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October Ambassador Report: On the Road with Kristy Durso

October 1, 2025 by lkarl

Kristy Durso describes September as another “lightish month” that brought powerful change. She joined a group of 12 other influencers and disability advocates in Colorado for a real-world accessibility workshop with Wheel the World.

“We had a short accessibility workshop with the Colorado Tourism Board and several of the cities around that have started partnerships with accessibility,” Kristy explained. Representatives from Colorado Springs, Denver, Boulder, Red Rocks, and other Colorado destinations participated in the discussions.

Kristy gave a brief keynote, while other speakers, like Julie Tallman from Breakthrough Sports, shared how adaptive recreation transforms lives. “She spoke quite a bit about the impact of sports on her son who has disabilities,” Kristy said, noting the parallels with the work of the National Sports Center for the Disabled.

Experiencing Accessibility in Colorado

The trip wasn’t all meetings—there was plenty of immersive, adaptive adventure. The group toured the Red Rocks museum, explored Meow Wolf, rolled through Boulder, and even practiced adaptive yoga. “The amount of equipment they had, everything they had to make that accessible, was incredible,” Kristy said.

Adaptive kayaking and paddle boarding may have been the biggest hit. “They had tons of different kayaking options,” Kristy explained. “They accommodated every level of disability—from kayaks with full chairs already installed to paddleboards.” Even Kristy’s dog, Gulliver, joined in for his first paddleboard ride.

At Brewability, a fully accessible brewery staffed by people with intellectual and developmental disabilities, Kristy had one of those moments that remind us why we do what we do. “We rolled up to a table that had a large group of wheelchair users sitting at it. They were patients from Craig Hospital, some just weeks out from injury. It was really special to get to talk to them and encourage them about life after disability.”

Challenging Barriers at Stadiums

Back home, Kristy found herself in the middle of another advocacy moment: booking tickets for the Air Force–Army football game. While professional stadiums have made strides in accessibility, she discovered college venues still lag behind.

“There’s no accessibility tab to filter for just the accessible seating,” Kristy said. “You have to click on every section and look to see if there’s accessible seating there, and I had to call when I wasn’t able to find what we needed. It was a much harder process than it needed to be.”

Worse, the stadium initially told her only two people—one wheelchair user and one companion—could sit together. Kristy pushed back:

That’s not the way this is going to work. Unless you’re requiring that of everybody who books, this is discrimination.

After asking for a manager—and then that manager’s manager—she finally secured accessible seating for her full party of five. But she’s determined to push for systemic change. Her proposal is simple: “Implement an accessibility feature on the website. Ask whether someone will stay in their wheelchair or transfer into a seat. Both are legal accommodations, and both are legal questions to ask. That would eliminate so many problems.”

Kristy Durso is sitting in her wheelchair on the beach, smiling over her shoulder with the beautiful turquoise ocean in the background.

Meet Kristy: Kristy is a writer, speaker, and disability travel advisor. She has experience across multiple disabilities traveling as a wheelchair user with a pace-maker along with her children with intellectual disabilities, autism, ADHD, and over 30 food allergies. 

As TravelAbility’s ambassador, she networks and speaks around the globe to promote accessibility and inclusion in the travel space.

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Filed Under: Airlines, Ambassador Report, Disability Advocates, Mobility, Tourism, Travel

Wheel the World’s First “Accessibility Verified” State: Oregon

October 1, 2025 by lkarl

Oregon just made history. Thanks to a partnership between Travel Oregon and Wheel the World, the state has become the first in the nation to achieve “Accessibility Verified” status, a milestone that puts inclusion front and center in the tourism landscape.

This wasn’t a token effort. Over the past year, Wheel the World has conducted on-the-ground accessibility assessments at more than 750 hotels, restaurants, attractions, and welcome centers across 43 Oregon communities. These evaluations go beyond ADA checkboxes or self-reported claims. Each site was measured and verified for mobility, visual, hearing, and cognitive accessibility, giving travelers with disabilities reliable information to plan trips with money-back guarantee level confidence.

The result: Oregon is now the first state where travelers can map out entire itineraries online through Wheel the World and Travel Oregon, with accessibility information built into every step – from outdoor adventures to culinary stops and cultural landmarks.

Kevin Wright, VP of Brand Stewardship at Travel Oregon, called the designation “a reflection of Oregon’s deep and ongoing commitment to welcoming all travelers.”

Wheel the World’s CEO & Co-founder Alvaro Silberstein underscored the ripple effect: “By becoming the first state to achieve Accessibility Verified status, Oregon is setting a precedent and proving how powerful this cycle can be for travelers and for the communities that welcome them.”

For Wheel the World, this win with Travel Oregon is more than just a badge. It’s proof that accessibility can be scaled statewide, benefiting both travelers and local businesses. For Oregon, it’s a brand differentiator—positioning the state as a leader in inclusive tourism.

Businesses across Oregon are invited to join the program, further expanding the network of verified sites. Meanwhile, travelers can now browse and book Oregon’s accessible experiences directly on traveloregon.com and wheeltheworld.com, complete with detailed listings, AI-powered accessibility profiles, and 24-hour support.

Bottom line: Oregon just set the bar. The question now is: which state will be next?

Read More

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Filed Under: Accessibility, Destination of the Month, Digital Accessibility, Disability Advocates, Disability Awareness, Tourism

Overcoming Fears and Engaging Hotels in Accessibility 

October 1, 2025 by lkarl

There’s a common anxiety around lawsuits that keeps many DMO partners, especially hotels, quiet, and sometimes even uninvolved, in accessibility efforts. If something is labeled ADA and it turns out it’s not quite, that’s big trouble. And if a room is listed as accessible because it works for most, but a guest shows up and finds it missing what they need—that can stir up more drama than if the info had been left out entirely.

So how do you help partners move past those fears and start sharing accessibility details? Both Toni Bastian of Visit Richmond and Tami Reist of Visit North Alabama have shown that it’s possible – even with hotels.

Bastian shared that “Richmond Region Tourism’s backing of the VisitAble Disability Etiquette and Inclusion Certification makes the training free to complete. That simple step opens doors for conversations about barrier-free access and more guest-friendly hotel spaces. To date, more than 2,500 frontline employees have completed the training.”

Reist took a deeper dive and developed five strategies that have helped North Alabama bring partners on board:

How North Alabama Engages Hotels

Engaging hotels has not been easy, but persistence and trust-building have made the difference.

  • Step One: Education – We started with an email to all hotel partners explaining our partnership with Wheel The World and why it matters.
  • Step Two: Personal Outreach – We followed up with phone calls and personal conversations, reinforcing that this is a gift at no cost to them, fully funded by the Alabama Mountain Lakes Tourist Association.
  • Step Three: Building Trust – Some hotel managers feared they might be “turned in” or judged. We clarified that we are here to help them, not hurt them. We used terms like “accessible friendly” rather than legal jargon that can trigger hesitation.
  • Step Four: Proof Through Assessments – Once initial assessments were completed by Wheel the World, we shared real results. Hotels could see that accessibility reviews actually helped them stand out and gave them a cost on how to fix the problems. For those participating they will go on the Wheel the World website and people can book on-line.  Wheel the World uses Expedia as their booking platform.
  • Step Five: Momentum – As a membership-based organization, we leveraged trust and relationships to grow participation. Once a few joined, others followed. We capped at 125 assessments across hotels and attractions, and demand was so strong that we signed another contract with Wheel The World.

Key Takeaways from Reist

Language Matters – Saying “accessible friendly” instead of “inclusive” or “ADA-compliant” makes hoteliers more comfortable.

  • “Accessible” Is Not A Checklist – Bed heights, space dimensions, and real-world usability are not always addressed by ADA standards. A wheelchair is like a car — they come in all sizes. Without exact measurements, travelers may arrive and find the room doesn’t work for them.
  • Franchise-Level Conversations Are Needed – Marriott, Hilton, and other large brands need to be part of the conversation. Adjustable bed heights and expanded accessibility standards could make a profound difference.
  • Stories Change Minds – A general manager with a daughter born with one limb understood immediately why this mattered. Personal connections help overcome 

The Ticket

Hotels will get on board when accessibility feels less like a legal trap and more like an invitation. Support, trust, and proof of value open the doors—compliance alone never will. As Toni Bastian and Tami Reist have shown, when training is made approachable (and free) and when conversations are framed around support without judgement, hotels are not only willing but eager to join in. 

Make it safe, make it simple, and make it worth their while. That’s how accessibility moves from fear to action. 

According to Reist, “This work is about more than compliance — it’s about dignity, independence, and ensuring every traveler can fully experience North Alabama. We are proving that accessibility is good for business, good for communities, and good for the future of tourism.”

A group of eight people stands together in matching black t-shirts with "ACCESSIBLE" text, posing in front of Alabama Mountain Lakes tourism banners. The image features a quote from Tami Reist emphasizing North Alabama's commitment to creating a welcoming destination where accessibility serves as a foundation rather than an afterthought.

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Filed Under: Accessibility, Hotels, Tourism, Travel Industry People

Planning Accessible FAM Trips: Expert Tips from the 2024 TravelAbility Summit

September 8, 2025 by lkarl

Last year’s TravelAbility Summit brought together disability influencers, destinations, and travel professionals in hands-on sessions, panels, and networking opportunities. One highlight was the FAM trip presentation, designed to help destinations and creators get the most out of these collaborative experiences. It offered practical guidance on planning your first FAM trip and making the most of influencer collaborations.

Building on that momentum, the 2025 TravelAbility Summit will bring even more opportunities to connect and learn. Taking place October 13–15 at Sunriver Resort in Central Oregon, this year’s Summit features:

  • Panel discussions with industry leaders and influencers sharing best practices
  • Speed-dating sessions connecting destinations directly with creators
  • Hands-on training for growing influencers on how to work effectively with destinations

Watch the video and summary below from last year’s FAM Trip Presentation to help you to prepare for your first FAM trip, before booking your next influencer.

Summary

  • 📣 Reframing the Session Title – Introduction and highlighting that all fam trips—especially accessible ones—can be both tricky and rewarding to plan.
    ➤ Session Introduction
  • 🧳 Campaign with North Alabama – Highlights a 2025 yearlong campaign involving 10 creators to promote accessible experiences in North Alabama.
    ➤ North Alabama Campaign Overview
  • ✅ Basic Fam Trip Planning – Reviews essential planning steps: define objectives, carefully select creators, manage logistics, set content expectations, and measure ROI.
    ➤ Fam Planning Essentials
  • 💬 Matchmaker: Creators and Content – Urges planners to choose creators who align with their mission rather than just follower count, valuing niche engagement.
    ➤ Creator Alignment Strategy
  • 🛎️ Ensure True Accessibility – Check properties and activities for actual, not assumed, accessibility—including sensory needs—before the trip.
    ➤ Checking for True Accessibility
  • 🧠 Plan with Sensory Awareness – Discusses the importance of pacing and sensory-friendly planning to avoid overwhelming creators.
    ➤ Pacing & Sensory Inclusion
  • 🧍‍♂️ Train Partners on Etiquette – Educate hospitality partners on disability etiquette and guest preferences, down to details like greetings and interaction style.
    ➤ Partner Training on Inclusion
  • 🤝 Appoint On-Site Support – Assign a trained liaison to support creators during the visit, respecting personal boundaries and logistical needs.
    ➤ On-Site Support Role
  • ⌛ Create Space to Create – Schedule downtime for influencers to recharge and produce quality content, avoiding overstuffed itineraries.
    ➤ Build in Creation Time
  • 🏛️ Communicate Access Details Honestly – Inform creators of what is and isn’t accessible so they can decide how to engage with each experience.
    ➤ Transparent Access Communication
  • 🎁 Intentional Surprises & Emotional Hooks – Share examples of emotionally resonant experiences that built loyalty and lasting relationships with creators.
    ➤ Meaningful Surprise Stories
  • 📈 Share Results Widely – Encourage destinations to share content performance and creator praise to build future support and advocacy.
    ➤ Sharing & Advocacy

Insights Based on Numbers

  • 📊 ROI measurement and content repurposing are often neglected, undercutting the long-term value of influencer investments.
  • 🤝 Emotional experiences during trips drive ongoing creator advocacy—highlighting the power of authentic connection over logistics.

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Filed Under: Accessibility, Conferences & Events, Disability Advocates, Disability Awareness, Emerging Markets Summit 2024, Tourism, TravelAbility Summit

September Ambassador Report: On the Road with Kristy Durso

September 8, 2025 by lkarl

Coffee and inclusion brewing in Colombia

Kristy Durso has seen plenty of destinations roll out the welcome mat for accessible tourism, but her recent trip to Colombia was something different: the country’s very first accessibility-focused FAM.

Hosted by PROColombia, the trip brought together a diverse group of travel professionals from the U.S., Spain, Portugal, and Argentina. Some were disability-owned travel agency leaders and some came armed with tape measures and accessibility checklists in hand.

Kristy was the only participant on the accessibility FAM trip with a physical disability, giving her a unique perspective on how theory translated into practice.

Over the course of the trip, the group explored three regions—each offering surprising accessibility in a country without ADA-style regulations. In the coffee region, Kristy rolled through a plantation, made chocolate, and sampled coffee alongside world-class cuisine in restaurants that were both inclusive and innovative. One standout stop: a holistic dining experience owned by a disabled entrepreneur, featuring healing foods and accessibility built into the very ethos of the restaurant.

The experiences were creative and immersive. A blind guide led a birdwatching tour. A ceremonial tree-planting introduced visitors to Colombia’s iconic wax palms—the world’s tallest palm species. Coffee and food tastings were reimagined as “blind” experiences, inviting guests to explore through senses beyond sight.

In Medellín, accessibility met adventure. A city tour using trike-style vehicles offered detachable motors, similar to Kristy’s Firefly, that clipped directly to manual wheelchairs. Riders could glide alongside their peers without transferring, simply detaching the motor when stopping at restaurants or attractions.

The trip wrapped up in Bogotá with strategic conversations. Kristy met with DMOs and hoteliers eager to learn what worked and what needed improvement. Her expertise was not only welcomed but invited—three tour operators asked her to collaborate on developing new accessible tour options, and PROColombia requested her ongoing partnership. 

Clic Air, a Colombian national airline, stood out above most U.S. airlines with their wheelchair policy. The carrier has a dedicated cabin space where rigid-frame wheelchairs can be safely secured for the entire flight. While passengers still transfer to their seat, the chair itself travels in-cabin—no questions asked.

Kristy returned from Colombia energized by both the progress already in motion and the genuine interest in building a more accessible future. With AFRO Tourism, LGBTQ+ travel, and now accessibility all priorities for PROColombia, the country is positioning itself as a leader in inclusive tourism across the Americas.

Kristy Durso is sitting in her wheelchair on the beach, smiling over her shoulder with the beautiful turquoise ocean in the background.

Meet Kristy: Kristy is a writer, speaker, and disability travel advisor. She has experience across multiple disabilities traveling as a wheelchair user with a pace-maker along with her children with intellectual disabilities, autism, ADHD, and over 30 food allergies. 

As TravelAbility’s ambassador, she networks and speaks around the globe to promote accessibility and inclusion in the travel space.

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Filed Under: Airlines, Ambassador Report, Disability Advocates, Mobility, Tourism, Travel

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