TravelAbility Insider

The Intersection of Travel and Disability

Education

Accessibility Champion: Alan Fyall

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Associate Dean, Academic Affairs, UCF Rosen College of Hospitality Management

Head shot of Dr. Alan Fyall

“The experience enables our students to really come to grips with the opportunities and challenges of accessible travel in their workplace.”

Q1. What motivated you to become involved in accessibility and do you have a personal connection to disability?

My first engagement with accessibility in travel was through work with colleagues in the U.K. exploring ways in which destinations could/should become more dementia-friendly. This experience inspired me ask many questions here in the U.S. about what is being done and with what level of success. In many ways, I was pleasantly surprised at the energy driving the accessibility agenda in travel, with most people driven by a personal connection to disability–including me. My teenage years were heavily shaped by severe scoliosis and the need to wear a “Boston Brace” 23 hours a day. Although not classified as disabled, my restricted movement caused by the brace opened my eyes to what other people less fortunate than me were experiencing. That generated in me a deep empathy for people with disabilities and the need to create an environment as supportive as possible so that they could lead meaningful and productive lives.

Q2.  What is the goal of your organization?

As a college, our goal is to “educate and develop future generations of global hospitality leaders through innovative programs, knowledge creation through research, and dynamic worldwide industry and community partnerships”. Through our extensive internship program, every student on campus is obliged to complete a module on travel accessibility. This module builds on their classroom knowledge and introduces them to the core lessons of the TravelAbility Playbook in their in-person, industry internship environment! Rather than being a textbook exercise, the experience enables our students to really come to grips with the opportunities and challenges of accessible travel in their workplace. Our students have also started to complete accessibility assessments with Wheel The World. They are getting an inside look at the work that underpins their success of one of the most comprehensive providers of accessible travel experiences in the world.

Q3: Aside from budget, what are the most difficult obstacles or barriers you face around accessibility and what actions/initiatives are you taking to address them?

The biggest obstacle is the size of the travel industry itself and the sheer number of stakeholders to engage and educate! TravelAbility is doing an amazing job in spreading the word with the Federal Government pushing the need for the industry to address the three pillars of accessible travel, namely: accessible facilities; accessible customer service; accessibility information. From a place perspective, Destinations International are leading the charge with accessibility as a key component of their social impact agenda while Visit Florida have set a laudable goal for Florida to be the most accessible state by 2030!

Q4. What accomplishments are you most proud of?

Although we remain at the beginning of our journey of introducing our students to accessible travel, to date more than 1,000 have completed their accessible travel module and so have the necessary foundational knowledge to be accessible changemakers of the future.

Q5: Who do you follow?  Name an organization/company/individual you look to for ideas or inspiration. 

For 100% inspiration I follow Cory Lee, “curbfreecorylee”. His incredible journeys around the world just prove what can be achieved with single-minded determination to enjoy life to the full, no matter what the challenge or impairment. This also holds true for Alvaro Silberstein who out of personal adversity formed Wheel The World, which is changing lives in the space of accessible travel!

Was 2023 The Year That Accessibility Entered the Mainstream Zeitgeist?

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Collage of logos of Conde Nast, the American Pavilion,, BBC, and USA Today accompanied by a pull quote from Jake Steinman: "It feels like the message of accessible travel is a growing part of the general zeitgeist."

This past year felt different. TravelAbility’s growth rate has accelerated in each of our five years, but we seemed to break through some sort of barrier in 2023. Inquiries and invitations have been coming from all directions—from regions and destinations from throughout the US, from large travel and hospitality companies, from new global partners like the American Pavilion at the Cannes Film Festival and Destinations International.

“It does feel like the message of accessible travel is penetrating all parts of the industry and is a growing part of the general zeitgeist,” says Jake Steinman, TravelAbility founder and CEO. “Companies are seeing it as a lucrative market and they are bringing in trainers to improve their service. And, as evidenced by the unprecedented growth of the number of adaptive/assistive technologies as well as ‘Age-Tech’ at this year’s CES in Las Vegas, the level of innovations is staggering.”

Steinman adds that TravelAbility is riding a wave that begins with travelers with disability and advocates. “It’s about quality of life and predictability.  Individuals have configured their homes and studied their neighborhood so that they can live independently. But when they go to travel, it’s Russian Roulette because there’s so little information.”

The mainstream media is also paying more attention to the issue, according to Tricia Roth, head of marketing and engagement. “One of the main reasons we’re trying out more of a roundup approach in this issue of Insider is because of the number of articles we’re seeing in major publications, from USA Today to NPR, The New York Times, Condé Nast to the BBC has mushroomed.”

Here is a rundown of some of the markers and highlights that stood out for us in 2023:

A pull quote from Tricia Roth: "The number of articles we're seeing about accessibility in major publications has mushroomed."
  • Partnering with Destinations International, the world’s largest resource for destination organizations, to reach over 700 destinations worldwide and help them improve their accessibility.
  • Hosting the sold-out EMS Summit, the premier event for travel professionals and experts to learn, network, and showcase the latest innovations in accessibility. (Our 2024 EMS Summit will be held November 13-15, in San Francisco.)
  • Growing the Destination A11Y Club, a membership program that provides destinations with access to exclusive content, tools, and support to enhance their accessibility to 18 destinations last year from nine in 2022,
  • Nearly doubling the content of the Accessibility Playbook, a comprehensive guide that contains over 100 links to videos, presentations, and examples of accessibility best practices from various sectors of the travel industry.
  • Publishing a special edition of USAE News, a leading publication for association executives, that featured a wrap-up of the EMS Summit and offered exposure to the sponsors and speakers.
  • Launching Accessible Journeys, a quarterly online magazine in collaboration with Mélange Publishing, that showcases inspiring stories, tips, and destinations for travelers with disabilities. The magazine reached over 1.7 million readers in the summer edition.
  • Rebranding the Launchpad pitch fest as the InnovateAble Showcase, an annual event that celebrates the most creative and impactful accessibility solutions in the travel industry. The event coincides with the anniversary of the Americans with Disabilities Act (ADA) on July 26th.
  • Invite to advise the American Pavilion at Cannes Film Festival about how they can become for accessible in 2024.

In addition to these achievements, TravelAbility also introduced several pilot programs in 2023, such as:

  • Academic Accessibility Learning module, an online course that uses the Accessibility Playbook to teach hospitality students about accessibility. The course was offered by the Rosen College of Hospitality Management and received such positive feedback from the 800 enrolled students that it will become a graduation requirement for all 3000 students in the future. This program aims to change the way hotels treat and welcome guests with disabilities.
  • Rethinking Accessibility, a turnkey program that helps destinations discover and highlight their existing accessibility features. The program involved five destinations and revealed 210 new accessibility features that can attract and accommodate travelers with disabilities.
  • Visit Tampa Accessible Riverwalk Pass, a discount attraction pass that offers access to the most popular and accessible attractions along the Tampa Riverwalk. The pass sold over 1900 tickets and generated $109k in sales in two months.
  • Introduced the Visit Florida/Wheel the World (WTW) coop program, in which WTW accessibility features in 30 locations in three Florida destinations where the state covered 50% of the costs.  The program was offered to all DMO’s in Florida at their annual industry conference and has been expanded to 14 destinations in the state.

TravelAbility is excited to continue its mission of growing accessibility in 2024 and beyond. For more information, visit www.travelability.net.

Air Time for Autism Expert Alan Day on “Good Morning America”

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Two men wearing Autism Flies T-shirts stand at the entrance to an airplane. Alan Day, one of the men, talks on the airplane's phone.

TraveAbility Advisory Board Member Alan Day, a former travel agent who has an autistic son, continues to raise awareness of the challenges facing travelers on the spectrum. Day co-founded Autism Double-Checked to educate airlines, hotels and other travel businesses on ways to remove  or reduce the obstacles confronting autistic travelers. 

In addition to identifying the obstacles, Autism Double-Checked is creating innovative solutions, such as a practice run for getting through security at Bradley Airport in Connecticut as featured in a recent spot on ABC News and Good Morning America. The program is designed to help young flyers on the spectrum get more accustomed to the protocols at their own pace.

“They’re going to come in. They’re going to check in. They will get a gate pass just like a boarding pass for a real flight that will go through an actual TSA line. They will have to be screened, go through the metal detector, then they’ll come to the gate, they’ll wait at the gate and they will be called,” Day said. Read more

Related Video:  Easterseals launched a campaign in December calling for improvements in air travel for individuals with disabilities. The story includes a good video interview with Easterseals President and CEO, Kendra Davenport (scroll down the page to the extended interview; it’s about 11 minutes long.)

TravelAbility TakeAway: Alan Day and Autism Double-Check are doing an amazing job drawing attention to the challenges facing travelers with autism and to innovative solutions. The TSA practice run isn’t just good TV, it’s an excellent resource for families with children on the spectrum.

Oregon Coast Scores $1.1 Million in Grants for Accessibility

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Historical photo in sepia tones of an older Black man playing a violin

As we reported in last month’s Insider, Travel Oregon has awarded $3.6 million in competitive grants to DMOs, attractions, and cities for inclusion and accessibility projects. Of that total, more than $1 million will go to Oregon Coast organizations. 

The scope and diversity of the funded projects is vast. Travelers with disabilities will gain both new and improved access to a wide range of natural, recreational, and historic sites. The grants will also fund accessibility studies by Wheel the World in two regions along the coast. Read more.

TravelAbility TakeAway: If you want to see the impact that all of you are making through your participation in TravelAbility, take a trip to Oregon. Travel Oregon, which sent more than 30 staff members to the Savannah summit, is putting into practice ideas and partnerships they’ve developed through active engagement with the network. It’s inspiring to see an ambitious program implemented state-wide.

Partnership Between TravelAbility and Destinations International Off to a Fast Start

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As we reported in last month’s Insider, Destinations International has named TravelAbility as its official accessibility advisor, providing guidance on how to make destinations more welcoming for people with disabilities. In turn, Destinations International will market TravelAbility’s Accessibility Playbook to its 700+ DMOS. 

“The Playbook is like accessibility in a box and  contains everything we’ve learned over the past five years that can help destinations and travel businesses  improve their accessibility and inclusion initiatives for travelers with disabilities,” said Jake Steinman, founder and CEO of TravelAbility. “It includes more than 100 videos, PowerPoint decks, and contacts for a range of vendors in the accessibility space.”

TravelAbility will also advise Destinations International on prospective speakers and assistive technology entrepreneurs who can showcase their solutions for improving accessibility in the travel industry at their InnovateAble pitch event.

TravelAbility has already started planning its involvement in DI’s events for 2024, including several US meetings this spring and summer:

Marketing & Communications Summit
February 27-29, 2024 | Salt Lake City, UT

CEO Summit
April 2-4, 2024 | Boston, MA

Convention Sales & Services Summit
April 8-9, 2024 | Washington, D.C.

Showcase
April 10, 2024 | Washington, D.C.

Visitor Services Summit
July 16, 2024 | Tampa, FL

Annual Convention
July 16-18, 2024 | Tampa, FL

Read more

TravelAbility TakeAway: “Both partners have hit the ground running and we’re finding multiple opportunities for collaboration and crossover,” said Jake Steinman, TravelAbility founder and CEO. “It’s an exciting time. Sleep is overrated!”