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Steve Nelson’s journey into accessibility advocacy began with personal experience—but it was fueled by a deep care for others.

“I do have a personal connection to disability,” he shared. “I was diagnosed ADHD as a child, and as an adult I was diagnosed as being autistic and having other invisible disabilities.” Yet, it wasn’t just his own story that propelled him forward. While working in Guest Relations at a major entertainment and hospitality company, Nelson saw opportunities to better serve the disability community. “I began to advocate for us to make some local changes, and that eventually led to me being introduced to the Services for Guests with Disabilities team, who took a chance on me and gave me the opportunity to make a career out of it.”

Today, Nelson serves as the Accessibility and Belonging Program Manager for Alaska Air Group, the parent company of Alaska Airlines. He leads what he describes as “a first-of-its-kind operation in the airline industry”—The Disability Office. “We act as internal consultants and advocates who partner with the various divisions, stakeholders, and leaders across the organization to drive better accessibility,” he explained. “We want everyone to be able to feel like they belong when they fly with us, and that means we have to innovate and change how air travel works for the disability community.”

Creating that change, especially within a large and regulated industry, comes with its challenges.

“The common theme is that I have to remind people that I am on their side,” said Nelson. That includes both internal stakeholders and the communities he serves. “My goal isn’t to take over someone else’s job or to steal their thunder—I’m just there to keep them curious about what we can accomplish if we think outside of the box.”

At the same time, he’s realistic about the pace of progress. “It may seem like progress is slow or like a company doesn’t care enough, but I promise there is so much happening behind the scenes and it will be truly transformative.”

Among the many accomplishments in his career, Nelson is especially proud of one. “I’ll go back to basics and say I’m most proud of the Disability Rehearsal Flights we host at Alaska Airlines.” These events give travelers with profound disabilities the chance to experience the travel process—from check-in to boarding to taxiing down the runway—without ever leaving the ground. “They get a boarding pass, go through security, board an aircraft, and experience a brief taxi around the airport before deplaning.”

The flights aren’t just beneficial for the guests. “It even gives the best kind of training experience for our employees. No computer-based program can show you how to care from the heart as well as an experience with 70+ families can.”

Nelson believes that accessibility work is—and must be—rooted in listening to the people who are most impacted. “This is going to sound so cliché, but it has always been the people I serve,” he said. “I’m not just talking about the happy people who participate in a rehearsal flight, but also the folks who have not had the best experience.”

“People with disabilities are PEOPLE. They matter. They deserve to have dignity and autonomy.”

When asked what advice he’d offer to others working to move accessibility forward in 2025, Nelson is clear: “Practice telling a good story and don’t give up!” He’s seen firsthand how powerful storytelling can be.

That’s why he leads with empathy and real-life narratives rather than a list of demands. “Take your time and remember you are doing the work for people who don’t have a place at the table. It’s worth the effort… and if you’re me, always have a large black iced coffee in hand… it helps.”