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The Intersection of Travel and Disability

Baby Boomer Travel

Visit Lansing’s New Route to Accessible Wayfinding with AARP

April 10, 2026 by lkarl

Julie Pingston wearing a purple blazer smiles at the camera while standing indoors near a row of glass windows. The setting appears to be a professional office or hallway.

For nearly a decade, Julie Pingston has been quietly shaping what accessibility looks like in Lansing, Michigan. What began with sensory-friendly programming has grown into something much larger, more embedded, and, as she describes it, “simply part of how the community operates.” It’s definitely something to be proud of.

Now, that work is expanding beyond venues and experiences and into the streets themselves.

A Walking Audit with Purpose

The newest initiative is a partnership with AARP Michigan centered around what is known as a “walking audit.” 

“This walking audit,” Pingston explains, “is a training on how to do a walking audit. This is what we’re calling a train-the-trainer.”

The concept is collaborative and practical. Teams move through a community together, walking and rolling through public spaces to evaluate how accessible they truly are. The goal is not just observation, but education and replication.

“It’s a team that goes through wayfinding, curb cuts, lighting, visual and audio cues, identifying barriers,” she says.

Rather than receiving a report from an outside evaluator, participants are immersed in the process themselves. 

“You’re going through with them,” she says. “It’s not that they just send you a report. You’re learning together.” This lived experience, instead of a report on paper, brings us one step closer to true understanding.

“The synergy of that one day, will spill out when everybody learns and takes that knowledge back to wherever it makes sense to implement. Some people might want to do that in their own neighborhood. Some people might want to do it along our river trail, or incorporate bike trails. It’s a very robust program.”

The Inspiration

Pingston has a reputation for prioritizing accessibility and inclusion, so she was excited when AARP Michigan reached out to her for this initiative. “It just makes sense with everything TravelAbility has been saying with the growth in the aging population and all of these amassing and overlapping needs as we move forward.” 

AARP connected with Pingston at just the right moment, on a call during last year’s TravelAbility Summit, when she was already in go-mode applying all that she was learning. Thanks to AARP’s online toolkit, getting started is easy.

From Awareness to Action

The audit examines the everyday details that can make or break accessibility.

“It will identify a lot of those things that are a hindrance to mobility,” Pingston says. “It could be that the crosswalk signals are not audio, they’re only visual. It focuses on lighting as well. Is it pedestrian friendly or not? Are there proper curb cuts? Are there visual cues or auditory cues missing?”

Some barriers are less obvious until you experience them firsthand.

“In our downtown, I can think of a place with large planters about a third of the way into the pedestrian path,” she says. “For someone with low vision or using a mobility device, these are an impediment. I don’t know how people don’t walk right into them.”

The audit also pushes communities to think more broadly about infrastructure.

“One of the things I want to cover is a road downtown that goes 45 miles an hour through a busy intersection near our convention center,” she notes. “How do we identify the impact on the walkability of the city, and then how do we elevate change?”

That question sits at the heart of the initiative.

“My goal is to have change affected by this,” Pingston says. “Not just identifying issues, but making sure we can point them out and have them addressed.”

What We Mean by “Walk” 

While the program is called a walking audit, Pingston is quick to expand the definition.

“I’m really trying to shift that,” she says. “Let’s think of people rolling, and walkers, and strollers, and everything that needs to move down this path.”

That mindset aligns closely with broader conversations across the accessibility space, particularly as aging populations and disability needs increasingly overlap.

How You Can Hop On Board

For destination marketing organizations looking to follow suit, Pingston emphasizes that the barrier to entry is lower than it might seem.

“Check out the online toolkit,” she says. “You don’t even have to sign up as an AARP member. You can go on and get the toolkit.”

From there, DMOs can scale up.

“If your community wants to do the bigger step, reach out to your local or statewide AARP to partner with them,” she advises. “There may be a grant for the facilitation process.”

The facilitator component, which Lansing is utilizing, helps deepen the learning and ensures participants know what to look for.

“I might know personally that something doesn’t look right,” Pingston says. “But there are things I don’t know. There’s so much value in doing it as a team effort and learning together.”

Building a Case for Change

One of the most significant outcomes of the audit is not just awareness, but documentation.

“It’s going to provide a documented resource that the community or the city can use as a tool going forward,” Pingston explains. “A lot of people know things anecdotally, but once you put it all in one package and say, this is how we can make this better, it becomes something people can prioritize.”

That shift from anecdotal to actionable is where real progress happens.

An Accessibility Champion’s Next Move

For Pingston and her team, the walking audit is one step in an ongoing journey.

“You never want to just be set with what you’ve done,” she says.

Future plans include expanding accessibility efforts into sports and education, building on Lansing’s strong foundation.

“We have a very vibrant sports commission,” she says. “So how can we take what we’ve done on the visitor and meetings side and transfer that over to sports? We’re a Big Ten university destination, so there are a lot of opportunities to connect with adaptive sports.”

At the same time, the sensory inclusive work that started it all continues to thrive.

“It has not wavered,” Pingston says. “Everyone we brought in is still engaged. We have not lost any of them. It’s become routine.”

And that may be her greatest accomplishment of all.

“It’s become routine,” she repeats. “This isn’t going to go away.”

For other destinations, that consistency offers both inspiration and a roadmap. Start with intention, build with community, and keep going until accessibility is no longer an initiative, but simply the way things are done.

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Filed Under: Accessibility, Baby Boomer Travel, Destinations, Disability Awareness, Mobility, Neurodiversity

The Inclusive Travel Revolution: Why the Disability and Longevity Economy Is the Next Big Frontier

April 10, 2026 by lkarl

In his article, “The Inclusive Travel Revolution,” Jonathan J. Kaufman argues that accessible travel is not a niche market, but the primary growth engine for the Longevity Economy. He shifts the narrative from accessibility as a “compliance requirement” to a “strategic economic frontier.”

The following summary highlights how the article supports the idea of accessible travel as the leading edge of this economy:

1. The Convergence of Disability and Aging

Kaufman, a highly acclaimed academic, business advisor, and global authority, proposes that the distinction between “disabled travel” and “senior travel” is disappearing. As the global population ages, mobility and sensory challenges become a standard part of the consumer experience. By designing for accessibility now, the travel industry is essentially “future-proofing” itself for the entirety of the Longevity Economy.

2. Market Magnitude and the “Multiplier Effect”

The article emphasizes that the economic footprint of older adults and people with disabilities is massive (estimated at over $45 trillion globally). In travel, this is amplified by the Multiplier Effect: travelers with disabilities rarely travel alone, meaning an accessible destination captures the spending of an entire multi-generational family or group.

3. From “Add-on” to “Main Attraction”

Kaufman argues that accessibility is becoming the main attraction. The Longevity Economy demands seamless, frictionless experiences. Destinations that prioritize “Inclusive Design” (ramps, sensory-friendly spaces, and digital accessibility) are not just serving a sub-sector; they are creating a superior product that appeals to the “Silver Tsunami” of travelers who have the time and capital to explore.

4. Innovation as a Strategic Strategy

The “revolution” Kaufman describes is one where disability pride and inclusive design drive technological and service innovation. This leads to:

  • Enhanced Digital Tools: Apps that provide verified accessibility data.
  • Universal Infrastructure: Cities and transport hubs designed for all ages and abilities.
  • Economic Resilience: Businesses that pivot to inclusive models tap into a loyal, underserved market that remains active regardless of economic fluctuations.

The travel industry is the “testing ground” for the Longevity Economy. If a destination can solve for the complexities of inclusive travel, it has mastered the requirements for the most powerful consumer demographic in history.

Read Here

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Filed Under: Baby Boomer Travel, The Business Case, Travel, Trends

Accessibility Playbook Quiz: Are You Prepared for the Largest Demographic Shift in Modern Travel?

March 6, 2026 by lkarl

Take this quiz to find out!

The Real Question

If:

  • 70% of older adults are planning travel,
  • they already drive the majority of travel spending,
  • disability rates increase significantly with age,
  • and 20% of our population is about to be over the age of 65…

Is your destination, business, or strategy ready for 2030? 

When one older adult needs accessibility, it rarely affects one booking. It affects grandparents, kids, siblings, cousins — entire reunion itineraries.

2030 isn’t coming quietly: it’s arriving with three generations in tow.

Learn more about this important demographic below in the Accessibility Playbook Excerpt.

Accessibility Playbook Excerpt: Ageing into Disability

More than half of U.S. spending on travel comes from the 50-plus community, yet many destinations are unsure on how to meet their evolving needs. In 2023, the annual leisure travel spend among adults over 50 was $236 billion.  

The average 50+ traveler anticipates spending about $6,847 in 2025.  Source: AARP Research.

As of 2020, 55.8 million individuals in the United States were ages 65 and older; close to 17 percent of the U.S. population. This age group is projected to grow to over 20 percent by 2030. (U.S. Census). 

Many older Americans have a disability and many more will acquire disabilities in the future as they age. Among adults 50-plus, 25 percent indicate having a disability. For adults aged 65 and older, this percentage increases to 35 percent. While many adults over the age of 50 need accommodations for a disability or health condition, aging travelers often don’t identify as disabled. Half of adults 50-plus say their difficulty began within the last 5 years, so these challenges are not something they have gotten used to. Due to the COVID-19 pandemic, many may be traveling for 

Behavioral Shifts Among Aging

55% Say their conditions have resulted in making changes to the way they travel, such as:

  • Travel more by car (48%)
  • Take shorter trips (49%)
  • Travel to a single location/destination (39%)
  • Limited mobility accommodations (10%)
  • 45% say their conditions have resulted in less travel
  • Book activities before arrival (26%)
  • 2 in 3 (66%) have made changes to the destinations they choose to go to
  • Less walking (19%)
  • Closer destinations (13%)
  • Choosing more often to stay with friends or family (38%) or in hotels (43%).

Aging Travelers Want to Travel More

Older adults are increasingly motivated to travel to reconnect with loved ones, relax, and recharge. If accessibility accommodations were put into place, half of non-travelers say they would be interested in future travel. Among non-travelers, the most difficult aspects of travel are activities at the destination (46%) and transportation to and from the destination (39%).

  • 95% believe travel is good for mental health
  • 85%​​ believe travel is a benefit for physical health

“Yes, our knees hurt from hiking,  we get pains here and there, but  we have also enjoyed massages in many different countries, along  with red light therapy, reiki and  more. We don’t believe that old  age equates with poor health.”  – Jack and Elaine from Seniors with Latitude. 

Travel Trends 

  • Top Domestic Destinations: The  South (38%) and West (31%) remain  the most visited regions, with hotspots  including Florida, California, and Las Vegas. 
  • Top International Destinations: Europe (42%) and Latin America/ Caribbean (33%) lead in popularity,  especially Italy, Great Britain, and Mexico. 
  • Health as a Travel Driver: Many  aging travelers are motivated by the  mental and physical health benefits of  travel. Destinations can position travel  as a form of wellness, not just a luxury.
  • Biggest Barrier: Cost is the leading  obstacle to travel—more so than personal health concerns or the health  of a loved one. 

Check back next month for tips on welcoming the aging traveler! To learn more about the Accessibility Playbook, visit https://travelability.net/accessibility-playbook/.

Learn more about TravelAbility’s Vision 2030 here.

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Filed Under: Accessibility Playbook, Baby Boomer Travel, Family Travel, Travel, Trends

Sweet Home Alabama: Discovering Wheelchair Accessible Gulf Shores

December 5, 2025 by lkarl

When I arrived in Gulf Shores for the Alabama Governor’s Conference on Tourism, I knew I’d be talking about accessibility — but what I didn’t realize was how much Alabama itself would teach me about hospitality, community, and joy.

From start to finish, this trip was an incredible blend of meaningful conversation and unforgettable coastal adventure.

The Heart Behind Alabama Tourism

It’s impossible to talk about this trip without mentioning Patti Culp, whose warmth and leadership set the tone for the entire conference. Patti embodies Southern hospitality — thoughtful, genuine, and deeply committed to moving Alabama tourism forward in a way that includes everyone.

And then there’s Kay Maghan from Gulf Shores & Orange Beach Tourism, who created an itinerary that showcased the very best of the Gulf Coast. Every stop was intentional — not just beautiful, but accessible and inclusive. You can see our full itinerary here.

The Lodge at Gulf State Park: Where Accessibility Meets Sustainability

Our home for the week, The Lodge at Gulf State Park, is more than a hotel — it’s a model for what modern, accessible, and sustainable travel can be. Wide pathways, accessible rooms, and thoughtful beach access meant I could fully participate in every experience.

There’s something special about watching the sunrise from a place that feels designed with everyone in mind.

Accessible Adventures in the Sand

One of my favorite parts of the trip was exploring the beach with my Freedom Trax, and of course, my service dog, Gulliver, by my side. We built sand sculptures, made new friends, and even tried our hand at fishing (Gulliver was very interested in the catch!).

These moments capture what accessibility is really about — participation, joy, and choice. It’s not just being there; it’s being part of it all.

Creative Inspiration at The Hot Shop

Another highlight was our visit to The Hot Shop in Orange Beach — a glassblowing studio where we got to design and create our own pieces. Accessibility here wasn’t just physical; it was creative. Everyone was welcomed, encouraged, and guided through the artistic process. Watching my son, Timothy, focus intently on his colorful creation was one of those proud mom moments I’ll treasure.

Wild Encounters and Wonderful People

At the Coastal Alabama Center for Ecotourism, Timothy met an owl — and judging by the smile on his face, I’m pretty sure that moment made his whole trip. Experiences like these make travel not only educational, but transformative.

I had the chance to meet Miss America during the conference! Her grace and kindness were the perfect reminder that leadership and advocacy come in all forms — and that inclusion is beautiful at every level.

Reflecting on an Accessible Gulf Coast

This trip reminded me that accessibility doesn’t take away from the experience — it enhances it. When destinations make inclusion a priority, they don’t just open doors for travelers with disabilities; they enrich the entire community.

Thank you, Alabama, for showing what’s possible when hospitality meets heart.

Thank you, Patti, Kay, and everyone who made this trip unforgettable.

And thank you, Gulf Shores — for the sunshine, the memories, and the hope that every beach can be for everybody.

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Filed Under: Accessibility, Baby Boomer Travel, Destinations, Hotels, Parks and Public spaces, Tourism

Practical Hack from the Accessibility Playbook: Welcoming the Aging Traveler

December 4, 2025 by lkarl

The needs of the aging traveler often mirror those of disabled travelers, yet many older adults are less likely to ask for assistance or identify as disabled. This excerpt from the Accessibility Playbook goes over how to welcome the aging traveler. Before moving on, take this 3 question quiz to test your knowledge!

Take the Quiz!

To better support this growing segment, keep the following principles in mind:

Recognize diverse needs: Consider mobility, hearing, cognitive, and visual changes that may arise with age.

Prioritize respectful communication: Train staff to offer assistance without making assumptions and to recognize signs of anxiety or confusion.

Be transparent about accessibility: Clearly communicate which features are available and use visible signage and intuitive wayfinding.

Offer simple, supportive tools: Ensure digital tools are user-friendly and secure. Provide low-tech options and human assistance for travelers who may hesitate with technology.

Focus on empowerment, not special treatment: Thoughtful, simple accommodations improve satisfaction and strengthen your reputation.

Design for dignity: Move away from one-size-fits-all experiences. Encourage planning ahead, suggest shorter and well-structured itineraries, and promote airport “meet-and-assist” programs.

55% of older travelers are interested in curated travel experiences once they learn about them

The Aging Traveler: Obstacle’s and Solutions

Planning

ObstacleSolution
Unclear accessibility information makes older adults less likely to travel.Provide clear, detailed information about accessibility (steps, elevators, seats, bathrooms).
Uncertainty about airport help deters some from flying altogether.Provide information on the time it takes to travel from check-in to the gate at the airport, as well as the services available.
Uncertainty about refunds makes booking in advance a risk.Provide cost comparisons across platforms and clear, easily accessible cancellation/refund policies.
App-centric booking can be a barrier for older adults who prefer websites.Provide user-friendly interfaces with simple navigation and clear instructions on where to click and book.
Aversion to technology due to concerns about scams and data breaches.Provide education about online safety, clear fraud safeguards, and phone support.
Challenges using online platforms to book transportation and activities.Develop and promote curated travel experiences tailored to their preferences and needs.
Difficulty finding hotels that match specific needs and preferences.Provide enhanced search and filter options (pet-friendly, ground-floor room, grab bars in bathrooms).

94% of older travelers who have used AI for travel planning have found it useful.


Flying

ObstacleSolution
Difficulty getting through security (33%)Improved workforce: provide special TSA lines and allow more time (60%).
Difficulty getting from parking to the airport (33%) or to the gate (32%)Greater access to wheelchairs/motorized carts (52%).
Difficulty understanding announcements (21% among the 65% with hearing loss)Provide designated assistance desks where travelers can check for updated information and receive personalized help.
Difficulty waiting to board at the gate (15%)Offer check-in assistance (43%).

It’s hard for us to fly without precheck – it’s tiring to take off shoes and unpack bags. We’ve forgotten our suitcases after the hassle of putting our shoes back on.

Hotels

ObstacleSolution
Difficulty handling luggage (36%)Offer assistance (44%).
Difficulty entering the establishment (18%)Ensure step-free entry and automatic doors; offer porter assistance.
Difficulty getting in and out of the bathroom (17%)Install grab bars, walk-in showers, and non-slip flooring in accessible rooms.
Difficulty bathing (20%)Provide special rooms with accessible bathrooms and safety features (47%).
General discomfort due to age-related sensitivitiesOffer early check-in and room features that prioritize comfort such as ergonomic bedding and adjustable climate control.
Gaps in staff preparedness to accommodate older travelersTrain staff on how to identify and support guests who require accommodations (36%).

The biggest challenge is comfort. As we’ve aged, our bodies are less tolerant of discomfort and the resulting aches and pains. It can really ruin your travel

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Filed Under: Accessibility, Accessibility Playbook, Airlines, Baby Boomer Travel, Hotels, Surveys, Travel

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