Visit Florida, the official destination marketing agency for the State of Florida, will become the “Education Partner” for the TravelAbility Summit in Tampa, August 30-31st, with the goal of expanding their accessibility initiatives by proactively uncovering more unique experiences for people with physical, intellectual and cognitive disabilities. The partnership includes a Florida partner’s panel at TravelAbilty Tampa, assistance in organizing the first Accessibility “Hackathon,” plus content for their annual Governor’s conference, and Florida Huddle, a trade event for international tour operators.
“We’re thrilled to have Visit Florida as our education partner,” commented Jake Steinman, founder of TravelAbility. “They’ve been one of the first states, if not the first, to include people with disabilities in their marketing and advertising messaging and the goal of this partnership is to be the most inclusive destination in America.”
“VISIT FLORIDA is committed to ensuring that travelers of all abilities can experience the benefits of a Florida vacation,” said Staci Mellman, Chief Marketing Officer, Visit Florida. “We are working to highlight the many accessible experiences available around Florida and would love for Florida to be seen as a top destination for accessible travel.”
Recently, the state’s inclusive creative work and industry-leading accessible travel hub were highlighted in AdWeek, and there are several more projects in the works.
Visit Florida partners will have access to an exclusive rate available exclusively for their members. For more information contact Jake Steinman at jake@travelabilitysummit.com.
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