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TravelAbility Celebrates the 35th Anniversary of the ADA with a Powerful Lineup of 2025 Events

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In celebration of the 35th anniversary of the Americans with Disabilities Act (ADA), TravelAbility is launching a powerful yearlong lineup of events and programs designed to educate and inform travel industry professionals, spark innovation, and create more inclusive experiences for travelers with all abilities. From data-driven insights to inspiring showcases and strategic collaborations, 2025 will mark a pivotal moment in the evolution of accessible travel.

“The 35th anniversary of the ADA is a powerful reminder of how far we’ve come – and how much opportunity there is to design travel experiences that welcome all kinds of travelers,” said Jake Steinman, Founder of TravelAbility. “This yearlong initiative was created to give industry professionals the tools and insights they need to make accessibility a core part of their business strategy. When destinations and businesses are informed, they often discover that accommodating travelers with disabilities is simpler than they expected, and that it can lead to increased visitation and loyalty.”

2025 ADA Anniversary Programming at a Glance

To mark the 35th anniversary of the Americans with Disabilities Act, TravelAbility is launching a powerful lineup of initiatives designed to educate, engage, and equip the travel industry to better serve travelers with disabilities. From research and resources to workshops and innovation showcases, here’s what’s ahead:

June: Rethinking Accessibility – It’s Not What You CAN’T Do…It’s What You CAN Do!

This DAC (Destination A11y Club) member-exclusive initiative kicks off with a nationwide survey to uncover and highlight accessibility features, services, and amenities across destination networks. The results will shine a spotlight on what’s working and inspire new best practices across the industry.

The cover of the Accessibility Playbook featuring a blind person sitting down on a outdoor bench with a white cane. A yellow ang green banner is at the top with the book title. Below are the logos for Travelability and Destination International along with various disability icons.

July: ADA-Themed Accessibility Playbook (2025/2026 Edition)

In collaboration with Destinations International, TravelAbility will release a special edition of its Accessibility Playbook. This guide will include a historical look at the ADA, inclusive marketing case studies, emerging accessibility trends, and practical strategies to help tourism professionals create more welcoming experiences.

the TravelAbility logo, a simple text logo with a blue, yello, and green triangle in place of the A. Below is the word "presents" followed by the INNOVATEable logo, a simple text logo with the "innovate" part in green and the "able" part in black.

July 25: InnovateAble Showcase (Virtual)

Back for its 7th year, this fast-paced, shark tank-style event features trailblazing assistive technologies and breakthrough solutions for inclusive travel. From AI-driven tools to adaptive adventure gear, the InnovateAble Showcase offers a glimpse into the future of accessibility. Open to the public via Zoom.

USAE News logo in white on a blue background. the words "The premier Weekly News Source for Associations, Hotels, and CVB's.

August: “M.I.C.E. and Accessibility” Study Released in Partnership with USAE News

This groundbreaking study explores the accessibility needs of the meetings, incentives, conferences, and exhibitions (M.I.C.E.) sector. The findings will offer valuable insights for planners, venues, and hospitality professionals to enhance inclusion in events of all sizes. This effort is part of a TravelAbility initiative to build a business case for inclusion.

The longwoods international logo on a blue background. Simple logo in white text with the first "O" replaced by a globe.

September: Longwoods International Study on Disabled Travelers

The most comprehensive study of its kind to date, this national survey captures insights from over 53,000 U.S. travelers – including those who travel with companions requiring accommodations. Initial research findings will assist destinations and businesses in comprehending the scope and implications of this rapidly expanding travel segment. This effort is part of a TravelAbility initiative to build a business case for inclusion. 

A group of people sitting in chairs at a conference. Photo courtesy of Houston Vandergriff, 2023.
Photo by Houston Vandergriff, 2023.

September: Interactive Master Class Workshops

In partnership with Rosen College of Hospitality Management and host destinations, TravelAbility will convene three one-day immersive workshops designed to cultivate accessibility leaders. Each event includes expert panels, hands-on breakouts, and networking sessions with top accessibility content creators. Confirmed locations are as follows: Orlando, FL – September 19; Myrtle Beach, SC – Date to be determined; Lansing, MI – Date to be determined.  

October 13th-15th: 7th Annual TravelAbility Summit

The signature event of the year, this in-person summit brings together accessibility leaders, changemakers, and industry innovators for two days of collaboration and discovery. Programming includes keynotes, innovation showcases, and interactive sessions focused on advancing accessible travel. Register Today!

November: Heads in Accessible Beds

This nationwide initiative will document hotel bed heights to support wheelchair users in selecting accommodations that meet their needs. The findings will be shared publicly on participating destination websites offering a valuable resource for travelers and hotel partners alike.

Kristy Durso’s Keynote Tour: Accessibility in Action

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By Jennifer Allen

When I connected for an update on what Kristy has been up to this month, I found she’s been doing it all… except for sleeping. “I had to write a CV for one of the events I’m speaking at next month, and when I read it back, I realized how much I’ve done,” she laughed. January was a whirlwind of activities for Kristy, quickly turning her small ripples into waves, resonating throughout the travel and accessibility communities.

A Month of Keynotes and Breakthrough Moments

Immediately after the TravelAbility Summit, Kristy kicked off her ambassadorship with a powerhouse performance as the keynote speaker at the National Tour Association Travel Exchange. 

In January, Kristy traveled with Jake to speak on a disability panel at TravMedia’s IMM. At the summit, her presentation wasn’t just well received; it became the highlight. Audiences couldn’t stop talking about her dynamic presentation, with excerpts from her talk circulating among conference-goers and media alike. Kristy invited the audience to participate in a simple yet powerful exercise: “Stand up if you have someone with a disability in your family.” The response was immediate and moving—25 to 30 percent of the room rose to their feet. She then broke it down further by asking participants to stand if they had a loved one with who used a wheelchair, navigated neurodivergence, had low vision, or dealt with other challenges like ADHD or autoimmune conditions. As she moved down her list of disabilities, the seats emptied as the room was filled with standing attendees, a visual testament to the impact of accessible travel.

The impact of her presentation rippled far beyond the conference halls. Following her presentation, and a fully booked speed dating session, Kristy was asked for interviews with major media outlets, including Forbes Magazine, The Wall Street Journal, and four different television shows. She was asked to be a keynote speaker for Alabama and is working on several potential upcoming speaking engagements for major players in the travel industry, like the American Hotel and Lodging Association. At the event, she mentioned some conference accessibility concerns to the head of the summit. He heartily agreed that she needed to be on his advisory board.

Action Over Words

All the keynotes in the world are meaningless without real change, but change is already taking place. As result of Kristy’s words, An indigenous farm just outside of Ottawa, Canada has added mobi mats to assist their clients in getting around. They tore down their teepee, and rebuilt it so a wheelchair user can get in. They are in the process of adding real ramps into their gift shop. They’ve installed an accessible porta potty to be used until the construction of their new, permanent accessible restroom is complete. 

Hearing Kristy’s keynote for Pure Michigan gave Traverse City the fire they needed to become the first certified Kulture City destination in Michigan. They built a calm room in their welcome center. It was used heavily during the National cherry festival, which brings in 250,000 people every year.

Building Bridges and Expanding Networks

Kristy’s influence isn’t confined to speaking engagements. Back home at TravelAbility, her connections continue to grow. John Sage invited her to join his advisory board for his accredited accessible global travel initiative, affirming that her expertise is exactly what the industry needs. Meanwhile, Kristy has been working with Ron Kuzon from Schoolhouse Hotel, forging new pathways to build connections that bridge the gap between accessible accommodations and travelers with disabilities.

After speaking at the New York Travel and Adventure Show, Kristy’s expertise brought in more opportunities. Paul Cohen, the former US Director of Tourism from the Obama administration, invited her to spearhead the Travel Industry Coalition for Accessible Travel (TICAT). In this role, Kristy’s mission will be to unite the travel industry and disability organizations, fostering bipartisan cooperation and furthering accessibility on a national scale.

Global Impact and Exciting New Ventures

Looking ahead, Kristy’s calendar is as full as ever. On March 2nd, she’ll be heading to Germany to serve as the keynote speaker at ITB—the world’s largest tourism trade fair. This upcoming appearance is yet another opportunity for her to share her insights and drive a global conversation about accessible travel.

In addition to her speaking engagements, Kristy is channeling her energy into groundbreaking projects. She’s actively involved in the development of the first-ever all-inclusive resort designed specifically for families with disabilities. This innovative project won’t include higher costs, but it will include people of all abilities and an attendant provided for every room. As a part of this project, Kristy contributed her expertise to help design the first 100% accessible movie theater, setting a new standard for entertainment accessibility.

A fresh partnership between her travel agency, Incredible Memories, and Joey’s Journeys is curating unique trips for members—demonstrating that accessible travel can be as adventurous as it is inclusive.

Spreading the Message Far and Wide

In a recent episode for Undiscovered America, Kristy explored the evolution of accessible travel over the past decade and shared her top five tips for disabled travelers. Her insights are both raising awareness of the needs, and serving as a valuable resource for anyone looking to 

The Ripple Effect Continues

This is just one month! Kristy has proven that her passion for accessible travel is more than a career—it’s a movement. Whether she’s delivering electrifying keynotes, forging new partnerships, or designing groundbreaking accessible spaces, her work is transforming the landscape of travel. And while she may joke about not sleeping much, every moment awake is dedicated to creating lasting change for travelers with disabilities around the globe.

TravelAbility Emerging Markets Summit: What to Expect in 2025

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Early Bird Registration is Open- Save Your Spot

TravelAbility Emerging Markets Summit 2025 isn’t just another industry conference—it’s your chance to gain the tools, insights, and inspiration needed to drive meaningful change. The Summit is designed with two key goals in mind: to energize you with actionable takeaways you can implement immediately, and to make you the smartest person in your organization when it comes to accessibility. With sessions that balance practical knowledge and visionary thinking, you’ll leave ready to lead the charge toward true inclusivity.

Mark your calendars! The Summit will be held October 12th-15th at Sunriver Resort in Oregon. This annual event is the premier gathering for travel industry professionals, featuring trailblazing leaders, innovators, and changemakers who are reshaping the travel landscape to ensure it’s welcoming for all.

A Master Class in Accessibility

One of the Summit’s highlights is the Master Class in Accessibility, designed to elevate your expertise and transform the way you approach inclusivity in travel. Attendees will dive into strategies for addressing accessibility challenges and have the opportunity to earn the coveted “Accessibility Leader” certificate.

This intensive session equips participants with practical skills and a framework to integrate accessibility seamlessly into their organizations. Not only will you gain the tools to make meaningful changes, but you’ll also position yourself as a thought leader in the accessibility space.

AI Companion to The Accessibility Playbook

Technology is at the forefront of accessibility innovation, and this year’s Summit introduces the AI Companion to The Accessibility Playbook. This cutting-edge tool combines actionable insights with the power of AI, allowing destinations, hotels, and attractions to tailor their approaches to accessibility.

From generating accessibility checklists to providing real-time solutions, the AI Companion is a game-changer for travel professionals. Attendees will get a firsthand look at how this tool can streamline efforts to create more inclusive experiences, making accessibility not just a goal but a reality.

Adventure Wheelchair Smackdown

Get ready for some friendly competition at the Adventure Wheelchair Smackdown! This engaging event brings together three wheelchair users who will test and compare three different adventure wheelchairs. Each participant will share their unique experiences, offering valuable insights into the pros and cons of each model.

Expect honest feedback, lively discussions, and perhaps even a few surprises as these adventurers put the wheelchairs through their paces. Whether you’re a DMO, an attraction, or simply curious about the latest innovations, this event will leave you with a deeper appreciation for accessible outdoor recreation.

The Accessibility Stack

Building an Accessibility Stack can seem daunting, but this session provides travel professionals with a clear roadmap. Experts will share practical tips for DMOs, hotels, and attractions to start their journey, overcome barriers, and make reasonable accommodations.

Through real-world insights from disabled travelers, attendees will gain a better understanding of how small, thoughtful changes can lead to significant impacts. The Accessibility Stack isn’t just a checklist—it’s a mindset shift that ensures everyone feels welcome.

Panel Discussions: Perspectives That Matter

This year’s panels are packed with diverse voices, each bringing unique perspectives to the table:

  • Blind Travelers: Learn how they navigate the world and adapt through creative “world hacking.”
  • Wheelchair Users: Discover the wide range of needs and accommodations essential for seamless travel.
  • Deaf and Hard of Hearing Travelers: Gain tips on creating better travel experiences for those with hearing loss.
  • Autism Parents & Their Travel Nightmares: Hear firsthand accounts and practical advice from parents traveling with autistic children.

These discussions offer invaluable insights for anyone striving to make travel more inclusive and accessible.

Spotlight on Content Creators and Influencers

The Summit’s Content Creator Panels bring together some of the most influential voices in accessibility advocacy. Topics include creating impactful campaigns, addressing challenges faced by disabled travelers, and sharing authentic stories that resonate with audiences.

The popular Influencer Speed Dating Sessions are back with a refined structure. These fast-paced networking opportunities allow destinations and influencers to connect, share ideas, and spark collaborations. Attendees will also learn best practices for working with disability influencers, courtesy of an agency representing over 80 creators.

Interactive Roundtable Sessions

Engage in meaningful discussions during the interactive roundtables, where participants tackle pressing topics alongside industry leaders. From brainstorming innovative solutions to sharing success stories, these sessions are an excellent platform for collaboration and idea exchange.

Creating Experiential Accessible Products

Accessible travel isn’t just about accommodations; it’s about creating memorable experiences. This session focuses on experiential products—think fishing excursions, adaptive boating, and more—that cater to diverse needs. Learn how to design activities that go beyond expectations and truly connect with travelers.

The InnovateAble Vendor Showcase

Innovation takes center stage at the InnovateAble Vendor Showcase. Attendees will discover groundbreaking products and services designed to enhance accessibility in travel. From assistive technologies to adaptive equipment, this showcase highlights the tools that will shape the future of inclusive tourism.

Why the TravelAbility Emerging Markets Summit Matters

The TravelAbility Emerging Markets Summit is more than just a conference—it’s a movement. By bringing together industry professionals, innovators, and advocates, it pushes the boundaries of what’s possible in accessible travel.

Join us at the 2025 Summit and leave energized, inspired, and equipped to lead the charge toward a more inclusive future. Together, we can create a world where travel is accessible to all.

Early Bird Registration is Open – Register Today

Scenes from TravelAbility EMS 2024 in San Francisco

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The 6th annual event showcases the vibrant convergence of innovative accessibility solutions, inspiring discussions, and diverse participants dedicated to create a more inclusive world for all travelers.

Joe Weber, Be My Eyes and Kristy Durso, Incredible Memories Travel

Kristy Vanek, Otis Elevators, Allison Rowe, Marriott International

Sophia Hyder Hock, Destinations International; Todd Brook, Unchained

Jake Steinman and Jane Howard

Influencer: Chelsea Bear

Jen Casey, Gray TV; Nida Duarte, Co-Producer & Jordan Wollman, Executive Producer, “Challenge Accepted.”

2024 TravelAbility Accessibility Champions: Back Row: Apoorva Gandhi, Marriott; Ron Pettit, Royal Caribbean Cruises; Nick Nerbonne (accepting for Julie Pingston), Travel Michigan; Arica Sears, Oregon Coast; Skylar Houck,(accepting for Patrick Harrison) Visit Tampa, Jake Steinman, TravelAbility; Toni Bastian, Visit Richmond; Alison Brooks, Visit Mesa; Dr. Alan Fyall, Rosen College (UCF); Attiyya Atkins,(accepting for Richard Gray) Visit Lauderdale; Stuart Butler, Visit Myrtle Beach;  Front Row: Kevin Wright, Travel Oregon; Jessa Campbell,(accepting for Jill Boggs) Visit Fort Wayne, Kathleen Harvey, Destination British Columbia; Lynn Smith; Hidden Disabilities Sunflower; Jason Holic, Experience Kissimmee

Ron Pettit, Royal Caribbean, Josh Loebner, VML

Ryan Becker, Visit California, Tricia Roth, TravelAbility

Jennifer Allen, Wonders within Reach; and TikTok influencers (450k followers) Katie and Houston Vandergriff

Meg Raby, Kulture City; Apoorva Gandhi, Marriott

Sassy Wyatt, Blind Girl Travels; Tricia Roth, TravelAbility; Taylor Aguilar, The Blind Movement, Anthony Ertle, The Blind Movement

Jeremy Buzzell, US National Parks; Kristine McConnell, Visit Central Oregon; Laurel Van Horn, Open Doors Organization

The Envelope Please…Winners of the 2024 InnovateAble Pitchfest Are…

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This year’s presenters impressed judges with tech that is reshaping the world, even beyond the travel industry. Read the summary here, and be sure to congratulate the winners.

First Place: 360 Direct Video. See their award-winning pitch here.

Second Place (tie): Hero Door Opener and Be My Eyes. Check out the Here Door Opener pitch here, and the Be My Eyes pitch here.

Third Place: Aira. Find Aira’s pitch here.

A special thanks to our judges:

Allie Rowe, Marriott

Allison Rowe is a hospitality leader deeply committed to operational excellence and disability inclusion, ensuring every guest experience is seamless and welcoming. As Director of Rooms & Guest Experience at Global Operations, she has introduced accessible technologies, comprehensive training programs, and inclusive practices that meet the diverse needs of today’s travelers. A mentor and advocate, Allison fosters a culture of inclusivity within her teams, embedding accessibility as a core value across all aspects of hospitality—from room design to service delivery—while shaping a more equitable and inclusive future for the industry.

Ron Petit, Royal Caribbean

As the Head of Disability Inclusion at Royal Caribbean, Ron Petit he developed the world’s only global cruise program tailored to the autism community, impacting an estimated 75 million individuals. With a career focused on advancing accessibility and fostering cultural change, Ron has influenced senior leadership, mentored teams, and collaborated with stakeholders to embed inclusion across organizational practices. A passionate advocate, he combines strategic vision and hands-on expertise to inspire lasting progress, proving that accessibility is fundamental to creating a more equitable world.

Paul Kent, disABLED Life Alliance

Paul Kent is the founder of disAbled Life Alliance (dALA), a nonprofit established in 2022 to create sustainable change for individuals with disabilities by addressing disparities in healthcare, employment, and access to vital resources. Leveraging his business acumen and a patient capital approach, Paul leads dALA in structuring and executing high-impact programs and technologies that improve quality of life while amplifying the social impact of private funders. Under his leadership, dALA has become a key driver of innovation and collaboration in the disability sector, advancing accessibility and inclusivity through measurable, long-term solutions.

Jeff Ossenkop GM San Francisco, W Hotel

Jeff Ossenkop is a seasoned hospitality leader with over 22 years of experience in boutique, luxury, and full-service hotel management. As General Manager of the W Hotel San Francisco, he excels in overseeing complex transitions, enhancing revenue, and fostering exceptional guest and team experiences in the heart of SoMa. Previously, Jeff led the historic restoration of The Tremont House and launched Canopy by Hilton San Francisco SoMa, earning accolades like Marriott’s Hotel Opening of the Year award and recognition on Galveston’s 40 Under 40 list for his contributions to the industry and community.

Ron Kuzon, Owner,The Schoolhouse Hotel

The School Hotel in White Sulphur Springs, West Virginia is the world’s first fully ADA-compliant hotel, ensuring comfortable stays for neurodivergent individuals including those with mobility issues, blindness, and deafness. This fully accessible boutique hotel transformed the former historic White Sulphur Springs schoolhouse into a hub for the community and visitors alike. It features 30 uniquely appointed guest rooms, an upscale southern cuisine restaurant, rooftop bar and flexible ballroom space perfect for weddings, conferences and so much more. The Schoolhouse Hotel showcases the best in West Virginia lodging in a completely inclusive atmosphere, leading the way in inclusion in hospitality.

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