TravelAbility Insider

The Intersection of Travel and Disability

Disability Awareness

Accessibility Champion: Alison Brooks

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Vice President, Destination Experience & Advocacy, Visit Mesa

Q: When did you begin focusing on accessibility in your destination and what was the impetus for wanting to make your destination more accessible?

A: Mesa became the first-ever Autism Certified City (IBCCES) in 2019. The response was so very positive, that we soon realized that inclusion through accessibility was a community shared value and we knew that we wanted to further expand accessibility through technologies, programs and education that would make a better experience for our visitors and residents alike.

Q: What are your main responsibilities and tasks in your organization?

A: I oversee our Diversity, Equity, Inclusion, and Accessibility efforts, our partnership program and assist our CEO with governmental affairs.

Q: Aside from budget, what are the most difficult obstacles or barriers that you face regarding the advancement of accessibility in your destination?

A: In a city so large (over 500K population), along with over 4 million visitors, the most challenging thing is bringing awareness to the many offerings we have in Mesa. The Hidden Disabilities Sunflower Program, Aira, Wheel the World partnership, autism certification, and Threshold 360 virtual tours from the accessibility perspective, are all fantastic ways that help people prepare for and enjoy their experience while in Mesa.  We do advertise these programs regularly through many platforms, as well as share them on our website and social media, but it still can be difficult to get the word out!

Q: What initiatives have you undertaken to improve accessibility in your destination, and which are you most proud of?

Quote: Drip learning will be a huge focus for us in 2024.

A: The Hidden Disabilities Sunflower Program, Threshold 360 virtual tours, Aira, Wheel the World and Able Vu partnerships, and autism certification are all programs we’ve put into place for our destination. It’s hard to choose one that I’m most proud of, but I would say that I’m proud that Visit Mesa was the first to partner with many of these programs and work side-by-side to help implement their product into a destination. Becoming the first Verified Destination through Wheel the World was definitely icing on the cake.

Q: Who do you follow? Name an organization/company/individual you look to for ideas or inspiration.

A: Visit Tampa Bay does an amazing job with their accessibility and storytelling of inclusion overall! Of course, I have to give a “shout-out” to Travelability, as Jake Steinman and his team continue to make a profound impact on destinations becoming more accessible.

Q: What are your plans around accessibility in 2024?

A: We will continue to measure engagement with the programs we have in place now. Additionally, drip- learning will be a huge focus for us, as I strongly feel that education creates confidence for our partners to better serve guests with disabilities. I cannot share yet, but I can say we are working on something that could positively impact a lot of visitors and residents in the very near future.

What Does an Adaptive Bike Fest Look Like?

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A woman on a golf course strapped into an electric bike/wheelchair at a bike fest testing event

Sponsors Alpine Electric Bikes and Capital Bike teamed up with RAD to put on the free Adaptive Bike Fest in September, which featured everything from hand cycles to guided bike rides to bike and wheelchair tune-ups.

Organizers said the event was aimed at showing how accessible getting outside and having fun can be, even for those with limited mobility, and providing an opportunity to try out the often hard-to-find accessible equipment without cost. Read more.

TravelAbility Takeaway: Great idea for an event that celebrates new mobile options and emphasizes the fun side of being outdoors on a set of wheels.

Tips on Accessible Solo Travel by Chelsea Bear, a TravelAbility Board Member

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Woman wearing sunglasses and smiling as she stands in front of a body of water

Research. Planning. More research. Repeat.

That’s the message threaded through Chelsea Bear’s Trip Advisor article on solo travel for people with disabilities: You can’t be overprepared.

Chelsea confesses that as a person with cerebral palsy who uses an electric scooter, she used to think that solo travel was not an option for her.  Now, she writes, “at age 30, I can happily say that my younger self’s beliefs and fears were completely wrong—I’ve traveled to 10 countries outside of the United States and dozens of states domestically.” In addition to tapping her own experience, Chelsea shares tips from leading travel influencers including Corey Lee, Sylvia Longmire, and Houston Vandergriff. Tips range from zip ties to extra batteries to mapping every conceivable destination and resource ahead of time. Read more.

UK Blue Badge Access Awards Recognize Hospitality Leaders in Accessible Design

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Seven people, one in a wheelchair, smiling and holding up award statues

TravelAbility recently attended the BLUE BADGE ACCESS AWARDS 2023  held at London’s Great Scotland Yard Hotel. We also attended a West End performance of Little Big Things, an incredibly rousing, accessibility-themed musical. The Blue Badge Access Awards want to raise the profile of accessibility in the industry and to honor the venues that are excelling at—and proud of—their accessibility.

The 11 Awards—for everything from best and worst bathrooms (loos), to hotels, spas and bars—were presented to venues and individuals that have provided exceptional accessibility, style, and design in the hospitality business and beyond…as well as those who haven’t! Read more.

TravelAbility Takeaway: This was not only a wonderful ceremony celebrating the best of Britain’s accessibility with a cheeky nod to the not-so-great, but also a blueprint for any destination to create their own award luncheon to showcase and honor their industry partners that provide stand-out accessibility and perhaps even generate FOMO.  After listening to various speakers discussing their frustrations with the inconsistent and catch-as-catch-can accessibility, it made us appreciate the ADA which, inadequate as it may be, provides a baseline of physical accessibility that is generally available.  In the UK, which has had the Disability Equality Act since 2010, there is no enforcement and many buildings—including hotels—are centuries old and grandfathered out.  

Disability Opportunity Fund Awards $250,000 in their own Shark Tank

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Group of 13 people posing with an oversized check bearing the Maidenbaum logo and standing in front of a Maidenbaum backdrop

Long Islanders typically cringe at the mention of sharks, but eight companies serving the disability community were thrilled to enter the Shark Tank in Garden City last month organized by the Disability Opportunity Fund (DOF). The fund gave out $250,000 during the pitch fest to support product development and job creation benefiting individuals with disabilities. First prize of $50,000 went to Valence Variations, which has developed an AI-powered app that can read and interpret a speaker’s emotions.

“Thank you so much to the Disability Opportunity Fund for this opportunity,” said Valence Vibrations Co-Founder and CEO Chloe Duckworth. “This capital is going to accelerate our growth to be able to support more neurodiverse people and help in building digital accessibility.”

The Shark Tank competition was part of the DOFs (DOF) 15th anniversary celebration. The evening also included a major funding announcement from the Maidenbaum Property Tax Reduction Group, which together with DOF awarded $75,000 in grants to 15 Long Island nonprofit organizations that support people with disabilities. Each organization received a $5,000 grant to continue and expand on their work. Read more.

TravelAbility TakeAway: Are Shark Tank competitions taking a bite out of the traditional phone book-sized grant proposal? (By the way, what’s a phone book?) That could be a welcome trend in the industry, particularly for the extroverts out there who make it look easy. Don’t be fooled: Pitching to an audience is still a lot of work and a lot of pressure.

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