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The Intersection of Travel and Disability

disability inclusion

The TravelAbility Accessibility Playbook Just Got a Serious Upgrade

August 25, 2026 by Eliana Satkin Leave a Comment

Six branded Accessibility Playbook covers from TravelAbility, covering destinations, restaurants, meetings, accommodations, airports, and attractions.

The newest and most comprehensive edition of the Accessibility Playbook is here.

Accessibility is one of tourism’s greatest opportunities. And destinations that invest in it today will be better positioned to meet the needs of tomorrow’s travelers.

More than 1.3 billion people worldwide live with a disability. At the same time, populations are aging rapidly, making accessible experiences an increasingly important part of how travelers choose where to go, what to do, and where to spend their money.

By 2030, all 73 million Baby Boomers in the United States will be 65 or older.

The future of travel is changing. The destinations ready for it will have the advantage.

No single business can make an entire destination accessible, but a destination organization can help lead the way.

Introducing the Fully Reimagined 2026 Accessibility Playbook

Created for destination leaders and the partners who make visitor experiences possible, the 2026 Accessibility Playbook is designed to move accessibility beyond good intentions and into meaningful, measurable action.

Far more than a guide for accessibility, it’s a roadmap for creating better visitor experiences, stronger partnerships, and destinations where more people can participate.

At the center of the Playbook is A11yship: the idea that destination organizations can lead through collaboration, bringing businesses, community leaders, government partners, and other stakeholders together around a shared vision for accessibility.

No single business can make an entire destination accessible, but a destination organization can help lead the way.

What’s New in the 2026 Playbook?

This is our most comprehensive Playbook yet, with entirely new resources designed to help destinations and industry partners put accessibility into practice.

Six New Industry-Specific Sector Guides

Get tailored guidance for the people and places that shape the visitor experience, including:

  • Airports
  • Accommodations
  • Restaurants
  • Attractions and outdoor experiences
  • Meetings and conventions
  • City managers

Vision 2030 Framework

Explore the economic influence, travel potential, and evolving needs of older adults as destinations prepare for a future where accessibility is central to the visitor experience.

The Largest Accessible Traveler Study Yet

New market research from Longwoods International provides the most comprehensive look yet at the American accessible traveler, including market size, spending power, behaviors, and preferences.

The 2026 Accessibility Playbook is here to help destinations seize that opportunity, giving destination leaders everything they need to turn accessibility into action and advantage.

Visitor Experience Strategy

Accessibility doesn’t begin at the entrance and end at checkout.

The Playbook provides tools for thinking through the entire visitor journey, from researching a destination to planning, traveling, experiencing, and returning home.

Content & Marketing Strategies

Know how to communicate accessibility clearly, authentically, and effectively so travelers can make informed decisions about whether an experience will work for them.

Plug & Play Accessibility Catalog

A curated directory connecting destinations with trusted accessibility partners.

Accessibility Is an Opportunity

Designing for people with disabilities doesn’t just benefit people with disabilities.

It creates more intuitive, seamless experiences for families, older adults, multigenerational groups, and travelers with temporary or situational needs. It can increase visitation, encourage longer stays, strengthen destination loyalty, and create greater economic impact.

The 2026 Accessibility Playbook is here to help destinations seize that opportunity, giving destination leaders everything they need to turn accessibility into action and advantage.

Whether you’re just beginning your accessibility journey or ready to take your destination strategy to the next level, this is your roadmap.

The future of accessible travel is here, and now there’s a playbook for it.

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Filed Under: Accessibility Playbook Tagged With: Accessibility Playbook, accessibility strategy, Accessible Tourism, Accessible travel, destination marketing, disability inclusion, tourism accessibility, travel industry, visitor experience

From TravelAbility Summit 7.0: Preparing for the Silver Tsunami of Aging Travelers

August 25, 2026 by Eliana Satkin Leave a Comment

The 2025 TravelAbility Summit dove right into the heart of the issue of Vision 2030: future proofing destinations by preparing for the aging traveler. A team of AARP experts, including Patty David, Lona Choi-Allum, Cassandra Burton, Elaine Friesen-Strang, Helena Kesch, and Laura Skufca presented research and insights for moving forward.

“We are aging quickly. This isn’t a trend that will change—it’s our future.”

Elaine Friesen-Strang
TravelAbility Tampa 2026 Summit graphic featuring friends, one a wheelchair user, gathered around a waterfront table, with event dates November 9 to 11 in Tampa, Florida.

The conversation will dive deeper this fall

Join us November 9–11, 2026, in Tampa, Florida, for the 2026 TravelAbility Summit. It’s where destinations, venues, and travel brands come together to advance accessibility in a practical, business-smart way. Over two days of case studies, workshops, and peer learning, industry leaders share proven strategies that improve the travel experience for people with disabilities—and, by extension, for families, multigenerational groups, and travelers with temporary or situational limitations. Meet the advisors, suppliers, and destination teams leading the way, and leave with a roadmap you can put to work immediately.

Register Today

Three women smile at an AARP-branded conference table displaying travel giveaways, a globe, and welcome signage for the "Wanderlust Adventure" activity at the TravelAbility Summit.

Session Overview

This AARP-led session explored how destinations and organizations can better serve aging travelers and adults with disabilities. Using data from AARP’s 2025 Travel Trends Study, the discussion blended research insights with lived experiences, highlighting that as travelers age, they remain active, adventurous, and eager to explore—yet continue to face barriers in access, information, and design.

Key Insights

  • Older adults are traveling more: 70% of adults 50+ expect to travel in 2025; international travel interest is up to 45%.
  • Top barriers: Cost, health concerns, and accessibility limitations remain primary challenges.
  • Health benefits: 95% say travel improves mental health; 85% cite physical health benefits.
  • Accessibility needs: 1 in 6 travelers 50+ require accommodations; mobility is the most common.
  • Design evolution: Oregon State Parks integrates universal design—including single-user restrooms, adult changing tables, and accessible cabins—to welcome all visitors.
  • Hidden disabilities: Many older travelers experience access needs but do not identify as having a disability.
    Information gaps: Accurate, human-centered communication remains key—technology can assist but should not replace personal service.

Actionable Takeaways

  • Invest in universal design: Build restrooms, trails, and facilities for users of all ages and abilities.
  • Prioritize clear communication: Offer accessible, human-assisted check-in and print options alongside digital tools.
  • Train frontline staff: Focus on empathy, patience, and awareness of visible and invisible disabilities.
  • Promote partnerships: DMOs, parks, and community organizations should collaborate to expand access and outreach.
  • Plan for aging demographics: By 2030, older travelers will outnumber younger ones in many states—plan experiences with them in mind.

Notable Quotes

  • “We are aging quickly. This isn’t a trend that will change—it’s our future.” — Elaine Friesen-Strang
  • “Accessibility isn’t one-size-fits-all. Universal design means meeting people where they are.” — Helena Kesch
  • “Even though cost and health are barriers, older adults will keep traveling—to airports, destinations, and beyond.” — Lorna Choi-Allum
  • “Don’t rush to over-tech things. The human connection is what we need.” — Elaine Friesen-Stran

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Filed Under: Uncategorized Tagged With: AARP, Accessible travel, aging travelers, Destination accessibility, disability inclusion, future proofing destinations, inclusive travel, Project 2030, travel accessibility, TravelAbility Summit, universal design, welcoming the aging traveler

Beyond Sight: How Red Sea Global Is Designing Inclusive Experiences for Blind Travelers 

August 7, 2026 by Eliana Satkin Leave a Comment

Red Sea Global (RSG) is the developer behind The Red Sea and AMAALA, two major tourism projects in Saudi Arabia being built with a focus on responsible and mindful tourism. Since announcing its accessibility commitment in 2023, RSG has been working to incorporate inclusive design across the guest experience, from transportation and accommodations to activities, experiences, and excursions.

In a recent experience, Red Sea Global welcomed five travelers who are blind or have visual impairments to The Red Sea for a destination visit focused on exploring how the environment can be experienced beyond sight. Through sensory tours, guided experiences, storytelling, cultural activities, and personal connections, the team brought the destination to life in new ways while gathering valuable feedback directly from travelers.

Watch the video below and read the full article for an in-depth look at how Red Sea Global is creating more inclusive experiences and welcoming blind travelers to explore the destination in new ways.

Experiencing The Red Sea Beyond Sight | Red Sea Global

The first impression of a destination is not always visual. For Noura and her niece Sadeem, it began with a description.

Inside the welcome center at Red Sea International Airport hangs a large spiral sculpture. It shifts constantly, its colors changing in response to wind and ocean data. A member of Red Sea International Airport’s welcome team described its movement, its scale, and its connection to the surrounding environment, painting a vivid picture through words.

This moment set the tone for all that followed.

Red Sea Global recently welcomed five guests with visual impairments, most of them blind, to The Red Sea destination for a four-day visit shaped around experience, exploration, and connection. Abdulaziz, Raneem, Noura, Mohammed, and Mansour arrived with their companions and joined us at Six Senses Southern Dunes, The Red Sea. Two of the guests joined through our ongoing collaboration with Team Saudio, reflecting a broader effort to help shape more inclusive tourism and sporting experiences across our destinations.

Their visit formed part of our ongoing commitment to ensure our accessibility offering is as comprehensive and meaningful as possible, reflecting our belief that travel should be inclusive of everyone.

This commitment has been part of our approach from the beginning. Accessibility has not been treated as an after-thought, but as a design principle that influences the full guest journey, from arrival and transportation to experiences, public spaces, and the natural environment itself.

“Accessibility isn’t just about the facilities. It’s about being able to experience the destination in the same way as everyone else. We are committed to creating memories and experiences for people with disabilities that are equitable and inclusive across our resorts.  For these particular activities we wanted to explore how senses other than sight can enhance and enrich an experience. The most important thing is looking at the whole journey – from arrival to the beach, to restaurants, to activities. Every part of that experience needs to work.”

Mark Dyer, Associate Director for Accessibility, Destination Development at Red Sea Global.

Six Senses Southern Dunes, nestled among desert landscapes, was designed to connect guests to nature, culture, and wellbeing. From the moment of arrival, the focus was on creating an environment where guests could move comfortably and confidently through each space.

After settling in, the group gathered at the resort’s cookery school for a hands-on culinary experience led by Saudi chef Afnan Alhawsawi. With Ramadan approaching, the menu reflected familiar traditions. The sounds of preparation filled the space as ingredients were chopped, folded, and shaped.

For Abdulaziz, Mansour, and Mohammed, the evening took an unexpected turn. All three are skilled musicians, with Mansour making it his profession, and as dinner unfolded at Al Sarab Restaurant, they found their way to the instruments. Mansour at the piano, Mohammed at the keyboard, and Abdulaziz singing. Their performance moved effortlessly between Arabic and Western classics, culminating in a powerful rendition of Fly Me To The Moon.

The following morning, the desert became the setting. 

Read More

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Filed Under: Blind and Low Vision Travel, Destinations Tagged With: accessibility design, accessible destinations, Accessible travel, blind travel, Destination accessibility, disability inclusion, Inclusive tourism, Red Sea Global, Saudi Arabia tourism, sensory experiences, The Red Sea, travel experiences, universal design, visual impairment

Around the World for 2€: Lessons in Inclusion from a Remarkable Journey

August 7, 2026 by Eliana Satkin Leave a Comment

Two men in matching white and black-red-gold striped soccer jerseys smile together in front of the New York City skyline and Williamsburg Bridge, with one man seated in a wheelchair.

What can 2€ get you in 2026? Apparently a trip through Germany, France, Belgium, England and across the Atlantic to NYC – when you’re depending upon the goodness of others. More than just a publicity stunt, the journey by Johannes “Johnny” Grasser, Patrick “Jolle” Deus and Simon Spädtke was to raise awareness of the access barriers along the way. Their challenge, called “Roll to New York” also raised several thousand euros for charity. 

What did they learn along the way? Well, it certainly didn’t have to do with the generosity of major corporations. Instead, they have endless heart warming encounters with individuals.

What did they teach the world along the way? Read the full article below or check out their journey on Instagram.

Two Euro New York Trip Shows Power of Inklusion in 11 Day

Three German travellers reached New York after an 11-day journey that began with just 2 euros in their pockets, turning a publicity stunt into a lesson about disability, generosity and the limits of public goodwill. Johannes “Johnny” Grasser, Patrick “Jolle” Deus and Simon Spädtke travelled across 4 countries and crossed the Atlantic before watching the World Cup final on the street.

The trio, who set out from Cologne two weeks earlier, also raised several thousand euros for the Peak Performer Foundation, which supports children and young people. Their challenge, called “Roll To New York“, was designed to draw attention to access barriers faced by people with disabilities, especially Grasser, who uses a wheelchair and needs daily assistance.

On the final nights of the trip, the three said they struggled to find somewhere to sleep in Manhattan and at one point were preparing to spend the night on cardboard in a park. Their search ended when a stranger named Carver handed them 500 US dollars and told them to find a hotel.

The journey, documented on Grasser’s Instagram channel, took them through Germany, Belgium, France and England before the transatlantic leg. Along the way they slept on airport floors, outside an Aldi store and in other improvised places, while also relying on donations, small gigs and spontaneous acts of support from people they met.

Grasser, who is 36 and has a severe form of tetra spasticity, said the trip exposed how difficult mobility can be for wheelchair users. He said that, in his experience, accessibility often improved the further the group moved away from Germany.

Johannes Grasser, the wheelchair user and campaign organiser, said “For a wheelchair user like me, it is not easy to move around barrier-free. It starts with toilets.”

Deus, 34, who works as a musician and teacher and has supported Grasser for years, said the trip also highlighted a gap between public claims and lived reality in Germany. “Other countries are already further ahead,” said Patrick Deus.

The group said many individuals along the route helped them with food, transport, clothes and accommodation, while larger companies declined to contribute. They said airlines and hotel chains contacted for support did not help with costs or overnight stays.

Some of the most memorable encounters came from people who went far beyond a simple donation. In France, a supermarket worker drove them from Lille to Calais after his shift and missed his own birthday party to do so. In London, a man handed them 20 British pounds and told them to take it to a casino, where they turned it into 160 pounds after a string of wins at roulette.

At other times they had to improvise to raise money for the charity challenge. Deus performed freestyle rap in Cologne, the trio held portrait sessions in parks, gave away shirts and footballs, and even staged a push-up contest that Grasser won. They said many passers-by only donated after they were offered some kind of performance or challenge in return.

The group said the experience forced them to stretch both physically and mentally. Grasser, who trains for up to 4 hours every morning to manage his condition, said the journey pushed him beyond his usual limits, but he believed the discipline helped him cope with the stress.

He said the final stages of the trip carried a deeper meaning after repeated difficulties finding a place to sleep. “I have even greater respect now for homeless people who have to look for somewhere to stay every night,” said Johannes Grasser.

The three also said they were struck by the kindness of ordinary people, including a group of punks who let them stay in an occupied house and a hotel receptionist who paid for a room himself. Grasser said the support from strangers showed that people still listen and help when asked politely.

At the end of the trip, they gave away clothes they had been gifted along the way to homeless people in New York. Grasser said he was grateful to have completed the challenge, adding that he normally does not get to travel much.

The journey has also sharpened the message behind the campaign. The men said they wanted to show that travel, and by extension public life, remains much harder for disabled people than for able-bodied travellers, despite frequent claims of progress.

Grasser has previously taken part in a range of physical challenges, including surfing for the German Paralympics team, jumping from a 7.5 metre tower in his wheelchair and climbing the Pao de Acucar in Rio de Janeiro. He said he had always believed the 2 euro trip could end at Times Square, but added that he would never have managed it without Deus and Spädtke.

Group photo from Day 1 of the 'Roll to New York' challenge, with Johannes Grasser and friends celebrating outside a German bakery before setting off on their journey.

Photo Credit: Instagram / theofficial_johnny

About The Author:

Ece Torres is a travel writer and storyteller born in Türkiye and based in Spain. Shaped by two cultures and a lifelong passion for exploration, she brings a warm, curious eye to the places she visits and the people she meets along the way.

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Filed Under: Accessible Travel, Disability Advocates Tagged With: accessibility, Accessible travel, disability inclusion, disability travel, inclusive travel, wheelchair travel

How a Safari Clarified the TravelAbility Vision

August 7, 2026 by Jake Steinman

By Jake Steinman

Jake Steinman and his safari group smiling for a selfie at sunset, with a golden sky and dry savanna landscape behind them.

Stepping into the African savannah for a recent safari to celebrate my birthday, I expected breathtaking landscapes and incredible wildlife. What I didn’t anticipate was returning with profound clarity regarding our mission and the future of accessible travel.

Observing the natural world offers powerful lessons in survival, growth, and connection. Here are the core insights from the wild that are directly shaping our path forward.

The Power of the Pack

During the trip, I observed over 20 different species in their natural habitats. Despite their vast differences, one common thread was this: they all operated within clustered, tight-knit groups. Whether it was a herd banding together to protect their vulnerable young from predators, or a Pride operating as a synchronized team in pursuit of prey, community was their ultimate mechanism for success.

In the wild, isolation is a vulnerability. Progress relies entirely on the strength, coordination and collaboration of the collective.

Cultivating an Accessibility Ecosystem

A Cape buffalo standing partially hidden in dense green bushes, its large curved horns visible above a dirt clearing.

This natural dynamic perfectly reflects the fundamental purpose of TravelAbility. We are actively building and expanding a robust accessibility ecosystem around destination organizations.

The epiphany that I had was that our purpose is to build a community of DMO “A11Ys”—accessibility advocates and leaders who are committed to scaling accessible travel. 

Just as a herd works together to navigate survival, our network functions to overcome industry barriers and advance accessibility with a ripple effect of A11Ys that begins with the destination and scales through hotels, attractions, restaurants and tour companies. 

My definition of an “A11Y” has broadened. It now includes anyone who attends an accessibility breakout session at a conference, responds to a survey, signs up for a webinar, or—most effectively—adds an accessibility page to their website. In other words, an A11Y is anyone who has shown an interest in learning more.

TravelAbility Tampa: Our Watering Hole

TravelAbility Tampa 2026 Summit graphic featuring friends, one a wheelchair user, gathered around a waterfront table, with event dates November 9 to 11 in Tampa, Florida.

Every functioning ecosystem requires a central gathering place—a “watering hole” where different groups converge to share resources, expand networks and learn from not only experts but also from each other.

For our community, the upcoming TravelAbility Summit Tampa is that essential watering hole—a place where like-minded A11Ys gather to connect, learn, and plan. There, we can provide the tools, education, and network they need to expand accessibility across their industry partners’ networks.

Reducing Friction: Integrating Accessibility into Existing Workflow

In the wild, survival strategies aren’t optional—they are seamlessly woven into the pack’s daily rhythm. Animals don’t overthink collaboration; it’s instinctive.

A herd of zebras grazing on dry grassland at sunset, with a tree line and pastel sky in the background.

Similarly, to truly advance accessibility, Travelability must eliminate friction by integrating accessible practices into existing departmental workflows. We’ve been exploring how accessibility fits not only into marketing and PR, but also as a competitive edge for convention sales and destination development. By simply highlighting accessible features in existing attractions and museums, destinations can tap into new markets without needing new construction. When an ally integrates accessibility into someone’s current workflow, securing leadership buy-in becomes much easier.

Two lions resting on the grass at night, illuminated by a spotlight or vehicle light.

Overcoming FOMU

While our Summit brings us together like a watering hole, the real work happens when the herd disperses and continues the journey. That’s where Travelability Tampa attendees come in.

One of the biggest barriers to progress is what accessibility advocate Brittany DeJean calls FOMU: Fear of Messing Up. People often hesitate to act out of fear of making a mistake or offending someone, making inaction feel like the safer choice. However, doing nothing doesn’t just stall progress—it steals the opportunity to learn.

The Travelability Summit creates an ongoing, reverberating community. Attendees become allies who, in turn, recruit others across hotels, attractions, and suppliers. Because every destination operates on different budgets and capacities, this network helps members scale their efforts in practical, sustainable ways. 

Click here to learn more about Travelability Tampa.

As we look toward 2030—when over 30 million baby boomers will live with a disability, impacting tens of millions of family members—one thing is clear: lasting progress in accessible travel is not just possible, it is inevitable.

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Filed Under: TravelAbility Summit Tagged With: A11Y, accessibility, accessibility leadership, Accessible travel, community building, destination development, destination marketing organizations, disability inclusion, Inclusive tourism, Jake Steinman, safari, TravelAbility, TravelAbility Summit, TravelAbility Tampa, Vision 2030

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