Tourism

September News from the TravelAbility Community

September 5, 2025 by lkarl

Sophie Morgan’s Visit to Bend Oregon Featured in Conde Nast | Outdoor Adventure Belongs to Everyone

A scenic view of Bend, Oregon, featuring the Deschutes River with people floating on rafts and kayaks. The river is lined with lush greenery and modern homes in the foreground, while the Old Mill District with its three iconic smokestacks and shops stands prominently in the background, framed by forested hills and a clear blue sky.

Bend, Oregon. It is one of those places people talk about with a kind of reverence. “Oh, Bend,” they’ll say, drawing out the vowel like there is a secret there that will only be revealed when you go. A renowned outdoor adventure capital, it draws climbers, kayakers, and powder chasers in droves. But as a wheelchair user….

A colorful grid pattern of pastel squares in various colors serves as the background for text reading "disABILITY PRIDE" in bold lettering

Access isn’t only about ramps and doorways. It’s about being able to move, speak, live, learn and belong with independence, safety and dignity. But in West Michigan…

A person in a wheelchair fishes from a boat, with other people nearby and water visible in the background, overlaid with "Kare 11 extra" text branding.

Great challenges sometimes inspire great ideas.

That’s the case at one of Ely’s newest resorts, which offers a more accessible gateway to Minnesota…

A person in a wheelchair wearing a red cape poses heroically against a city skyline backdrop, embodying strength and empowerment.

Ahead of the 35th anniversary of the Americans with Disabilities Act (ADA), Los Angeles Mayor Karen Bass joined Council member Imelda Padilla, International Paralympic Committee Chief Paralympic Games Officer Colleen Wrenn, LA28 Chief…

A woman in casual clothes walks outside an airport terminal, pulling a wheeled suitcase and looking at her phone.

We’re proud to share that XRAI Glass has been selected to pilot our real-time captioning and translation technology at Dallas Fort Worth International Airport (DFW) this summer, helping to improve communication at some of the airport’s most critical touchpoints….

A man in a wheelchair sits by a wooden bench in a grassy coastal area overlooking the ocean. He is wearing a white cap and light-colored clothing, facing away from the camera toward the blue sea and horizon.

Visit California is making it easier for travellers with disabilities to plan their perfect Golden Coast getaway with the launch of its new Accessibility Hub, an online platform designed to streamline accessible travel across the state, without wading through scattered sources….

A decorative wooden sign reading 'SI♥UXLAND' sits on a wooden table. The letters are painted in white and blue, with a red heart symbol replacing the 'O' in 'Siouxland'. Blue chairs are visible in the background around the table.

Explore Siouxland has earned ‘Destination Verified Status’ from Wheel the World’s Accessibility Verified Program.

Wheel the World is a travel platform that verifies and catalogs accessible and…

Aerial view of a white sand beach with clear turquoise water and a long wooden fishing pier extending into the Gulf. Beachgoers are scattered across the sand with umbrellas and chairs, while sand dunes with sea grass are visible in the foreground.

With 320 days of sunshine, plenty of parks, and no state income tax, Panama City Beach (PCB) is an affordable small-town gem (population 19,393) on Florida’s Panhandle that’s increasingly capturing the attention of retirees…

A man in a light blue t-shirt stands against an ornate historic wall featuring elaborate Renaissance-style frescoes with painted panels in warm oranges and reds, circular medallions, arched windows with metal grillwork, and a central painting of a figure on a white horse.

What does it really mean for a place to be accessible? As a wheelchair user, I’ve spent the past 20 years travelling, writing, and speaking about accessible tourism. I’ve crawled off trains when assistance hasn’t…

A pair of blue wireless earbuds sits in an open white charging case on a gray desk surface, with one earbud inside the case and the other resting beside it. In the background are blurred desk items, including a smartphone, a gold pen, a laptop, and what appears to be a blue and brown desk accessory.

In a positive move towards inclusion and accessibility, Harry Reid International Airport in Las Vegas has introduced a complimentary service designed to assist hearing-impaired travelers….

Advice Line: Lessons with Kristy Durso Part Four

September 5, 2025 by lkarl

Lesson 4: Accessibility Sells

What’s an example of a destination that saw a clear return on investing in accessibility?

Absolutely. One of my favorite examples is Beaches Turks & Caicos, a resort that truly listened, made a change and saw immediate results.

They addressed something many destinations overlook: guaranteed accessible room bookings. In the Caribbean, it’s especially difficult to reserve an accessible room with certainty. Unlike categories like ocean-view or suites, accessibility often isn’t treated as a priority.

But Beaches made it one.

After hearing me speak about this gap, they created a new booking category for accessible rooms in 2021. That small change, simply naming the category and guaranteeing it, was transformational. The result? It became so popular that it was harder to book than their top-tier suites.

They eventually had to double the number of accessible rooms on the property to meet demand.

Now, they’re building a new wing, and while I don’t know the exact number of accessible rooms it will include, I do know they’re adding more. That’s what happens when you truly meet a need. You see a return, not just in guest satisfaction, but in occupancy and loyalty.

They didn’t stop at basic accessibility either. At one of their Sandals properties, which caters to adults, they began offering accessible suites with luxury-level services. Those rooms are constantly booked. And that proves an important point: people with disabilities span every demographic. Some are wealthy, some are not. Some are parents, newlyweds, solo travelers. We all want options.

Too often, hotels treat accessibility as an afterthought. ADA rooms are usually the lowest tier, with sterile decor and bathrooms that feel more medical than welcoming. Even in countries like the U.S., where laws require accessible rooms across categories, enforcement is uneven. Many accessible rooms still only offer one bed, forcing families to book multiple rooms or settle for poor accommodations.

My solution? Make every bathroom accessible. Install grab bars. Widen doorways.

These changes aren’t expensive, and they help everyone. The athlete recovering from a workout. The couple celebrating with champagne. The parent bathing a child. If you design for inclusion, those features enhance the experience instead of standing out.

So yes, Beaches Turks & Caicos is a great case study. They didn’t need a massive budget. They simply restructured their booking engine, identified a real need and saw results. That’s the takeaway. Accessibility isn’t just the right thing to do. It’s smart, scalable business.

Check back next month for Part Four! Noble Studios conducted a thorough interview with Kristy Durso going over the many facets of creating a destination that is truly for everyone. This series is pulled directly from the interview. Check out the archives for the rest of the series. Click here for the full interview.

Kristy Durso is sitting in her wheelchair on the beach, smiling over her shoulder with the beautiful turquoise ocean in the background.

Featured public speaker, accessibilities advocate, entrepreneur, Army veteran, and military wife Kristy Durso is Travelability’s Ambassedor and owns and operates Incredible Memories Travel, a full-service travel agency that assists everyone, including those with accessibility needs. She has three children, one who has autoimmune issues and food allergies, another on the spectrum, and another with cognitive and intellectual disabilities.

Josh Loebner Shares How Accessibility Marketing Has Gone Mainstream

August 2, 2025 by lkarl

Accessibility isn’t a niche – it’s the new standard. At last year’s TravelAbility Summit, Josh Loebner gave a talk on how what was once seen as a compliance checkbox is now a creative frontier. From fast food to fine dining, Super Bowl ads to global travel, accessibility is shaping the way the world connects.

Clients like Coca-Cola and Ford are proving that inclusive design is central to modern branding. This session dives into why accessibility matters to everyone—and how it’s becoming the gold standard across industries.

Watch the video and dive into the summary below! For more insights like this, join us in Central Oregon for the 2025 TravelAbility Summit from October 13th to October 15th at the Sunriver Resort. Attendees will have the opportunity to learn from industry leaders, meet accessible travel influencers, and stay up to date on new innovations in assistive technology for the travel industry.

Summary

🎙️ Introduction and Personal Background
Josh Loebner shares his 20-year journey in advertising, his PhD focus on disability inclusion, and his leadership at VML as the Global Head of Inclusive Design.
Watch here
🏆 Creative Accessibility in Advertising
Accessibility is shifting from compliance to creativity. VML’s initiatives, like winning the Grand Prix Lion, illustrate how design can be both imaginative and inclusive.
Watch here
🌍 VML’s Global Reach and Clients
VML is a vast global agency with 30,000 employees and notable clients such as Ford, Coca-Cola, and Unilever, all integrating accessibility into diverse brand strategies.
Watch here
📈 Accessibility Goes Mainstream
Search trends and public interest in accessibility are on the rise. It’s now seen as relevant to everyone, not just those with disabilities.
Watch here
🧏 Captioning for All
Captioning is widely used, even by those without hearing loss, enriching media experiences through creative and nuanced text.
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🍔 Accessible Advertising Examples
Wendy’s global campaigns are cited as inclusive. Accessibility is considered at all touchpoints, including fast food and fine dining experiences.
Watch here
🚗 Accessibility in Travel and Public Spaces
The video explores how accessibility is integrated across travel experiences—from airports to local venues—highlighting thoughtful design.
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🏪 Retail Accessibility
Retail giants like Walmart and Target now have accessibility centers and leads, showing industry-wide commitment to inclusion.
Watch here
📱 Innovative Scenic Audio App
A powerful example involving a Scenic audio app for blind users uses AI and generative tools to create immersive travel experiences.
Watch here
🔮 Future of AI and Accessibility
VML aims to make all ads accessible by 2025 using AI for audio descriptions and captions—blending tech and inclusion.
Watch here

Insights Based on Numbers

🌐 30,000 Employees at VML: Emphasizes the scale and global capability of the agency.
📊 Rising Google Trends: The year-over-year growth in accessibility-related searches shows societal shifts.

August News from the TravelAbility Community

July 31, 2025 by lkarl

This summer is HOT with TravelAbility community action! From camping to flying, this community is shaking up the very foundations of travel. Check out the latest achievements and well-earned accolades from your fellow changemakers.

Jan Bonnville | Recapturing that Special Outdoor Feeling

A smiling woman reclines on a three-wheeled adaptive recumbent bike on a beachside trail, wearing sunglasses, a gray beanie, green vest, and black pants. Next to her sits a large Bernese Mountain Dog with its tongue out, also appearing to smile. An orange safety flag extends from the back of the bike. The dry, sandy terrain and open sky evoke a sense of freedom, adventure, and companionship in the outdoors.

For me, the saddest part of living with multiple sclerosis and losing mobility was no longer being able to go for walks. I loved strolling in the park, marveling at the stunning diversity of foliage…

Illustrated book cover for “The Smart Marketer’s Guide to Digital Accessibility” by Sassy Wyatt, featuring a red-haired woman and a blind man with a white cane working together at a table, with a guide dog sitting nearby.

I lost my sight at 22. That changed everything. But what made life harder wasn’t the blindness itself, it was trying to live in a world, especially a digital one, that wasn’t designed with disabled people in mind.

Suddenly I couldn’t finish my degree because the platforms weren’t accessible. I couldn’t apply for jobs because the forms weren’t usable. I couldn’t even use social media in the same way as everyone else, not because I didn’t want to, but because the tools weren’t built to include me.

Two people in separate boats navigate a misty, tree-lined river at dawn; the scene is quiet and atmospheric, with dense fog obscuring the background and creating a sense of mystery and solitude.

As the demand for inclusive travel continues to grow, TripAdvisor has unveiled a new initiative aimed at providing accessible travel experiences for all. In collaboration with Visit Lauderdale, the site has introduced a dedicated landing page that focuses on accessible destinations and…

Children explore a brightly lit, interactive museum space featuring a large circular color mixing machine, colorful light installations, and various hands-on exhibits designed to engage sensory play and learning.

California’s attractions are designed for everyone to enjoy, including neurodivergent travelers and individuals with autism or sensory-processing sensitivities…

Graphic showing a desert landscape with tall cacti in the foreground and a hazy city in the distance. Centered in the image is the official IBCCES Certified Autism Center (CAC) seal. A yellow ribbon below the seal reads “Certified Autism Center.” Curved text above and below the seal reads: “Congratulations Grant Recipients!”

We’re excited to announce the inaugural recipients of the Mesa For All Autism Certification Grant Program!

The Mesa For All Foundation received 10 applications from Mesa-based businesses eager to become Autism Certified. After careful review, the board selected three outstanding recipients. The grant application opened in April 2025 in recognition of World Autism Acceptance Month and closed on June 16…..

In 2020, filmmaker Taylor Leigh Aguilar suddenly and unexpectedly lost her sight. She took a leave of absence from film school at Loyola Marymount University to attend the Colorado Center for The Blind…

An older man in a power wheelchair rolls along a beach access path, holding a large black umbrella for shade and carrying plastic bags on the chair’s handles, with a crowded beach scene in the background.

Travelers looking to plan an accessible getaway may have a new first stop at TripAdvisor. The site, in partnership with Visit Lauderdale, introduced a landing page for accessible destinations and experiences, where reviews from fellow…

Years ago, Lee and his wife, Ginny, were planning the trip of a lifetime: a safari in South Africa. But just weeks before, everything changed — Lee got sick, and ended up losing all four of his limbs. The trip never happened. Until now.

Watch Here

Sunflower Lanyard Program | Wings of Wonder: Accessibility for all Who Want to Travel

A box filled with green sunflower lanyards, symbolizing hidden disabilities, sits on a table with the words “Hidden Disabilities” printed on the front, alongside a sunflower graphic and a QR code.

The Rapid City Regional Airport partnered with local organizations for Wings of Wonder. The event’s goal is to help people with disabilities easily navigate the airport from the moment they park their car until they find their seat on the plane…

Two yellow-orange tents are set up in a peaceful forest clearing, with tall pine trees casting long shadows as golden sunlight filters through the trees.

The rising costs of accommodations can be one of the biggest barriers to taking more trips. One way to keep travel more affordable is to consider the many campsites available across the U.S….

A sunlit forest trail winds through towering sequoia trees, with a few visitors visible in the distance, and wooden fences guide the accessible path through the dense, majestic landscape.

The sense of peace is palpable along the Big Trees Trail in California’s Sequoia National Park. All around my family, 2,000-year-old giant sequoia trees—some of the world’s oldest and largest—stand in quiet solitude in a mountain landscape suited….

A panoramic view of downtown Richmond, Virginia, featuring a mix of modern and historic buildings, a long freight train crossing a trestle bridge over the James River, and autumn-colored trees lining the riverbanks.

Incorporated in 1742, Richmond is the capital city of the Commonwealth of Virginia and one of the oldest cities in the United States. Located along the James River, the city has been at the center of…

A group of older adults strolls along a tropical garden pathway lined with vibrant flowers and palm trees, with mountains and the ocean visible in the distance under a partly cloudy sky.

Winter often brings a desire for cozy escapes and relaxing getaways, but as people grow older, their travel preferences and habits often shift. International trips may lose their appeal due to challenges like mobility issues, health concerns, and the complexities of travel logistics….

Travel Oregon is awarding nearly $6.2 million to 65 groundbreaking projects that it says will transform visitor access across the state while also strengthening local economies.

The 2024-25 Travel Oregon Competitive Grants Program was designed to increase access…

Travel Oregon Accessibility Grants

Travel Oregon is seeing the fruit of their awarded accessibility grants. Check out these grant-funded projects.

Prineville Golf Course Unveils Cart for People in Wheelchairs

A man drives an accessible single-rider golf cart across a scenic golf course in Prineville, Oregon, surrounded by grassy hills and clear blue skies.

Derek Shike is a 31-year-old medical coder in Portland. Golf wasn’t always his cup of tea.

“For me, golfing, I always thought it was…

Three cyclists, including one using an adaptive handcycle, ride along a dirt trail through a pine forest on a sunny day, showcasing accessible outdoor recreation.

Oregon Adaptive Sports, a Bend-based nonprofit, has received $60,000 from Travel Oregon to expand the adaptive mountain biking program and introduce an adaptive paddling program for locals and visitors with disabilities…

A cyclist rides along a gravel trail in a scenic, dry landscape surrounded by shrubs and trees, while an inset image of the "Western Oregon All Access Gravel Guide" cover shows a rider on a similar trail through golden fields with Mount Hood in the background.

Dirty Freehub, a Bend-based nonprofit dedicated to promoting gravel cycling adventures, is launching a new statewide campaign to empower and inspire people with visible and non-visible disabilities to explore Oregon by gravel bike…

A lake with a mountain in the background

Six projects and programs in Northeastern Oregon have received big state tourism grants.

Travel Oregon announced Monday, June 30, it has awarded $6.2 million….

We’re only at the beginning of TravelAbility’s lineup of events to celebrate ADA’s 35th anniversary. Here’s what’s on the schedule!

Rethinking Accessibility Survey Highlights How Travel Industry Partners Can Better Share Accessibility Features Already in Place

July 30, 2025 by lkarl

In celebration of the 35th anniversary of the Americans with Disabilities Act (ADA), TravelAbility has released a new nationwide survey to spark a shift in how accessibility is presented across the U.S. tourism sector.

The Uncovering Accessibility survey, part of TravelAbility’s ongoing “Rethinking Accessibility” campaign collected responses from 143 tourism businesses, including hotels, attractions, restaurants, museums, and outdoor recreation providers. The goal: to better understand the accessibility features already in place and how they are (or aren’t) being communicated to travelers.

What the results revealed is encouraging: many businesses already offer inclusive features—but aren’t promoting them.

“Travelers with disabilities aren’t just looking for compliance—they’re looking for clarity. The ADA mandates certain physical features, but there’s no ADA for information. People with disabilities often have to guess what will or won’t work for them. That’s why Accessibility Landing Pages are so important—they help travelers discover what they can do, not what they can’t.”
– Jake Steinman, founder of TravelAbility

Key Findings from 143 Respondents

85% offer step-free entry
81% have accessible restrooms
81% offer ramps or elevators
68% provide accommodations for blind or low-vision guests, such as braille signage or audio guides
60% offer features for deaf or hard of hearing travelers, including hearing loops or text transcripts
44% offer sensory-friendly features such as calm spaces, sensory bags, or quiet hours
Yet 78% do not have a dedicated accessibility page on their website

In other words: accessibility is happening—it’s just not being shared.

This Isn’t About Perfection, It’s About Visibility

From large print menus and calm rooms to free pet stays for service dogs, many businesses already offer helpful features. An Accessibility Landing Page brings that information together in one place—helping guests plan confidently while showcasing the efforts of local businesses.

Simple, Scalable Steps for Progress

The report also highlights accessible features that businesses can easily promote—many of which are low-cost or already in place:

Sensory-friendly hours and quiet spaces
Tactile exhibits, large print menus, and guided tours
Use of visual or assistive apps (e.g., Aira, Be My Eyes)
Staff training or service dog-friendly policies
Accurate details about physical access, parking, and signage

“This survey gave us a whole new outlook on how we could be more accessible,” shared one respondent. “Our buildings were constructed in the 1960s, and as a small business, meeting some ADA compliance standards has felt cost-prohibitive. That said, many guests in wheelchairs still come and enjoy the property—and they find ways to navigate the shortcomings. This survey showed us how we can still be supportive. We already offer free pet stays for service dogs, and we’re looking forward to tackling more from the list.”

The Role of the Destination A11Y Club

Ten leading DMOs in TravelAbility’s Destination A11Y Club are already paving the way. Each maintains an Accessibility Landing Page highlighting inclusive local experiences for travelers with disabilities and older adults.

With help from the Uncovering Accessibility survey, they’re now expanding those listings—often uncovering accessibility assets they didn’t know they had. It’s a win-win for both visitors and the local businesses they rely on.

What’s Next

The survey findings are just the beginning. Here’s what TravelAbility and participating destinations are doing next:

Creating a best practice guide to help businesses build or improve accessibility pages tailored to the types of organizations surveyed.
Connecting interested businesses with training opportunities through TravelAbility’s partner network.

As destinations take these next steps, the goal is simple: empower travelers with better information and create more welcoming travel experiences for all.

Participating DMO’s

Media Contacts

Charlottesville Albemarle Convention & Visitors Bureau
Anna Whitlow, Director of Marketing & PR
awhitlow@albemarle.org

Discover Lancaster
Olivia Novak, Senior Marketing Manager
onovak@discoverlancaster.com

Experience Kissimmee
Deirdre Shaw, Destination Stewardship Manager
dshaw@experiencekissimmee.com

The Palm Beaches
Christine DeMichael, Director of Integrated Marketing
CDeMichael@ThePalmBeaches.com

Visit Lauderdale
Attiyya Atkins, Senior Manager, Global Integrated Marketing
aatkins@broward.org

Visit Loudoun
Jennifer Christie, Director of Marketing
christie@visitloudoun.org

VisitLEX
Arin Arnold‑Davis, Director of Destination Stewardship and Community Engagement
aarnold@visitlex.com

Visit Mesa
Zoey Shircel, CATP, Communications Manager
zoey@visitmesa.com

Visit Myrtle Beach
Stuart Butler, President
stuart.butler@visitmyrtlebeach.com

Visit Richmond
Toni Bastian, Director of Accessibility & Tourism Sales
tbastian@visitrichmondva.com

Tourism

Sophie Morgan’s Visit to Bend Oregon Featured in Conde Nast | Outdoor Adventure Belongs to Everyone

Pure Michigan | disABILITY PRIDE: How Accessible is West Michigan?

Explore Minnesota | New Ely Resort Features Fully Accessible Lodging and Activities for All to Enjoy… Together

Discover Los Angeles | Los Angeles Reaffirms Accessibility Goals Ahead of 2028 Paralympic Games

XRAI and Dallas Fort Worth | XRAI Glass to Pilot Real-Time Captioning and Translation at Dallas Fort Worth International Airport

Visit California | Visit California Launches Accessibility Hub to Support Travellers with Disabilities

Wheel the World | Explore Siouxland Is Now ‘Destination Verified’ for Accessible Travel

Visit Florida | America’s Best Small Retirement Town Has Pristine Beaches, Accessible Activities, and 320 Days of Sunshine a Year

Sassy Wyatt and Alex Stratikis | 8 Disabled Travellers Reveal What Makes a Destination Truly Accessible for Them in Conde Nast

Las Vegas’ Harry Reid Airport Unveils Free ASL App to Aid Hearing-Impaired Travelers, Enhancing Accessibility and Communication

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Lesson 4: Accessibility Sells

What’s an example of a destination that saw a clear return on investing in accessibility?

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Summary

Insights Based on Numbers

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Jan Bonnville | Recapturing that Special Outdoor Feeling

Sassy Wyatt | Guide to Digital Accessibility

Visit Lauderdale | Destinations Moving in the Right (Accessible) Direction

Visit California | Autism Certified Cities and Sensory Friendly Destinations

Visit Mesa | MFA Announces First Grant Recipients

Taylor Aguilar | The Blind Movement TV Show

Visit Lauderdale | Planning an Accessible Trip Just Got Easier with TripAdvisor’s New Tool

Wheel the World | Survival to SafariNew Tool

Sunflower Lanyard Program | Wings of Wonder: Accessibility for all Who Want to Travel

AARP | Accessible Campgrounds

National Parks | How U.S. National Parks are Becoming More Autism Friendly

Visit Richmond and John Morris | Richmond, VA, Wheelchair Accessible Travel Guide

Visit Florida | Best Destinations for Senior Travel

Travel Oregon | Travel Oregon Awards Nearly $6.2M to Dozens of Groundbreaking Projects Across the State

Travel Oregon Accessibility Grants

Prineville Golf Course Unveils Cart for People in Wheelchairs

Oregon Adaptive Sports Receives $60,000 to Implement Adaptive Paddling Program

Dirty Freehub’s Inclusive Gravel Cycling Campaign Empowers Riders with Disabilities

NE Oregon Projects Receive State Tourism Grants

ADA 35 Lineup

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Key Findings from 143 Respondents

This Isn’t About Perfection, It’s About Visibility

Simple, Scalable Steps for Progress

The Role of the Destination A11Y Club

What’s Next

Participating DMO’s

Media Contacts

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