TravelAbility Insider

The Intersection of Travel and Disability

Digital Accessibility

Accessibility Champion: Alison Brooks

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Vice President, Destination Experience & Advocacy, Visit Mesa

Q: When did you begin focusing on accessibility in your destination and what was the impetus for wanting to make your destination more accessible?

A: Mesa became the first-ever Autism Certified City (IBCCES) in 2019. The response was so very positive, that we soon realized that inclusion through accessibility was a community shared value and we knew that we wanted to further expand accessibility through technologies, programs and education that would make a better experience for our visitors and residents alike.

Q: What are your main responsibilities and tasks in your organization?

A: I oversee our Diversity, Equity, Inclusion, and Accessibility efforts, our partnership program and assist our CEO with governmental affairs.

Q: Aside from budget, what are the most difficult obstacles or barriers that you face regarding the advancement of accessibility in your destination?

A: In a city so large (over 500K population), along with over 4 million visitors, the most challenging thing is bringing awareness to the many offerings we have in Mesa. The Hidden Disabilities Sunflower Program, Aira, Wheel the World partnership, autism certification, and Threshold 360 virtual tours from the accessibility perspective, are all fantastic ways that help people prepare for and enjoy their experience while in Mesa.  We do advertise these programs regularly through many platforms, as well as share them on our website and social media, but it still can be difficult to get the word out!

Q: What initiatives have you undertaken to improve accessibility in your destination, and which are you most proud of?

Quote: Drip learning will be a huge focus for us in 2024.

A: The Hidden Disabilities Sunflower Program, Threshold 360 virtual tours, Aira, Wheel the World and Able Vu partnerships, and autism certification are all programs we’ve put into place for our destination. It’s hard to choose one that I’m most proud of, but I would say that I’m proud that Visit Mesa was the first to partner with many of these programs and work side-by-side to help implement their product into a destination. Becoming the first Verified Destination through Wheel the World was definitely icing on the cake.

Q: Who do you follow? Name an organization/company/individual you look to for ideas or inspiration.

A: Visit Tampa Bay does an amazing job with their accessibility and storytelling of inclusion overall! Of course, I have to give a “shout-out” to Travelability, as Jake Steinman and his team continue to make a profound impact on destinations becoming more accessible.

Q: What are your plans around accessibility in 2024?

A: We will continue to measure engagement with the programs we have in place now. Additionally, drip- learning will be a huge focus for us, as I strongly feel that education creates confidence for our partners to better serve guests with disabilities. I cannot share yet, but I can say we are working on something that could positively impact a lot of visitors and residents in the very near future.

UK Tour Operator Becomes the First in the Country to Offer British Sign Language Interpreters

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Sign language interpreter signing in front of a background image of smiling passengers beside a cruise ship

A great tour company is all about access—access to information, expertise, and assistance when things go wrong. TUI, a leading UK tour operator, is extending that level of access to the Deaf and hard of hearing community providing sign language interpreters who connect travelers with TUI agents.  The free service is the result of a game-changing partnership between TUI and SignLive, which houses the Assisted Travel Team that is available seven days a week via an app or a browser.

“We’re delighted to be working with TUI to make travel more accessible for Deaf people,” said Fiona Mackay, COO of SignLive. “This partnership makes communication smoother and the overall experience of going on holiday much easier for British Sign Language users. Customers can travel with confidence knowing they can communicate via an interpreter throughout their journey.” Read more.

Our TakeAway: This is a major breakthrough in accessible travel that will blaze the trail for other deaf tour programs.  And it can be easily replicated as a new niche in America. Note: British Sign Language is a completely different language from American Sign Language. The two share only 30% of the signs.

Digital Accessibility Lawsuits on the Rise but Travel and Hospitality Are Rarely the Target

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Chart shows percentages of ADA lawsuits that have targeted various industries. eCommerce is at the top of the list with 84 percent followed by food service with 7 percent and education with 1 percent. Travel and hospitality are also at 1 percent.

Most digital accessibility lawsuits are aimed at eCommerce websites and widgets according to the midyear report from Usablenet.com. Only 44 out of 4500 that are projected to be filed by the end of 2023, were directed at hotels and none at destination sites. Read more.

As we reported in last month’s Insider, however, one case targeting the lack of accessible content on a hotel website has reached the Supreme Court. 

Our TakeAway: As we raise the bar on accessibility in our facilities and services, we can’t neglect our websites and online communications. Usable.net provides a range of tools to help meet the standards of the ADA, including a free website audit. However,  the case before SCOTUS revolves around the fact that the lack of accessibility information on the hotel’s website rendered the experience for disabled visitors to be discriminatory.

New Study Shows Accessible Websites Enhance SEO by 12%

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the letters SEO on a blue background

Many have asked the question: Does website accessibility positively impact SEO?  To date, there have been no conclusive answers. To see what impact, if any, accessibility has on SEO, the team at AccessibilityChecker.org, which developed an accessibility audit tool, conducted the study. They checked organic traffic to a series of websites before and after the sites were remediated for accessibility. The upshot:

“We found that, on average, the websites in the sample group had a 12% increase in organic search results most likely to be attributed to the change in the website layout following the accessibility remediation.”

Our Takeaway:  Back in 2010, Google announced that websites that were not mobile-friendly would receive reduced organic traffic, which created the concept of responsive design in which the website is coded for both desktop and mobile at the outset. We hope this study will do the same for website accessibility as businesses have a business case to justify the expense. Read More.

Watch  this Astounding Accessible Music Video by Apple

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Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents. Watch it Here

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