What do disabled travelers really want? Accessibility writer Carrie-Ann Lightley delivered the scoop – after asking disabled travelers from across the UK for tips to pass on to travel agents. Her article for Selling Travel uncovers the unexpected priorities of disabled travelers.
“How many bookings have you lost because a provider says ‘we’re not sure if that’s accessible’?
As a wheelchair user and specialist in accessible travel, I’ve heard these words too often. Accessible travel isn’t a mystery, it’s an opportunity.”
Carrie highlights the top three priorities of the disabled traveler as:
- clear information,
- transparent communication,
- and empathy.
Clear Information
“Clarity beats perfection every time.”
Carrie shared input from travelers across a variety of disabilities, but all agreed with Allie Mason, autistic author and accessible travel advocate, who stated: “We’re looking for clear and up-to-date accessibility information. We don’t need ‘perfect’, just enough to know if a provider can meet our needs.”
Transparent Communication
“Ask questions, listen, and offer choices that balance both practicality and joy.”
It’s important to acknowledge that there’s no such thing as “fully accessible.” One contributor noted that, “What works for one traveller can create barriers for another.”
Active listening helps travel planners craft realistic itineraries—leading to better trips, not broken promises.
Empathy
“Small actions shape the whole experience.”
It’s important to remember that “a disabled traveller is never trying to be difficult; they simply want equitable access.”
Travelers, all of them, want to feel seen. They deserve to experience the journey of a lifetime… and that experience will keep them coming back for more.
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