The needs of the aging traveler often mirror those of disabled travelers, yet many older adults are less likely to ask for assistance or identify as disabled. This excerpt from the Accessibility Playbook goes over how to welcome the aging traveler. Before moving on, take this 3 question quiz to test your knowledge!

To better support this growing segment, keep the following principles in mind:

Recognize diverse needs: Consider mobility, hearing, cognitive, and visual changes that may arise with age.

Prioritize respectful communication: Train staff to offer assistance without making assumptions and to recognize signs of anxiety or confusion.

Be transparent about accessibility: Clearly communicate which features are available and use visible signage and intuitive wayfinding.

Offer simple, supportive tools: Ensure digital tools are user-friendly and secure. Provide low-tech options and human assistance for travelers who may hesitate with technology.

Focus on empowerment, not special treatment: Thoughtful, simple accommodations improve satisfaction and strengthen your reputation.

Design for dignity: Move away from one-size-fits-all experiences. Encourage planning ahead, suggest shorter and well-structured itineraries, and promote airport “meet-and-assist” programs.

55% of older travelers are interested in curated travel experiences once they learn about them

The Aging Traveler: Obstacle’s and Solutions

Planning

Obstacle	Solution
Unclear accessibility information makes older adults less likely to travel.	Provide clear, detailed information about accessibility (steps, elevators, seats, bathrooms).
Uncertainty about airport help deters some from flying altogether.	Provide information on the time it takes to travel from check-in to the gate at the airport, as well as the services available.
Uncertainty about refunds makes booking in advance a risk.	Provide cost comparisons across platforms and clear, easily accessible cancellation/refund policies.
App-centric booking can be a barrier for older adults who prefer websites.	Provide user-friendly interfaces with simple navigation and clear instructions on where to click and book.
Aversion to technology due to concerns about scams and data breaches.	Provide education about online safety, clear fraud safeguards, and phone support.
Challenges using online platforms to book transportation and activities.	Develop and promote curated travel experiences tailored to their preferences and needs.
Difficulty finding hotels that match specific needs and preferences.	Provide enhanced search and filter options (pet-friendly, ground-floor room, grab bars in bathrooms).

94% of older travelers who have used AI for travel planning have found it useful.

Flying

Obstacle	Solution
Difficulty getting through security (33%)	Improved workforce: provide special TSA lines and allow more time (60%).
Difficulty getting from parking to the airport (33%) or to the gate (32%)	Greater access to wheelchairs/motorized carts (52%).
Difficulty understanding announcements (21% among the 65% with hearing loss)	Provide designated assistance desks where travelers can check for updated information and receive personalized help.
Difficulty waiting to board at the gate (15%)	Offer check-in assistance (43%).

It’s hard for us to fly without precheck – it’s tiring to take off shoes and unpack bags. We’ve forgotten our suitcases after the hassle of putting our shoes back on.

Hotels

Obstacle	Solution
Difficulty handling luggage (36%)	Offer assistance (44%).
Difficulty entering the establishment (18%)	Ensure step-free entry and automatic doors; offer porter assistance.
Difficulty getting in and out of the bathroom (17%)	Install grab bars, walk-in showers, and non-slip flooring in accessible rooms.
Difficulty bathing (20%)	Provide special rooms with accessible bathrooms and safety features (47%).
General discomfort due to age-related sensitivities	Offer early check-in and room features that prioritize comfort such as ergonomic bedding and adjustable climate control.
Gaps in staff preparedness to accommodate older travelers	Train staff on how to identify and support guests who require accommodations (36%).

The biggest challenge is comfort. As we’ve aged, our bodies are less tolerant of discomfort and the resulting aches and pains. It can really ruin your travel