As the world’s population is growing older, the tourism industry will have to adjust, meaning that tourism should be more accessible and inclusive for this category of travellers. Specifically, segments in the tourism sector should adapt and offer more pleasant experiences for this demographic that will soon become the leading group. Adapting, according to Kelly Torrens, the vice president for Kensington Tours, could include more breaks, slower walks, offering assistance for different activities and selecting less difficult terrains, SchengenVisaInfo.com reports.
Our Takeaway: Destinations that ignore this market will lose market share to destinations and experiences that proactively prepare to serve this booming demographic.
SUBSCRIBE TODAY!
You must be logged in to post a comment.