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The Intersection of Travel and Disability

Destination accessibility

TBEX 2026 Shifts the Foundation for both Destinations and Travel Creators

July 7, 2026 by Eliana Satkin Leave a Comment

Disabled travel creators share the TBEX opening keynote stage, with a guide dog resting nearby and live transcription running on the big screen.

TBEX is the world’s largest gathering and networking event for travel content creators, including bloggers, podcasters, YouTubers, influencers, and tourism industry professionals. This is where new ideas are born and what determines the direction of social media marketing and blogging for both content creators and destinations.

So, what direction is marketing taking in the travel industry this year? TBEX made it clear that it’s a seismic shift toward accessibility and inclusion.

Under Toni Bastian’s leadership, accessibility and inclusion began transforming the event long before opening night. The FAM tours were created with accessibility in mind, including detailed information on terrain, energy expenditure, and any potential barriers. For the first time in TBEX history, not only were there a plethora of tour options for disabled creators, but they were able to plan around their needs and travel without anxiety.

Upon arrival at the Richmond Convention Center, accessible routes were clearly marked.  Before the opening keynote began, Koda was running for live transcription on the big screen and a QR code was provided for following along on your phone. A Zen Zone sensory room was created with soft chairs, a swing, fidgets, and low lighting. It was made clear through both the welcome speech and accommodations being made that all were welcome.

Leslie Walker of Leslie Walker Consulting, the strategist behind Tami Reist’s award winning accessible travel videos with North Alabama, introduced the opening keynote: a panel of disabled travelers. 

The panel was made up of Cory Lee, a full time wheelchair user; Penny Zibula, a legally blind aging traveler with a guide dog; and Phoenyx Powell, an amputee with a dynamic disability and sensory sensitivities. They boldly answered real questions on the state of accessibility in travel.

“Disability content creators are not just influencers, they’re translators helping us to understand a different experience in our destination.”

Why did the premier training and connection conference for creators and DMOs lead off with accessible travel? According to Leslie, it’s because accessibility isn’t niche. Accessible travel content is an opportunity for authentic storytelling, and connection–meeting basic marketing needs in the travel industry. She reminded listeners that disability content creators are not just influencers, they’re translators helping us to understand a different experience in our destination.

Why the Shift?

Penny pointed out that she was old enough to be the grandmother of most people attending the conference. So why was everything she shared so relevant? 

Leslie shared that the Baby Boomer population is quickly aging into disability, compounding the need for accessible destinations. While only 19% of these older adults identify as having a disability, when asked specific questions to identify disabilities, that number jumped to over 50%.

Penny highlighted that seniors are looking for the same information as the disability community, whether they identify as disabled or not.  “As people age they will acquire some sort of physical challenge. Then they try to compensate and go to Egypt because they’re king and queen of denial, and they get frustrated when they can’t access something because it’s too steep.”  

Cory Lee reminded us that the disability community is the largest minority group, and the fastest growing. They’re already spending 50 billion a year on travel in the U.S. alone. That’s not a bandwagon you can afford to miss.

“As people age they will acquire some sort of physical challenge. Then they try to compensate and go to Egypt because they’re king and queen of denial, and they get frustrated when they can’t access something because it’s too steep.” 

Penny Zibula

Takeaways for the Industry

TBEX is not just taking the lead in steering marketing toward accessibility, the conference is indicative of a greater shift in the conversation. Accessibility and inclusion have become central to the progress of every destination.

When asked about the difference between a destination that cares about accessibility, all three creators agreed that the human element goes further than infrastructure. Phoenyx stayed at a retreat center that bought a shower chair for her room, Cory Lee had a group build him a ramp out of the shoes on their feet, Penny had a cruise team experiment with multiple spaces before finding a relief area that worked for her guide dog. These things made more of an impact on their travel experiences than any standard ADA effort.

The essential basics of welcome highlighted accessibility landing pages that include transportation, hotels, and energy expenditure details like distances and inclines. It was also pointed out that there’s no excuse for not having a cheap portable ramp to cover a step or two at the entrance. They’re not cost prohibitive.

An "Accessible Route Available" floor decal with an arrow and wheelchair symbol marks the way through the Richmond Convention Center at TBEX.

Phoenyx nicely summed up the hope that’s building in the disability community as this shift in the travel industry is becoming evident, “People are starting to see that accessibility and inclusion really do matter.” 

Cory Lee encouraged destinations not to be afraid to work with disabled creators. “We have a very loyal following who depend on us for planning their travels.” He explained that there are about five destinations that are well vetted for accessibility. That’s what people think their only vacation options are. “Let’s change that,” he challenged. 

Champions Leading the Way

If you’re interested in working with one of the TBEX panelist, all three speakers are a part of the TravelAbility Content Creator Database.

Toni Bastian of Visit Richmond is a TravelAbility Accessibility Champion of Change who has moved beyond reshaping Richmond Tourism to impacting the industry as a whole. Learn more from her ongoing efforts at the 2026 TravelAbility Summit.

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Filed Under: Conferences & Events, The Business Case Tagged With: Accessible travel, Destination accessibility, disability inclusion, TBEX, travel marketing

Visit Mesa Launches Food Inclusivity Program Removing One of the Greatest Barriers in Accessible Travel

April 29, 2026 by Eliana Satkin

With the mission to become one of the most accessible states in the U.S., there’s always something new coming from Mesa, Arizona. In this article, Alison Brooks shares about the latest initiatives that are changing the approach to inclusion in travel.

Food as the Overlooked Barrier in Accessible Travel

Food safety is often overlooked in conversations about accessibility, but it should not be. Food allergies affect an estimated 32 million Americans, including millions of children. Even if it is not something you personally experience, it is highly likely that someone you are traveling with does.

When you think about accessibility holistically, it is not just about physical infrastructure or sensory considerations. It is about whether someone can fully participate in the experience. If a visitor does not feel safe eating in your destination, that limits their ability to engage, explore, and enjoy their stay.

This is why food inclusivity matters. It is fundamental, not optional.

Introducing the Food Inclusivity Program

Visit Mesa’s food inclusivity program is a natural evolution of the work we’ve already been leading in accessibility. 

As the first Autism Certified City in the country and the first destination verified by Wheel the World, we’ve spent years building a foundation that prioritizes inclusion across the full visitor experience. That includes initiatives like Aira for blind and low-vision individuals and adoption of the Hidden Disabilities Sunflower program across the city.

As we evaluated the full travel journey, one gap became very clear: food. No matter who you are or how you travel, everyone has to eat. For visitors with food allergies, sensitivities, or dietary restrictions, that part of the experience can create anxiety and uncertainty, often limiting where they feel comfortable going.

Our food inclusivity program was designed to address that gap directly. At its core, it focuses on education, preparedness, and awareness across the hospitality community. In partnership with the Kyah Rayne Foundation, we are providing free, on-demand food allergen certification training for anyone who comes into contact with food, whether at a hotel, restaurant, or attraction. The goal is to ensure staff understand common allergens and, just as importantly, know how to respond in the event of an emergency.

This initiative is about creating an environment where visitors can feel more confident and supported, knowing that the destination has taken intentional steps to prioritize their safety and comfort.

If You Build It…

Building it is not enough. In order to draw visitors, guests need to know that the measures in place are real, ongoing, and widely adopted across the destination. Building trust starts with consistency and transparency.

For us, that means continuing to actively communicate this initiative, both through our marketing efforts and through direct engagement with our partners. It is not a one-time effort. We are regularly reconnecting with businesses to reinforce the importance of food safety, refresh training, and encourage best practices.

Simple but meaningful steps, such as clearly labeling food at buffets, adding allergen and dietary information to menus, and making that information easily accessible on websites.

That includes simple but meaningful steps, such as clearly labeling food at buffets, adding allergen and dietary information to menus, and making that information easily accessible on websites. These actions help visitors make informed decisions before they even arrive.

Equally important is the partnership itself. This only works if our hospitality community is engaged and committed. Over time, that consistency helps build confidence.

It is also important to acknowledge that no system is ever perfect. However, as we move into the next phase of the program, adding tools like EpiPens on-site provides an additional layer of reassurance that safety has been thoughtfully considered.

Imitation is the Highest Form of Flattery

Our hope is that this initiative does not remain unique to Mesa. It should be adopted, adapted, and improved by destinations everywhere. Creating safer, more inclusive environments benefits not just visitors, but entire communities.

The initiative is structured in phases to allow for both immediate impact and long-term growth.

Phase one, which is currently underway, focuses on education. Through our partnership with the Kyah Rayne Foundation, we are offering free, on-demand allergen awareness and safety certification to our hospitality partners. This ensures a consistent baseline of knowledge across the destination.

Phase two expands into preparedness. Working with the Mesa for All Foundation, a community-led nonprofit that grew out of Visit Mesa’s accessibility efforts, we plan to help equip participating establishments with EpiPens. This adds a critical layer of safety and responsiveness in the event of a severe allergic reaction.

Phase three broadens the scope of inclusivity beyond allergens. This includes integrating training around food sensitivities, cultural and religious dietary considerations, and overall awareness that supports a wider range of visitor needs.

For destinations looking to follow a similar path, the starting point is partnership. The Kyah Rayne Foundation operates nationally and provides a strong framework for training and certification. Engaging a partner like that, and then aligning your local hospitality community around a shared goal, is the most effective way to begin building momentum.

For destinations looking to follow a similar path, the starting point is partnership.

Up Next for Mesa

We recently hosted Dani from Love on the Spectrum, which was an exciting opportunity to have someone with a large and engaged audience experience Mesa and share our accessibility efforts with their followers. Moments like that help amplify the work in a very authentic way.

We also signed a four-year agreement to host the National Wheelchair Basketball Association Championships at the Arizona Athletic Grounds. This is a significant opportunity to collaborate with partners like Wheel the World and others to ensure the experience is seamless from the moment athletes begin planning their trip to the time they are on the court competing. It is about removing friction at every stage and creating an environment where people feel welcomed and supported.

At the same time, the work does not stop with new initiatives or major events. A key focus moving forward is continuing to refine what we have built and making sure people are aware of it. That includes not only visitors, but also the residents and businesses who bring these experiences to life. One cannot succeed without the other.

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Filed Under: Accessibility Champion of Change Tagged With: Accessibility best practices, Accessible Arizona, Destination accessibility, Food inclusivity, Inclusive tourism, Visit Mesa

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