Restarting Travel: What the U.S. Can Learn from China

With China’s Covid-19 lockdown over, there will be some early lessons to learn from them. In the past two weeks, consumer confidence in travel has grown, according to a recent report from McKinsey and Company. The cautiously optimistic tone reflects how fragile both wellness and willingness are around the globe. The world is watching as the Chinese navigate their new normal. Read more, here. The report summarizes trends in the hotel, airline, and younger returns in China.

OUR TAKE: It’s wonderful to read such positive statistics and insights in the McKinsey report.  One insight that stuck with us: “When a lockdown ends, the first thing people want to spend money on is eating out. The second is travel. Our consumer survey shows that confidence in domestic travel rose by 60 percent over the past two weeks.” The focus is on the regional traveler who is not yet ready to go beyond domestic trips this summer. Industry forecasts show the same to be true in the U.S.