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The Intersection of Travel and Disability

disability travel

Fora’s First Accessible Travel Report Finds Accessibility is Driving Demand

September 29, 2026 by Eliana Satkin

A report drawing on a survey of 1,359 Fora advisors and a nationally representative survey of 2,592 U.S. consumers turned up staggering results confirming that accessible travel is not niche, travelers are willing to pay more to have accessibility needs met, and that the lack of accessibility information is still the main barrier making or breaking a trip.

More than half of consumers (55%) planning a multigenerational trip in the next three years say someone in their group will need an accessibility accommodation, whether it’s a wheelchair ramp, a walker-friendly itinerary, a gluten-free menu, or an autism-friendly kids’ camp. Of those families, 78% say they’d pay more to make sure those needs are properly met.

“Accessible travel is not niche, travelers are willing to pay more to have accessibility needs met, and that the lack of accessibility information is still the main barrier making or breaking a trip.”

Advisors are already living this shift. Two-thirds (67%) have booked a trip for a client with an accessibility need, and 18% of those say such trips now make up more than a quarter of their business. These aren’t small bookings, either: 44% of advisors say their largest accessible booking in the past year topped $10,000.

“In my own business, I’ve more than doubled my sales this year, driven by multigenerational trips,” says Karen Morales, Accessibility Program Lead at Fora. “This is a growing, important segment, and it requires a personal touch.”

Bar chart titled "Travelers have a wide range of access needs." Limited walking endurance or stamina is highest at 48%, and service animal is lowest at 7%. Source: Fora.

Multigenerational travel groups are driving the demand, but the senior population isn’t the only group requiring accommodations. Out of those needing accommodations, “more than one in three (36%) say a parent or another adult (age 18 to 64) in their group would need an accommodation, and almost one in four (23%) say a child or teenager would.”

The need is high, and the gap is wide. Surveys showed gaping chasms between what’s advertised as accessible and what truly is. Examples included overlooked steps and bathrooms that couldn’t fit a wheelchair.

How will you meet the growing demand and fill the gap to welcome all?

↪ Read the full article
↪ See the survey results

The TravelAbility Summit takes a deep dive into the accessibility gap and how to fill it. Attendees will leave with practical information that can be implemented immediately to initiate real change and meet real needs. Register here.

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Filed Under: Accessible Travel, Surveys Tagged With: accessibility data, accessible destination marketing, Accessible travel, accessible travel advisors, accessible travel research, disability travel, Fora, multigenerational travel, TravelAbility

Your Disability Influencer Campaign is Failing. Here’s Why.

September 28, 2026 by Eliana Satkin

Three creators laugh and take a selfie together in a park, one of them using a wheelchair.

You did your research. You found an influencer with a massive, engaged audience and they’re willing to work with you in your budget. You mapped your content strategy, showed them the very best of your destination, and waited for the campaign to take off.

Instead, your reach tanked.

Where did you go wrong?

Here are six ways you may be sabotaging your social media campaigns before they even begin.

1. Not doing your research.

If you hire an adventure junkie to highlight museums, the content will fall flat with their adventure-seeking audience. 

Find someone whose content already looks like yours. 

2. Over-editing your influencer’s content.

This is the result of number one: when you reshape content to fit your brand, it’s no longer natural and won’t gain momentum among the creator’s followers. 

If you like what a creator is doing but it’s not your vibe, ask if they’ll sell photos and B-roll for you to create your own content.  

3. Not building a relationship.

When you connect with your creator, you’ll have the opportunity to see where your vision aligns and what will flow most naturally. Also, if they like you, it’s easier for them to create good content. 

Make a point to connect before the trip, to say hello while they’re in town, and to follow up to see how the trip really went. 

4. Paying for content, but not for the time.

It’s alarming how many times I’ve been asked why I charge a daily rate on top of my content fees. Content fees cover the hours editing photos, videos, and articles and engaging with published content. Before that begins, creators spend twelve hour days experiencing and capturing the destination. 

If you like what a creator is doing but it’s not your vibe, ask if they’ll sell photos and B-roll for you to create your own content.  

When I’m on location, I’m also not available to take on other freelance work. For creators doing this as a side job, they may be taking time off from their primary job.

If I run the numbers in my head and realize I’m making $2 an hour, I’m going to feel pressure to get the project done and get back to work that actually pays the bills.

Budget for a fair amount for full work days while on-site, and for time put into content creation after the trip.

5. Promoting something you don’t have.

Every destination has accessible experiences worth marketing. The problem is when you promise accessibility that hasn’t actually been tested.

Your creator is not going to feel comfortable promoting a restaurant when outdoor dining is the only accessible option, a hotel where they can’t use the shower, or a destination with no accessible taxis where they have to roll in the street because there are no curb cuts.

The bad experience for the creator will make them leery of recommending the destination as somewhere welcoming.

Call your partners to confirm essentials and preview routes with accessibility in mind. 

6. Not amplifying your campaign.

When your creator is three days into sharing live stories and her first reel goes live without so much as a like from the DMO page, she starts to wonder if she came the right week.

It’s discouraging to see your disability content seemingly ignored by the very destination that invited you to create it. Meanwhile, the DMO is missing an opportunity to showcase its accessible offerings to both locals and the people who are already interested in visiting.

Like, comment, and share your creator’s work on your own social channels. You’ll reach more people, show your creator you value their work, and get more from the campaign you already paid for.

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Filed Under: Content Creators Tagged With: Accessible Tourism, Accessible travel, destination marketing, Disability Influencers, disability travel, DMO Marketing, inclusive travel, Influencer Marketing, Influencer Partnerships

TravelAbility Ambassador Update with Kristy Durso

September 28, 2026 by Eliana Satkin

TravelAbility Ambassador Kristy Durso had a full summer with speaking engagements, industry connections, advocacy projects, and a growing list of initiatives designed to make travel more accessible.

Kristy Durso, seated in a wheelchair, poses with a group of eight people and a golden retriever in a ballroom.

Outside Days

At Outside Days in Denver, Kristy was the only wheelchair user represented outside of two disability-focused sessions. Rather than letting that lack of representation define the experience, she used her seat at the table to challenge the industry and their emphasis on intentional communities.

During a session on data and consumer tracking, she asked, “Are you tracking your clients with disabilities? Are you tracking your visitors with disabilities when they come?” The answer was no.

Later, during a conversation about building intentional communities, she raised a bigger question: “The first thing you lose when you have an accident and become disabled, you have an illness that makes you disabled, or you have a child born with disabilities, you lose your community.”

She continued, “As you sit here and you talk about these intentional communities, I have to wonder: Is there a place for me?”

The response was significant. Kristy connected with industry leadership and is now hoping to return next year as a speaker in the conference’s regular programming, rather than only disability-focused sessions.

She also began working with more than a dozen adaptive outdoor recreation programs in Colorado, connecting them with mainstream tourism providers. The goal is to make it easier for families with mixed abilities to discover and book adaptive recreation without navigating a maze of separate reservations and providers.

Travel Nevada Rural Round Up

At the Travel Nevada Rural Round Up, where she returned for a second year, Kristy’s breakout session sparked action. Two grant organizations told her they were changing their criteria to give greater preference to disability-focused businesses. 

One attendee even returned with news that he had received a grant based on an idea Kristy gave him at last year’s conference. Working with a dark-sky site, she had suggested 3D models of constellations so visitors who are blind or have low vision could better understand what they are experiencing. The proposal received automatic approval.

National Lieutenant Governors Association Conference

At the National Lieutenant Governors Association conference, Kristy says she was given “10 minutes to change the way they think, and I think I succeeded.” She later accepted a keynote invitation for the Louisiana Governor’s Conference and has already been invited to participate in the upcoming Florida Governor’s Conference.

Outside Agents

At the Outside Agents conference, where Kristy was a keynote speaker, she organized an informal dinner conversation, where 27 travel advisors showed up to learn more about accessible travel. 

“As you sit here and you talk about these intentional communities, I have to wonder: Is there a place for me?”

Kristy Durso

Building Bridges Across the Travel Industry

Kristy’s advocacy is also producing tangible industry connections. She introduced Ignite Adaptive Sports to Hero Door Opener, which has since been purchased for the facility, and connected Royal Caribbean with Freedom Tracks for potential beach access on a private island.

She presented her airline and hotel SOP protocols to United Airlines for consideration and created both a booklet and web-based version of hotel protocols to help front desk staff quickly understand how to accommodate travelers with disabilities.

At the Schoolhouse Hotel Accessibility Innovation Showcase, Kristy served as MC. 

Kristy led a disABILITYsa webinar and had the opportunity to talk with physical therapy students through Regis University.

She is also pushing the travel insurance industry to address wheelchair and prosthetic coverage. “Airlines are going to continue breaking wheelchairs,” she told insurance representatives. “If we can get big businesses like you guys behind us, pressure on the airlines to do better, rather than it just being individuals, I think we can actually create movement.”

What’s Next

Kristy’s calendar isn’t slowing down. By the time this hits your inbox, she’ll have wrapped up four days of content creation in Fort Lauderdale and the Florida Governor’s Conference. Next up is work in Huntington Beach and Anaheim, the All Wheels Up Conference in Colorado Springs, and Access the Skies by PVA, where she’ll help wheelchair users prepare for air travel.

“I don’t want to appeal to just people with disabilities,” Kristy says. “My goal with anything I do is to bridge the gap and cross over between the two in ways that make people laugh and think.”

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Filed Under: Ambassador Report Tagged With: Accessible Tourism, Accessible travel, Adaptive Recreation, disability travel, inclusive travel, travel accessibility, TravelAbility Ambassador, wheelchair travel

Lived Experience: Learn Through Real Travels of Disabled Content Creators with Ardra Shephard

August 25, 2026 by Eliana Satkin

Ardra Shephard, wearing a denim jacket and sunglasses, smiles while using a white rollator walker on a paved path beside a grassy hillside and city skyline.

Writer | Blogger | Social Media Creator | Advocate | Educator | Industry Professional

30,000 total followers

Ardra Shephard is an award-nominated author, writer, content creator, and advocate living with multiple sclerosis. She is the author of Fallosophy: My Trip Through Life with MS, host of the Tripping on Air podcast on AMI Audio, and host and creator of AMI-TV’s Fashion Dis.

Through her writing, social platforms, podcast, and television work, Ardra brings a candid, often humorous perspective to life and travel with MS. She’s bold, funny, and relatable and her work offers an authentic look at navigating the world with a disability, helping audiences understand both the challenges and possibilities of accessible travel.

With a community of more than 30,000 followers across platforms, Ardra reaches travelers and audiences interested in disability, accessibility, travel, fashion, and living well with MS.

See Ardra’s work in action through this YouTube interview

Destinations interested in working with Ardra to share authentic perspectives on accessible travel and experiences can connect with her through her blog Tripping on Air, or follow her on Instagram at @ms_trippingonair and Facebook at @trippingonair.

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Filed Under: Content Creators, Lived Experience Tagged With: Accessible travel, Ardra Shephard, Disability Advocacy, disability travel, disabled content creators, lived experience, multiple sclerosis travel, travel accessibility, travel creators, travel with MS, Tripping on Air

Visit Fort Wayne’s Accessibility Maps Let You Know Before You Go

August 25, 2026 by Eliana Satkin

Planning an accessible trip often comes down to one deceptively simple question: What will I find when I get there?

Will there be an accessible entrance? What about parking? Is there a quiet space? Are there features for visitors who are blind or have low vision? What can someone with sensory or cognitive needs expect?

Visit Fort Wayne is making those questions a whole lot easier to answer.

In honor of Disability Pride Month in July, Visit Fort Wayne launched a collection of new accessibility maps designed to help visitors and residents navigate Fort Wayne and Allen County with greater confidence. Rather than leaving guests to track down accessibility information one venue at a time, the maps put important details in one place and make those features easy to identify.

Rather than leaving guests to track down accessibility information one venue at a time, the maps put important details in one place and make those features easy to identify.

Accessibility You Can See Before You Arrive

The new maps use easy-to-understand icons to identify accessibility features across several different areas of access, including mobility, hearing, vision, sensory, and cognitive needs.

A wheelchair user may need to know about accessible entrances and routes. A visitor who is Deaf or hard of hearing may be looking for completely different information. Someone with sensory sensitivities may want to know what environments to expect before committing to an attraction.

The maps are designed to give visitors a better sense of those details ahead of time, helping families, individuals, and groups make decisions based on their own needs.

16 Places, One Easier Way to Plan

The accessibility maps are currently available for 16 Fort Wayne-area attractions and venues, including some of the destination’s most popular places to visit.

The maps are available online, so visitors can pull them up from a phone, tablet, or computer while planning a trip. Printed copies are also available at the Fort Wayne Visitors Center.

This Is What Better Accessibility Planning Looks Like

This is a practical tool that’s going to benefit tourists, residents, and the DMO. The ability to plan ahead is a gift of confidence that enables people with disabilities to go. Information is the biggest gap in accessibility–and this is a powerful bridge. In the visitor experience, a DMO partner collaboration like this translates into the difference between going or staying home. Physical access matters, but it means little when no one knows about it.

Visit Fort Wayne’s new maps are part of the destination’s broader commitment to accessibility and Universal Design, and the project was made possible with support from Greater Fort Wayne’s Leadership Fort Wayne Program and the WindSwell Foundation.

Check out what this kind of welcome looks like at VisitFortWayne.com/Accessibility/Maps

Fort Wayne Zoo accessibility map with a color-coded legend for ADA ramps, restrooms, seating, wide aisles, and elevators, plus icon symbols marking sensory features like loud noises, strong smells, and quiet areas throughout the park layout.

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Filed Under: Accessible Travel, Destinations Tagged With: Accessibility Maps, accessible destinations, Accessible Fort Wayne, Accessible Tourism, Accessible travel, disability travel, inclusive travel, universal design

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