Most destinations think they’re inclusive… until their staff training says otherwise.
Over the past year, one theme has come up in nearly every conversation we’ve had with destinations: training.
It’s not enough to install ramps or update websites if frontline staff don’t know how to welcome travelers with disabilities. In fact, when we surveyed more than 150 attractions, hotels, restaurants, and tour companies across ten destinations, 70% said staff training was their top request.
That’s why we’re excited to announce a new partnership with VisitAble—a company we’ve appreciated and collaborated with for years—to bring scalable, self-paced disability inclusion training to tourism teams nationwide.
VisitAble’s training is straightforward, practical, and designed to create the kind of mindset shift that turns accessibility from a compliance issue into what it really is: advanced customer service. The modules cover common mistakes, updated language, interaction best practices, accessibility guidelines, and industry-specific scenarios. The entire training takes just 60 minutes for managers and 30 minutes for frontline staff.
Destinations already using VisitAble are seeing the payoff. Travel Lane County’s CEO Samara Phelps noted that the flexible video modules made it easy for her team to complete training around busy schedules while still gaining crucial insights. In Richmond, more than 1,800 employees across hotels and attractions have gone through the training, which Toni Bastian, Director of Accessibility, called “a reliable and engaging resource for our tourism community.”
For TravelAbility, this partnership is about impact at scale. VisitAble’s founder, Joe Jamison, put it best:
“To create lasting impact, we must shift industry-wide mindsets around disability and accessible travel. Our training is designed to create that shift, and our partnership with TravelAbility will scale it.”
We couldn’t agree more. If your destination is ready to move from good intentions to real action, let’s get started together.
Or read more in Trend Hunter’s feature.
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