TravelAbility Insider

The Intersection of Travel and Disability

Travel

Fora Travel Sparks Accessibility Movement for Travel Advisors

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By Jennifer Allen

Booking a luxury vacation should be a seamless process. Unfortunately, for those with accessibility needs, even the most high-end experiences can fall short in ways that make travel unnecessarily difficult—or even impossible. Karen Morales, a seasoned traveler, was shocked by the gap in accessible travel options when she became a wheelchair user in 2020. “I had already been to 45 countries before using a wheelchair,” she shares. “What I found really quickly was that even if I was booking the Four Seasons, I would show up and something would be hugely wrong—like a suite with a full staircase.”

The system, as she puts it, is inherently broken. But instead of accepting the status quo, Morales set out to change it.

Building a Program to Fill the Gap

“I needed to find a way to have influence, so I started interviewing with host agencies to see how I could disrupt and improve travel planning.” When she met with Fora in 2023, the company was still a startup—but they shared her vision. Within weeks, she was in conversations with the executive team, who immediately saw the need for a structured approach to accessible travel planning. Together, they built a certification and training program designed to educate travel agents, improve industry standards, and ultimately create better experiences for travelers with accessibility needs.

The Missing Market: Luxury Without Limitations

A common misconception in the travel industry is that accessibility equates to a clinical or downgraded experience. But, as Morales points out, travelers with disabilities don’t want to compromise on quality.

People don’t want to downgrade—they want luxury. I’m a person who wants a luxury trip, and I happen to use a wheelchair. Don’t make me feel like ‘other’ or less.”

The demand is there. As more travelers age into disability, the need for accessible, high-end experiences will only grow. “There’s a self fulfilling loop where destinations don’t market what they have, so people don’t know about accessible offerings, so they don’t ask, so there’s no perceived demand.” Fora’s program seeks to break that cycle by equipping travel agents with the knowledge to both advocate for and book truly accessible experiences.

Training and Certification: Raising the Bar

The Fora accessibility training program is built on the expertise of travelers who have firsthand experience navigating the challenges of accessible travel. “We’re recruiting and training existing employees with experience traveling with a disability—whether it be hidden, mobility-related, or neurodivergent, food allergies, etc.,” Morales explains. “We’re sharing our black book and slowly building training with travel agents, ensuring we meet the needs of travelers while influencing the supplier level.” There are so many nuances in disability travel, and agents need to be prepared for the types of requests that might come up, and how to find answers. Where can a guest with innumerable food allergies go and have the chef create a custom menu? Will they have to remove their orthotics to enter the temples in Thailand?

The program is open to all travel agents, with certification requiring multiple steps: attending accessibility trainings, passing an exam, and creating a portfolio that includes successful bookings for travelers with accessibility needs. Agents must also complete property reviews to demonstrate that they can apply their knowledge in real-world scenarios.

Beyond the training, Fora is embedding accessibility into its broader operations. Accessibility information is now a required part of all FAM (familiarization) trips. Fora’s Friday destination trainings on social media now feature accessibility as a core component.

Transforming the Travel Industry

Fora’s impact extends beyond just training agents; it’s influencing suppliers and destinations as well. “Suppliers are now sending their own offerings to us,” Morales notes. The program encourages accommodations and tour operators to rethink how they cater to travelers with accessibility needs with a focus on scaling and providing better value. A free upgrade is worthless to guests who need an accessible room. What can you offer instead? They’re teaching ways to be proactive – like offering in-room breakfast or providing beach wheelchairs. “You have a family coming who needs a beach wheelchair? Don’t make them rent one. Buy one,” she says. “They did—and they thought it was beautiful to see me playing with my kids.”

The approach is working. Suppliers are seeing the return on investment as demand for accessible travel services becomes more visible. 

A Future Without Barriers

For Morales, this initiative is deeply personal. “Having a degenerative disease, being in a wheelchair was my worst-case scenario. I thought I wouldn’t be independent or free—that my life would get smaller. But without my wheelchair, that was my reality. I was too afraid to go anywhere because of falling. The chair is how I became unlimited.”

Her hope is that the Fora training program will ensure that no one has to choose between a love of travel and accessibility. “Everything is possible,” she says. “People who love to travel should be able to continue doing that through the trajectory of their life—no matter what nuances pop up along the way. And our operators, who are dedicated to this, will make travel happen for everyone, no matter what’s going on.”

At its core, the program isn’t just about logistics—it’s about joy. “You don’t get anywhere by constantly fighting,” Morales says. “No one wins that way.

We spend endless hours talking about people who want to travel and what we need to do to make it work. Let’s shift the conversation. How can we make the joy erupt?”

With the Fora accessibility training and certification program, that joy is finally within reach for more travelers than ever before.

Ambassador Report: On the Road with Kristy Durso

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TravelAbility Ambassador Kristy Durso is having a banner year — and it’s only June. While she humbly admits, “There’s so much going on, but not that much,” the list of events, projects, and possibilities she’s involved in says otherwise.

Here’s what she’s been up to — and what the TravelAbility community has to look forward to:

Reimagining Accessibility in Oregon

Kristy joined TravelAbility founder Jake Steinman at the Oregon Governor’s Conference on Tourism for a powerful session designed to spark progress. TravelAbility hosted an accessibility shark tank, pitching adaptive innovations as an invitation to reimagine Oregon’s destinations with these tools in place. Kristy asked the room to close their eyes and picture a local favorite destination and what it could look like if every visitor, regardless of ability, felt welcome. Kristy had just visited with her Firefly, and realized how much she would’ve missed without the innovative chair’s assistance. She led the audience through a mental tour of the venue, adding in each of the pitched innovations, showing what a difference it would make.

“They had appropriate ramps and all these things, but they didn’t have door openers on anything, so having the door opener available on those old buildings would’ve changed the area completely and then as you’re getting together and doing all these neat things, imagine if you had a child who’s hard of hearing and they wanted to go do something. If they had the use of the Aira app, they could just go and do it. Or imagine a family was planning on spending the day but their child who’s neurodivergent starts getting overwhelmed and they’ve got a place to go because Kulture City has come in and worked on that area, so now you don’t have to leave to avoid the meltdown.”

The pitch culminated in tears and applause, proving once again that accessibility isn’t just practical — it’s powerful.

Sharing the Stage and Spotlight

At the Accent West conference in Arizona, Kristy shared the stage with Alison Brooks from Visit Mesa to highlight Mesa’s leadership in inclusive tourism. The pair fielded questions from destinations eager to learn how to follow Mesa’s example.

That same week, Kristy previewed a new presidential library slated to open in North Dakota and is in early conversations about shaping its accessibility before doors open to the public.

Kristy served as keynote speaker and visited what she describes as the most food-inclusive conference she’s attended at Travel Nevada’s Rural RoundUp. Her time included a stop at an accessible dude ranch.

She led a fashion show in San Antonio as MC and she’s going to be a guest speaker at another fashion show in Oregon.

Other speaking roles on the horizon include:

  • Destinations International in July, where Kristy will be part of a panel on accessibility in travel.
  • A one-day Accessibility Summit for destinations in Kissimmee, Florida, this September — the first of three such events planned.

Writing New Stories — Literally

Kristy is also stepping into the world of storytelling in new ways. She’s written a children’s book titled Sarah and the Magical Shoes — a heartfelt narrative inspired by her own life. The story centers around a girl whose world changes with a new pair of shoes — not because of the shoes themselves, but what they represent: freedom, self-worth, and possibility. If you’ve ever interacted with Kristy, you’ll appreciate her shoe analogy.

From helping shape national attractions to crafting stories that reshape mindsets, Kristy continues to make sure accessibility isn’t an afterthought — it’s center stage. Whether she’s keynoting a summit, writing a children’s book, or reminding an audience to dream bigger, Kristy’s impact continues to ripple far beyond the spotlight.

Stay tuned. There’s much more to come.

Kristy Durso is sitting in her wheelchair on the beach, smiling over her shoulder with the beautiful turquoise ocean in the background.

Meet Kristy: Kristy is a writer, speaker, and disability travel advisor. She has experience across multiple disabilities traveling as a wheelchair user with a pace-maker along with her children with intellectual disabilities, autism, ADHD, and over 30 food allergies. 

As TravelAbility’s ambassador, she networks and speaks around the globe to promote accessibility and inclusion in the travel space.

TravelAbility – Now Streaming!

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DMOs and disability travel content creators now have a powerful new way to share their accessibility stories—on television. TravelAbility has teamed up with Gray Digital Media to launch The TravelAbility Channel, a first-of-its-kind streaming channel dedicated to accessible travel content, available for free on the hyperlocal OTT platform, Zeam.

This new channel will give destinations the chance to showcase the accessibility content they’re already creating—everything from inclusive attraction highlights to adaptive outdoor adventures. By leveraging Gray’s distribution network of 180 TV stations and Zeam’s rapidly growing platform, tourism boards can now amplify their efforts to a national audience that includes travelers with disabilities, their families, and caregivers.

“The beauty of this new channel is that it gives destinations a free, ready-made platform to showcase inclusion—content they may already have sitting on a hard drive or YouTube channel. Now, they can bring it to life in living rooms across the country.”

Jake Steinman, founder of TravelAbility

Check out the announcement on EINPresswire for full details!

For destinations looking to reach more travelers through storytelling—and for creators ready to bring accessible travel to the mainstream—this new channel may be the biggest opportunity yet.

To learn more or inquire about featuring your content, contact Amy Jukes at amy@amvarra.com.

Champions of Change: Steve Nelson Takes Accessibility to New Heights

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Steve Nelson’s journey into accessibility advocacy began with personal experience—but it was fueled by a deep care for others.

“I do have a personal connection to disability,” he shared. “I was diagnosed ADHD as a child, and as an adult I was diagnosed as being autistic and having other invisible disabilities.” Yet, it wasn’t just his own story that propelled him forward. While working in Guest Relations at a major entertainment and hospitality company, Nelson saw opportunities to better serve the disability community. “I began to advocate for us to make some local changes, and that eventually led to me being introduced to the Services for Guests with Disabilities team, who took a chance on me and gave me the opportunity to make a career out of it.”

Today, Nelson serves as the Accessibility and Belonging Program Manager for Alaska Air Group, the parent company of Alaska Airlines. He leads what he describes as “a first-of-its-kind operation in the airline industry”—The Disability Office. “We act as internal consultants and advocates who partner with the various divisions, stakeholders, and leaders across the organization to drive better accessibility,” he explained. “We want everyone to be able to feel like they belong when they fly with us, and that means we have to innovate and change how air travel works for the disability community.”

Creating that change, especially within a large and regulated industry, comes with its challenges.

“The common theme is that I have to remind people that I am on their side,” said Nelson. That includes both internal stakeholders and the communities he serves. “My goal isn’t to take over someone else’s job or to steal their thunder—I’m just there to keep them curious about what we can accomplish if we think outside of the box.”

At the same time, he’s realistic about the pace of progress. “It may seem like progress is slow or like a company doesn’t care enough, but I promise there is so much happening behind the scenes and it will be truly transformative.”

Among the many accomplishments in his career, Nelson is especially proud of one. “I’ll go back to basics and say I’m most proud of the Disability Rehearsal Flights we host at Alaska Airlines.” These events give travelers with profound disabilities the chance to experience the travel process—from check-in to boarding to taxiing down the runway—without ever leaving the ground. “They get a boarding pass, go through security, board an aircraft, and experience a brief taxi around the airport before deplaning.”

The flights aren’t just beneficial for the guests. “It even gives the best kind of training experience for our employees. No computer-based program can show you how to care from the heart as well as an experience with 70+ families can.”

Nelson believes that accessibility work is—and must be—rooted in listening to the people who are most impacted. “This is going to sound so cliché, but it has always been the people I serve,” he said. “I’m not just talking about the happy people who participate in a rehearsal flight, but also the folks who have not had the best experience.”

“People with disabilities are PEOPLE. They matter. They deserve to have dignity and autonomy.”

When asked what advice he’d offer to others working to move accessibility forward in 2025, Nelson is clear: “Practice telling a good story and don’t give up!” He’s seen firsthand how powerful storytelling can be.

“I haven’t met a single person who doesn’t care about individuals with disabilities… but I’ve met plenty who don’t know any better.”

That’s why he leads with empathy and real-life narratives rather than a list of demands. “Take your time and remember you are doing the work for people who don’t have a place at the table. It’s worth the effort… and if you’re me, always have a large black iced coffee in hand… it helps.”

Disabled Travelers Share The Good, The Bad, and The Ugly

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The sometimes shocking experiences of real disabled travelers.

At the TravelAbility Summit, disability advocates and travel and hospitality professionals come together to reimagine what inclusive travel can truly look like. The event blends practical workshops, expert panels, and meaningful conversations that empower destinations, brands, and organizations to create more accessible experiences for all.

At last year’s summit, a panel of disabled travelers shared their firsthand experiences—the good, the bad, and the eye-opening. Lived experience remains the most powerful measure of true inclusion. We’re excited to keep the conversation going at our 2025 Summit in Sunriver, Oregon, taking place October 13–15th. Learn more and register today!

Watch the video below and explore the timestamped summary. How does your destination measure up?

At the 2024 TravelAbility Summit: Kristy Durso (TravelAbility, Incredible Memories Travel), Jessica Jordan Ping (The Rolling Explorer), Craig Radford (360 Direct Video), Sassy Wyatt (Blind Girl Adventures), and Talia Salem (Marriott).

Summary

  • Opening with Vulnerability – A wheelchair user shares a deeply personal and emotional experience of inaccessibility in Vancouver’s airport restrooms, transforming a humiliating moment into a story of compassion and advocacy.
    ➤ Restroom Accessibility Issue
  • Fairmont Hotel’s Kindness – The Fairmont Hotel provided sanctuary and dignity, reinforcing the power of empathy in service and influencing future travel recommendations.
    ➤ Fairmont’s Response
  • Denied Experiences on Honeymoon – Jessica recounts being refused full participation in a planned ATV adventure due to assumptions about her limb differences, underscoring the need for autonomy and transparency.
    ➤ Adventure Denied
  • Advocacy for Honest Accessibility Info – The discussion emphasizes how honesty about accessibility levels is more beneficial than misleading claims.
    ➤ Transparency in Accessibility
  • Communication Barriers for Deaf Travelers – Craig details a disappointing hotel and theatre experience where inadequate communication efforts highlighted systemic gaps in serving deaf guests.
    ➤ Lack of Accessibility for Deaf Guests
  • Navigational Struggles for Blind Travelers – Sassy shares multiple challenges at airports and train stations, from forced wheelchair use to being abandoned without communication or support.
    ➤ Travel Disorientation for Blind Travelers
  • Train Access Without Support – Despite being in a wheelchair and having heavy luggage, Sassy was left alone to navigate a train station without announcements or assistance.
    ➤ Abandoned at the Train Station

Insights Based on Numbers

  • While this session is anecdotal, the stories reflect pervasive issues affecting millions, particularly the frequent failures in communication and physical accessibility at transport and hospitality venues.
  • Real-time lived experience remains the most powerful metric for evaluating accessibility.

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