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TravelAbility Insider

The Intersection of Travel and Disability

Editorial

Following the worst year in history for the travel industry, why would anyone want to focus on accessibility?

February 23, 2021 by Jake Steinman

photo of Jake Steinman
Jake Steinman

We are profoundly aware that the industry is still suffering, however, forward thinkers always find a way to turn slumps into opportunities for future growth. As an example, TravelAbility 2019 attendee Visit Reno-Tahoe has made accessibility a part of their recovery by simply adding a landing page to their website that aggregates links to all of their accessible pages—museums, attractions, outdoor experiences—in one place. This positions Reno with content that will benefit the local community, of which 15-20 percent are disabled according to the CDC, and may not be aware of accessible features available in their own backyard. It will also appeal to Baby Boomers over the age of 65, 40% of whom self-identify as having a disability according to HealthToday. Why are they focusing on Baby Boomers? (Health Today: “40% of Seniors Report Having a Disability”)

According to the U.S. census, Boomers control 70% of all discretionary spending in the U.S. and plan travel as much as they can, while they can, and, most importantly, where they can…when it’s safe. They are the earliest to receive the Covid-19 vaccine along with people who are disabled and may be among the first to hit the road in time for summer bookings. Meanwhile, It’s not just destinations that are showcasing their accessibility.

(U.S. News and World Report: Baby Boomer Report; Bloomberg Business: “Boomers Are Going to Drive a Silver Surge”)

The Holiday Inn in Santa Maria, California, part of the Point Hospitality Group, another TravelAbility 2019 attendee, developed what may be the most user-friendly accessible landing page that other hotels, attractions, or even museums can emulate. The CEO told me, the first thing they saw when someone with a disability checked in was a lawsuit waiting to happen. While they were motivated to reduce the likelihood of litigation, they also want to reduce guest disappointment by providing an “Accessibility FAQ” page. Using a template developed by TravelAbility they provided answers and images of accessible rooms taken by a sales manager with their iPhone. The goal was to allow potential guests with a wide spectrum of disabilities to know immediately whether the hotel was the right fit for them. Assembling the information and photography took all of 3 ½ hours of staff time. (See the Holiday Inn Santa Maria Accessibility Landing page prototype here.)

The Future of Small Group Travel? Bankrolled by Grandparents.

En route to Palm Springs in October, I decided to overnight at the hotel on the central coast of California to experience the accessibility myself. Since it was a weekend, the hotel was nearly fully booked and all the accessible rooms were occupied. While having coffee in the lobby, I struck up a conversation with a guest whose wife used a wheelchair. He seemed to be in his seventies and told me they were traveling with his daughter and her three children and complained that he had to pay for three rooms. I realized that I had happened onto what may be the future of small group travel: a multi-generational family where travel arrangements were planned by the parent, financed by the retired grandparent with a disability who required two additional standard rooms to accommodate adult children and grandchildren. While having coffee my new friend began musing about international travel once vaccines were available.

I often wonder what they are doing now. They represent the cohort of baby boom travelers who are eagerly awaiting the vaccine so they can begin traveling again. New data out of the UK indicates that one-fifth of Baby Boomers have a net worth of over $1.3 million. In the U.S. the average net worth of Baby Boomers is $1.07 million (U.S. 2017 census). They have been the least affected financially by the pandemic and, according to the latest AARP Travel Trends study, have been saving funds they had allocated for travel for future trips, while Gen X’ers and Millennials have re-purposed 2020 travel funds for other uses.

Have Antibodies, Will Travel!

They represent an ideal group to target as they will have been vaccinated (hopefully) by the end of March and will be among the first to take luxury vacations reachable by car in the summer and luxury and travel by air in the mid-to-late fall. They represent an ideal group to target as they will have been vaccinated (hopefully) by the end of March and will be among the first to take luxury vacations reachable by car in the summer and luxury and travel by air in the mid-to-late fall.

So why focus on accessible travel? Investing in accessibility is a way to hasten the recovery in the short term as high-spending 65+ travelers loaded with antibodies are readily targetable and raring to go. Meanwhile, you’ll be set for the day in the future when 30 million baby boomers who have been conditioned to view travel as the toy department of life, will have aged into a disability.


Ten days after this article was first posted, this appeared in the New York Times.


Jake Steinman is the founder of TravelAbility, the conference and online ecosystem for accessible travel. The TravelAbility website is a hub of information and resources that help travel companies become more accessible. He can be reached at Jake@travelabilitysummit.com

This story sponsored by Expedia:  Get your copy of the “Breaking Down Barriers to Travel Report” here.

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Filed Under: Editorial

TravelAbility Revises Its Vision and Purpose

February 23, 2021 by John Morris

The TravelAbility team and the Advisory Board recently met to discuss what the organization has accomplished and a vision for the future. The result of our conversations is a revised mission statement.

TravelAbility Summit logo.

Our Vision is to become a prominent thought leader in accessible travel to improve the lives of people at ALL abilities and ALL ages.

Our Purpose is to inspire and educate the travel industry to provide accessible experiences to help people with disabilities enjoy travel as much as everyone else.

Our Goals are to help travel organizations:

  1. Easily incorporate Accessibility into Diversity, Equity and Inclusion initiatives.
  2. Change the perception of people with disabilities from that of a compliance headache to an advanced form of guest service.
  3. Promote the bottom-line benefits of accessibility to businesses. For example, baby boomers are a high-spending group who hopes to travel, and accessible travel will attract boomers with assistance needs.

Our history and successes to date

Since we launched TravelAbility in 2019, we’ve been busy. Our first conference was in 2019, and we’ve grown exponentially since then. Check out:

  • Over 3,000 readers of the TravelAbility Insider newsletter.
  • The “Explorable” podcast series, in collaboration with Design Sensory, is up to 9 episodes.
  • Our accessible landing page initiative will launch with 41 destinations.
  • LaunchPad, the world’s only pitchfest that showcases adaptive technology and innovations designed to ease the impact of barriers during the travel experience.
  • Our website has been revamped as an online ecosystem that aggregates all the resources in one place that can help any travel organization become more accessible.

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Filed Under: Advisory Board, TravelAbility Summit

Explorable Releases 7 Podcast Episodes That Should Be On Your Playlist

January 12, 2021 by John Morris

Earlier this year, TravelAbility partnered with Design Sensory to release the new “Explorable” Podcast, a podcast about travel, disability and inclusion.

Explorable is co-hosted by Josh Loebner, disability advocate and Director of Strategy at marketing agency Designsensory, and Toby Willis, Senior Product Manager at Expedia Group. Josh and Toby are both blind, members of the TravelAbility Advisory Board and, most importantly, obsessed with everything about accessible travel.

Each podcast features guests who are advocates and allies of tourism, destinations and disability who discuss how they’re traveling the world, the obstacles they face, and how we can change it for the better to make each journey more explorable.

Episode 1: John Morris, Founder, WheelchairTravel.org

In this episode, Josh and Toby welcome the founder of WheelchairTravel.org, John Morris, a triple amputee, wheelchair user, explorer and global advocate for diversity and inclusion.

photo of Jake Steinman

Episode 2: Jake Steinman, Founder, TravelAbility Summit

In episode 2, we hear from the founder of TravelAbility Summit, Jake Steinman. The TravelAbility Summit is the tourism industry’s premier event for disability insights and a resource for tips, training and information connecting destinations with disability. Find out how Jake unexpectedly connected with disabled travelers and why he launched the summit.

Rosemarie Rosetti headshot.

Episode 3: Rosemarie Rosetti, Ph.D. talks about accessible design

In episode 3, Rosemarie Rossetti, PhD, joins Josh and Toby to talk about universal design. Find out what it is, why it’s important to travel and tourism, and learn some simple steps to bring universal design into your home, hotel or business. Rosemarie is a powerful, internationally known speaker, trainer, consultant and author of the Universal Design Toolkit. She built, and lives in, the Universal Design Living Laboratory.

Craig Kennedy headshot.

Episode 4: Craig Kennedy, Program Coordinator and Lead Trainer at Open Doors Organization

We’ve got a high-impact, high-energy episode with Craig Kennedy, who will share loads of powerful data and positive stories of disability inclusion. Listen and find out why tourism organizations, airlines, large corporations and others across the globe turn to the Open Doors Organization to reach and serve the disability market through research, training and guidance.

JoAnna Hunt headshot.

Episode 5: JoAnna Hunt, Manager, Kindle Accessibility Engineering Team, Amazon

In this episode of Explorable, Amazon’s Manager of the Kindle Accessibility Engineering Team, JoAnna Hunt, shares personal stories and the powerful commitment to e-reader accessibility.

Mark Jones headshot.

Episode 6: Mark Jones, Manager, Accessibility and Guest Services, Walt Disney World

How explorable is Walt Disney World for people with disabilities? Find out about the accessibility innovations and disability commitments at the Walt Disney World Resort from Mark Jones, Manager of Accessibility and Services for Guests with Disabilities. Mark shares how his personal ties to disability and a college internship at Walt Disney World led him on an amazing journey to the most magical place on earth.

Verity & Veronica headshots.

Episode 7: Verity Ayling-Smith & Veronica Velazquez discuss the 2020 Disability Inclusion Travel Report

Verity Ayling-Smith, Training and Consultancy Advisor with the Leonard Cheshire Organization and Veronica Velazquez, Senior Manager, Inclusion & Diversity at Expedia Group, discuss their connections to disability and key insights from the just released disability inclusion travel report Breaking Barriers in Travel.

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Filed Under: Disability Awareness, Editorial

TravelAbility’s 21 Accessible Travel Predictions for 2021

January 12, 2021 by John Morris

Golden Gate Bridge seen through crystal ball.

Here are our intrepid predictions, drawn from insights from hundreds of blog posts, podcasts, as well as scores of conversations during 2020 with key thought leaders in the travel industry and disability community.

21 Accessible Travel Predictions for 2021

“If we’re accessible for people who are disabled today, we’ll all be accessible for the 75 million Baby Boomers who will be aging into a disability tomorrow.”

  1. The Crystal Ball: Domestic travel trips resume at 60% of 2019 levels by Q3 of this year. Domestic travel for people with disabilities, who are immunocompromised, will resume in Q4 2021 and 2022.
  2. Staycations and Glamping. Staycations will be a popular choice for many who are looking to get away but remain close to home and within familiar surroundings. Home rentals  such as Airbnb and VRBO  will be great options for travelers who want to minimize contact with others, giving them space and peace of mind that they are safe within their ‘bubble’. Accessible glamping tents/pods and other similar outdoor-based travel could be another trend for 2021. Again, it allows families to social distance from others, enjoy being in nature while still being able to safely exercise. There are also more people interested in eco-friendly travel which glamping can provide. (Simply Emma)
  3. Vaccines rollout uncertainty may dampen travel plans for the disabled. While there are currently four vaccines that have been proved effective in clinical trials, questions about the duration of immunity and its effectiveness against variants persist and will delay overseas travel by another year, at least. Over time, people will be forced to accept vaccines as schools, offices, airlines and most retails stores will require proof of vaccination in order to enter.
  4. Know before you go. Tour operators will use virtual reality tours to replace travel until it becomes safe to go overseas again. Beeyonder, a company founded by a bi-lateral amputee, offers well priced tours around the world with expert tour guides and AbleEyes uses “video modeling” to acquaint autistic families with what they’ll find.
  5. Rental Car companies will increase the availability of accessible vehicles. A new rule proposed by the National Highway Safety Administration, will allow rental agencies to install hand controls and rear mounted transports for wheelchairs and scooters. See this article.
  6. Airlines will offer a QR Code on their app that will be used to make contact tracing more effective. Even with a fully vaccinated population, they need to prepare for any new virus that may explode into a pandemic.
  7. Expect travel insurance companies to roll out more Covid-19 insurance options. In an effort to give cruise passengers more assurance about future bookings, Celestyal MRC is offering Covid-19 insurance through Allianz for only 18 euros/person, about the cost of two martinis.
  8. Increasingly, expect hotels to become repurposed.  Hotel investors that own properties that cannot withstand the decline in the travel economy, will be forced to repurpose their properties as residential affordable housing or co-living spaces such as Star City.
  9. Reserved seats at conferences. Accessible conferences and meetings will offer attendees the option to pre-book actual seats based on a location within the ballroom they feel is most safe. Check out the “Sanctuary Seat” initiative pioneered by Marriott.
  10. Set Your Alarm an Hour Early. There will not only be TSA security checks at airports but also health checks that will require proof of test results or vaccination. Lines will be manageable until full-scale travel resumes in the next two-three years.
  11.  Emotional Support Animals will be replaced by In-Flight Meditation Apps. Those who suffer from flight anxiety may want to select from a host of meditation app available now as part of in-flight entertainment options from a growing array of airlines: American, Delta, Virgin Atlantic, Jet Blue, British Airways—just to name a few. Meanwhile, as new rules that only documented service animals will be allowed to accompany passengers, expect lawsuits from miniature support horse owners as they try to prove that their animals have better peripheral vision and are therefore more effective than guide dogs
  12. Domestic outdoor destinations will continue to grow in popularity. Outdoor and nature-oriented accessibility will continue to grow as travel continues to be centered around destinations closer to home and outdoor recreation is deemed as safe. 
  13. Diversity, Inclusion and (in 2021) Accessibility.” Look for more travel and tourism organizations to include Accessibility as part of their Diversity, Inclusion and Equity initiatives. After all, accessibility is also a component of the Civil Rights Act and they surely don’t want to exclude 25% of the population (according to the CDC).
  14. Increased visibility for people with disabilities featured in advertisements. The advertising industry is finally beginning to realize that consumers react positively to people like themselves in ads.  Zeebedee, a disability modeling agency recently expanded to representing disabled influencers for travel ads and Visit Florida released this video.
  15. Google’s New “Accessible Directions” will become a Game Changer in major cities. In New York, Boston, Tokyo, London, Mexico City and Sydney – users can search for directions from point A to B and select from the route options menu where they can choose car, bike, walk, and Google has added “Wheelchair Accessible” to the mix, where only routes with accessible stations and modes of transit will be included.   
  16. More attractions will offer services for families with children on the autism spectrum. For example, Ringling Museum has created a “sensory map” with color code areas that guide visitors to areas that will least impact their experience.
  17. More Airports Get Looped.  More airports from 2021 to 2024 will install hearing loops systems, which optimize the sound for people who are deaf or have hearing loss. This is part of the trend for airports to position themselves for the coming generation of baby boomers who will be aging into a multitude of disabilities.
  18. A surge of Innovations in wheelchair design will promote independence. A host of new developments in wheelchair technology, innovations and contraptions, will continue to influence new designs that range from electric all terrain bikes such as ‘The Rig” to fold-up portable wheelchairs such as Fold and Go.
  19. Special seating for those on the Spectrum. In an effort to revive restaurants who need to recover from the pandemic, restaurants will designate special sections, reservation times, or private rooms for guests on the autism spectrum.  
  20. See you in Court! While it may sound counter-intuitive, plaintiff attorneys are blanketing the hotel and travel industry with nuisance demand letters even more aggressively in hopes of recovering easy settlements to replace revenue lost during Covid.
  21. Travel Agents bone up on Domestic Travel Option. Travel Agents will shift their focus, at least for 2021, from cruise lines and international travel to domestic travel where they’ll be called upon to suggest and book more outdoor nature and beach destinations, including the National Parks for their senior clientele, of which 40% over the age of 65 self identify as having a disability.

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Filed Under: Editorial, Travel

John Morris Takes the Reins as Editor of TravelAbility Insider

September 25, 2020 by Jake Steinman

John Morris wearing a white shirt, blue jacket and red tie.
John Morris

We are pleased to announce that John Morris, a triple amputee whose limbs were amputated following a 2012 car accident and who, prior to COVID-19, traveled more than 300 days per year, will assume the editorial role of TravelAbility Insider beginning with this issue.

I’d like to thank Denise Brodey, with whom I first made contact 18 months ago after I read one her articles in Forbes and cajoled her to come aboard as editor of our nascent newsletter. We now have over 3,100 readers—with a 43% average open rate—due to her deft eye for editorial content. Denise will go into semi-seclusion as she embarks on a ghost-writing project in addition to her other duties.

John, a power wheelchair user and founder of WheelchairTravel.org, has been a prominent advocate for travel accessibility through his writings and his thought leadership, and we welcome him aboard.

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Filed Under: Editorial

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