A great tour company is all about access—access to information, expertise, and assistance when things go wrong. TUI, a leading UK tour operator, is extending that level of access to the Deaf and hard of hearing community providing sign language interpreters who connect travelers with TUI agents. The free service is the result of a game-changing partnership between TUI and SignLive, which houses the Assisted Travel Team that is available seven days a week via an app or a browser.
“We’re delighted to be working with TUI to make travel more accessible for Deaf people,” said Fiona Mackay, COO of SignLive. “This partnership makes communication smoother and the overall experience of going on holiday much easier for British Sign Language users. Customers can travel with confidence knowing they can communicate via an interpreter throughout their journey.” Read more.
Our TakeAway: This is a major breakthrough in accessible travel that will blaze the trail for other deaf tour programs. And it can be easily replicated as a new niche in America. Note: British Sign Language is a completely different language from American Sign Language. The two share only 30% of the signs.
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