TravelAbility Insider

The Intersection of Travel and Disability

TravelAbility Summit

INNOVATEAble Recap: Watch the Presentations of the Top Three Products from the Emerging Markets Summit

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Logo: TravelAbility Presents INNOVATEAble

One of the most talked about segments at the Emerging Markets Summit in Savannah last month was InnovateABLE, a Shark-Tank-like competition of accessible products. Here are the presentations of the judges’ top three finishers:

Tied for First: Translate Live’s Instant translator speaks, reads, and writes more than 100 languages, including American Sign Language and Braille: Watch presentation

Tied for First: Color blindness is now covered by the ADA. Enchroma glasses and screen viewers allow color blind people to see true colors: Watch presentation

Third Place: GRIT Freedom Chair: Designed by MIT engineers, the GRIT Freedom Chair is a mix between a manual wheelchair and a mountain bike. Watch presentation

Reinventing TravelAbility Summit: Humanizing the Virtual Conference Experience

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Travelability summit

Our 2020 goal: Not the new normal or the next normal, but a case study to find the BEST normal.

(Oakland, CA, June 8, 2020) While some travel industry conferences and events are adapting and embracing virtual attendance, many are scaling back, canceling, or rescheduling to 2021. As the industry’s only disability-focused conference, the TravelAbility Summit team, supporters, and advisory board believe that the destination and disability-focused education, insights, and networking that takes place at this event is essential for the tourism industry and that the conference will go on. 

Customizable Attendance Options
With a variety of customizable attendance options via the in-person/virtual attendee hybrid model, the TravelAbility Summit is further reinforcing its slogan, All Means All. The conference’s 2020 location, Orlando, Florida, provides easy access for many considering attending in-person and virtual event options elevate opportunities for European destination marketing organizations and others across the US to participate. 

The Best Online Experience
“Over the past two months, our team has spent hours of screen time attending virtual conferences ranging from technology to education to comedy clubs, evaluating new Zoom-like platforms that best capture the experience of live events.” said Jake Steinman, founder of TravelAbility Summit. “And, we’ll be applying the best of the best of what we’ve found to our event and openly sharing the results with the industry.” 

Turnkey Platforms, Innovative Tech
The online conference will serve as a case study for travel industry meeting planners who don’t have the time to research and evaluate all the of new self-service turnkey platforms and innovative technology that have been released.   A few highlights include…

  • Collaborating with pros: a former Broadway producer will direct both the live and virtual event; and a stand-up comic will serve as emcee, and a behavioral psychologist will help design in-person spaces where physical distancing protocols will feel less unnatural.
  • Virtual tools: virtual whiteboards, virtual business cards, QR codes, games, holograms
  • Shorter presentations/better takeaways.. 73 total presenters limited to 7 to 10 minutes + Q&A
  • Random One-on-one speed dating: 3-minute sessions 
  • Testing flexible registration options–including a la carte options by the hour
  • New insights about sponsorships, value proposition, and ROI 
  • New tools that make virtual conferences accessible and may help avoid litigation
  • Several virtual reception ‘breakout rooms’ that emphasize human connection…
    • Who let the dogs in? introduce your favorite pet 
    • My Covid crib: home tours
    • Did you hear the one about? humorous stories/jokes
    • The hot tub: attendees appear in bathing suit attire  

Broader Reach
According to the Convention Industry Council (CIC*) $115 Bn of the $263 bn in direct spending of meeting in the U.S. is travel and tourism-related. Leading trade associations believe that virtual trade events will have a permanent role as a complement to broaden the reach for those who cannot attend in person.

Case Study: What Works, What Doesn’t
“We’re willing to do our small part to help the meetings industry, which has been decimated by the pandemic, understand what works and what doesn’t,”  said Steinman. “While we understand that some of our ideas may fall flat, we’re willing to openly share our experience afterward to help the industry rise again, as planners may not have the time to do the due diligence or the appetite for risk.”

 *(CIC summary here).

For more information go to TravelAbility Summit 2020, Find up to date news on TravelAbility Insider

Contact: Jake Steinman  jake@travelabilitysummit.com

Bright New Ideas For TravelAbility Summit October 12-14, 2020

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gorgeous handing lightbulb with bright pink background

It’s clear that our focus should be on offering the industry reliable, simple-to-follow resources in this new COVID-19 market. That’s what we’re doing. Our 2020 Virtual TravelAbility Summit and Launchpad will highlight items that you need to know now, including training staff, gaining trust, and learning lessons from peers. As the industry changes, for better or for worse, we’re proud to make ourselves of service.

Note: To be on top of the news, our program will change to reflect any new realities for the travel industry in this crisis. Stay safe.

Listening Tour Notes From our Founder: “Oakland Speaks Its Mind and We Listen to Their Awesome Questions”

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TravelAbility 2020 listening tour
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As Listening Tours tend to do, our recent Oakland roundtable raised some smart questions and pushed us to think about accessibility, tech, disability and the travel industry in even deeper ways. It also motivated many of our colleagues to take the fear of compliance and turn it into action. Here are a few of the items of interest during our Oakland, CA, meeting.

  1. Pam Wright of Point Hospitality told the group about using the AccessiBE app to make all six of their hotel websites compliant. The motivation for this action was to deter lawsuits.  Point Hospitality will work with TravelAbility to design an “Accessible FAQ” page on their website as a model that can be used by others that will include accessible room specs as well as images.
  2. Astrid Johannessen of Alcatraz Cruises told the group about the new Bay cruise initiative with the National Park Service (NPS) that will feature a full range of accessibility options including audio description and assistive hearing devices. NPS holds an annual training session at Fort Mason. One of the desired outcomes is to get front line staff to be more pro-active.
  3. Jake Steinman, Founder, TravelAbility Summit brought the group up to speed on some of the industry news that will be impacting the next TravelAbility Summit. On the table: Expedia is expanding their Diversity & Inclusion program beyond its internal employee focus to an external effort that includes customers. 
  4. The concept of shared values seems to be trending in destination marketing. Many are working to understand the needs of their communities and providing accessibility solutions locally. The Think Differently Pledge in Dutchess County took this approach and has over 60 different municipalities who signed their pledge and committed to making their communities inclusive for all. TravelAbility is working on a sample pledge that DMO’s can use with their hotel and attraction partners.
  5. Toby Willis from Expedia recently joined the TravelAbility Advisory Board and there may be opportunities to collaborate with them on scenario-based training videos.
  6. Art Jimenez is positioning the Reno Sparks CVB as the driving force behind accessibility and working with a group in Truckee –Hi5’s – an organization of adaptive sports athletes. The CVB will be highlighting individual athletes in their social media campaigns.

Thanks to all who attended including Astrid Johannessen, Alcatraz Cruises; Bonnie Lewkowicz, BORP; Pam Wright, Point Hospitality; Laszlo Horvath, Active Media; Elaine Schroth, Visit Concord; Jake Steinman, Tricia Roth,  TravelAbility Summit; Art Jimenez, Reno-Tahoe: Tracy Harris, Reno Tahoe

“What Happened When I Crashed the ADA Coordinator Summit”

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Founder Jake Steinman with blue glasses and blue striped shirt

I attended the Great Plains ADA Coordinator’s conference in Phoenix last month and it was a real eye-opener.  My purpose was to identify prospective trainers that could be part of a nationwide network of accessibility user experience trainers that we would refer and feature as a resource on our website.

The Crowd

The event attendees included ADA coordinators who are mandated by law to ensure their city’s public space and buildings are accessible; professional consultants who conduct ADA audits and provide training; professionally certified trainers who work with city departments (police, fire, etc.) about accessibility and a smattering of advocacy groups. 

Sometimes I Just Can’t Help Myself

I was excoriated during one session. As I listened to several advocates espouse the maxim that everything should be completely accessible to everyone, I commented that, in my limited experience, advocacy is very important to changing laws and I appreciated the passion they exhibited. But, I said, it frightens businesses to the point of paralysis as they realize they can’t possibly be accessible to everyone so it’s just easier to do nothing and roll the dice that they won’t get sued.  

The Blowback

This provoked a lively 20-minute discussion after several people derided me for being critical of advocacy groups. I responded that I was simply relaying an insight based on my personal experience. Finally, someone in the back of the room came to my defense saying she has had a similar experience with what she said was the condescension of ‘insular advocacy groups’. She too was hesitant to work with them.  

The Take-Home Lessons

I’m happy to report I found several excellent accessibility trainers and learned how important the right words are when responding to ADA complaints and applying for budgets. Convincing city managers to include accessibility improvements even when there’s no budget priority for it is tough. Here, you’ll find my Top 13 Takeaways.

–Jake Steinman, Founder, TravelAbility Summit

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