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The Intersection of Travel and Disability

Vrbo Wakes Up to the $60B Accessibility Market

June 6, 2025 by lkarl

Vrbo has partnered with Becoming rentABLE, the only platform dedicated to listing accessible short-term rentals, to boost their bookings and get a slice of the disability market. 

The partnership launched officially on May 2, building on a relationship that began in 2022 when Becoming rentABLE joined the Expedia Open World™ Accelerator Program.

Currently, fewer than 0.1% of short-term rental properties in the U.S. are truly accessible. Becoming rentABLE champions a broader definition of accessibility—one that extends beyond wheelchair use to include mobility, cognitive, hearing, and vision needs, as well as accommodations for the growing aging population. In alignment with this vision, Vrbo has added search filters for eight new accessibility attributes to its booking platform, recognizing that inclusive design isn’t just the right thing to do—it’s good business. 

Vrbo’s Reimagine Inclusive Travel initiative showcases how small upgrades can have a major impact. Becoming rentABLE created a 10-minute online course offering practical guidance for short term rental hosts, covering inclusive design, overlooked opportunities, and the importance of providing accurate, detailed accessibility descriptions.

With Vrbo’s average group size being five, the likelihood of someone in each party requiring accessible accommodations is significant. Yet the STR industry has failed to keep up. That’s changing now.

About Becoming rentABLE

Becoming rentABLE is the only U.S.-based platform exclusively focused on listing short-term rental properties with verified accessibility features. Its mission is to make travel possible for everyone—regardless of ability. Read more about their partnership with Vrbo here.

About Expedia Group

Expedia Group powers travel for everyone, everywhere through its global platform, featuring leading brands like Expedia, Vrbo, Hotels.com, and more. Check out Vrbo’s accessibility initiative here.

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