Many have asked the question: Does website accessibility positively impact SEO? To date, there have been no conclusive answers. To see what impact, if any, accessibility has on SEO, the team at AccessibilityChecker.org, which developed an accessibility audit tool, conducted the study. They checked organic traffic to a series of websites before and after the sites were remediated for accessibility. The upshot:
“We found that, on average, the websites in the sample group had a 12% increase in organic search results most likely to be attributed to the change in the website layout following the accessibility remediation.”
Our Takeaway: Back in 2010, Google announced that websites that were not mobile-friendly would receive reduced organic traffic, which created the concept of responsive design in which the website is coded for both desktop and mobile at the outset. We hope this study will do the same for website accessibility as businesses have a business case to justify the expense. Read More.
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