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The Intersection of Travel and Disability

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Visit Reno Tahoe Launches New Accessible Travel Landing Page

January 12, 2021 by John Morris

Visit Reno Tahoe is the latest DMO to unveil a new Accessible Travel Landing Page which shares the message that “adventure knows no bounds.” To celebrate their new accessibility push, Reno Tahoe released the following video:

The video establishes a welcoming tone, and the landing page provides additional information and resources for disabled travelers interested in visiting the region. The page lists accessible attractions, parks, trails and ski resorts, as well as information on accessible transportation providers and medical equipment rentals.

OUR TAKE: Visit Reno Tahoe has responded to TravelAbility’s call to lay out a virtual welcome mat for disabled visitors, and their new Accessible Travel Landing Page is an excellent first step towards an inclusive marketing strategy!

To take a look at Reno Tahoe’s new landing page, click here.

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Filed Under: Accessibility, Travel

Virtual Tour Startup Founded by Bilateral Amputee Comes to Life

January 12, 2021 by John Morris

Virtual tour on mobile phone.

Beeyonder is a virtual travel startup on a mission to foster memorable travel experiences for people with disabilities and conditions that prevent or inhibit their ability to travel. The company, founded by a bilateral amputee, has found particular relevance during the pandemic.

“Digital tools have been the saving grace for many since the pandemic began,” said Brittany Palmer, CEO and founder of Beeyonder. “Whether it be grandparents getting to see their grandchildren on FaceTime, or colleagues collaborating via Zoom, new technology advancements have empowered people to stay connected despite social distancing mandates and stay-at-home orders. This holiday season, as the virus cancels many people’s traditional travel plans, virtual travel is now enabling friends and family to satisfy their wanderlust together and see the world within the comfort and safety of their homes.”

Beeyonder offers a number of live and pre-recorded virtual tours via its website, with featured destinations including the Acropolis of Athens, Greece; the highlights of Santa Fe, New Mexico; a live tour of Venice, Italy and more. Each tour is led by a qualified tour guide, with each experiencing allowing participants to “bring the world home.”

OUR TAKE: Virtual tourism is creating new opportunities for disabled people to explore the world, and it’s now also creating opportunity for nondisabled adventurers who are stuck inside due to the pandemic. By embracing virtual, destinations can become more inclusive and lay the foundation for attracting new visitors once travelers resume their in-person exploration.

To learn more about Beeyonder, read this press release or visit the company’s website.

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Filed Under: Travel

TravelAbility’s 21 Accessible Travel Predictions for 2021

January 12, 2021 by John Morris

Golden Gate Bridge seen through crystal ball.

Here are our intrepid predictions, drawn from insights from hundreds of blog posts, podcasts, as well as scores of conversations during 2020 with key thought leaders in the travel industry and disability community.

21 Accessible Travel Predictions for 2021

“If we’re accessible for people who are disabled today, we’ll all be accessible for the 75 million Baby Boomers who will be aging into a disability tomorrow.”

  1. The Crystal Ball: Domestic travel trips resume at 60% of 2019 levels by Q3 of this year. Domestic travel for people with disabilities, who are immunocompromised, will resume in Q4 2021 and 2022.
  2. Staycations and Glamping. Staycations will be a popular choice for many who are looking to get away but remain close to home and within familiar surroundings. Home rentals  such as Airbnb and VRBO  will be great options for travelers who want to minimize contact with others, giving them space and peace of mind that they are safe within their ‘bubble’. Accessible glamping tents/pods and other similar outdoor-based travel could be another trend for 2021. Again, it allows families to social distance from others, enjoy being in nature while still being able to safely exercise. There are also more people interested in eco-friendly travel which glamping can provide. (Simply Emma)
  3. Vaccines rollout uncertainty may dampen travel plans for the disabled. While there are currently four vaccines that have been proved effective in clinical trials, questions about the duration of immunity and its effectiveness against variants persist and will delay overseas travel by another year, at least. Over time, people will be forced to accept vaccines as schools, offices, airlines and most retails stores will require proof of vaccination in order to enter.
  4. Know before you go. Tour operators will use virtual reality tours to replace travel until it becomes safe to go overseas again. Beeyonder, a company founded by a bi-lateral amputee, offers well priced tours around the world with expert tour guides and AbleEyes uses “video modeling” to acquaint autistic families with what they’ll find.
  5. Rental Car companies will increase the availability of accessible vehicles. A new rule proposed by the National Highway Safety Administration, will allow rental agencies to install hand controls and rear mounted transports for wheelchairs and scooters. See this article.
  6. Airlines will offer a QR Code on their app that will be used to make contact tracing more effective. Even with a fully vaccinated population, they need to prepare for any new virus that may explode into a pandemic.
  7. Expect travel insurance companies to roll out more Covid-19 insurance options. In an effort to give cruise passengers more assurance about future bookings, Celestyal MRC is offering Covid-19 insurance through Allianz for only 18 euros/person, about the cost of two martinis.
  8. Increasingly, expect hotels to become repurposed.  Hotel investors that own properties that cannot withstand the decline in the travel economy, will be forced to repurpose their properties as residential affordable housing or co-living spaces such as Star City.
  9. Reserved seats at conferences. Accessible conferences and meetings will offer attendees the option to pre-book actual seats based on a location within the ballroom they feel is most safe. Check out the “Sanctuary Seat” initiative pioneered by Marriott.
  10. Set Your Alarm an Hour Early. There will not only be TSA security checks at airports but also health checks that will require proof of test results or vaccination. Lines will be manageable until full-scale travel resumes in the next two-three years.
  11.  Emotional Support Animals will be replaced by In-Flight Meditation Apps. Those who suffer from flight anxiety may want to select from a host of meditation app available now as part of in-flight entertainment options from a growing array of airlines: American, Delta, Virgin Atlantic, Jet Blue, British Airways—just to name a few. Meanwhile, as new rules that only documented service animals will be allowed to accompany passengers, expect lawsuits from miniature support horse owners as they try to prove that their animals have better peripheral vision and are therefore more effective than guide dogs
  12. Domestic outdoor destinations will continue to grow in popularity. Outdoor and nature-oriented accessibility will continue to grow as travel continues to be centered around destinations closer to home and outdoor recreation is deemed as safe. 
  13. Diversity, Inclusion and (in 2021) Accessibility.” Look for more travel and tourism organizations to include Accessibility as part of their Diversity, Inclusion and Equity initiatives. After all, accessibility is also a component of the Civil Rights Act and they surely don’t want to exclude 25% of the population (according to the CDC).
  14. Increased visibility for people with disabilities featured in advertisements. The advertising industry is finally beginning to realize that consumers react positively to people like themselves in ads.  Zeebedee, a disability modeling agency recently expanded to representing disabled influencers for travel ads and Visit Florida released this video.
  15. Google’s New “Accessible Directions” will become a Game Changer in major cities. In New York, Boston, Tokyo, London, Mexico City and Sydney – users can search for directions from point A to B and select from the route options menu where they can choose car, bike, walk, and Google has added “Wheelchair Accessible” to the mix, where only routes with accessible stations and modes of transit will be included.   
  16. More attractions will offer services for families with children on the autism spectrum. For example, Ringling Museum has created a “sensory map” with color code areas that guide visitors to areas that will least impact their experience.
  17. More Airports Get Looped.  More airports from 2021 to 2024 will install hearing loops systems, which optimize the sound for people who are deaf or have hearing loss. This is part of the trend for airports to position themselves for the coming generation of baby boomers who will be aging into a multitude of disabilities.
  18. A surge of Innovations in wheelchair design will promote independence. A host of new developments in wheelchair technology, innovations and contraptions, will continue to influence new designs that range from electric all terrain bikes such as ‘The Rig” to fold-up portable wheelchairs such as Fold and Go.
  19. Special seating for those on the Spectrum. In an effort to revive restaurants who need to recover from the pandemic, restaurants will designate special sections, reservation times, or private rooms for guests on the autism spectrum.  
  20. See you in Court! While it may sound counter-intuitive, plaintiff attorneys are blanketing the hotel and travel industry with nuisance demand letters even more aggressively in hopes of recovering easy settlements to replace revenue lost during Covid.
  21. Travel Agents bone up on Domestic Travel Option. Travel Agents will shift their focus, at least for 2021, from cruise lines and international travel to domestic travel where they’ll be called upon to suggest and book more outdoor nature and beach destinations, including the National Parks for their senior clientele, of which 40% over the age of 65 self identify as having a disability.

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Filed Under: Editorial, Travel

How Soon Will People with Disability Return to Travel Post-Covid… And where will they go?

November 29, 2020 by John Morris

Wheelchair user at a picnic table outdoors.

As the global pandemic grinds on, many people with disabilities dream of traveling near or far as a break from the monotony of isolation. But whether it’s a trip to the river or across the Atlantic Ocean, a vacation week away or a day excursion, everyone has big questions — logistical, physical, emotional and ethical. When will it be OK to travel? Is it safe to hop on a plane? Safer to board a train? Is a cruise something to consider or to be avoided? With so much uncertainty, is travel even worth the risk?   

OUR TAKE: This article, courtesy of New Mobility magazine, provides insights from a cross section of wheelchair travel thought leaders about their tolerance for risk and when they expect to hit the road again.  Not surprisingly, their concerns reflect similar opinions of Baby Boomers—it’s domestic road travel until there is a proven vaccine.

To read the full article, click here.

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Filed Under: COVID-19, Travel

We Examined 122 DMO Websites in Search of Accessible Landing Pages: This is what we found.

November 28, 2020 by John Morris

“Lack of Information.” That was the unanimous answer to the question, “What is the greatest barrier to travel when planning a trip?”–by a panel of disability travel experts and travel agents at the first annual TravelAbility Summit in San Francisco in 2019.

Last month we announced “Advancing Accessibility One Landing Page at a Time” – a new initiative that will provide visitors as well as locals–15% of whom, statistically, are living with a disability–with an easy way to find the information they need.

To begin the initiative our team conducted a research survey of 122 Canadian and US destination websites and found that only 40 of them included an accessible landing page. 

What we learned from researching 122 DMO Websites for Accessibility

Our team visited 12 Canadian province and 50 state websites and 60 CVB websites and found the following:

  • Hard to find: While many destinations featured landing pages prominently for other niches (i.e. LGBTQ, families, etc), accessible landing pages were much harder to find. In most cases, accessible travel information was buried three to four clicks down, taking an average of three minutes to find. It’s safe to assume that no one with a disability will endure that type of user experience.
  • Inconsistent placement. For those that did include an Accessible landing page, there was no consistent pattern as to where it should be featured.  Some categories we found them in were: “Things to Do,” “Plan Your Trip” “Transportation and maps” “Order your visitor guide”  or under “Accessibility” along the footer.
  • Uncertainty as to what information should be provided. From the quantity of information and the content they were featuring, our sense was that there is confusion on the part of website content directors as to what should be included. The best sites featured the following:
    • Direct links to the landing page containing accessible services and experiences, including hotels, attractions, museums and tour providers
    • Accessible airport transportation + vehicle rentals, with information about the accessibility of public transportation
    • Accessible resources: i.e. travel agents, sign language, mobility equipment rentals
    • Testimonials from visitors (or locals) with a variety of disabilities
    • Link to a “How can we make this page better” user feedback form. (see this one from Visit North Carolina that goes directly to the website content department).
  • Technical compliance. We ran all the state websites through the WAVE web access evaluation tool and found that only 12 states/provinces could be deemed fully  compliant. This may be due to the ambiguities in the way WCAG rules for businesses that do not directly sell to consumers online are interpreted. It does make sense to make the content about accessibility available to those to whom it is targeted.

Of the 50 state and 12 Canadian province websites, we found accessible landing pages (and links) for the following:

Arizona

Colorado

Connecticut

Visit Florida

Hawaii

Illinois

Maine

Massachusetts

Michigan

Minnesota

New York 

North Carolina

Oregon

Utah

Travel Ontario

British Columbia

Of the 60 cities that we reviewed, including all major gateway cities and others that attended TravelAbility Summit, we were able to identify 23 landing pages.

Chicago, IL

Denver, CO

Dutchess County, NY

Eugene, OR

Ft. Myers-Sanibel, FL

Indianapolis, IN

Jackson County, NC

Kansas City, MO

Lansing, MI

Los Angeles, CA

Mesa, AZ

Minneapolis, MN

Montreal, QB

New Orleans, LA

New York City, NY

Oakland, CA

Philadelphia, PA

San Diego, CA

Seattle, WA

Springfield, IL

St. Louis, MO

Valley Forge, PA

Vancouver, BC

Washington, DC

About one-third of the CVB and DMO websites we reviewed had an accessible landing page. This is a missed opportunity for attracting new visitors with disabilities, who are looking for destinations that extend an open hand by providing clear information about accessibility and the possibilities that do exist.

Will your organization work to fill the information gap? Contact us at info@travelabilitysummit.com if you need assistance.

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Filed Under: Travel

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