“Creating an accessible website is not just about ADA compliance,” writes Ann Smarty of ConvinceandConvert.com. “It’s about creating an opportunity for a huge part of your potential customer base to purchase from you or to join your community.” Smarty (pants, sorry we couldn’t resist the pun) also implores: “Ignore this cohort and you fail to serve one-fifth of the U.S. population.” Her plan includes both short- and long-term goals, some do-able in a matter of hours or days. The basics:
- use clear language
- large buttons
- accessible forms and
- detailed alternative text and titles.
OUR TAKE: People with disabilities do much of their buying online—if and when the website they attempt to use is accessible. Let’s be honest—by leaving your website unaltered you’re basically sending a middle finger to the disability community. We feel so strongly about accessibility the TravelAbility Summit featured three different website developers, each with a different approach as well as defense and plaintiff to address the issue.
SUBSCRIBE TODAY!
You must be logged in to post a comment.