blindness

In a thoughtful commentary on his Evengrounds blog, Tom Babinzski considers all angles of why you may or may not want to invest in a braille business card. In one telling statistic, Tom illustrates how small the audience may be for the practical use of the card: “I have only found information from the United States,” Tom writes, “but approximately 90 percent of people without functional vision do not read braille.” On the other hand, 90% of people who are blind and in the workforce read braille; the card may also have its benefits in the way it signals your commitment to inclusivity. Read more.

Our TakeAway: It’s not for everyone but the braille business card has its uses depending on your business and target market—although the uses may be more symbolic than practical. It may be prudent to print two sets of business cards.