TravelAbility Insider

The Intersection of Travel and Disability

ADA//Law

Founder’s Note: How We’re Celebrating the ADA at 30

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A Black man holds an American flag out behind him with both hands. He is in a wheelchair. He is wearing a black shirt.
photo courtesy RTC Nevada

Getting over the crappy horror of Covid-19, we expect marketers will want to make the world better for all. In the future, our work will have purpose and business motivation baked into its model. The world got a warp-speed technical update during the pandemic—and that will continue in the recovery phase, too. It’s a movement for the future that will generate revenue and build opportunity. You’ll find this issue packed with links to learn more superstars like the author of Being Heumann and star of Crip Camp, plus actionable ideas and content from industry insiders. —Jake Steinman, Founder, TravelAbility Summit

To learn and share more information with colleagues about the Americans with Disabilities Act of 1990 (ADA), we are sharing the link to their FAQ.

Reinventing TravelAbility Summit: Humanizing the Virtual Conference Experience

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Travelability summit

Our 2020 goal: Not the new normal or the next normal, but a case study to find the BEST normal.

(Oakland, CA, June 8, 2020) While some travel industry conferences and events are adapting and embracing virtual attendance, many are scaling back, canceling, or rescheduling to 2021. As the industry’s only disability-focused conference, the TravelAbility Summit team, supporters, and advisory board believe that the destination and disability-focused education, insights, and networking that takes place at this event is essential for the tourism industry and that the conference will go on. 

Customizable Attendance Options
With a variety of customizable attendance options via the in-person/virtual attendee hybrid model, the TravelAbility Summit is further reinforcing its slogan, All Means All. The conference’s 2020 location, Orlando, Florida, provides easy access for many considering attending in-person and virtual event options elevate opportunities for European destination marketing organizations and others across the US to participate. 

The Best Online Experience
“Over the past two months, our team has spent hours of screen time attending virtual conferences ranging from technology to education to comedy clubs, evaluating new Zoom-like platforms that best capture the experience of live events.” said Jake Steinman, founder of TravelAbility Summit. “And, we’ll be applying the best of the best of what we’ve found to our event and openly sharing the results with the industry.” 

Turnkey Platforms, Innovative Tech
The online conference will serve as a case study for travel industry meeting planners who don’t have the time to research and evaluate all the of new self-service turnkey platforms and innovative technology that have been released.   A few highlights include…

  • Collaborating with pros: a former Broadway producer will direct both the live and virtual event; and a stand-up comic will serve as emcee, and a behavioral psychologist will help design in-person spaces where physical distancing protocols will feel less unnatural.
  • Virtual tools: virtual whiteboards, virtual business cards, QR codes, games, holograms
  • Shorter presentations/better takeaways.. 73 total presenters limited to 7 to 10 minutes + Q&A
  • Random One-on-one speed dating: 3-minute sessions 
  • Testing flexible registration options–including a la carte options by the hour
  • New insights about sponsorships, value proposition, and ROI 
  • New tools that make virtual conferences accessible and may help avoid litigation
  • Several virtual reception ‘breakout rooms’ that emphasize human connection…
    • Who let the dogs in? introduce your favorite pet 
    • My Covid crib: home tours
    • Did you hear the one about? humorous stories/jokes
    • The hot tub: attendees appear in bathing suit attire  

Broader Reach
According to the Convention Industry Council (CIC*) $115 Bn of the $263 bn in direct spending of meeting in the U.S. is travel and tourism-related. Leading trade associations believe that virtual trade events will have a permanent role as a complement to broaden the reach for those who cannot attend in person.

Case Study: What Works, What Doesn’t
“We’re willing to do our small part to help the meetings industry, which has been decimated by the pandemic, understand what works and what doesn’t,”  said Steinman. “While we understand that some of our ideas may fall flat, we’re willing to openly share our experience afterward to help the industry rise again, as planners may not have the time to do the due diligence or the appetite for risk.”

 *(CIC summary here).

For more information go to TravelAbility Summit 2020, Find up to date news on TravelAbility Insider

Contact: Jake Steinman  jake@travelabilitysummit.com

5 Accessible Design Changes Most DMOs Don’t Think About (but should)

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group of adults some using a wheelchair some using a cane talk in the center of a large lobby

Before writer Brad McCannell explains five architectural changes that work for everyone, he points out his pet peeve. That would be when someone he is meeting with about building accessibility says, ‘I’m already accessible because my building meets code’. His story focuses on making meaningful changes to buildings. Read his full post, here.

OUR TAKE: A few facts to keep in mind when planning accessibility design in the age of concurrent pandemics, wildfires, tornadoes, and murderous hornet invasions. First, you’d best have an emergency plan for everyone, including people with disabilities. (The ADA law doesn’t stipulate that you must.)  Second, implementing a design that’s accessible for all should not only about wheelchair access. Second, according to the Centers for Disease Control, while it’s true that 13.7% of people with disabilities use a wheelchair. It’s on you to think about agility, hearing, vision, and cognition, too. Roughly 30 million Americans said they had difficulty climbing stairs or used a wheelchair, cane, crutches, or walker according to the last nationwide census.

To read more on this topic, visit our archive of disability advocates, here.

FAQ: The Top Questions Asked About Hotel Accessibility – Part 1

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very open and light lobby with chairs, table
First impressions matter, particularly in the hospitality business!

Where to start—it’s the question we get when asked about making hotels more accessible. Our suggestion: Start with the very first questions a traveler may have, even before they park their car. Think parking and elevators, signage and ramps.

The 20 questions, below, are adapted from a list on the ADA’s Checklist for Existing Facilities which was created by the New England ADA Center, a project of the Institute for Human-Centered Design.

Don’t stop reading here. Why? Because the intersection of design and hospitality is not nearly as eye-glazing as you might imagine. It gets pretty interesting, especially when you begin to get everyone on the same page when thinking about bigger concepts, such as universal design. Many DMO’s we’ve spoken to said they have created an Accessibility Committee, filling it with representatives from all departments to work across silos.

Accessing the Hotel & The Room

  1. How many accessible parking spaces are available?
  2. How Many Van Accessible Parking Spaces are Available 
  3. Are there any steps to the entrance of the Hotel?
  4. Is there an alternative accessible entrance?
  5. Is there a manual door at the entrance?
  6. How wide is the entry door?
  7. Is there a low counter at reception?
  8. Is there a wheelchair accessible bathroom in the lobby? 
  9. What is the door measurement in the accessible lobby bathroom?
  10. Is there an elevator? If so….
  11. What is the width of the elevator door?
  12. Is there a voice announcement in the elevator?
  13. Are there raised letters/numbers or braille on elevator buttons?
  14. How high is the highest floor button in the elevator?
  15. Are there signs directing people to the accessible entrance?
  16. What is the floor surface in the lobby? If it is carpet how thick is it?
  17. Does the accessible entrance provide direct access to the main floor and lobby 
  18. Are guide dogs and support animals welcome?
  19. IS there level or ramped access to the hotel bar?
  20. IS there level or ramped access to hotel dining areas?

The Baby Steps Plan to Accessibility

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Think small. Aim high.

In order to achieve your goal of getting beyond compliance to creating a more accessible and disability-friendly destination, we’ve outlined the baby steps you and your colleagues can take to get started. And surprise! Many are free or will have a minimal impact on your budget.

Step 1: Convince the Unconvinced: How to Make The Case for Accessibility

  1. Join the mainstream. Making the world accessible for people with disabilities is gradually becoming a mainstream trend.  To bolster this argument consider forwarding “10 Signs Accessibility Is Going Mainstream” and “20 Accessibility Travel Predictions for 2020” to your management, board members and your industry.
  2. Look to Baby Boomers who have 70% of the disposable income in the U.S.  (Average household net worth: $1.2 million) and will inherit $14 trillion globally in the years ahead that can be used for travel.
  3. Learn from your peers. Share presentations from TravelAbility Summit 2019. Each issue of the Insider newsletter offers a link to a different presentation from the 2019 event, which can be used to help educate your industry. See Baby Boomer Travel research from AARP  here. 
  4. Roll a mile in my chair. Watch this superb video and distribute it to hotel GM’s. It’s called the “Hotel Manager in Wheelchair” video and was created by Sylvia Longmire. 

Step 2: Research & Development

  1. Research accessibility assets beginning with museums and attractions. Work with the ADA coordinator in the City Manager’s office to find the latest accessibility information about beaches, parks and outdoor hiking trails. Example: Here’s NYC & Co’s Accessibility page.
  2. Research hotels that will be undergoing a renovation in the next three years. Make a list of local experts and disability organizations who might attend a meeting and share knowledge with hotels while they’re in the renovation planning stage.
  3. Convene a meeting comprised of local people who can speak to travel issues around autism, mobility, and vision at your destination. Research shows these are top concerns for Americans

Step 3: Take Action

  1. Check if your website is accessible. Enter your website’s URL into www.wave.com to assess its accessibility. If it’s not, check out www.accessibe.com, which uses AI to convert websites to compliance standards for as little as $495/year.
  2. Introduce an accessibility/inclusion “Pledge” (TAS can provide you with one) that can be signed by industry partners, presented to local elected officials and shared with your community to underline your commitment to making your destination accessible.
  3. Include a panel about accessibility and travel at your next industry event
  4. Meet with your City Manager’s ADA Coordinator to learn about outdoor and nature accessible assets for future possible collaboration.  
  5. Use the Fabulous 50 list on the TAS website to Introduce your industry partners to apps and products, everything from BeMyEyes to portable ramps, that ease the transition to greater accessibility.
  6.  Keep asking—and answering questions. Work with forward-thinking hoteliers to develop an Accessibility FAQ page with images of the bathroom, entryway, and sleeping rooms. 
  7. Offer awareness training: Create a “Welcome to Accessibility 101” Seminar for your local industry partners.
  8. Add your Accessibility page to your website. Organize the research into an easily updatable product page similar to what Valley Forge did after TravelAbility Summit.

Final Note: To find trustworthy resources. Browse by topic on the TravelAbilityInsider.com website. (Topics include Autism, Hotels, Expert Opinions and more.) Sign up for our newsletter here to keep up to date with resources, new ideas and find personal stories