Scenes from the Summit
accessibility
Utilizing Influencers to Market Your Destination’s Accessibility
(L-R): Kristy Durso, Incredible Memories; Cory Lee, Curb Free with Cory Lee; Chelsea Bear, The Real Chelsea Bear, Jennifer Allen, Wonders within Reach; Houston Vandergriff, Downs and Towns.
By Jennifer Allen
Disability travel influencers are changing the face of inclusion in travel. They offer destinations a unique opportunity to simultaneously promote and improve inclusion. Four influencers of diverse backgrounds came together at the 2023 Travelability Summit to share insights on how a DMO can partner with influencers for growth and change.
Jennifer Allen, of Wonders Within Reach shared “First, it’s a celebration of an accessible destination. I love to share places that families like mine can do with minimal obstacles. That’s worth sharing. Second, I create content for better representation and inclusion. We’re naturally drawn to places that reflect who we are – and a place that showcases wheelchair users shows me that it’s a place I can visit! So we create media for the destination’s content as well as for our own page. Third, we love to help improve inclusion as we go. A lot of destinations aren’t sure how accessible they are or are not, so we give feedback as we go, so that the destination can improve. We use a combination of things from video to photos to blog posts and articles.”
These strategies were consistent across panelists, showing the trifecta of change initiated by partnering with disability travel influencers – in addition to creating DMO marketing materials, they bring their own audience to the mix and offer constructive feedback to improve the visitor experience for all.
Cory Lee Woodard – Founder of Curb Free Cory Lee – Wheelchair Travel
Since starting his disability travel blog ten years ago, Cory Lee has visited every continent and built an impressive platform of information for wheelchair travelers. He is often the go-to for wheelchair travel information, because of his vast experiences. Facebook is his most engaged platform, with 65k followers. He has similarly high numbers on Instagram.
His favorite DMO partnerships are when he’s offered unique experiences, like adaptive skiing and rock wall climbing. It’s great to be able to experience, and showcase, a world of travel that goes beyond the standard museums and tourist attractions.
Cory has an organized pricing structure, starting at $1,000 a day, that makes it easy for DMOs to assemble a partnership.
Chelsea Bear – Content Creator behind Real Chelsea Bear – Scooter Travel
While Chelsea may seem newer to the scene of content creation,she grew her social media from 1K to 315K+ followers organically in just two years Chelsea. She has built a large following through sharing life through the lens of Cerebral Palsy, and she recently hit 100k subscribers on YouTube. More recently, she has begun utilizing that platform to share accessible travel adventures. She brings that same perspective to the travel industry, highlighting accessibility and improving inclusion through representation.
What she appreciates most from DMO’s is when they’re open to feedback when it comes to accessibility. “I never expect anywhere to be fully 100% accessible, but the most important thing to me is when the people are willing to listen and make changes. For example, I went to a restaurant once that didn’t have a ramp at the front so instead I had to go into the building through a backdoor that was completely out of the way. The owner took my feedback and worked with the city to get approval to add a ramp along the curb to create an easier access point for people who use wheelchairs. I think it makes such a difference!”
Her travel content follows the theme of her lifestyle content – sharing genuine and authentic content that creates a comfortable space for productive conversations.
Chelsea’s costs vary, since she works with each destination to create a customized approach based on the DMOs current marketing needs. She’s typically willing to work with different DMO’s and squeeze in as much as she can for their allotted budget, but it really depends overall.
Houston Vandergriff – Founder of Downs and Towns – Intellectual Disabilities Travel
Houston’s specialty is top notch photography. He’s traveled to 29 countries, 49 states, and all 95 Tennessee counties. His biggest platform is TikTok, with over 417k followers, and more than 7 million likes. He travels with his mom, Katie, and they’ve had front row seats to the changing attitudes of disability inclusion in the travel world.
They’re favorite part of working with DMOs is contributing to the growing awareness for people with disabilities. They spoke about the importance of awareness in changing attitudes. Katie expressed that, “Showing a diverse range of travelers lets everyone be able to imagine themselves able to do the same thing. It’s empowering on an entirely different level.”
When asked about their price scale, Houston’s mom, Katie, responded, “We’ll travel for food, and our bags are always packed!” They’re an incredible team, always up for an adventure.
Jennifer Allen – Founder of Wonders Within Reach – Caregiver and Family Travel
When Jennifer received the diagnosis that her son would never walk, she envisioned herself spending the rest of his life trapped in their playroom. She had no idea that they could live life to the fullest with a wheelchair, because she had never seen someone else doing it. As she began to rediscover the world with a wheelchair user, she began to share the experience so that other parents wouldn’t have to learn the hard way. She built her audience through connecting with other parents who are trying to figure out how to get back to exploring and has an audience of 20k between Instagram and returning blog readers.
Jennifer enjoys featuring the family fun side of accessible destinations, from trails and outdoor activities, to children’s museums and theme parks.
Jennifer’s prices are as diverse as her packages, since she does a combination of photography, video, UGC, content creation, and writing. Single posts for attractions start at $175.
An influencer campaign is a great marketing opportunity, since they offer a package deal of model/photographer/videographer, and sometimes writer, for one price. Influencers also automatically extend the reach of a destination’s audience through their own connections within the disability community. All four influencers agreed that their favorite partnerships were with DMOs who showed a genuine interest in inclusion. Cory Lee even had an experience when he was asked to present his findings to the destinations leaders after his trip. They would all love to see this become a normal part of collaborations, because that’s where change comes from.
The Problem: Reaching the disability community with marketing efforts and representing diversity.
The Solution: Working with disability influencers to improve accessibility and spread the word.
Cory Lee:
- Wheelchair travel
- Over 65k FB followers
- Prices starting at $1,000 per day
- curbfreecorylee@gmail.com
Chelsea Bear:
- Scooter travel
- Over 100k YouTube subscribers
- Prices based on need
- collab@chelseabear.com
Houston Vandergriff:
- Photographer (Down Syndrome)
- Over 417k TikTok followers
- Open to hosted trips
- houston@downsandtowns.com
Jennifer Allen
- Family travel (caregiver)
- Over 12k IG followers and wide blog readership
- Varied pricing by package, starting in low $100’s
- jennifer@wonderswithinreach.com
Accessibility Superstars Recognized by TravelAbility
By Jennifer Allen
In a landmark initiative that resonates with the ethos of inclusivity and progress, Travelability proudly presents the first-ever Accessibility Superstars Awards. These awards shine a spotlight on individuals whose resolute dedication and visionary leadership have transformed the travel industry into a more accessible and welcoming realm. This distinguished group of accessibility superstars comprises trailblazers who have not only redefined standards but have also ignited a movement toward a world where every traveler, regardless of ability, can embark on enriching journeys without hindrance. In this inaugural edition, we honor remarkable individuals whose commitment to accessibility and inclusion has propelled the industry forward.In the dynamic landscape of travel and tourism, a group of remarkable individuals have been shining beacons, championing the cause of accessibility and inclusion. Their relentless efforts have not only transformed the way the industry perceives accessibility but have also set new standards that inspire us all. In this spotlight, we honor the superstars of accessibility whose dedication is driving us toward a more inclusive world of travel. As we congratulate our winners, let’s learn from their initiatives.
(Photos by Houston Vandergriff)
Jake Steinman congratulates Visit Orlando’s Danielle Hollander on being named an Accessibility SuperStar.
In a landmark initiative that resonates with the ethos of inclusivity and progress, Travelability proudly presents the first-ever Accessibility Superstars Awards. These awards shine a spotlight on individuals whose resolute dedication and visionary leadership have transformed the travel industry into a more accessible and welcoming realm. This distinguished group of accessibility superstars comprises trailblazers who have not only redefined standards but have also ignited a movement toward a world where every traveler, regardless of ability, can embark on enriching journeys without hindrance. In this inaugural edition, we honor remarkable individuals whose commitment to accessibility and inclusion has propelled the industry forward.In the dynamic landscape of travel and tourism, a group of remarkable individuals have been shining beacons, championing the cause of accessibility and inclusion. Their relentless efforts have not only transformed the way the industry perceives accessibility but have also set new standards that inspire us all. In this spotlight, we honor the superstars of accessibility whose dedication is driving us toward a more inclusive world of travel. As we congratulate our winners, let’s learn from their initiatives.
Orlando readily springs to mind as an exceptionally welcoming destination for numerous disabled travelers, and this recognition is well-deserved. The renowned attractions of the city have been thoughtfully made accessible to all, with a dedication that transcends mere compliance. A comprehensive and empathetic approach, aligned with the diverse needs of travelers, has been the cornerstone of these efforts. Projects initiated by Visit Orlando have brought sensory-friendly experiences to theme parks, empowered hospitality staff through disability-focused training programs, and seamlessly integrated accessibility information into marketing materials. These remarkable initiatives have collectively established Orlando as a destination that embraces visitors of all abilities.
New York City Tourism and Conventions: Makiko Matsuda Healy, Senior Vice President, Tourism Market Development at New York City Tourism + Conventions
New York City’s travel landscape is transforming in a way that resonates with travelers of all abilities. This transformation isn’t just a result of individual effort, but also a reflection of the destination’s commitment to collaboration with disability creators and consultants. The visionary direction set by NYC & Company has manifested in an array of initiatives. From introducing accessible transportation options to crafting informative guides for accessible attractions, and engaging in meaningful partnerships with businesses to bolster their accessibility offerings, the city has truly become an embodiment of inclusive travel experiences.
New York has has also invited someone with a disability who can contribute lived experiences to the accessibility initiatives on their board; to work with a disability consultant; to set a plan in place to keep you accountable as you go; and to always be open to learning along the way.
Open Doors Organization, Craig Kennedy, Program Director (accepting for Eric Lipp, Founder)
Eric Lipp, the visionary mind behind Open Doors Organization, has dedicated his life to creating a more accessible world. His organization, which he founded after a personal experience with mobility challenges, has been reshaping the world for travelers with disabilities. Lipp’s unwavering positivity and passion to foster awareness, education, and collaboration is evidenced through Open Doors Organization and has transformed the way businesses and airlines approach accessibility.
Open Doors organization’s groundbreaking Disability Travel Survey, conducted since 2002 with the Harris Poll, and training programs have equipped countless professionals with the knowledge and tools they need to offer a more accessible experience. Open Doors is bridging gaps between travelers with disabilities and the travel industry, making them a true accessibility superstar.
Visit Mesa. Alison Brooks, Director of Destination Experience and Advocacy
Visit Mesa has channeled substantial effort into making the city a shining example of inclusive hospitality. Through strategic planning and collaborative endeavors, the destination has established itself as a role model for other locales aspiring to elevate their accessibility offerings. Under Visit Mesa’s guidance, the destination has been the first to join hands with a range of forward-thinking companies featured by Travelability, including Aira, which provide visual interpreters for blind visitors, the pioneering Sunflower program, Wheel the World, AbleVU, Threshold 360 for know-before-you-go videos and, their most ambitious initiative: becoming the nations first Autism Certified Destination, with over 5000 individuals and 60 businesses being certified by IBCCES.
Brooks shared how her own lack of awareness shaped her dedication to fostering an environment where everyone feels valued and welcome. Her main advice to other destinations is to “just do it.” There is a lot of work to be done, and you’ll never be perfect, but the most important step is the first one.
Visit Lauderdale, Ivonne Macmillan, (Accepting for Stacy Ritter)
Visit Lauderdale, a leader in advocacy for accessibility and inclusion through its “Everyone Under the Sun” campaign, has taken significant strides to ensure an inclusive travel experience. Their dedicated landing page for visitors with special needs offers a curated list of accessible accommodations, attractions, theaters, beaches, and transportation providers, reflecting a commitment to inclusion. During Autism Awareness Month, Visit Lauderdale introduces tailored options for individuals with autism spectrum disorder (ASD), facilitating their exploration of Greater Fort Lauderdale. The Fort Lauderdale-Hollywood International Airport’s Hidden Disabilities Sunflower Program discreetly offers assistance to those with visible and invisible disabilities. Moreover, the Broward Center for the Performing Arts presents a Sensory-Inclusive Season, featuring adjusted shows for individuals with sensitivity issues or developmental disabilities. Additionally, they have adopted Aira to help blind visitors navigate the Lauderdale experience as well as Wheel the World to provide accurate assessments of hotels and attractions and became a sponsor of the the Deaf Seniors Convention held this year in their destination. This comprehensive approach underscores Visit Lauderdale’s dedication to creating an inclusive travel environment for everyone.
These accessibility superstars have elevated the travel industry’s commitment to inclusion. Their passion, innovation, and unyielding determination to eliminate barriers have set new benchmarks for others to follow. As we celebrate their achievements, may we be inspired to embark on our own journeys toward a more inclusive world.
AI for Travel: Does it Work…or Does it Suck?
By Jake Steinman and Jennifer Allen
The only way to answer this is through experience. We know that AI is a cost-effective solution for rapid content creation and SEO optimization, but is it any good? We decided that the best way to learn from the AI sessions at TravelAbility was to experiment with two examples using Microsoft Bing Chat and Chat GPT as our AI engines.
Prompt to Bing: “Write a poem about making travel easier for people with disabilities”
“Sure, here’s a poem I came up with:
Traveling with a disability,
Can be a daunting task,
But with the right resources,
It’s a journey that can last.
From wheelchair-friendly hotels,
To accessible tourist spots,
There are many ways to travel,
Without worrying about the cost.
Tour companies like Planet Abled, Wheel the World (we changed this)
And Travel for All,
Are dedicated to making travel,
Accessible to one and all.
With meticulous planning and attention to detail,
They ensure that every trip is safe and well.
So, if you’re looking to travel with ease,
These companies are sure to please.
With their help, you can explore the world,
And make memories that will last.
So don’t let your disability hold you back,
Just pack your bags and hit the track!”
Not bad for 41 seconds. Interestingly, the results were as different from Chat GPT as though we’d hired two separate authors.
Prompt to ChatGPT: “Write a poem about making travel easier for people with disabilities”
The same prompt came back with a much longer poem along the lines of,
“In this world of dreams and endless sky,
Barriers crumble as we fly,
Together we make the voyage sweet,
A harmonious journey, where all hearts meet.”
If it’s creativity you’re looking for, AI is an efficient solution. It may even be a good tool just to help get your own creative juices flowing.
The next prompt was more practical.
Prompt to Bing: “Create a Two-day itinerary for a wheelchair user in Fort Wayne, Indiana.”
Fort Wayne is a city that is committed to providing resources for visitors and residents of all abilities. Here are some activities that you can enjoy during your two-day stay in Fort Wayne:
Day 1:
- Visit the Fort Wayne Museum of Art: The museum has easily accessible exhibits and wheelchairs available to patrons
- Explore the public art scene: Eleven murals downtown are equipped with plaques, hung at an accessible height, that include a QR code to an audio file of the artist describing their work, and also feature a 3D-printed, tactile model of the artwork that allows the audience a new means of experiencing the art. Find the map of public art along with the locations of the tactile models here
- Experience live performances at the Embassy Theatre: The theatre is equipped with accessible seating, sensory kits, assistive listening devices, and an interpreter for the hearing impaired can also be requested two weeks prior to a show
Day 2:
- Visit Science Central: Home to more than 200 hands-on exhibits, all but one are wheelchair accessible. Check out one of the daily, live Science presentations in the newly renovated (2022) Demonstration Theater which was built with accessibility in mind
- Explore Fort Wayne Children’s Zoo: The zoo is 100% accessible to wheelchairs and offers entertainment options featuring daily sea lion shows, giraffe feeding, stingray touching opportunities, and more
- Take a stroll on Pufferbelly Trail: According to AllTrails.com, this is the longest wheelchair-friendly trail in Fort Wayne
For transportation assistance, you can contact one of Fort Wayne’s fine transportation services such as Clarkson Mobility or Community Transportation Network (CTN) Citilink buses are also equipped with wheelchair lifts or ramps and other equipment to assist people with disabilities.
I hope you have a great time in Fort Wayne!
Prompt to ChatGPT: Create a Two-day itinerary for a wheelchair user in Fort Wayne, Indiana.”
Again, different AI engines offer totally unique perspectives. Giving the same prompt to Chat GPT gave me a much more detailed trip itinerary, with different attraction options.
Morning:
Start your day with a hearty breakfast at “Cindy’s Diner,” a classic diner with a retro vibe and wheelchair-accessible entrance. Indulge in delicious pancakes and hot coffee to energize your morning.
Late Morning:
Head to the Fort Wayne Children’s Zoo, a family-friendly destination with paved paths, accessible exhibits, and helpful staff. Immerse yourself in animal encounters and vibrant habitats, creating lasting memories.
Lunch:
Enjoy a leisurely lunch at “The Hoppy Gnome,” a restaurant known for its diverse menu and accommodating atmosphere. Their accessible seating and delectable fusion cuisine make it a delightful choice.
Afternoon:
Visit the Fort Wayne Museum of Art, which is committed to accessibility. Explore their thought-provoking exhibits and immerse yourself in artistic expression. The museum offers wheelchair ramps and accessible galleries.
Evening:
Dine at “Tolon,” a fine-dining establishment with a modern flair and accessibility in mind. Relish in farm-to-table creations that showcase the region’s flavors, and savor the elegant ambiance…
TAKEAWAY: Both AI chats came up with great itineraries, but we lacked the Fort Wayne expertise to confirm accuracy in accessibility. Chat GPT included a disclosure to “Remember to verify accessibility details in advance and call ahead to confirm any specific accommodations you may need.”
Bloggers have had some negative experiences with AI seemingly making things up, including bogus links for referencing fact. Jennifer Allen, of Wonders Within Reach, wanted to put together a listing of all wheelchair accessible glamping destinations, and thought AI could help research. Chat GPT came up with a great list, detailing accessible amenities, and including backlinks for confirmation of details (as included in the prompt).
“Located in the heart of Montana’s breathtaking landscape, The Resort at Paws Up offers accessible glamping options such as luxury tents and accessible cabins. These accommodations feature roll-in showers, wide doorways, and other accessibility features. The resort also provides adaptive equipment and accessible activities for guests with disabilities.”
Looks great, doesn’t it? Unfortunately, as confirmed by the resort, Paws Up has no accessible glamping sites. No roll-in showers, no accessible equipment.
On the bright side, AI is conversational. If there’s something you don’t like, you can talk about it and have it regenerate. You can turn down “creativity” and guide it to the information you want to use. There are still holes in this. Yesterday, after specifying that I wanted only information from the article I had provided, I received this apology multiple times: “I apologize for the discrepancy. I was trying to provide you with more information that I found from the web search results that I used to rewrite your content. I did not mean to contradict or misrepresent what it says in the article. I should have verified the information more carefully and made it clear that it was not from the article. Thank you for pointing out my error. I appreciate your feedback and patience.” Unfortunately, after four attempts of reiterating to only use the content I provided, it was still researching for its answers, and then apologizing each time I called it out.
While many writers are leary of utilizing AI, there are undeniable benefits through its sheer speed. Use it to create a social media plan. Ask it to repurpose your writing for another platform. Use it to reword or to aim at a new demographic. Don’t forget that the AI of today is the worst AI you’ll ever use – a reminder from Lazlo Horvath that AI is constantly learning and improving. It will only improve from here on out.
Problem: The travel sector faces a dearth of resources in both finances and staff for appropriate growth and progress.
Solution: Unleashing ChatGPT’s Potential:
- ChatGPT, an AI language model, holds the key to overcoming the resource scarcity challenge.
- With its comprehensive knowledge, ChatGPT provides insightful responses without the need for real-time research.
- Experiencing exponential growth, ChatGPT’s capabilities have surged from processing 175 million documents to trillions within months.
- Rapid content creation and effective search engine performance (SEP) optimization become feasible, cost-effective endeavors.
- ChatGPT offers a conversational approach, ideal for constructing a compelling social media plan.
- Repurposing ChatGPT-generated content opens avenues for diverse applications across platforms and audiences.
This condensed summary created with the help of Chat GPT.
Crafting an Inclusive Online Experience
By Jennifer Allen
In the digital realm, inclusivity isn’t just a buzzword—it’s a fundamental principle that shapes the way we connect, engage, and communicate. Luke Johnson of Simpleview and AudioEye and Jason McKee of Perspective Tester joined the Emerging Markets Summit to present a guide for businesses and individuals looking to create webpages that are not only visually appealing but also accessible to everyone, regardless of their abilities.
Why Web Accessibility
Web accessibility means people are not excluded from something on the basis of a disability – similar to having a ramp for an historic building. In today’s interconnected world, web accessibility is more than a design choice—it’s a moral and legal imperative. 26% of adults in the U.S. Identify as having a disability. 96% of the top 1 million homepages have accessibility errors. $13 Trillion in annual income is controlled by people with disabilities and their families and friends.
The Legal Landscape: Navigating Legal Obligations
Lawsuit hawks prowl the web looking for website that don’t meet legal requirements. Under the Americans with Disabilities Act (ADA), web accessibility is obligatory for businesses open to the public. In March 2022, the U.S. Justice Department echoed the necessity of web accessibility, reinforcing the convergence of law and inclusivity. Even Beyonce was sued for a lack of website accessibility. Aligning with the Web Content Accessibility Guidelines (WCAG) ensures technical compliance, paves the way for an equitable digital experience, and avoids nasty lawsuits.
Reputation
Reduce your risk and improve reputation by supporting diversity, equity, and inclusion initiatives.
Customer Satisfaction
Accessible content improves engagement, making it more user-friendly for people with and without disabilities.
Discoverability
Accessible websites are easier for search engines and voice experiences to index, boosting discoverability and SEO.
Putting Principles into Practice: Actionable Tips
Alt Text for Images: A Universal Language:
Alt text is a caption description of an image that assistive technologies (i.e. screen readers or refreshable braille displays) announce for individuals with visual, sensory, or learning impairments. Ensure that every image tells its story through alt text.
Accessible Event Collateral – Bridging the Physical-Digital Gap:
Maps, menus, brochures, and flyers in PDF format or as images are not accessible to people who use screen readers and mobile phones. The speakers recommended providing all event collateral in HTML or other text-based formats. This ensures that everyone, including those using screen readers and mobile phones, can access essential information.
Detailed Descriptions for Physical Accommodations – Empowering Informed Choices:
Descriptions of the physical accommodations at many hotels, events, and attractions are not detailed enough for people who require them. Use thorough, honest, specifics. Is there limited van-accessible parking? Does the park have paved or dirt pathways? How wide is the shower door? Provide comprehensive information about physical accommodations at hotels, events, and attractions. This transparency allows individuals to make informed decisions that align with their needs.
Diverse Contact Options – Enabling Inclusive Communication:
Not everyone has the same level of ability or preference for communication: provide multiple contact options on your website. Offer other ways to get in touch, like email, live webchat, phone numbers, or online forms that accommodate all users. Embrace a range of contact options to cater to different communication preferences.
Take the Next Step
If you’re not sure how your website measures up, or where to get started, the speaker’s companies offer more practical solutions.
AudioEye
AudioEye is a web accessibility platform that improves accessibility and minimizes risk for digital surfaces, including websites. They provide industry-leading automated fixes and unmatched expertise. U.S.-based accessibility experts audit your content and build custom fixes to make your site more accessible. They find issues and fix them in real time for every user.
Perspective Tester
Perspective Tester gives you access to a direct audit from a disabled user. You can find real problems, and real solutions, through real users.
SimpleView
SimpleView partners with a variety of organizations to help you build a website that better reaches your audience while improving inclusion.
In the tapestry of the digital landscape, web accessibility isn’t just a technical checkbox—it’s a legal necessity, a reflection of values, and an investment in success. By weaving these practical tips into your webpage’s fabric, you’ll break down barriers while improving business. With each line of code, each design choice, and each interaction, you are shaping the online presence of your company. Make sure your website is reflecting the company you want to be.
The problem: 95% of websites are not digitally accessible making them less for not only the 12 million people in America who are blind but also people with cognitive disabilities.
Solution:
Web Accessibility
- Web accessibility means people are not excluded from websites on the basis of a disability – similar to having a ramp for an historic building for wheelchair users.
- In today’s interconnected world, web accessibility is more than a design choice—it’s a moral and legal imperative.
- 26% of adults in the U.S. identify as having a disability.
- 96% of the top 1 million homepages have accessibility errors.
- $13 Trillion in annual income is controlled by people with disabilities and their families and friends.
Discover What’s Missing and Fix it
- Use a service like Perspective Tester or AudioEye to uncover holes in your website’s accessibility.
- Make corrective measures through overlays or website builders.
Reputation and Legality
- Avoid lawsuit hawks prowling the web looking for websites that don’t meet legal requirements.
- Under the Americans with Disabilities Act (ADA), web accessibility is obligatory for businesses open to the public.
- Aligning with the Web Content Accessibility Guidelines (WCAG) ensures technical compliance, paves the way for an equitable digital experience, and avoids nasty lawsuits.
- Reduce your risk and improve reputation by supporting diversity, equity, and inclusion initiatives.
Customer Satisfaction
- Accessible content improves engagement, making it more user-friendly for people with and without disabilities.
Discoverability
- Accessible websites are easier for search engines and voice experiences to index, boosting discoverability.
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