce hike together and connect with other disabled hikers for their input they’re finding solutions that mean improvement not only across destination types – trails, parks, and general public spaces, but also across walks of life. Luce points out that “a Topographic map at six feet high behind scratched plexiglass doesn’t help anyone.” Conversely, a clearly marked trail helps everyone. A hike with length and incline specified helps visitors across ages and abilities. High contrast signage and clearly marked amenity locations don’t just help the disability community, but also the aging population and families who might wish an accessible, level appropriate adventure, whether it is in the woods or a community park.

Christy highlights, “We’re suggesting improvements to trail marking systems, wayfinding, digital resources, and tactile options. We’re interested in seeing destinations give people more complete and usable information so they can make independent and informed decisions while on the trail, or elsewhere, about safety and comfort.”

The same principle applies to parks, trails, visitor centers, and destination wayfinding. Improving accessibility improves the quality of the experience for everyone.

How You Can be a Part of Progress and Grow through the Journey

Christy and Luce are training this summer and will hit the trail in September. The full trek is slated for 14 days. They will test multiple assistive technologies along the way, and they’ve booked with an outfitter to coordinate the multiple reservations needed and the logistics of transporting their gear from place to place.

Christy and Luce may be literal trail blazers, but this is not a solo project.

“We’re meeting with other disabled hikers for a broader discussion,” Christy shares. The goal is to gather input early, test ideas, and ensure that proposed solutions reflect a variety of disability experiences.

They’re funding their own journey to ensure that the information gleaned is available freely to all. In order to do that, they’re raising support and sharing information through a GoFundMe page. You can also follow their journey on Instagram @whichwaywhat.

One of the project’s major outcomes will be a set of accessibility guidelines and standards for outdoor spaces.

At the upcoming TravelAbility Summit session, Unseen Summits: Inclusive Wayfinding Lessons from the Tour du Mont Blanc, attendees will hear firsthand what the pair learned while testing technology, trail systems, signage, and infrastructure across one of the world’s most famous hiking routes.  They will share their blueprint for inclusive wayfinding and building a bridge to traveler autonomy—not to make the wilderness less wild, but to give travelers with disabilities the information they need to have a stronger voice in their own journey. An inclusive welcome begins long before a visitor arrives. You will walk away with actionable insights on how to transform your destination’s physical and digital landscapes—from remote nature trails to historic cityscapes—into spaces where every traveler can experience the full, independent joy of discovery.

Their journey begins this September, but the conversation about accessible wayfinding starts now. Join them at the TravelAbility Summit to learn how destinations can create outdoor experiences that welcome more travelers without making the wilderness any less wild.

Reserve your seat

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Filed Under: Parks and Public spaces, TravelAbility Summit, Uncategorized Tagged With: accessible hiking, outdoor recreation, wayfinding

Accessibility Playbook: Welcoming the Aging Air Traveler

June 3, 2026 by Eliana Satkin

Seven years in the making, the Travelability Accessibility Playbook, created in partnership with Destinations International, is an end-to-end toolkit to equip destination organizations on their accessibility journey, enabling them to better welcome and accommodate people with disabilities within their destination. The following snippet focuses on welcoming the aging traveler, an ever growing need as the Baby Boomer generation ages into disability.

Flying proves to be one of the greatest barriers to senior travel. Studies reveal that it’s not just the flight that’s the barrier, but the logistics of navigating getting to the airport, getting from parking through security, and navigating the long distances from security through the terminal to the gate. 

Port of Portland’s digital map, powered by GoodMaps, shows walking distances and

walk times. Users can select accessible routes that will account for vertical conveyances

and TSA precheck distances for more accurate timing. Click here to learn more.

Flying

OBSTACLESOLUTIONS
Difficulty getting through security (33%)Improved workforce: Provide special TSA lines and allow more time (60%)
Difficulty getting from parking to theairport (33%) or to the gate (32%)Greater access to wheelchairs/motorized carts (52%)
Difficulty understanding announcements(21% among the 65% with hearing loss)Provide designated assistance desks where travelers can check for updated information and receive personalized help
Difficulty waiting to board at the gate(15%)Offer check in assistance (43%)

“It’s hard for us to fly without precheck – it’s tiring to take off shoes and unpack bags. We’ve forgotten our suitcases after the hassle of putting our shoes back on.” -Jack and Elaine from Seniors with Latitude.

Click here to learn more or to purchase the full Playbook.

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Filed Under: Accessibility Playbook, Lived Experience, TravelAbility Summit Tagged With: Accessibility Playbook, Accessible Flights, Accessible travel, Flying with a Disability, Senior Travel

From TravelAbility Summit 7.0: The VistAble Approach—Frontline Training that Transforms Destinations

May 6, 2026 by Eliana Satkin

Each month we share a recap from one of the sessions at the 2025 TravelAbility Summit. Check out VisitAble’s section of our first ever Accessibility Masterclass.

Want to be part of these conversations in real time?

Join us November 9–11, 2026, in Tampa, Florida, for the 2026 TravelAbility Summit. It’s where destinations, venues, and travel brands come together to advance accessibility in a practical, business-smart way. Over two days of case studies, workshops, and peer learning, industry leaders share proven strategies that improve the travel experience for people with disabilities—and, by extension, for families, multigenerational groups, and travelers with temporary or situational limitations. Meet the advisors, suppliers, and destination teams leading the way, and leave with a roadmap you can put to work immediately.

Register Today

Session Overview

Joe Jamison speaks at a podium while attendees sit at round tables. In the foreground a person using a wheelchair listens; a sign reading “TravelAbility Summit 2025” are at the front of the room.

In this session from the 2025 TravelAbility Summit Joe Jamison shares VisitAble’s approach, designed to help destinations transform accessibility from an afterthought into a standard through practical, scalable frontline training. 

Focus: shifting hearts, minds, and daily behavior, not just compliance. 

Why It Matters 

  • 28.7% of U.S. adults (75M+) have a disability — a steadily growing segment.
  • Travelers with disabilities spend $50B/year in the U.S. 
  • The fastest way to improve visitor experience is not only infrastructure — it’s frontline culture. 

When frontline staff treat disabled guests with dignity, respect, and proactive communication, destinations become welcoming for everyone.

The 7 Golden Rules of Disability Inclusion 

  1. Practice Respectful Behavior
    • Never touch mobility devices, service animals, or assistive tools without permission.
    • Offer help politely and verbally—don’t assume someone wants assistance. 
    • Don’t speak to a companion instead of the disabled person. 
    • Treat visitors as equal adults, not inspiration objects or fragile guests. 
    • Speak normally—no baby talk, no oversimplifying. 
    • ✅ Respect = dignity + autonomy + independence. 
  2. Use Positive, Respectful Language 
    • Words to USE
      • Disabled / person with a disability 
      • Wheelchair user 
      • Accessible rooms, accessible parking, accessible entrance  
    • Words to AVOID
      • Handicapped 
      • Special needs 
      • Wheelchair-bound / confined 
      • Differently-abled 
      • Impaired (except “visually impaired,” which is still standard)
    • ✅ Disability is not a bad word—avoiding the term creates stigma.
  3. Validate Before Assuming
    • Don’t assume someone needs help, can’t participate, or can’t communicate.
    • Not all disabilities are visible. 
    • Ask before providing assistance:
      • “Would you like help, or would you prefer space to do it independently?”
    • Always speak directly to the person, not the caregiver or companion. 
    • ✅ Asking + listening = inclusion. 

Industry Best Practices Shared

Frontline staff should:

  • Greet every guest and proactively let visitors know where to find help.
  • Never “police” disability — no judgment, no questioning legitimacy of accommodations. 
  • When taking reservations, always ask: 
    • “Do you need any accessibility accommodations for your visit?” 
  • Provide information in multiple formats (large print, digital/screen-reader friendly, audio options). 

Accessible Communication

  • Provide ASL interpreters when requested 
  • If needed urgently, apps like HandTalk or SignSpeak can help 
  • Offer printed/braille/digital alternatives for museum or attraction signage 

Why VisitAble Works

  • Real stories from diverse people with disabilities 
  • Emotional connection increases staff empathy and retention 
  • Destinations using the training have reported: 
    • Better guest satisfaction 
    • Staff confidence when assisting disabled travelers 
    • Repeat visits from travelers who felt respected and welcome 

Certification

Attendees receive a certificate of completion + email signature badge Destinations can certify entire teams or tourism partners as Accessible Travel Leaders. 

Key Takeaway

Accessibility = hospitality. 

When frontline staff treat disabled guests with dignity, respect, and proactive communication, destinations become welcoming for everyone.

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Filed Under: TravelAbility Summit Tagged With: accessibility certification, Accessibility training, Disability Language, TravelAbility Summit, VisitAble

Leave No Attendee Behind: Ensuring Accessibility is Key

March 9, 2026 by lkarl

What does it take to truly “leave no attendee behind”? In this feature by Matt Swenson on themeetingmagazines.com, our founder and CEO, Jake Steinman, reflects on how the TravelAbility Summit moved from good intentions to measurable improvements for attendees with disabilities. With insights from experts across the accessible travel landscape, it’s a comprehensive look at why making access a priority at meeting and events is good for people and good for business. The story details why ADA checkboxes aren’t enough, what we learned by hosting 21 creators with disabilities at the 2025 Summit, and how partners like Travel Oregon and Wheel the World are setting a new bar with destination-wide accessibility verification. It’s a practical guide to what planners need from venues and cities—and how transparent details like room specs, routes, seating, assistive technology, and staff readiness turn promises into predictable experiences.

To help convention centers deliver on that standard consistently, we’re launching TravelAbility Approved: Convention Centers—a pilot program designed to provide accessibility to meeting venues so that attendees of all abilities can attend. Four DAC DMOs will lead the first cohort as we establish clear criteria, consistent reporting, and public-facing access profiles, backed by staff training and operational playbooks. Pilot venues will be featured in USAE News to share lessons learned and gauge industry demand—creating a trusted signal planners can use and attendees can rely on.

Read the article below, and stay tuned as we roll out the pilot and invite additional convention centers and DMOs to join future cohorts.

Leave No Attendee Behind: Ensuring Accessibility is Key

By Matt Swenson

Jake Steinman, founder and CEO of the TravelAbility Summit, used to describe the annual event as a travel conference built around accessibility and not an accessibility conference built around travel.

His mindset changed when the lone deaf attendee at a past event gave him a piece of her mind when she learned no American Sign Language translators were onsite. “I realized we need to walk the walk,” Steinman says.

As proof of progress, TravelAbility hosted 21 influencers with various disabilities at its 2025 conference in Oregon at Sunriver Resort, a scenic, outdoorsy destination near the Cascade Mountains that is about 45 minutes from the closest airport.

Nevertheless, Travel Oregon was the first bidding on the event with the intent of proving they are a model of accessibility, notes Steinman, who launched TravelAbility in 2019 and has created a range of travel-based conferences over the past quarter-century.

The fact that a conference dedicated to improving the experience for disabled travelers required a wake-up call is just one example of how the events industry lags behind serving a vast community many will eventually join as they get older.

According to the 2024 Destinations International’s Global Accessibility Report, 35% of survey respondents had the resources in place to make the meeting and event experience more accessible. That means that more than two-thirds were not prepared to meet the demand.

Meanwhile, Longwoods International, a hospitality-centered research firm, found in 2023 that 17% of American travelers identify as having a disability.

Arturo Gaona, chief partnerships officer & founding member at Wheel the World, an online platform that provides accessible travel planning and booking services for people with disabilities, estimates that the accessibility travel market is a multibillion dollar industry. But it has the potential to be much more, he says.

The travel industry has not been actively taking care of travelers with disabilities, he says. “Eighty percent of them are having bad experiences.”

While Gaona isn’t distinguishing between leisure and business travel in his analysis, evidence points to the meetings industry struggling to match the demand from those who need an extra hand.

Sherrif Karamat, CAE, president and CEO of the Professional Convention Management Association (PCMA) and the Corporate Event Marketing Association (CEMA), is among those ready to see improvements. “One area that I’m hoping that all of society can do better for is people with disabilities and special needs,” he says. “I don’t think that we do a good enough job.”

Continue Reading

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Filed Under: Accessibility, Accessible Meetings, Conferences & Events, Travel Industry People, TravelAbility Summit

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