Creator: TravelAbility. Purpose: Connect aging baby boomer demographics with rising demand for accessible, multigenerational travel.
Baby Boomer demographics in 2030
- Average net worth: $1.2 million per household (Yahoo Finance).
- Hold 50% of U.S. wealth (Federal Reserve, Distributional Financial Accounts).
- 72% are retired (U.S. Labor Department, 2024).
- 40% (about 30 million) of Americans 65+ will live with a disability (McKinsey & Company).
Travel data
- 44% of grandparents have taken a multigenerational trip with their grandchildren; roughly half help pay (AARP).
- 57% of parents plan to travel with grandparents and children, potentially influencing 35% of all travel (Family Travel Association).
- 18% of traveler parties included someone who required accessibility services in 2025 (Longwoods International 2025 Survey).
- 30,000 monthly accessibility requests to a major cruise line call center (source noted as confidential).
- $75 million in accessible luxury travel sold by Fora advisors in 2025 (Fora).
- 70% plan to travel this year, averaging 27 travel days (AARP 2025).
Fun facts
- Japan, where 25% of the population is 65+, produces more adult diapers than children’s.
- By 2030, 23% of the U.S. population will be 65+ (~40 million; U.S. Census).
Visual layout
Top banner with a rocket launch and headline. Demographics row uses images of a modern house, a penny, older adults on a bench, and an older hiker. Travel data grid includes a beach walk of a grandparent and child, a donut‑style 57% graphic, a wheelchair user icon with 18%, a cruise ship at sunset for 30,000 requests, an airplane near the 70% stat, and a plated meal image near the $75M stat. Bottom band shows a red Japanese pagoda and a calendar icon labeled 2030.
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