What began as a space to connect around the TravelAbility Playbook has evolved into something far bigger. The Destination A11y Club (DAC) is no longer just sharing ideas. It’s launching pilots, influencing policy conversations, embedding accessibility into education, and building tools that will shape how destinations prepare for 2030 and beyond.

Here’s a snapshot from February’s DAC meeting.

Jake Steinman, Founder, TravelAbility

The 2030 “Moonshot” + Convention Center Pilot

Following a 47-stop listening tour that included meetings with Destination DC and VISIT FLORIDA, Jake shared two major initiatives:

1. TravelAbility Approved Convention Centers (Pilot Launching)

A new program designed to align accessibility with sustainability-level standards. Five DAC DMOs will pilot the program. Coverage from USAE will provide marketing and gauge interest.

2. America 250: Accessibility Handbook

Along with the DAC, TravelAbility is developing an accessibility framework to support America 250 celebrations — with a legacy impact that extends beyond 2026. The goal is to position DMOs as the accessibility hub connecting transportation, planning, disability services, and city leadership.

3. Plug-and-Play Accessibility Guide

TravelAbility has compiled vetted InnovateAble products, affordable, scalable solutions for convention centers, cities, and hotels, creating an actionable menu of improvements tied directly to the 2030 demographic shift.

Destination Updates from the Field

Tami Reist, CEO, Visit North Alabama

Launched a first-of-its-kind accessible adventure guide and distributed $500 micro-grants across her 16 counties to spark tangible improvements—from sensory rooms and Braille signage to automated doors for independent wheelchair access—now compiling the results into a regional booklet tied to America 250. She’s leveraging the initiative to engage congressional and transportation leaders on the coming 2030 accessibility surge, while also pushing the hotel industry to confront unmet demand for accessible rooms and rethink compliance as both an economic and community imperative.

Molly Barbeiri, Visit Tampa Bay

Announced that early bird registration is now open for the upcoming TravelAbility Summit in Tampa, alongside monthly strategy calls with TravelAbility positioning the city as a model accessible destination of the future. As part of that effort, Tampa is working with a the host hotel to transform two ADA rooms into hands-on accessibility showrooms featuring InnovateAble style “catalog” products, inviting hotels and attractions to tour the spaces daily and accelerate adoption across the destination.

Cassie & Rami, Visit Charlottesville

Hosted their third annual “Tourism for All” conference, drawing 125 tourism professionals and centering accessibility with a dedicated panel. Secured a $10,000 grant from Virginia Tourism Corporation to bring Houston Vandergriff of Downs & Towns to the destination for a three-day, history-focused itinerary aligned with America 250. Houston’s project now appears in 100,000 printed visitor guides, which also feature a new accessibility page directing readers online—work that has already inspired Tennessee State Parks to pursue a similar collaboration, with Charlottesville next presenting on accessibility at the Virginia Association of Museums Conference.

Kate Lieto, Experience Grand Rapids

Launched a new AI Accessibility Agent in partnership with Wheel the World, the result of nearly a year of development. The visitor-facing chatbot includes accessibility details for roughly 500 mapped venues—sourced through the local disability network, Wheel the World data, and hosted influencers—and can answer both broad trip-planning questions and highly specific ones, like exact hotel bed heights, with more enhancements still to come.

Claire Mouledoux, Visit Alexandria

Launching a new destination campaign that, for the first time, features a traveler with a visible disability in the primary cast, signaling a meaningful step forward in representation. With new senior operations leader Mary Ronaldo championing accessibility internally, the team is continuing staff-wide training with Visitable and hosting a “Welcoming Travelers with Disabilities” member program this April at Virginia Tech’s Alexandria campus—embedding accessibility across marketing, operations, and membership efforts.

Julie Pingston, Choose Lansing

Launching a walking study with AARP to train stakeholders on infrastructure improvements that benefit both residents and visitors.

Kate Sappell, Travel Oregon

Concentrating on the DOJ’s digital accessibility compliance deadline, supporting partners in meeting WCAG 2.1 AA standards through a statewide webinar and a new “Ask an Expert” program that offers up to five hours of one-on-one consulting with accessibility specialist Jen Macias. The team is also working to better connect physical accessibility assessments with the online visitor experience and will spotlight that progress at the Governor’s Conference in panels including disability advocate Sophie Morgan.

Toni Bastian, Visit Richmond

As host of this June’s TBEX, Visit Richmond created 19 pre-conference tours and ensured each one includes detailed, practical accessibility information on the event website—raising the bar beyond the typical “not ADA” label seen at prior conferences. The team used TravelAbility’s AI Companion to refine clear, respectful language for the descriptions, aligning with TBEX’s broader accessibility programming this year, which includes a keynote including Cory Lee, Leslie Walker, and Phoenyx Powell.

Kitty Sharman, TravelAbility

Nearly 3,000 students have completed an accessibility module based on the TravelAbility Playbook embedded within required coursework, helping scale accessibility education across the next generation of industry leaders.

Hot-Off-the-Press Data | Brian Searfoss, VP Client Engagement, Longwoods International

In partnership with TravelAbility, Longwoods analyzed 3,985 overnight trips (Jan–June 2025).

Key Findings:

• 18% of U.S. travel parties include someone requiring accessibility services
  
• 62% mobility-related
  
• 20% hearing
  
• 20% vision
  
• 18% cognitive/neurodiverse
  

This is not an occasional traveler segment:

• 36% take four or more trips annually
  
• 58% strongly prefer returning to destinations that prove accessible
  
• 80% of travelers with disabilities plan their own trips
  

Accessibility performance nationally is holding steady — but not improving. Some destinations saw satisfaction decline in 2024.

The takeaway: accessibility isn’t niche. It’s loyalty, frequency, and long-lead planning power.