TravelAbility Insider

The Intersection of Travel and Disability

Conferences & Events

Join us for the Only Assistive Technology Pitchfest Curated for the Travel Industry

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The InnovateABLE pitchfest will be held July 26th in recognition of ADA34 commemorating the passage of the Americans with Disabilities Act. Participating companies represent the cutting edge in accessible technology and innovations that can be introduced through the destination marketing channel. 

When: July 26th 

Where: Via Zoom ( a link will be sent upon receipt of your RSVP)

What: A 3 minute video pitch from the company with a 7 minute Q/A with a panel of judges
comprised of investors and travel industry professionals
Time: 10AM PDT- 12:30PM PDT

Reserve Your Spot Today! 

RSVP:   Space is Limited to the first 150 attendees

The Agenda (all times are Pacific Daylight Time (PDT)

10-10:15 AMWelcome and Introduction to the Judges
10:15-10:25 AMRollz
10:26-10:36 AMGlidance
10:37- 10:47 AMWhimble
10:48-10:58 AMEmpower 360
10:59:00 AM-11:08 AMTrue Omni
11:09-11:19 AMBe My Eyes
11:20-11:30 AMWe Hear You (Hero Hinge)
11:31AM- 11:41 AMKulture City
11:42-11:53 AMContacta
11:54-12:04 PMSign Speak

To Learn More Visit our web-site and learn about our outstanding panel of Judges.

9 Reasons DMO’s Should Budget for TravelAbility Summit

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You don’t have to unlock the secrets to thriving in the billion-dollar accessible travel market on your own.

Here are nine ground-breaking ways TravelAbility makes a difference for your DMO.

  1. Explore Opportunities: Dive into the burgeoning market: baby boomers aging into a disability.
  2. Education: Engage in workshops to understand legal requirements and the value of inclusivity in travel.
  3. Understand the Ecosystem: Get ahead of the curve by learning about the evolving accessible travel ecosystem.
  4. Learn About Services: Tailor your offerings by discovering essential services for travelers with disabilities.
  5. Networking: Forge valuable connections with industry leaders and peers. 
  6. Innovation: Embrace new technologies that are removing barriers in travel accessibility. 
  7. Competitive Advantage: Stand out by catering to the millions of travelers with disabilities.
  8. Marketing Opportunities: Broaden your reach with strategies that appeal to all, including those with accessibility needs. 
  9. Best Practices: Learn from the best to enhance service quality and customer satisfaction.

Ready to make a difference? Register now and be a part of shaping the future of travel! https://travelability.net/summit/register/

Announcing the 10 Finalists for InnovateAble 2024

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Dive into InnovateAble 2024, The Shark Tank of Accessible Travel Tech, on ADA’s 34th Anniversary

Get ready for an inspiring virtual showcase like no other! On July 26, 2024, we’re celebrating the 34th anniversary of the Americans with Disabilities Act (ADA) with a groundbreaking event that’s all about empowering travel for those with disabilities. “I’m thrilled to announce InnovateAble, a unique pitch fest that’s reminiscent of Shark Tank, but with a twist,” said Jake Steinman, Founder of TravelAbility. “It’s dedicated to showcasing assistive technology, services and innovations that promise to revolutionize travel for people with disabilities and seniors.”

Event Details:

  • Date: July 26, 2024
  • Time: 10:00 AM to 1:00 PM Pacific Time on Zoom
  • Format: Quick-fire 3-minute pitches with a 7-minute Q&A

This event is not just a competition: it’s a beacon of innovation, organized by the forward-thinkers at TravelAbility. The TravelAbility team spent hours researching over 45 companies/products and after an exhaustive process selected 12 finalists to present to our panel of judges. We’re proud to share that past participants have raised a staggering $563.4 million in funding, proving that these innovations are not just visionary but also viable.

GlidanceThe world’s first self-guided mobility aid combines AI and sensor technology to create the first robotic guide dog.
Travel GeniusLocation intelligence platform that detects accessibility features using AI technology.
Hero HingeBattery operated units inserted in door hinges to automate doors so they can be opened with push-button, by app or by voice.
RollzCreates colorfully innovative rollators that can be converted to wheelchairs.
360 EmpowerAI enabled ASL interpreters in multiple-language avatars that come in via video to provide ASL interpretation.
KultureCityThe leading non-profit for training on sensory accessibility and acceptance for those with hidden disabilities.
Be My EyesConnects blind or visually impaired individuals with AI mobile app for real-time video interpretation via video calls.
ContactaA network of hearing loop installers throughout North America and Europe.
True OmniAdding accessibility to kiosks at visitor centers, welcome centers and information desks.
CTI One Corp:AI enabled rollators for that can be summoned from your phone.
Ostrum TechAirport assistance platform which brings all aviation stakeholders and passengers together.
WhimbleProviding trained companions for travel and accessibility concierges for events and festivals.

Meet Our Esteemed 2024 InnovateAble Judges: 
Chris Maher, Founder, Samaritan Partners Investment Fund
Caryl Stern, Chief Impact Officer, LionTree Capital (formerly Executive Director of The Walton Family Foundation and Unicef)
Betty Siegel, Director of Office of  Accessibility, the Kennedy Center for the Arts and founder of the LEAD Conference, accessibility solutions for cultural and arts institutions
Adam Burke, President and CEO, Los Angeles Tourism and Convention Board
Olivia Thomaszewski, Age Tech Collaborative, AARP
Zach Curry, VP Rooms Operations and Guest Experience, Marriott Corporation
Katy Roberts, Portfolio Manager, Racoon Media Group/Abilities Expo
 
 
About TravelAbility
TravelAbility provides thought leadership in accessible travel to improve the lives of people of ALL abilities and ALL ages, and aims to inspire and educate the travel industry to provide accessible experiences to help people with disabilities enjoy travel as much as everyone else. TravelAbility is also the host of the Emerging Markets Summit, the premier industry conference on accessible travel. The 2024 Summit will be held in San Francisco on Nov.13-15th at the Argonaut Hotel. For more information, visit www.travelability.net.
 
Contact: Jake Steinman, Founder, TravelAbility. jake@travelability.net. +1 415-339-0578

Inside Travel Oregon’s Governor’s Conference: Proactive Accessibilty

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Logo for the Oregon Governor's Conference on Tourism

On the scene with Jake Steinman, Founder and CEO, TravelAbility

While attending the Oregon Governor’s Conference on Tourism, I was struck by the diverse approaches to accessibility among the various Destination Marketing Organizations (DMOs). While some view accessibility as a mere checkbox or legal requirement, the state recognizes it as a strategic investment for today’s disabled travelers. Oregon is proactively preparing to accommodate the upcoming ‘silver tsunami’ of baby boomers—10,000 individuals turning 65 each day, with 40% self-identifying as having a disability.

.During the conference, discussions buzzed about partnerships between DMOs, land managers, advocacy groups, and nonprofits—many aimed at enhancing accessible trails and natural spaces, which are a point of pride for Oregon. Governor Tina Kotek’s opening speech and subsequent awards ceremony emphasized this commitment, with the term ‘accessibility’ mentioned 22 times from the stage.

Quote: "Accessibility" was mentioned 22 times in the governor's speech and the awards ceremony that followed.

Beyond the speeches, I noticed thoughtful accommodations for disabilities throughout the venue. These included a designated ‘accessibility table’ in the general session ballroom, as well as a designated “sensory room” like the one at Portland Airport.  The conference also included an “Accessibility Vendor Showcase” room, curated by TravelAbility, that highlighted startups like Wheel the World, Enchroma color blind glasses, Access Trax beach mats (designed for wheelchair users), and the Hidden Disability Sunflower Lanyard—a global symbol indicating someone who may need additional care. Additionally, Becky Large, founder of the Autism Travel Club and a former TravelAbility EMS Summit presenter, participated in a neurodiversity breakout session. Notably, Oregon incentivized vendors by offering complimentary exhibit tables, lodging, and travel stipends, rather than requiring them to become sponsors.

In contrast to some state tourism conferences where accessibility is merely symbolic, Oregon. Travel Oregon’s visionary leadership, led by Executive Director Todd Davidson and VP of Marketing Kevin Wright, has adopted a proactive strategy. Their commitment is evident through a groundbreaking $3.6 million grant program, specifically designed to enhance and upgrade accessible experiences for all travelers.  

Entrance to the Accessibility Vendor Showcase at the conference.

Both accessibility breakout sessions were standing-room-only, reflecting a universal desire to accommodate all disabilities, regardless of the challenges. Engaging discussions highlighted the organizational hurdles in integrating accessibility into existing roles and underscored the need for dedicated research efforts.

During a luncheon presentation, Travel Oregon’s budget structure revealed a legislative triumph from two decades ago—a 1% lodging tax earmarked for travel promotion. This foresight, coupled with a cap on local DMO tourism fund usage, has positioned Oregon as a trailblazer in accessible tourism, setting a benchmark for others to follow.

This forward-thinking approach was showcased at the Accessible Vendors Showcase (right)

Was 2023 The Year That Accessibility Entered the Mainstream Zeitgeist?

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Collage of logos of Conde Nast, the American Pavilion,, BBC, and USA Today accompanied by a pull quote from Jake Steinman: "It feels like the message of accessible travel is a growing part of the general zeitgeist."

This past year felt different. TravelAbility’s growth rate has accelerated in each of our five years, but we seemed to break through some sort of barrier in 2023. Inquiries and invitations have been coming from all directions—from regions and destinations from throughout the US, from large travel and hospitality companies, from new global partners like the American Pavilion at the Cannes Film Festival and Destinations International.

“It does feel like the message of accessible travel is penetrating all parts of the industry and is a growing part of the general zeitgeist,” says Jake Steinman, TravelAbility founder and CEO. “Companies are seeing it as a lucrative market and they are bringing in trainers to improve their service. And, as evidenced by the unprecedented growth of the number of adaptive/assistive technologies as well as ‘Age-Tech’ at this year’s CES in Las Vegas, the level of innovations is staggering.”

Steinman adds that TravelAbility is riding a wave that begins with travelers with disability and advocates. “It’s about quality of life and predictability.  Individuals have configured their homes and studied their neighborhood so that they can live independently. But when they go to travel, it’s Russian Roulette because there’s so little information.”

The mainstream media is also paying more attention to the issue, according to Tricia Roth, head of marketing and engagement. “One of the main reasons we’re trying out more of a roundup approach in this issue of Insider is because of the number of articles we’re seeing in major publications, from USA Today to NPR, The New York Times, Condé Nast to the BBC has mushroomed.”

Here is a rundown of some of the markers and highlights that stood out for us in 2023:

A pull quote from Tricia Roth: "The number of articles we're seeing about accessibility in major publications has mushroomed."
  • Partnering with Destinations International, the world’s largest resource for destination organizations, to reach over 700 destinations worldwide and help them improve their accessibility.
  • Hosting the sold-out EMS Summit, the premier event for travel professionals and experts to learn, network, and showcase the latest innovations in accessibility. (Our 2024 EMS Summit will be held November 13-15, in San Francisco.)
  • Growing the Destination A11Y Club, a membership program that provides destinations with access to exclusive content, tools, and support to enhance their accessibility to 18 destinations last year from nine in 2022,
  • Nearly doubling the content of the Accessibility Playbook, a comprehensive guide that contains over 100 links to videos, presentations, and examples of accessibility best practices from various sectors of the travel industry.
  • Publishing a special edition of USAE News, a leading publication for association executives, that featured a wrap-up of the EMS Summit and offered exposure to the sponsors and speakers.
  • Launching Accessible Journeys, a quarterly online magazine in collaboration with Mélange Publishing, that showcases inspiring stories, tips, and destinations for travelers with disabilities. The magazine reached over 1.7 million readers in the summer edition.
  • Rebranding the Launchpad pitch fest as the InnovateAble Showcase, an annual event that celebrates the most creative and impactful accessibility solutions in the travel industry. The event coincides with the anniversary of the Americans with Disabilities Act (ADA) on July 26th.
  • Invite to advise the American Pavilion at Cannes Film Festival about how they can become for accessible in 2024.

In addition to these achievements, TravelAbility also introduced several pilot programs in 2023, such as:

  • Academic Accessibility Learning module, an online course that uses the Accessibility Playbook to teach hospitality students about accessibility. The course was offered by the Rosen College of Hospitality Management and received such positive feedback from the 800 enrolled students that it will become a graduation requirement for all 3000 students in the future. This program aims to change the way hotels treat and welcome guests with disabilities.
  • Rethinking Accessibility, a turnkey program that helps destinations discover and highlight their existing accessibility features. The program involved five destinations and revealed 210 new accessibility features that can attract and accommodate travelers with disabilities.
  • Visit Tampa Accessible Riverwalk Pass, a discount attraction pass that offers access to the most popular and accessible attractions along the Tampa Riverwalk. The pass sold over 1900 tickets and generated $109k in sales in two months.
  • Introduced the Visit Florida/Wheel the World (WTW) coop program, in which WTW accessibility features in 30 locations in three Florida destinations where the state covered 50% of the costs.  The program was offered to all DMO’s in Florida at their annual industry conference and has been expanded to 14 destinations in the state.

TravelAbility is excited to continue its mission of growing accessibility in 2024 and beyond. For more information, visit www.travelability.net.