TravelAbility Insider

The Intersection of Travel and Disability

accessibility

DOT Launches Campaign to Raise Awareness of Rights of Airline Passengers Who Use Wheelchairs

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A man in a wheelchair navigating a crowded airline terminal

The US Department of Transportation is marking the 37th anniversary of the Air Carrier Access Act (ACAA) by initiating the #AccessibleAirTravel campaign to underscore the right of air travelers with disabilities to safe, dignified, and accessible air travel.

“Airline passengers with disabilities deserve to travel safely and with dignity,” said U.S. Transportation Secretary Pete Buttigieg. “DOT is proud to partner with the aviation industry and members of the disability community to ensure that all travelers with disabilities know their rights.”

As part of the launch, the DOT emphasized some of the actions the Biden administration has taken or is taking to improve the air travel experience of individuals using wheelchairs, including:

  • To address many of the significant barriers facing passengers who use wheelchairs, the Department has initiated a rule proposing to make it an automatic violation of ACAA regulations for airlines to mishandle a passenger’s wheelchair.
  • In July 2023, DOT finalized a rule which requires airlines to make lavatories on new, single-aisle aircraft more accessible.Under this final rule, airlines are required to take various steps to improve the accessibility of these lavatories short of increasing their size in the short term.
  • DOT has begun laying the groundwork for a potential rule that would allow passengers to stay in their own wheelchairs when they fly. Read more.

Our TakeAway: We applaud the DOT’s new campaign and the actions it is taking to improve the air travel experience for passengers who use wheelchairs. But we have to wonder how much can be done to improve the accessibility of lavatories without increasing their size?

What Does a Braille Business Card Communicate?

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A braille business card paired with a logo of Blind in Mind: The Braille Superstore

In a thoughtful commentary on his Evengrounds blog, Tom Babinzski considers all angles of why you may or may not want to invest in a braille business card. In one telling statistic, Tom illustrates how small the audience may be for the practical use of the card: “I have only found information from the United States,” Tom writes, “but approximately 90 percent of people without functional vision do not read braille.” On the other hand, 90% of people who are blind and in the workforce read braille; the card may also have its benefits in the way it signals your commitment to inclusivity. Read more.

Our TakeAway: It’s not for everyone but the braille business card has its uses depending on your business and target market—although the uses may be more symbolic than practical. It may be prudent to print two sets of business cards.

UK Tour Operator Becomes the First in the Country to Offer British Sign Language Interpreters

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Sign language interpreter signing in front of a background image of smiling passengers beside a cruise ship

A great tour company is all about access—access to information, expertise, and assistance when things go wrong. TUI, a leading UK tour operator, is extending that level of access to the Deaf and hard of hearing community providing sign language interpreters who connect travelers with TUI agents.  The free service is the result of a game-changing partnership between TUI and SignLive, which houses the Assisted Travel Team that is available seven days a week via an app or a browser.

“We’re delighted to be working with TUI to make travel more accessible for Deaf people,” said Fiona Mackay, COO of SignLive. “This partnership makes communication smoother and the overall experience of going on holiday much easier for British Sign Language users. Customers can travel with confidence knowing they can communicate via an interpreter throughout their journey.” Read more.

Our TakeAway: This is a major breakthrough in accessible travel that will blaze the trail for other deaf tour programs.  And it can be easily replicated as a new niche in America. Note: British Sign Language is a completely different language from American Sign Language. The two share only 30% of the signs.

Visit Lauderdale Expands Its Embrace of the Hidden Disabilities Sunflower; Its Convention Center is First in North America to Adopt the Program

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Logo for US chapter of Hidden Disabilities Sunflower includes a close up of a sunflower and an American flag

Arriving at an unfamiliar convention center can be a confusing experience for anyone but particularly for travelers with disabilities, hidden or visible. The Greater Fort Lauderdale/Broward County Convention Center is employing a range of tools to make sure all travelers feel welcome from the moment they pass through the door. The new approach represents a first-of-its-kind partnership with the Hidden Disabilities Sunflower.

The convention center is adding a variety of cues to indicate when someone needs special assistance at the facility. A permanent space will be dedicated to providing a person with a hidden disability or a traveling companion various Sunflower products, such as a lanyard, badge, wristband or pin.  And all convention center employees will be trained on how to spot and help someone with a hidden disability.

The initiative is just the latest chapter in Visit Lauderdale’s proactive moves to create a warm and inclusive welcome for every traveler.  The Sunflower, for example, has been incorporated into Visit Lauderdale’s accessible tourism marketing for the past two years and was subsequently adopted by Fort Lauderdale-Hollywood International Airport. 

“Visit Lauderdale is committed to providing everyone a safe and supportive environment and has long championed inclusion and accessibility tourism by removing all barriers to a quality experience for everyone,” said Richard Gray, senior vice president of Inclusion and Accessibility at Visit Lauderdale. “We embraced the Hidden Disabilities Sunflower program as soon as we learned of it and couldn’t be prouder that our newly renovated and expanded convention center is the very first on the continent to implement the program.” Read more.

 Our TakeAway: Credit Visit Lauderdale for the foresight to realize that their convention center will now not only be accessible for meetings and conventions, but also for the numerous local events and festivals that use the convention center.   Credit Sunflower creators for coming up with an image that is simultaneously subtle and powerful. The growth of the Sunflower is one of the accessible travel industry’s most promising trends.

Wheel the World Partners with Visit Florida to Scale Accessibility Audits

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Woman using a wheelchair beside a pool and a fountain along with logos of Visit Florida and Wheel the World

Visit Florida announced at the Florida Governors meeting in October that it is launching an ad co-op program to finance Wheel the World site assessments at 30 hotels, attractions, POI’s or dining locations in each region. Watch a video of the announcement.  

Wheel the World’s deliverables include not only assessments, but also training through their online academy and online marketing through their highly targeted database as well as their social media channels.

Our TakeAway: This initiative was originally one of the four pilot programs that were featured at this year’s Summit in which three Florida DMO’s (Fort Lauderdale, Tampa, and The Palm Beaches) participated.  Following the expansion announcement, seven other destinations signed up.  This is another unique example of Visit Florida’s role as an industry thought leader—along with WtW’s growing reputation for excellence in accessibility site assessments. We hope to see other states follow Florida’s lead. Hey, New York and California, are you listening?