TravelAbility Insider

The Intersection of Travel and Disability

TravelAbility Summit

TravelAbility to Host Emerging Markets Summit 2024 on Inclusive Travel in San Francisco

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A moderator who uses a wheelchair hosts a panel discussion at the 2023 EMS Summit; image includes the logo for Travelability: The Intersection of Travel and Accessibility.

We’re thrilled to announce that the next Emerging Markets Summit will take place on October 28-30, 2024 at the Argonaut Hotel in San Francisco. The summit will bring together travel industry professionals, disability advocates, and travelers with diverse needs to explore the latest trends and best practices in inclusive travel.

The Argonaut Hotel, located in the historic Fisherman’s Wharf, is one of the most accessible hotels in San Francisco, according to several travelers with disabilities who praise its facilities and its services. The hotel offers spacious rooms, roll-in showers, grab bars, lowered counters, and other amenities that cater to the needs of travelers with a range of abilities.

The summit will provide travel industry professionals with a big-picture view and concrete strategies for tapping the growing market of accessible travel.

“We are excited to host this summit and share our vision of making travel accessible and inclusive for everyone,” said Jake Steinman, the founder and CEO of TravelAbility. “We invite all travel industry professionals to join us and learn from each other.”

This year the Summit sold out for. If you’d like to reserve your spot for 2024 or learn more about TravelAbility, visit [www.travelability.net] or follow TravelAbility on [Facebook] and [LinkedIn].

Read more: EMS2024 Announcement

Utilizing Influencers to Market Your Destination’s Accessibility

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photo ofTravel Influencer panel at the Emerging Markets Summit Kristy Durso in a wheelchair wearign red dress adn cowboy boots, Cory Lee in his power wheelchair wearing khaki pants adn a green shirt, Chelsea Bear on her scooter wearing a floral printed shirt, Jennifer Allen sitting in a chair wearing a white sweater and floral print jumpsuit, Houston Vandergriff wearing brown pants and a white shirt

(L-R): Kristy Durso, Incredible Memories; Cory Lee, Curb Free with Cory Lee; Chelsea Bear, The Real Chelsea Bear, Jennifer Allen, Wonders within Reach; Houston Vandergriff, Downs and Towns.

By Jennifer Allen

Disability travel influencers are changing the face of inclusion in travel. They offer destinations a unique opportunity to simultaneously promote and improve inclusion. Four influencers of diverse backgrounds came together at the 2023 Travelability Summit to share insights on how a DMO can partner with influencers for growth and change.

Jennifer Allen, of Wonders Within Reach shared “First, it’s a celebration of an accessible destination. I love to share places that families like mine can do with minimal obstacles. That’s worth sharing. Second, I create content for better representation and inclusion. We’re naturally drawn to places that reflect who we are – and a place that showcases wheelchair users shows me that it’s a place I can visit! So we create media for the destination’s content as well as for our own page. Third, we love to help improve inclusion as we go. A lot of destinations aren’t sure how accessible they are or are not, so we give feedback as we go, so that the destination can improve. We use a combination of things from video to photos to blog posts and articles.”

These strategies were consistent across panelists, showing the trifecta of change initiated by partnering with disability travel influencers – in addition to creating DMO marketing materials, they bring their own audience to the mix and offer constructive feedback to improve the visitor experience for all.

Cory Lee Woodard – Founder of Curb Free Cory Lee – Wheelchair Travel

Since starting his disability travel blog ten years ago, Cory Lee has visited every continent and built an impressive platform of information for wheelchair travelers. He is often the go-to for wheelchair travel information, because of his vast experiences. Facebook is his most engaged platform, with 65k followers. He has similarly high numbers on Instagram.

His favorite DMO partnerships are when he’s offered unique experiences, like adaptive skiing and rock wall climbing. It’s great to be able to experience, and showcase, a world of travel that goes beyond the standard museums and tourist attractions.

Cory has an organized pricing structure, starting at $1,000 a day, that makes it easy for DMOs to assemble a partnership.

Chelsea Bear – Content Creator behind Real Chelsea Bear – Scooter Travel

While Chelsea may seem newer to the scene of content creation,she grew her social media from 1K to 315K+ followers organically in just two years Chelsea. She has built a large following through sharing life through the lens of Cerebral Palsy, and she recently hit 100k subscribers on YouTube. More recently, she has begun utilizing that platform to share accessible travel adventures. She brings that same perspective to the travel industry, highlighting accessibility and improving inclusion through representation.

What she appreciates most from DMO’s is when they’re open to feedback when it comes to accessibility. “I never expect anywhere to be fully 100% accessible, but the most important thing to me is when the people are willing to listen and make changes. For example, I went to a restaurant once that didn’t have a ramp at the front so instead I had to go into the building through a backdoor that was completely out of the way. The owner took my feedback and worked with the city to get approval to add a ramp along the curb to create an easier access point for people who use wheelchairs. I think it makes such a difference!”

Her travel content follows the theme of her lifestyle content – sharing genuine and authentic content that creates a comfortable space for productive conversations.

Chelsea’s costs vary, since she works with each destination to create a customized approach based on the DMOs current marketing needs. She’s typically willing to work with different DMO’s and squeeze in as much as she can for their allotted budget, but it really depends overall.

Houston Vandergriff – Founder of Downs and Towns – Intellectual Disabilities Travel

Houston’s specialty is top notch photography. He’s traveled to 29 countries, 49 states, and all 95 Tennessee counties. His biggest platform is TikTok, with over 417k followers, and more than 7 million likes. He travels with his mom, Katie, and they’ve had front row seats to the changing attitudes of disability inclusion in the travel world. 

They’re favorite part of working with DMOs is contributing to the growing awareness for people with disabilities. They spoke about the importance of awareness in changing attitudes. Katie expressed that, “Showing a diverse range of travelers lets everyone be able to imagine themselves able to do the same thing. It’s empowering on an entirely different level.”  

When asked about their price scale, Houston’s mom, Katie, responded, “We’ll travel for food, and our bags are always packed!” They’re an incredible team, always up for an adventure.

Jennifer Allen – Founder of Wonders Within Reach – Caregiver and Family Travel

When Jennifer received the diagnosis that her son would never walk, she envisioned herself spending the rest of his life trapped in their playroom. She had no idea that they could live life to the fullest with a wheelchair, because she had never seen someone else doing it. As she began to rediscover the world with a wheelchair user, she began to share the experience so that other parents wouldn’t have to learn the hard way. She built her audience through connecting with other parents who are trying to figure out how to get back to exploring and has an audience of 20k between Instagram and returning blog readers. 

Jennifer enjoys featuring the family fun side of accessible destinations, from trails and outdoor activities, to children’s museums and theme parks.

Jennifer’s prices are as diverse as her packages, since she does a combination of photography, video, UGC, content creation, and writing. Single posts for attractions start at $175.

An influencer campaign is a great marketing opportunity, since they offer a package deal of model/photographer/videographer, and sometimes writer, for one price. Influencers also  automatically extend the reach of a destination’s audience through their own connections within the disability community. All four influencers agreed that their favorite partnerships were with DMOs who showed a genuine interest in inclusion. Cory Lee even had an experience when he was asked to present his findings to the destinations leaders after his trip. They would all love to see this become a normal part of collaborations, because that’s where change comes from.

The Problem: Reaching the disability community with marketing efforts and representing diversity.

The Solution: Working with disability influencers to improve accessibility and spread the word.

Cory Lee:

Chelsea Bear:

Houston Vandergriff:

Jennifer Allen

  • Family travel (caregiver)
  • Over 12k IG followers and wide blog readership
  • Varied pricing by package, starting in low $100’s
  • jennifer@wonderswithinreach.com 

Crafting an Inclusive Online Experience

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photo of hands typing on a laptop

By Jennifer Allen

In the digital realm, inclusivity isn’t just a buzzword—it’s a fundamental principle that shapes the way we connect, engage, and communicate. Luke Johnson of Simpleview and AudioEye and Jason McKee of Perspective Tester joined the Emerging Markets Summit to present a guide for businesses and individuals looking to create webpages that are not only visually appealing but also accessible to everyone, regardless of their abilities. 

Why Web Accessibility

Web accessibility means people are not excluded from something on the basis of a disability – similar to having a ramp for an historic building. In today’s interconnected world, web accessibility is more than a design choice—it’s a moral and legal imperative. 26% of adults in the U.S. Identify as having a disability. 96%  of the top 1 million homepages have accessibility errors. $13 Trillion in annual income is controlled by people with disabilities and their families and friends.

The Legal Landscape: Navigating Legal Obligations

Lawsuit hawks prowl the web looking for website that don’t meet legal requirements. Under the Americans with Disabilities Act (ADA), web accessibility is obligatory for businesses open to the public. In March 2022, the U.S. Justice Department echoed the necessity of web accessibility, reinforcing the convergence of law and inclusivity. Even Beyonce was sued for a lack of website accessibility. Aligning with the Web Content Accessibility Guidelines (WCAG) ensures technical compliance, paves the way for an equitable digital experience, and avoids nasty lawsuits.

Reputation

Reduce your risk and improve reputation by supporting diversity, equity, and inclusion initiatives.

Customer Satisfaction

Accessible content improves engagement, making it more user-friendly for people with and without disabilities.

Discoverability

Accessible websites are easier for search engines and voice experiences to index, boosting discoverability and SEO.

Putting Principles into Practice: Actionable Tips

Alt Text for Images: A Universal Language:

Alt text is a caption description of an image that assistive technologies (i.e. screen readers or refreshable braille displays) announce for individuals with visual, sensory, or learning impairments. Ensure that every image tells its story through alt text.

Accessible Event Collateral – Bridging the Physical-Digital Gap:

Maps, menus, brochures, and flyers in PDF format or as images are not accessible to people who use screen readers and mobile phones. The speakers recommended providing all event collateral in HTML or other text-based formats. This ensures that everyone, including those using screen readers and mobile phones, can access essential information. 

Detailed Descriptions for Physical Accommodations – Empowering Informed Choices:

Descriptions of the physical accommodations at many hotels, events, and attractions are not detailed enough for people who require them. Use thorough, honest, specifics. Is there limited van-accessible parking? Does the park have paved or dirt pathways? How wide is the shower door? Provide comprehensive information about physical accommodations at hotels, events, and attractions. This transparency allows individuals to make informed decisions that align with their needs.

Diverse Contact Options – Enabling Inclusive Communication:

Not everyone has the same level of ability or preference for communication: provide multiple contact options on your website. Offer other ways to get in touch, like email, live webchat, phone numbers, or online forms that accommodate all users. Embrace a range of contact options to cater to different communication preferences. 

Take the Next Step

If you’re not sure how your website measures up, or where to get started, the speaker’s companies offer more practical solutions. 

AudioEye 

AudioEye is a web accessibility platform that improves accessibility and minimizes risk for digital surfaces, including websites. They provide industry-leading automated fixes and unmatched expertise. U.S.-based accessibility experts audit your content and build custom fixes to make your site more accessible. They find issues and fix them in real time for every user.

Perspective Tester

Perspective Tester gives you access to a direct audit from a disabled user. You can find real problems, and real solutions, through real users.

SimpleView

SimpleView partners with a variety of organizations to help you build a website that better reaches your audience while improving inclusion.

In the tapestry of the digital landscape, web accessibility isn’t just a technical checkbox—it’s a legal necessity, a reflection of values, and an investment in success. By weaving these practical tips into your webpage’s fabric, you’ll break down barriers while improving business. With each line of code, each design choice, and each interaction, you are shaping the online presence of your company. Make sure your website is reflecting the company you want to be.

The problem: 95% of websites are not digitally accessible making them less for not only the 12 million people in America who are blind but also people with cognitive disabilities.

Solution: 

Web Accessibility

  • Web accessibility means people are not excluded from websites on the basis of a disability – similar to having a ramp for an historic building for wheelchair users.
  • In today’s interconnected world, web accessibility is more than a design choice—it’s a moral and legal imperative.
  • 26% of adults in the U.S. identify as having a disability.
  • 96% of the top 1 million homepages have accessibility errors.
  • $13 Trillion in annual income is controlled by people with disabilities and their families and friends.

Discover What’s Missing and Fix it

Reputation and Legality

  • Avoid lawsuit hawks prowling the web looking for websites that don’t meet legal requirements.
  • Under the Americans with Disabilities Act (ADA), web accessibility is obligatory for businesses open to the public.
  • Aligning with the Web Content Accessibility Guidelines (WCAG) ensures technical compliance, paves the way for an equitable digital experience, and avoids nasty lawsuits.
  • Reduce your risk and improve reputation by supporting diversity, equity, and inclusion initiatives.

Customer Satisfaction

  • Accessible content improves engagement, making it more user-friendly for people with and without disabilities.

Discoverability

  • Accessible websites are easier for search engines and voice experiences to index, boosting discoverability.

Exploring Sustainable Travel: Insights from Andrew Leary, Director of Sustainable Tourism and Partnerships, Leave No Trace

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Andrew Leary headshot
Andrew Leary

By Jennifer Allen

In a recent interview, Andrew Leary, the Director of Sustainable Tourism and Partnerships, shared valuable insights about the intersection of sustainable travel and the post-pandemic travel landscape. The COVID-19 pandemic brought a fresh perspective to sustainable travel, transforming how we view outdoor spaces, communities, and the travel experience itself. Leary’s views shed light on the evolution of sustainability efforts within the United States and beyond.

During the pandemic, people worldwide embraced the outdoors like never before. Leary acknowledged the widespread increase in outdoor activities, highlighting how individuals from diverse backgrounds found solace and connection in natural settings. This surge in outdoor engagement underscored the importance of responsible recreation and stewardship. Leary noted that while positive impacts were evident, negative effects also took place due to the influx of visitors.

He emphasized the growing trend of destination communities and travel professionals taking on active roles in promoting sustainability and stewardship. This involvement aligns with the broader shift towards a more holistic understanding of sustainability, moving beyond the focus solely on outdoor spaces. Fraser explained that sustainability now encompasses considerations for communities, destinations, and various facets of travel.

Leary encouraged everyone, regardless of their level of involvement, to contribute to sustainability efforts. He emphasized that any effort, no matter how small, contributes positively to the cause. The past five years have witnessed a notable change in the sustainability landscape in the United States. The lens through which sustainability is viewed has expanded to encompass not only outdoor spaces but also the well-being of communities and destinations. Similar to making progress in disability inclusion, the key is to start talking about it, and never stop.

Diverse terms such as ecotourism and regenerative tourism have emerged, signifying different dimensions of sustainable travel. Leary introduced the concept of regenerative tourism, which places the community at the center of its focus. This approach prioritizes the well-being and development of local communities, creating a more inclusive and meaningful travel experience. This shift towards community-centered sustainability is shaping the trajectory of global sustainable tourism, including within the United States.

Leary also shed light on the role of various entities in fostering sustainability on a larger scale. He highlighted the importance of federal agencies, local governments, and organizations like the U.S. Chamber of Commerce and Travel and Tourism Advisory Board. These entities collaborate to promote sustainable practices across the travel industry, envisioning a future where sustainability is not only a consideration but also a core principle.

As the interview with Andrew Leary demonstrates, the pandemic acted as a catalyst for reimagining sustainable travel. It heightened awareness of the interconnectedness between outdoor spaces, communities, and the travel experience. Leary’s insights underscore the importance of a collective effort in embracing sustainability, regardless of one’s level of involvement. With the evolution towards community-centered sustainability and the collaboration of various stakeholders, the travel industry is moving towards a more inclusive, responsible, and regenerative future.

The interview with Andrew Leary provided valuable perspectives on the evolving landscape of sustainable travel. His insights emphasized the significance of responsible recreation, community involvement, and the broader understanding of sustainability. As travel professionals, communities, and destinations unite in their commitment to sustainability, the vision of a barrier-free world where all individuals can partake in meaningful travel experiences becomes more achievable than ever before.

The Problem: Ever increasing need for sustainable travel

The solution:

  • Destination communities and travel professionals are actively promoting sustainability beyond outdoor spaces.
  • Every effort, no matter how small, contributes positively to sustainability, akin to progress in disability inclusion.
  • Regenerative tourism focuses on community well-being, creating an inclusive travel experience.
  • Collaboration between entities like federal agencies and local governments promotes sustainable practices in the travel industry.
  • The pandemic highlighted the interconnectedness of outdoor spaces, communities, and travel experiences.
  • Community-centered sustainability and stakeholder collaboration drive the industry towards inclusivity, responsibility, and regeneration.
  • Andrew Leary’s insights stress responsible recreation, community involvement, and a comprehensive sustainability understanding.
  • Commitment from travel professionals, communities, and destinations brings a barrier-free travel vision closer to reality.

Innovations that Drive Accessibility

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photo of a hot air balloon flying over a rural area. The picture is divided in 2 to show the colors what a person who is color blind sees

Correcting color blindness with Enchroma Glasses

By Jennifer Allen

Each year, the InnovateABLE Showcase features leaders in a world where innovation is paving the way for progress. The event brought together a carefully curated selection of innovations, technologies, and services, each presenting a unique solution to breaking down barriers and creating a more inclusive world. Check out the highlights chosen for this year’s showcase.

Enchroma – Revealing the World’s True Colors

Kent Streeb presented Enchroma, a revolutionary solution for individuals with color blindness. Enchroma glasses unlock a world of vibrant colors, enabling those with color vision deficiencies to experience the full spectrum of hues. The glasses are tailored to specific needs of the most common types of color blindness, enabling the user to see colors never experienced before. For the first time, vibrant landscapes and artworks are accessible to all.

TranslateLive – Opening Pathways of Communication

TranslateLive, founded by Peter Hayes, is the first language communication solution that allows people to easily and instantly have a real-time, natural back-and-forth conversation, no matter the language, disability, device or location. Using the All-In-One ILA Pro Device, users can speak, spell out loud, or type, and the entire conversation is immediately communicated to the other party in their chosen language. TranslateLive ensures that everyone can participate actively in conversations and access information seamlessly. By harnessing the power of technology, TranslateLive unveiled a new realm of communication where diversity of languages was no longer an obstacle.

Picture Live – Experiences for All Senses 

Alain Cloet, the visionary behind Picture Live, showcased an innovation that transforms sightseeing for individuals with visual or hearing impairments. Through tactile plates, audio descriptions, and sign language, Picture Live crafts immersive experiences. The historic center of Ghent serves as an example of the incredible difference the technology can make for the disability community. This innovation makes the world accessible in a new way, proving that accessibility could be a gateway to richer, more meaningful connections with the world.

Senior Travel Companion Service – Empowering Seniors to Explore

Carol Giuliani’s Senior Travel Companion Service took the stage, offering tailored trip planning and travel escort services to seniors and couples. With a wealth of caregiving and fiduciary experience, this service empowers seniors to embark on journeys that are both enriching and accessible through the planning and company of a personal escort. Carol not only meets the needs of her clients with a range of needs, including dementia, but she trains others to do the same – extending her reach and helping a more diverse population around the country. By recognizing the unique needs of older travelers, this innovation redefines the concept of age and wanderlust, encouraging seniors to explore the world with confidence.

Grit Freedom Chair – Defying Boundaries of Mobility

Derek Sanchez introduced the Grit Freedom Chair, an engineering marvel that merges the functionality of a manual wheelchair with the versatility of a mountain bike. This innovation provides individuals with diverse abilities the freedom to explore terrains that were once considered inaccessible. The chair is rugged enough for mountain trails, and can be folded up to fit in a DMO closet or personal car trunk – bringing accessibility anywhere. From mountain trails to sandy beaches, the Grit Freedom Chair celebrates the spirit of adventure, proving that mobility challenges can be overcome with creativity and determination.

My Stream – Harnessing Connectivity for All

Richard Zelson’s MyStream, improves wireless connections and unlocks new accessibility services on existing smart devices, both online and offline. MyStream can enable live HD audio to be streamed right to attendees’ own devices and hearing-aids in theaters and cinemas; seamlessly deliver video and other accessibility content in museums and visitor-centers even if visitors’ devices are offline, and more.  The innovation’s adaptability showcased the evolving landscape of accessibility, where technology seamlessly catered to diverse needs, making experiences richer and more inclusive.

The InnovateABLE Showcase illuminated a path toward a more inclusive future, celebrating innovations that transcend barriers and redefine possibilities. From bridging language gaps to enabling immersive experiences and empowering seniors, each innovation highlighted the transformative power of human ingenuity. The event reinforced the idea that accessibility, is more than a nice concept – it can be made tangible through the dedication of individuals who believe in a world where every person can participate and thrive. As these innovations continue to make waves, they remind us that progress is possible when innovation is guided by the vision of a barrier-free world for all.

The Problem: Connecting the disabled with the world around them

The Solution: Innovative tech that connects the user with their environment.

Enchroma – Revealing the World’s True Colors

Glasses designed to help individuals with color blindness experience the full spectrum of colors. 

Price: $250-$450. Contact support@enchroma.com.

TranslateLive – Opening Pathways of Communication

TranslateLive offers real-time language communication using the ILA Pro Device, enabling natural conversations regardless of language, disability, device, or location.

Price: Varies by device and subscription – starting around $1,000. Contact info@translatelive.com.

Picture Live – Experiences for All Senses 

Transforms sightseeing for individuals with visual or hearing impairments through tactile plates, audio descriptions, and sign language, providing immersive experiences.

Price: Specific to the project. Enquire at info@picturelive.org.

Senior Travel Companion Service – Empowering Seniors to Explore

Service offering tailored trip planning and travel escort services for seniors and couples, including those with unique needs like dementia.

Cost: Varies by trip. Contact carolsgiuliani@gmail.com.

Grit Freedom Chair – Defying Boundaries of Mobility

Combines manual wheelchair functionality with mountain bike versatility, enabling individuals with diverse abilities to explore challenging terrains.

Price: Starting around $3,000. info@gogrit.us.

My Stream – Harnessing Connectivity for All

Enhances wireless connections and delivers accessibility services on smart devices, even offline. It caters to various needs, such as live audio streaming and accessibility content in museums.

Price: info@MyStreamTechnologies.com

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