Each month we address various accessibility issues that may arise within the TravelAbility community.
What Would You Do?
You’re ready to showcase accessible travel options in your destination. You’ve built an accessibility landing page packed with hotels, restaurants, attractions, transportation, and even sample itineraries. But now comes the big question: where should it live on your website? Where will travelers actually find it?
Your Responses:
Anne Menendez | Director of Marketing, San Francisco Disability Business Alliance
Under “Experiences” and definitely with the same visibility, if not higher, as Travel for LGBTQ, Travel with Pets, and other options I have seen while omitting Travel for the Disability Community
Sonja Froese | Networking Nurse, Author and Social Media Manager
Front page to show your thoughtfulness and empathy, your organization skills and your strengths!
Everyone can use accessible activities, rooms and offers. Also to “prepare“ everyone that there could be people with disabilities
Beth Javens | Destination Dynamo!
A small ad-spend to market to this audience and they will find it on your site – you’ll never wonder!
Jennifer Allen | TravelAbility Editor
The TravelAbility Playbook recommends featuring your accessibility landing page on the homepage or at the top navigation bar for easy access. In my own travel planning experience, it’s easiest when it’s a part of the top navigation bar. When it’s not there, I look at the “Plan Your Visit” tab. If I still can’t find it, I’ll check out itineraries to see if there’s anything for wheelchair users, but at that point I assume I’ll have limited options.
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