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The Intersection of Travel and Disability

travel accessibility

From TravelAbility Summit 7.0: The Future of Accessible Destination Marketing

September 29, 2026 by Eliana Satkin Leave a Comment

One off accessibility campaigns aren’t cutting it. So what do destinations need to do to create welcome, get the word out, and boost ROI? In this session from last year’s TravelAbility Summit, Jennifer Casey, Director of Strategic Partnerships for Gray Destination Marketing outlines how destination marketers can move beyond one-off accessibility spotlights to fully integrating accessibility across their entire media and measurement ecosystem. 

The focus shifts from awareness via creators to discoverability, structured data, and mid-funnel orchestration—so accessible stories are machine-readable, findable, and attributable to visitation and spend. 

Key Insights 

● Integration beats isolation: Accessibility performs best when it’s woven into core storytelling (TV, streaming, YouTube, blogs, paid social) rather than siloed as special content. 

● Make it discoverable: AI, voice, and search can’t rank what they can’t read—destinations need structured accessibility data, proper tagging, and on-site filters (e.g., “roll-in shower,” “service dog welcome”). 

● Mid-funnel matters: Repurpose influencer content into mid-funnel formats (CTV, programmatic video, social ads) to nurture from inspiration to planning. 

● Measure what matters: Use location-based visitation and spending data to connect inclusive storytelling to real-world outcomes (visits, distance traveled, trip spend).

● Contextual inclusion works: Featuring accessible experiences alongside food, music, and culture normalizes inclusion and improves campaign performance (example: Visit Florida approach). 

● Always-on exposure loop: Travelers loop through exploration/evaluation; staying present with layered media keeps accessibility top-of-mind until purchase. 

Integration beats isolation: Accessibility performs best when it’s woven into core storytelling (TV, streaming, YouTube, blogs, paid social) rather than siloed as special content.

Actionable Takeaways 

● Audit SEO & IA: Ensure accessibility pages and listings use machine-readable fields and schema; add on-site filters for specific features (not just “accessible”). 

● Build a content supply chain: Systematically repurpose creator assets into reels, :15/:30 CTV spots, pre-roll, stories, blog posts, and email. 

● Tag everything: Standardize metadata/UTM conventions for accessibility content to enable mid-funnel and ROI analysis. 

● Adopt programmatic layering: Pair contextual and audience targeting to surround likely travelers through the full journey. 

● Report impact: Incorporate visitation and spend lift into dashboards to prove inclusive marketing’s economic value. 

● Positioning shift: Treat accessibility as a through-line in brand storytelling—not a campaign add-on.

Notable Quotes 

● “Google and AI travel tools can’t rank what they can’t read.” 

● “Don’t make accessibility an add-on; make it a through line.” 

● “The destinations that win are the ones that make every traveler feel welcomed before they arrive.”

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Filed Under: TravelAbility Summit Tagged With: accessible destinations, Accessible Tourism, Accessible travel, destination marketing, destination marketing organizations, inclusive travel, tourism marketing, travel accessibility, TravelAbility, TravelAbility Summit

Earn Your Accessibility Leader Certification at TravelAbility Summit Tampa

September 28, 2026 by Eliana Satkin

Last year, we introduced the Cultivating Accessibility Leaders Masterclass at the TravelAbility Summit for the first time. Led by VisitAble and Canucks Autism Network, the two-hour session focused on four of the most common disabilities, with attendees leaving with an Accessible Leader Masterclass certificate.

“In just 2½ days, you’ll walk away with everything we’ve learned about accessible travel over the past eight years.”

– Jake Steinman, TravelAbility Founder and CEO

This year, we’re expanding the Accessible Leader certificate to officially recognize what we see every year: people who come to the Summit go back to their communities and begin leading accessibility initiatives within their own organizations. Now, every Summit attendee will receive a certificate at the end of the Summit recognizing their readiness to build accessibility into the work their organization is already doing. 

USAE News recently featured the expansion of the Accessible Leader certificate and what it means for this year’s Summit.

↪Read the full release here

“In just 2½ days, you’ll walk away with everything we’ve learned about accessible travel over the past eight years.” – Jake Steinman, TravelAbility Founder and CEO

TravelAbility Tampa 2026 Summit graphic featuring friends, one a wheelchair user, gathered around a waterfront table, with event dates November 9 to 11 in Tampa, Florida.

Join us November 9–11 in Tampa for the 2026 TravelAbility Summit and leave with the tools, knowledge, and connections to lead accessibility within your organization. 

 ↪Register for the summit 

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Filed Under: TravelAbility Summit Tagged With: accessibility leadership, Accessibility training, Accessible Leader certification, Accessible Tourism, destination marketing, disability inclusion, tourism professionals, travel accessibility, TravelAbility Summit

TravelAbility Ambassador Update with Kristy Durso

September 28, 2026 by Eliana Satkin

TravelAbility Ambassador Kristy Durso had a full summer with speaking engagements, industry connections, advocacy projects, and a growing list of initiatives designed to make travel more accessible.

Kristy Durso, seated in a wheelchair, poses with a group of eight people and a golden retriever in a ballroom.

Outside Days

At Outside Days in Denver, Kristy was the only wheelchair user represented outside of two disability-focused sessions. Rather than letting that lack of representation define the experience, she used her seat at the table to challenge the industry and their emphasis on intentional communities.

During a session on data and consumer tracking, she asked, “Are you tracking your clients with disabilities? Are you tracking your visitors with disabilities when they come?” The answer was no.

Later, during a conversation about building intentional communities, she raised a bigger question: “The first thing you lose when you have an accident and become disabled, you have an illness that makes you disabled, or you have a child born with disabilities, you lose your community.”

She continued, “As you sit here and you talk about these intentional communities, I have to wonder: Is there a place for me?”

The response was significant. Kristy connected with industry leadership and is now hoping to return next year as a speaker in the conference’s regular programming, rather than only disability-focused sessions.

She also began working with more than a dozen adaptive outdoor recreation programs in Colorado, connecting them with mainstream tourism providers. The goal is to make it easier for families with mixed abilities to discover and book adaptive recreation without navigating a maze of separate reservations and providers.

Travel Nevada Rural Round Up

At the Travel Nevada Rural Round Up, where she returned for a second year, Kristy’s breakout session sparked action. Two grant organizations told her they were changing their criteria to give greater preference to disability-focused businesses. 

One attendee even returned with news that he had received a grant based on an idea Kristy gave him at last year’s conference. Working with a dark-sky site, she had suggested 3D models of constellations so visitors who are blind or have low vision could better understand what they are experiencing. The proposal received automatic approval.

National Lieutenant Governors Association Conference

At the National Lieutenant Governors Association conference, Kristy says she was given “10 minutes to change the way they think, and I think I succeeded.” She later accepted a keynote invitation for the Louisiana Governor’s Conference and has already been invited to participate in the upcoming Florida Governor’s Conference.

Outside Agents

At the Outside Agents conference, where Kristy was a keynote speaker, she organized an informal dinner conversation, where 27 travel advisors showed up to learn more about accessible travel. 

“As you sit here and you talk about these intentional communities, I have to wonder: Is there a place for me?”

Kristy Durso

Building Bridges Across the Travel Industry

Kristy’s advocacy is also producing tangible industry connections. She introduced Ignite Adaptive Sports to Hero Door Opener, which has since been purchased for the facility, and connected Royal Caribbean with Freedom Tracks for potential beach access on a private island.

She presented her airline and hotel SOP protocols to United Airlines for consideration and created both a booklet and web-based version of hotel protocols to help front desk staff quickly understand how to accommodate travelers with disabilities.

At the Schoolhouse Hotel Accessibility Innovation Showcase, Kristy served as MC. 

Kristy led a disABILITYsa webinar and had the opportunity to talk with physical therapy students through Regis University.

She is also pushing the travel insurance industry to address wheelchair and prosthetic coverage. “Airlines are going to continue breaking wheelchairs,” she told insurance representatives. “If we can get big businesses like you guys behind us, pressure on the airlines to do better, rather than it just being individuals, I think we can actually create movement.”

What’s Next

Kristy’s calendar isn’t slowing down. By the time this hits your inbox, she’ll have wrapped up four days of content creation in Fort Lauderdale and the Florida Governor’s Conference. Next up is work in Huntington Beach and Anaheim, the All Wheels Up Conference in Colorado Springs, and Access the Skies by PVA, where she’ll help wheelchair users prepare for air travel.

“I don’t want to appeal to just people with disabilities,” Kristy says. “My goal with anything I do is to bridge the gap and cross over between the two in ways that make people laugh and think.”

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Filed Under: Ambassador Report Tagged With: Accessible Tourism, Accessible travel, Adaptive Recreation, disability travel, inclusive travel, travel accessibility, TravelAbility Ambassador, wheelchair travel

Lived Experience: Learn Through Real Travels of Disabled Content Creators with Ardra Shephard

August 25, 2026 by Eliana Satkin

Ardra Shephard, wearing a denim jacket and sunglasses, smiles while using a white rollator walker on a paved path beside a grassy hillside and city skyline.

Writer | Blogger | Social Media Creator | Advocate | Educator | Industry Professional

30,000 total followers

Ardra Shephard is an award-nominated author, writer, content creator, and advocate living with multiple sclerosis. She is the author of Fallosophy: My Trip Through Life with MS, host of the Tripping on Air podcast on AMI Audio, and host and creator of AMI-TV’s Fashion Dis.

Through her writing, social platforms, podcast, and television work, Ardra brings a candid, often humorous perspective to life and travel with MS. She’s bold, funny, and relatable and her work offers an authentic look at navigating the world with a disability, helping audiences understand both the challenges and possibilities of accessible travel.

With a community of more than 30,000 followers across platforms, Ardra reaches travelers and audiences interested in disability, accessibility, travel, fashion, and living well with MS.

See Ardra’s work in action through this YouTube interview

Destinations interested in working with Ardra to share authentic perspectives on accessible travel and experiences can connect with her through her blog Tripping on Air, or follow her on Instagram at @ms_trippingonair and Facebook at @trippingonair.

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Filed Under: Content Creators, Lived Experience Tagged With: Accessible travel, Ardra Shephard, Disability Advocacy, disability travel, disabled content creators, lived experience, multiple sclerosis travel, travel accessibility, travel creators, travel with MS, Tripping on Air

From TravelAbility Summit 7.0: Preparing for the Silver Tsunami of Aging Travelers

August 25, 2026 by Eliana Satkin

The 2025 TravelAbility Summit dove right into the heart of the issue of Vision 2030: future proofing destinations by preparing for the aging traveler. A team of AARP experts, including Patty David, Lona Choi-Allum, Cassandra Burton, Elaine Friesen-Strang, Helena Kesch, and Laura Skufca presented research and insights for moving forward.

“We are aging quickly. This isn’t a trend that will change—it’s our future.”

Elaine Friesen-Strang
TravelAbility Tampa 2026 Summit graphic featuring friends, one a wheelchair user, gathered around a waterfront table, with event dates November 9 to 11 in Tampa, Florida.

The conversation will dive deeper this fall

Join us November 9–11, 2026, in Tampa, Florida, for the 2026 TravelAbility Summit. It’s where destinations, venues, and travel brands come together to advance accessibility in a practical, business-smart way. Over two days of case studies, workshops, and peer learning, industry leaders share proven strategies that improve the travel experience for people with disabilities—and, by extension, for families, multigenerational groups, and travelers with temporary or situational limitations. Meet the advisors, suppliers, and destination teams leading the way, and leave with a roadmap you can put to work immediately.

Register Today

Three women smile at an AARP-branded conference table displaying travel giveaways, a globe, and welcome signage for the "Wanderlust Adventure" activity at the TravelAbility Summit.

Session Overview

This AARP-led session explored how destinations and organizations can better serve aging travelers and adults with disabilities. Using data from AARP’s 2025 Travel Trends Study, the discussion blended research insights with lived experiences, highlighting that as travelers age, they remain active, adventurous, and eager to explore—yet continue to face barriers in access, information, and design.

Key Insights

  • Older adults are traveling more: 70% of adults 50+ expect to travel in 2025; international travel interest is up to 45%.
  • Top barriers: Cost, health concerns, and accessibility limitations remain primary challenges.
  • Health benefits: 95% say travel improves mental health; 85% cite physical health benefits.
  • Accessibility needs: 1 in 6 travelers 50+ require accommodations; mobility is the most common.
  • Design evolution: Oregon State Parks integrates universal design—including single-user restrooms, adult changing tables, and accessible cabins—to welcome all visitors.
  • Hidden disabilities: Many older travelers experience access needs but do not identify as having a disability.
    Information gaps: Accurate, human-centered communication remains key—technology can assist but should not replace personal service.

Actionable Takeaways

  • Invest in universal design: Build restrooms, trails, and facilities for users of all ages and abilities.
  • Prioritize clear communication: Offer accessible, human-assisted check-in and print options alongside digital tools.
  • Train frontline staff: Focus on empathy, patience, and awareness of visible and invisible disabilities.
  • Promote partnerships: DMOs, parks, and community organizations should collaborate to expand access and outreach.
  • Plan for aging demographics: By 2030, older travelers will outnumber younger ones in many states—plan experiences with them in mind.

Notable Quotes

  • “We are aging quickly. This isn’t a trend that will change—it’s our future.” — Elaine Friesen-Strang
  • “Accessibility isn’t one-size-fits-all. Universal design means meeting people where they are.” — Helena Kesch
  • “Even though cost and health are barriers, older adults will keep traveling—to airports, destinations, and beyond.” — Lorna Choi-Allum
  • “Don’t rush to over-tech things. The human connection is what we need.” — Elaine Friesen-Stran

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Filed Under: Uncategorized Tagged With: AARP, Accessible travel, aging travelers, Destination accessibility, disability inclusion, future proofing destinations, inclusive travel, Project 2030, travel accessibility, TravelAbility Summit, universal design, welcoming the aging traveler

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