In each edition of Insider we’ll be sharing presentations from the Emerging Markets Summit. This month’s featured presentation comes from Patrick Harrison at Visit Tampa Bay and focuses on their Accessible Riverwalk Pass.
Our Takeaway: This campaign serves as a great model and Patrick shares concrete results. Nearly 2000 passes were sold and generated $103,000 which was distributed to their partners. Fun Fact: Most sales were to residents via word of mouth. Read more
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