The 2025 TravelAbility Summit dove right into the heart of the issue of Vision 2030: future proofing destinations by preparing for the aging traveler. A team of AARP experts, including Patty David, Lona Choi-Allum, Cassandra Burton, Elaine Friesen-Strang, Helena Kesch, and Laura Skufca presented research and insights for moving forward.
“We are aging quickly. This isn’t a trend that will change—it’s our future.”
Elaine Friesen-Strang
The conversation will dive deeper this fall
Join us November 9–11, 2026, in Tampa, Florida, for the 2026 TravelAbility Summit. It’s where destinations, venues, and travel brands come together to advance accessibility in a practical, business-smart way. Over two days of case studies, workshops, and peer learning, industry leaders share proven strategies that improve the travel experience for people with disabilities—and, by extension, for families, multigenerational groups, and travelers with temporary or situational limitations. Meet the advisors, suppliers, and destination teams leading the way, and leave with a roadmap you can put to work immediately.
Session Overview
This AARP-led session explored how destinations and organizations can better serve aging travelers and adults with disabilities. Using data from AARP’s 2025 Travel Trends Study, the discussion blended research insights with lived experiences, highlighting that as travelers age, they remain active, adventurous, and eager to explore—yet continue to face barriers in access, information, and design.
Key Insights
- Older adults are traveling more: 70% of adults 50+ expect to travel in 2025; international travel interest is up to 45%.
- Top barriers: Cost, health concerns, and accessibility limitations remain primary challenges.
- Health benefits: 95% say travel improves mental health; 85% cite physical health benefits.
- Accessibility needs: 1 in 6 travelers 50+ require accommodations; mobility is the most common.
- Design evolution: Oregon State Parks integrates universal design—including single-user restrooms, adult changing tables, and accessible cabins—to welcome all visitors.
- Hidden disabilities: Many older travelers experience access needs but do not identify as having a disability.
Information gaps: Accurate, human-centered communication remains key—technology can assist but should not replace personal service.
Actionable Takeaways
- Invest in universal design: Build restrooms, trails, and facilities for users of all ages and abilities.
- Prioritize clear communication: Offer accessible, human-assisted check-in and print options alongside digital tools.
- Train frontline staff: Focus on empathy, patience, and awareness of visible and invisible disabilities.
- Promote partnerships: DMOs, parks, and community organizations should collaborate to expand access and outreach.
- Plan for aging demographics: By 2030, older travelers will outnumber younger ones in many states—plan experiences with them in mind.
Notable Quotes
- “We are aging quickly. This isn’t a trend that will change—it’s our future.” — Elaine Friesen-Strang
- “Accessibility isn’t one-size-fits-all. Universal design means meeting people where they are.” — Helena Kesch
- “Even though cost and health are barriers, older adults will keep traveling—to airports, destinations, and beyond.” — Lorna Choi-Allum
- “Don’t rush to over-tech things. The human connection is what we need.” — Elaine Friesen-Stran
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