Last year’s TravelAbility Summit brought together disability influencers, destinations, and travel professionals in hands-on sessions, panels, and networking opportunities. One highlight was the FAM trip presentation, designed to help destinations and creators get the most out of these collaborative experiences. It offered practical guidance on planning your first FAM trip and making the most of influencer collaborations.

Building on that momentum, the 2025 TravelAbility Summit will bring even more opportunities to connect and learn. Taking place October 13–15 at Sunriver Resort in Central Oregon, this year’s Summit features:

• Panel discussions with industry leaders and influencers sharing best practices
  
• Speed-dating sessions connecting destinations directly with creators
  
• Hands-on training for growing influencers on how to work effectively with destinations
  

Watch the video and summary below from last year’s FAM Trip Presentation to help you to prepare for your first FAM trip, before booking your next influencer.

Summary

• 📣 Reframing the Session Title – Introduction and highlighting that all fam trips—especially accessible ones—can be both tricky and rewarding to plan.
  ➤ Session Introduction
  
• 🧳 Campaign with North Alabama – Highlights a 2025 yearlong campaign involving 10 creators to promote accessible experiences in North Alabama.
  ➤ North Alabama Campaign Overview
  
• ✅ Basic Fam Trip Planning – Reviews essential planning steps: define objectives, carefully select creators, manage logistics, set content expectations, and measure ROI.
  ➤ Fam Planning Essentials
  
• 💬 Matchmaker: Creators and Content – Urges planners to choose creators who align with their mission rather than just follower count, valuing niche engagement.
  ➤ Creator Alignment Strategy
  
• 🛎️ Ensure True Accessibility – Check properties and activities for actual, not assumed, accessibility—including sensory needs—before the trip.
  ➤ Checking for True Accessibility
  
• 🧠 Plan with Sensory Awareness – Discusses the importance of pacing and sensory-friendly planning to avoid overwhelming creators.
  ➤ Pacing & Sensory Inclusion
  
• 🧍‍♂️ Train Partners on Etiquette – Educate hospitality partners on disability etiquette and guest preferences, down to details like greetings and interaction style.
  ➤ Partner Training on Inclusion
  
• 🤝 Appoint On-Site Support – Assign a trained liaison to support creators during the visit, respecting personal boundaries and logistical needs.
  ➤ On-Site Support Role
  
• ⌛ Create Space to Create – Schedule downtime for influencers to recharge and produce quality content, avoiding overstuffed itineraries.
  ➤ Build in Creation Time
  
• 🏛️ Communicate Access Details Honestly – Inform creators of what is and isn’t accessible so they can decide how to engage with each experience.
  ➤ Transparent Access Communication
  
• 🎁 Intentional Surprises & Emotional Hooks – Share examples of emotionally resonant experiences that built loyalty and lasting relationships with creators.
  ➤ Meaningful Surprise Stories
  
• 📈 Share Results Widely – Encourage destinations to share content performance and creator praise to build future support and advocacy.
  ➤ Sharing & Advocacy
  

Insights Based on Numbers

• 📊 ROI measurement and content repurposing are often neglected, undercutting the long-term value of influencer investments.
  
• 🤝 Emotional experiences during trips drive ongoing creator advocacy—highlighting the power of authentic connection over logistics.