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TravelAbility Celebrates the 35th Anniversary of the ADA with a Powerful Lineup of 2025 Events

April 3, 2025 by lkarl

"TravelAbility CelebratingADA35"

In celebration of the 35th anniversary of the Americans with Disabilities Act (ADA), TravelAbility is launching a powerful yearlong lineup of events and programs designed to educate and inform travel industry professionals, spark innovation, and create more inclusive experiences for travelers with all abilities. From data-driven insights to inspiring showcases and strategic collaborations, 2025 will mark a pivotal moment in the evolution of accessible travel.

“The 35th anniversary of the ADA is a powerful reminder of how far we’ve come – and how much opportunity there is to design travel experiences that welcome all kinds of travelers,” said Jake Steinman, Founder of TravelAbility. “This yearlong initiative was created to give industry professionals the tools and insights they need to make accessibility a core part of their business strategy. When destinations and businesses are informed, they often discover that accommodating travelers with disabilities is simpler than they expected, and that it can lead to increased visitation and loyalty.”

2025 ADA Anniversary Programming at a Glance

To mark the 35th anniversary of the Americans with Disabilities Act, TravelAbility is launching a powerful lineup of initiatives designed to educate, engage, and equip the travel industry to better serve travelers with disabilities. From research and resources to workshops and innovation showcases, here’s what’s ahead:

June: Rethinking Accessibility – It’s Not What You CAN’T Do…It’s What You CAN Do!

This DAC (Destination A11y Club) member-exclusive initiative kicks off with a nationwide survey to uncover and highlight accessibility features, services, and amenities across destination networks. The results will shine a spotlight on what’s working and inspire new best practices across the industry.

The cover of the Accessibility Playbook featuring a blind person sitting down on a outdoor bench with a white cane. A yellow ang green banner is at the top with the book title. Below are the logos for Travelability and Destination International along with various disability icons.

July: ADA-Themed Accessibility Playbook (2025/2026 Edition)

In collaboration with Destinations International, TravelAbility will release a special edition of its Accessibility Playbook. This guide will include a historical look at the ADA, inclusive marketing case studies, emerging accessibility trends, and practical strategies to help tourism professionals create more welcoming experiences.

the TravelAbility logo, a simple text logo with a blue, yello, and green triangle in place of the A. Below is the word "presents" followed by the INNOVATEable logo, a simple  text logo with the "innovate" part in green and the "able" part in black.

July 25: InnovateAble Showcase (Virtual)

Back for its 7th year, this fast-paced, shark tank-style event features trailblazing assistive technologies and breakthrough solutions for inclusive travel. From AI-driven tools to adaptive adventure gear, the InnovateAble Showcase offers a glimpse into the future of accessibility. Open to the public via Zoom.

USAE News logo in white on a blue background. the words "The premier Weekly News Source for Associations, Hotels, and CVB's.

August: “M.I.C.E. and Accessibility” Study Released in Partnership with USAE News

This groundbreaking study explores the accessibility needs of the meetings, incentives, conferences, and exhibitions (M.I.C.E.) sector. The findings will offer valuable insights for planners, venues, and hospitality professionals to enhance inclusion in events of all sizes. This effort is part of a TravelAbility initiative to build a business case for inclusion.

The longwoods international logo on a blue background. Simple logo in white text with the first "O" replaced by a globe.

September: Longwoods International Study on Disabled Travelers

The most comprehensive study of its kind to date, this national survey captures insights from over 53,000 U.S. travelers – including those who travel with companions requiring accommodations. Initial research findings will assist destinations and businesses in comprehending the scope and implications of this rapidly expanding travel segment. This effort is part of a TravelAbility initiative to build a business case for inclusion. 

A group of people sitting in chairs at a conference. Photo courtesy of Houston Vandergriff, 2023.
Photo by Houston Vandergriff, 2023.

September: Interactive Master Class Workshops

In partnership with Rosen College of Hospitality Management and host destinations, TravelAbility will convene three one-day immersive workshops designed to cultivate accessibility leaders. Each event includes expert panels, hands-on breakouts, and networking sessions with top accessibility content creators. Confirmed locations are as follows: Orlando, FL – September 19; Myrtle Beach, SC – Date to be determined; Lansing, MI – Date to be determined.  

October 13th-15th: 7th Annual TravelAbility Summit

The signature event of the year, this in-person summit brings together accessibility leaders, changemakers, and industry innovators for two days of collaboration and discovery. Programming includes keynotes, innovation showcases, and interactive sessions focused on advancing accessible travel. Register Today!

November: Heads in Accessible Beds

This nationwide initiative will document hotel bed heights to support wheelchair users in selecting accommodations that meet their needs. The findings will be shared publicly on participating destination websites offering a valuable resource for travelers and hotel partners alike.

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Filed Under: Accessibility, ADA//Law, Conferences & Events, Disability Advocates, Surveys, TravelAbility Summit

Accessibility Champions of Change: Alvaro Silberstein of Wheel the World

March 19, 2025 by Eliana Satkin

By Jennifer Allen

Alvaro in his wheelchair with a big grin on his face. He's on what appears to be a gravel trail - a meadow full of yellowish grass expands behind him with a gray/blue mountain range in the background.

Wheel the World has quickly become the resource in disability travel – both for travelers looking for the guarantee of an accessible destination, and for destinations looking to become the accessible destination. This article from Co-Founder Alvaro Silberstein shares an incredible journey from paralysis – both physically and metaphorically – to conquering mountains.

The Backstory

My journey into accessibility began with my personal experience. After a car accident left me paralyzed as a teenager, I never lost my passion for travel and adventure. However, I quickly realized how challenging it was for people with disabilities to find reliable accessibility information and plan trips with confidence. In 2016, I set out on a life-changing journey to Torres del Paine National Park in Chile, where I became the first wheelchair user to complete the trek with the support of friends. That experience sparked the idea that accessibility should never be a barrier to exploring the world.

I co-founded Wheel the World in 2018 to empower travelers with disabilities by providing them with verified accessibility information and the ability to book accessible travel experiences seamlessly. Since then, we’ve helped 20+ thousands of travelers explore destinations they once thought were out of reach.

The Vision

At Wheel the World, our mission is simple: to make the world accessible. We believe that every person, regardless of ability, should have the opportunity to explore the world with confidence.

To achieve this, we focus on two key areas:

1. WheeltheWorld.com – A travel booking platform that provides travelers with disabilities detailed and verified accessibility information to book accommodations, tours, and transportation suited to their needs.

2. Destination Verified – An Accessibility Management System designed to help destinations and hospitality businesses improve, verify, and promote their accessibility, ensuring they can welcome all travelers.

We are not just building a company; we are leading a movement to make travel more inclusive worldwide.

The Hurdles

The greatest barriers in this journey aren’t physical. The main struggles we face have been:

  • Lack of Reliable Accessibility Data: The travel industry historically lacked structured and verified accessibility information, making it difficult to build a comprehensive, trustworthy database.
  • Skepticism from Industry Partners: Many hotels and destinations underestimated the market opportunity for travelers with disabilities. We had to educate and convince them of the demand and value in being more inclusive.
  • Scaling Accessibility Verification: Accessibility is not one-size-fits-all, so we developed a structured approach to collect and verify accessibility data at scale. Our trained mappers and tech-driven solutions allow us to capture detailed information that travelers can trust.
  • Despite these challenges, we’ve built a platform used by many thousands of travelers and secured partnerships with major destinations to drive accessibility forward.

The Future

 2025 will be a pivotal year for scaling our impact. Our focus will be on:

1. Expanding Destination Verified – We aim to work with over 200 destinations globally to verify and enhance their accessibility.

2. Growing our Travel Platform – We plan to double the number of accessible experiences and accommodations available for booking through WheeltheWorld.com.

3. Enhancing Technology & Personalization – Our goal is to improve our AI-powered accessibility matching to provide even more personalized travel recommendations for users.

Advice and Inspiration for Other Would-Be Change Makers

Here are important things to remember:

1. Accessibility is an opportunity, not a compliance checkbox.

Businesses that embrace accessibility win loyal customers and open new markets. The disability travel market alone is worth $120 billion annually.

2. Make accessibility information structured and transparent.

Many businesses offer accessibility features but fail to communicate them properly. Travelers with disabilities want detailed, reliable information, not vague claims.

3. Train staff to provide better service.

Frontline hospitality staff often lack the knowledge to assist travelers with disabilities. Simple training programs can make a huge difference.

4. Engage the disability community.

Organizations should work alongside people with disabilities, not just design accessibility solutions for them. User feedback is key.

5. Make accessibility a business priority.

The travel industry needs C-level executives and decision-makers to actively invest in accessibility as a core strategy, not an afterthought.

6. Follow other organizations and individuals that are driving innovation in accessibility and/or travel. 

Some that inspire me include:

  • Hipcamp.com – I love this company’s brand, purpose, and communication.
  • Diego Mariscal – Founder of Together International, a nonprofit that supports disabled entrepreneurs. I believe his mission and impact are powerful.

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Filed Under: Accessibility, Technology, Tourism, Transportation, Travel

A Wedding Without Compromise

March 19, 2025 by Eliana Satkin

Update from Kristy Durso – a TravelAbility Ambassador representing TravelAbility and accessible travel in the greater world.

By Jennifer Allen

Kristy and her family pose on the beach backdropped by a beautiful sunset. Kristy is sitting in her wheelchair, wearing a white off the shoulders wedding dress and holding a bouquet of white flowers.

Kristy and her husband celebrated their 25th wedding anniversary with a vow renewal—a resort event at Sandals Turks and Caicos that wasn’t just accessible but was designed without compromise.

“The distinction is important,” Kristy explains. “There are probably a lot of accessible wedding destinations, but I didn’t want to sacrifice anything. So that’s what we did.”

The idea took root when Kristy attended the Sandals Star Awards last year. She had not been a big seller of Sandals travel because her priority had been accessibility. When she suggested Sandals should run an accessible wedding campaign, they asked her to lead it.

“That meant I got to plan this however I wanted,” she says. “I wasn’t going to just make do—I was going to show what was possible.”

“I don’t love the lack of freedom with a beach wheelchair. It’s not an equal relationship when someone has to push you down the aisle. I didn’t want that, and I didn’t want to sacrifice getting married on the beach just like anybody else would be able to. I needed to show it was my choice to come down that aisle.”

Kristy used a FreedomTrax to independently roll down the sandy beach, her train trailing behind her. Sandals built a ramp to ensure she could meet her husband at the altar—on her own terms.

The reception was just as thoughtfully curated. With multiple dietary restrictions in her family, she worked with Sandals’ culinary team to create a sugar-free, gluten-free menu. “These weren’t just substitutes; they were creative and flavorful dishes proving that dietary needs don’t mean boring food.”

You can watch Kristy rolling down the aisle here.

Changing the Industry’s Perspective

When asked what made the difference between Sandals and any other destination trying to host an accessible wedding, Kristy pointed out that true inclusion is shifting how travel providers approach accessibility. “Instead of thinking about what I can’t do, Sandals focused on what I wanted to do,” she says. “That’s what every resort should be doing.”

“The biggest thing is to get resorts to look at the person and not the disability. Does she want to dance? Include a dance floor. Guests with sensory needs? Create a quiet space.”

She emphasizes the need to move beyond minimum requirements. “When we talk about accessible dining, we think about what needs to be removed from a menu instead of how to create something exciting. People with allergies are still foodies. The industry needs to evolve in how it approaches inclusion.”

Training Travel Agents for True Accessibility

Kristy is also transforming how travel agents learn about accessibility. She’s developing an in-depth training program that will soon launch on a major platform.

“It’s immersive and constantly evolving,” she says. “I’m sure it’s missing things, but I’m also sure there’s never been a training course this in-depth.”

She speaks from experience. “When I became a travel agent, I was already disabled and had three children with disabilities. I thought I knew what I was doing. But when I took my first trip as a full-time wheelchair user, I realized how much I had missed. If even allies and advocates are getting it wrong, how can the average travel planner get it right? It’s not fair to the disability community because we’re already so afraid to travel. Agents falsely claiming to be disability experts could ruin travel for good.”

Her training challenges agents to stop asking, Is this accessible? and start asking the right questions. “If you ask whether something is accessible, your answer is almost guaranteed to be wrong. Accessibility isn’t one-size-fits-all. Instead, we need to ask, How are you going to accommodate this traveler’s needs?” She gave the example, “If you go to Fiji, you won’t find ramps and beach wheelchairs: you’ll find a people group who are willing to do whatever it takes to help you experience everything. They will carry you and make sure you’re a part of everything.” Accessibility doesn’t always look the same. We need to rewind and ask the right questions.

A Global Impact on Accessible Travel

Kristy sits in her wheelchair wearing a red dress and black boots next to another person in a suit at the ITB Berlin.

Kristy’s influence isn’t limited to the U.S. She was recently a keynote speaker and panelist at Accessible Tourism Day, a part of ITB Berlin.

“I was blown away to be trusted as a keynote speaker when I was still untested,” she admits. The panel included major global figures in accessible tourism, discussing what the industry will look like in ten years and how to get there.

Her keynote, Rethinking Accessibility, focused on shifting perspectives from limitations to possibilities. “It’s about helping people reach their full potential and dream in ways they’ve never imagined,” she explains. The response was overwhelmingly positive, with one industry leader commenting, ‘We hit the jackpot with Kristy.’

Unifying the Industry for Change

Kristy is now curating a series for the Accessible Travel Network, highlighting destinations excelling in accessibility. She’s also spearheading TICAT (The Inclusive Coalition for Accessible Travel), bringing together disability groups and major travel organizations to push for industry-wide change.

“We don’t need more personal kingdoms—we need to be a force to be reckoned with. Unification is the key to changing the world.”

Additionally, she’s working with Dr. Charlie Powell on designing the first all-inclusive resort in Mexico for families with disabilities, ensuring that “0 compromise” is built into the blueprint.

Joey’s Journeys: Empowering Travelers with Disabilities

Kristy’s latest endeavor, Joey’s Journeys, coordinates trips for families needing extra support and fosters independence for young adults with disabilities looking to travel on their own.“This isn’t just about making travel accessible—it’s about making it possible in ways people haven’t dreamed of before.”

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Filed Under: Accessibility, Ambassador Report, Family Travel, Food, Mobility, Travel

TravelAbility Taps Former BrandUSA CMO, Staci Mellman as Strategic Advisor to Advisory Board

March 10, 2025 by Eliana Satkin

TravelAbility, a leading organization dedicated to enhancing travel experiences for individuals with disabilities, is proud to announce the appointment of Staci Mellman as a strategic advisor and Advisory Board member focusing on expanding the organization’s reach across the USA and enhancing its brand visibility among destination marketing organizations (DMOs) and travel professionals.

With an impressive career spanning nearly two decades, Staci previously served as Chief Marketing Officer at both Brand USA and VISIT FLORIDA, where she led groundbreaking initiatives to make travel marketing more inclusive, authentic, and accessible. She spearheaded efforts to expand accessibility across Florida, creating inclusive content series and advertising campaigns—one of which was recognized by AdWeek as a Top 10 Accessible Brand Campaign of 2020.

Key Areas of Staci Mellman’s Focus:

  • Raising Awareness: Increasing TravelAbility’s recognition among DMOs, travel brands, and industry leaders.
  • Industry Education: Providing resources and best practices to help destinations attract and serve travelers of all abilities.
  • Advancing Inclusive Marketing: Helping travel brands communicate accessibility efforts in an authentic, engaging, and impactful way.

“I have always believed that travel is a fundamental experience that should be accessible to everyone, regardless of ability,” said Mellman. “By working with TravelAbility, I hope to help travel brands and destinations create more inclusive experiences that connect with and serve travelers of all abilities. Travel is not just about seeing new places—it’s about feeling welcome, represented, and empowered to explore the world.”

Strengthening the Future of Accessible Travel

TravelAbility remains dedicated to bridging the gap between the travel industry and the disability community. With the appointment of Staci Mellman, the organization is poised to make even greater strides in creating a more inclusive, accessible future for travelers everywhere.

“Staci is genuinely one of the most inspiring and creative individuals I’ve had the pleasure of working with over the past six years. Her passion for data was matched only by her commitment to positive activism. As the leader of Visit Florida, she spearheaded numerous campaigns that highlight the diverse experiences of individuals with disabilities and her goal was clear: she wanted to make Florida the most accessible state in the country. We’re honored to have her as part of our advisory board.”

Jake Steinman, Founder, TravelAbilityFor more information on TravelAbility’s initiatives, visit https://travelability.net/

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Filed Under: Advisory Board, Disability Awareness, Tourism, Travel, Travel Industry People

Best Practices: Accessible Landing Page

March 10, 2025 by Eliana Satkin

By Jennifer Allen

While planning an upcoming campaign between Destination Ann Arbor and Wonders Within Reach, I popped over to their website to scout out family-friendly accessible highlights for our itinerary. I was blown away by how easy it was to find accessible options. This is the kind of website my family needs for planning a trip. Here are some of the things that made it easy to find what I needed:

Multiple ways to find the accessibility landing page. I could access the landing page from the “Plan a Trip” tab or from the “Accessibility” option at the bottom of the page, but I could also find a wide variety of itinerary ideas on the blog. 

Diverse itinerary styles through the blog. Typically, if I find an accessible landing page for a destination, it’s an added bonus if they have an accessible itinerary with wheelchair friendly options. Destination Ann Arbor has multiple blog posts featuring accessible attractions. Instead of following an itinerary for a handful of accessible options, I can choose from accessible adventures, inclusive parks, trails, and outdoor activities, and sensory-friendly things to do – or create my own itinerary using all of the above. The blog posts include all of the details we need for each location, including trail chair loans and transportation.

Wheel the World Certified. As a verified destination with Wheel the World, I have a fool-proof way to book accessible accommodations and activities I need. It’s also another easy way to find accessible opinions, based on our own filters.

Shared lived-experiences. The plethora of photos and videos make it easy to confirm what will and will not work for us. I can visit with the confidence that wheelchair users have gone before and it’s worked for them – because I see it on their website.

Rabbit trails aren’t usually an issue for me, because there’s typically one tab with limited information showing all of my accessible options. I immensely enjoyed getting lost in ideas as I clicked through endless extensions of articles and itinerary options.

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Filed Under: Accessibility, Accessible Landing Pages, Digital Accessibility, Mobility, Travel

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