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The Intersection of Travel and Disability

Eliana Satkin

Innovation of the Month: Be My Eyes – Changing the Game for Visual Assistance

March 19, 2025 by Eliana Satkin

Be My Eyes - See the world together

Most great ideas start with a problem. Be My Eyes was no different. Founded by a Danish furniture craftsman who was losing his vision, the app was born out of a simple yet powerful idea: create a seamless way for blind and low-vision individuals to get visual assistance in real time. What started as a volunteer-driven network has now evolved into a game-changing accessibility tool that serves both consumers and businesses alike.

A Solution for Everyday Challenges

For consumers, Be My Eyes is a lifeline for just about any visual challenge. Need to find the right can of soup in the pantry? Check. Navigating an airport to catch a flight? Done. Searching for a lost parakeet in the house? Believe it or not, that’s happened too. With live volunteers and AI-powered assistance, the app provides immediate, reliable support for a wide range of visual needs.

Beyond the everyday, Be My Eyes also offers a company directory, connecting users directly to accessible customer support lines. That means blind and low-vision consumers can get real help—whether it’s booking a hotel, managing an airline ticket, or troubleshooting a product—without the usual back-and-forth frustration.

A Game-Changer for Businesses

Be My Eyes isn’t just making life easier for consumers—it’s also rewriting the script for corporate customer service. For businesses, the impact is undeniable: call handle times reduced by up to 68%, customer satisfaction scores skyrocketing, and AI-powered automation resolving issues with an impressive level of accuracy. In a world where accessibility is often an afterthought, this platform gives companies a competitive edge by providing real, meaningful support to an underserved market.

The Future of Accessibility in Business

The potential for brands to integrate accessible, seamless support is enormous. And the best part? It’s scalable.

For enterprise customers, pricing starts at $12,000 per year and goes up to over $100,000 for global brands looking to lead the way in accessibility. As more businesses wake up to the value of serving blind and low-vision consumers—not just as a compliance checkbox, but as a key demographic—Be My Eyes is proving that innovation in accessibility isn’t just good ethics; it’s good business.

Watch the InnovateAble pitch here.

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Filed Under: Blind Travel, Technology, Vision

Accessibility Champions of Change: Alvaro Silberstein of Wheel the World

March 19, 2025 by Eliana Satkin

By Jennifer Allen

Alvaro in his wheelchair with a big grin on his face. He's on what appears to be a gravel trail - a meadow full of yellowish grass expands behind him with a gray/blue mountain range in the background.

Wheel the World has quickly become the resource in disability travel – both for travelers looking for the guarantee of an accessible destination, and for destinations looking to become the accessible destination. This article from Co-Founder Alvaro Silberstein shares an incredible journey from paralysis – both physically and metaphorically – to conquering mountains.

The Backstory

My journey into accessibility began with my personal experience. After a car accident left me paralyzed as a teenager, I never lost my passion for travel and adventure. However, I quickly realized how challenging it was for people with disabilities to find reliable accessibility information and plan trips with confidence. In 2016, I set out on a life-changing journey to Torres del Paine National Park in Chile, where I became the first wheelchair user to complete the trek with the support of friends. That experience sparked the idea that accessibility should never be a barrier to exploring the world.

I co-founded Wheel the World in 2018 to empower travelers with disabilities by providing them with verified accessibility information and the ability to book accessible travel experiences seamlessly. Since then, we’ve helped 20+ thousands of travelers explore destinations they once thought were out of reach.

The Vision

At Wheel the World, our mission is simple: to make the world accessible. We believe that every person, regardless of ability, should have the opportunity to explore the world with confidence.

To achieve this, we focus on two key areas:

1. WheeltheWorld.com – A travel booking platform that provides travelers with disabilities detailed and verified accessibility information to book accommodations, tours, and transportation suited to their needs.

2. Destination Verified – An Accessibility Management System designed to help destinations and hospitality businesses improve, verify, and promote their accessibility, ensuring they can welcome all travelers.

We are not just building a company; we are leading a movement to make travel more inclusive worldwide.

The Hurdles

The greatest barriers in this journey aren’t physical. The main struggles we face have been:

  • Lack of Reliable Accessibility Data: The travel industry historically lacked structured and verified accessibility information, making it difficult to build a comprehensive, trustworthy database.
  • Skepticism from Industry Partners: Many hotels and destinations underestimated the market opportunity for travelers with disabilities. We had to educate and convince them of the demand and value in being more inclusive.
  • Scaling Accessibility Verification: Accessibility is not one-size-fits-all, so we developed a structured approach to collect and verify accessibility data at scale. Our trained mappers and tech-driven solutions allow us to capture detailed information that travelers can trust.
  • Despite these challenges, we’ve built a platform used by many thousands of travelers and secured partnerships with major destinations to drive accessibility forward.

The Future

 2025 will be a pivotal year for scaling our impact. Our focus will be on:

1. Expanding Destination Verified – We aim to work with over 200 destinations globally to verify and enhance their accessibility.

2. Growing our Travel Platform – We plan to double the number of accessible experiences and accommodations available for booking through WheeltheWorld.com.

3. Enhancing Technology & Personalization – Our goal is to improve our AI-powered accessibility matching to provide even more personalized travel recommendations for users.

Advice and Inspiration for Other Would-Be Change Makers

Here are important things to remember:

1. Accessibility is an opportunity, not a compliance checkbox.

Businesses that embrace accessibility win loyal customers and open new markets. The disability travel market alone is worth $120 billion annually.

2. Make accessibility information structured and transparent.

Many businesses offer accessibility features but fail to communicate them properly. Travelers with disabilities want detailed, reliable information, not vague claims.

3. Train staff to provide better service.

Frontline hospitality staff often lack the knowledge to assist travelers with disabilities. Simple training programs can make a huge difference.

4. Engage the disability community.

Organizations should work alongside people with disabilities, not just design accessibility solutions for them. User feedback is key.

5. Make accessibility a business priority.

The travel industry needs C-level executives and decision-makers to actively invest in accessibility as a core strategy, not an afterthought.

6. Follow other organizations and individuals that are driving innovation in accessibility and/or travel. 

Some that inspire me include:

  • Hipcamp.com – I love this company’s brand, purpose, and communication.
  • Diego Mariscal – Founder of Together International, a nonprofit that supports disabled entrepreneurs. I believe his mission and impact are powerful.

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Filed Under: Accessibility, Technology, Tourism, Transportation, Travel

A Wedding Without Compromise

March 19, 2025 by Eliana Satkin

Update from Kristy Durso – a TravelAbility Ambassador representing TravelAbility and accessible travel in the greater world.

By Jennifer Allen

Kristy and her family pose on the beach backdropped by a beautiful sunset. Kristy is sitting in her wheelchair, wearing a white off the shoulders wedding dress and holding a bouquet of white flowers.

Kristy and her husband celebrated their 25th wedding anniversary with a vow renewal—a resort event at Sandals Turks and Caicos that wasn’t just accessible but was designed without compromise.

“The distinction is important,” Kristy explains. “There are probably a lot of accessible wedding destinations, but I didn’t want to sacrifice anything. So that’s what we did.”

The idea took root when Kristy attended the Sandals Star Awards last year. She had not been a big seller of Sandals travel because her priority had been accessibility. When she suggested Sandals should run an accessible wedding campaign, they asked her to lead it.

“That meant I got to plan this however I wanted,” she says. “I wasn’t going to just make do—I was going to show what was possible.”

“I don’t love the lack of freedom with a beach wheelchair. It’s not an equal relationship when someone has to push you down the aisle. I didn’t want that, and I didn’t want to sacrifice getting married on the beach just like anybody else would be able to. I needed to show it was my choice to come down that aisle.”

Kristy used a FreedomTrax to independently roll down the sandy beach, her train trailing behind her. Sandals built a ramp to ensure she could meet her husband at the altar—on her own terms.

The reception was just as thoughtfully curated. With multiple dietary restrictions in her family, she worked with Sandals’ culinary team to create a sugar-free, gluten-free menu. “These weren’t just substitutes; they were creative and flavorful dishes proving that dietary needs don’t mean boring food.”

You can watch Kristy rolling down the aisle here.

Changing the Industry’s Perspective

When asked what made the difference between Sandals and any other destination trying to host an accessible wedding, Kristy pointed out that true inclusion is shifting how travel providers approach accessibility. “Instead of thinking about what I can’t do, Sandals focused on what I wanted to do,” she says. “That’s what every resort should be doing.”

“The biggest thing is to get resorts to look at the person and not the disability. Does she want to dance? Include a dance floor. Guests with sensory needs? Create a quiet space.”

She emphasizes the need to move beyond minimum requirements. “When we talk about accessible dining, we think about what needs to be removed from a menu instead of how to create something exciting. People with allergies are still foodies. The industry needs to evolve in how it approaches inclusion.”

Training Travel Agents for True Accessibility

Kristy is also transforming how travel agents learn about accessibility. She’s developing an in-depth training program that will soon launch on a major platform.

“It’s immersive and constantly evolving,” she says. “I’m sure it’s missing things, but I’m also sure there’s never been a training course this in-depth.”

She speaks from experience. “When I became a travel agent, I was already disabled and had three children with disabilities. I thought I knew what I was doing. But when I took my first trip as a full-time wheelchair user, I realized how much I had missed. If even allies and advocates are getting it wrong, how can the average travel planner get it right? It’s not fair to the disability community because we’re already so afraid to travel. Agents falsely claiming to be disability experts could ruin travel for good.”

Her training challenges agents to stop asking, Is this accessible? and start asking the right questions. “If you ask whether something is accessible, your answer is almost guaranteed to be wrong. Accessibility isn’t one-size-fits-all. Instead, we need to ask, How are you going to accommodate this traveler’s needs?” She gave the example, “If you go to Fiji, you won’t find ramps and beach wheelchairs: you’ll find a people group who are willing to do whatever it takes to help you experience everything. They will carry you and make sure you’re a part of everything.” Accessibility doesn’t always look the same. We need to rewind and ask the right questions.

A Global Impact on Accessible Travel

Kristy sits in her wheelchair wearing a red dress and black boots next to another person in a suit at the ITB Berlin.

Kristy’s influence isn’t limited to the U.S. She was recently a keynote speaker and panelist at Accessible Tourism Day, a part of ITB Berlin.

“I was blown away to be trusted as a keynote speaker when I was still untested,” she admits. The panel included major global figures in accessible tourism, discussing what the industry will look like in ten years and how to get there.

Her keynote, Rethinking Accessibility, focused on shifting perspectives from limitations to possibilities. “It’s about helping people reach their full potential and dream in ways they’ve never imagined,” she explains. The response was overwhelmingly positive, with one industry leader commenting, ‘We hit the jackpot with Kristy.’

Unifying the Industry for Change

Kristy is now curating a series for the Accessible Travel Network, highlighting destinations excelling in accessibility. She’s also spearheading TICAT (The Inclusive Coalition for Accessible Travel), bringing together disability groups and major travel organizations to push for industry-wide change.

“We don’t need more personal kingdoms—we need to be a force to be reckoned with. Unification is the key to changing the world.”

Additionally, she’s working with Dr. Charlie Powell on designing the first all-inclusive resort in Mexico for families with disabilities, ensuring that “0 compromise” is built into the blueprint.

Joey’s Journeys: Empowering Travelers with Disabilities

Kristy’s latest endeavor, Joey’s Journeys, coordinates trips for families needing extra support and fosters independence for young adults with disabilities looking to travel on their own.“This isn’t just about making travel accessible—it’s about making it possible in ways people haven’t dreamed of before.”

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Filed Under: Accessibility, Ambassador Report, Family Travel, Food, Mobility, Travel

What Would You Do?

March 10, 2025 by Eliana Satkin

What height is the right height?

This month’s What Would You Do is taken from Brittany DeJean’s post on LinkedIn.

Q: You are at a conference and are about to have a conversation with someone in a wheelchair who is half your height. What do you do? 

This is the scenario that a woman posed to me. She asked, “Should you get down like they are a child and talk to them face to face or do you treat them like anyone else who’s not your height?”

This second-guessing is enough to make some determine that it feels easier (and safer) to avoid the conversation at all. But avoiding disability is not a strategy (not to mention how awful it feels), and this woman wanted to know the “protocol”.

A: The answer is…it depends.

It’s not about getting it “right”, but assessing the situation to see how you can achieve your goal of having an actual conversation with someone.

Consider things like:

🔸 How long is the conversation?

🔸 How loud is the room?

🔸 Is there a chair for you nearby?

There have been times when I’ve bent down to speak to someone in a wheelchair because the room is too loud to hear otherwise. I’ve also proposed moving to a quieter location where we could be heard more easily.

There have been times when I stand at my normal height and converse just fine. I have also proposed finding a place where I could take a seat and get us at eye level. Sometimes I’ve been able to just pull up a chair in the vicinity.

If you get too fixated on following a “rule” (that in actuality, doesn’t exist the way you may assume it does), you risk losing the opportunity to have an authentic interaction with someone. No two wheelchair-users are the same, nor can you expect them to have the same norms, preferences or personalities.

So rather than go for a rule, go for your goal of a conversation, and remove any barriers that could keep that from happening.

Other comments included the importance of asking what the person feels most comfortable with. Being disabled doesn’t automatically make any one thing true or consistent about a person. It’s important to consider a person’s personal preference.

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Filed Under: Accessibility, Hotels, Mobility

TravelAbility Taps Former BrandUSA CMO, Staci Mellman as Strategic Advisor to Advisory Board

March 10, 2025 by Eliana Satkin

TravelAbility, a leading organization dedicated to enhancing travel experiences for individuals with disabilities, is proud to announce the appointment of Staci Mellman as a strategic advisor and Advisory Board member focusing on expanding the organization’s reach across the USA and enhancing its brand visibility among destination marketing organizations (DMOs) and travel professionals.

With an impressive career spanning nearly two decades, Staci previously served as Chief Marketing Officer at both Brand USA and VISIT FLORIDA, where she led groundbreaking initiatives to make travel marketing more inclusive, authentic, and accessible. She spearheaded efforts to expand accessibility across Florida, creating inclusive content series and advertising campaigns—one of which was recognized by AdWeek as a Top 10 Accessible Brand Campaign of 2020.

Key Areas of Staci Mellman’s Focus:

  • Raising Awareness: Increasing TravelAbility’s recognition among DMOs, travel brands, and industry leaders.
  • Industry Education: Providing resources and best practices to help destinations attract and serve travelers of all abilities.
  • Advancing Inclusive Marketing: Helping travel brands communicate accessibility efforts in an authentic, engaging, and impactful way.

“I have always believed that travel is a fundamental experience that should be accessible to everyone, regardless of ability,” said Mellman. “By working with TravelAbility, I hope to help travel brands and destinations create more inclusive experiences that connect with and serve travelers of all abilities. Travel is not just about seeing new places—it’s about feeling welcome, represented, and empowered to explore the world.”

Strengthening the Future of Accessible Travel

TravelAbility remains dedicated to bridging the gap between the travel industry and the disability community. With the appointment of Staci Mellman, the organization is poised to make even greater strides in creating a more inclusive, accessible future for travelers everywhere.

“Staci is genuinely one of the most inspiring and creative individuals I’ve had the pleasure of working with over the past six years. Her passion for data was matched only by her commitment to positive activism. As the leader of Visit Florida, she spearheaded numerous campaigns that highlight the diverse experiences of individuals with disabilities and her goal was clear: she wanted to make Florida the most accessible state in the country. We’re honored to have her as part of our advisory board.”

Jake Steinman, Founder, TravelAbilityFor more information on TravelAbility’s initiatives, visit https://travelability.net/

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Filed Under: Advisory Board, Disability Awareness, Tourism, Travel, Travel Industry People

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