Here’s what sets Discover Lancaster apart when it comes to accessible landing pages…
TravelAbility’s Accessibility Playbook provides a basic guide for building an accessibility landing page that welcomes all to discover your destination. Discover Lancaster’s website is entering the advanced level because of its extensive listing of all types of attractions and resources. They’ve done a great job of working with their partners to build a platform of information on anything a disabled traveler could be looking for. Here’s how they measure up:
Creating an Accessible Landing Page: A Three-Level Guide
| Level | Key Elements | Details |
| LEVEL ONE: BASIC | Statement ✔️ | “We are pleased to welcome visitors of all abilities. This page features a variety of accessible attractions, museums, recreational activities, and hotels to help visitors and local residents with disabilities discover what they can do in [Destination].” |
| Things to Do✔️ | Identify accessible attractions and experiences, and provide direct links to their accessibility pages. | |
| Hotels & Lodging✔️ | List accessible hotels, highlight hotels with pool lifts exceeding ADA requirements, and survey hotels for detailed accessibility info. If partnering with Wheel the World, link directly to their booking page. | |
| Additional Resources✔️ | Build an accessible itinerary with state/provincial/national stakeholders, and include links to relevant articles and media coverage. | |
| Transportation✔️ | Link to accessibility pages for airports, public transportation, taxis & van services, and car rentals. | |
| Medical Supplies & Services | Provide links for wheelchair/scooter rentals and medical equipment rentals (Hoyer lifts, shower chairs, etc.). | |
| LEVEL TWO: INTERMEDIATE | Recreation✔️ | Provide accessibility links for nearby parks, hiking trails, points of interest, botanical gardens, and zoos. |
| Sports Venues✔️ | Link to accessibility pages for college/professional stadiums, arenas, and racetracks. | |
| Performance Venues✔️ | Accessibility links for symphonies, ballets, operas, theatres, and prominent nightclubs. | |
| Dining & Food✔️ | List ADA-compliant restaurant chains and coffee shops (e.g., Starbucks). | |
| LEVEL THREE: ADVANCED | Enhanced Engagement✔️ | Incorporate video testimonials from visitors with different disabilities. |
| Industry Collaboration & Drop-Down Menus | Survey industry partners to uncover accessibility features, and build a user-friendly drop-down menu for mobility, blindness/low vision, deafness/hard of hearing, and autism/neurodiversity. | |
| Tagging & Search Optimization | Tag accessibility links by disability type, allowing users to filter and search. Locations with multiple features should appear under each relevant category. |
How does your accessibility landing page measure up? How can you bring it up to the next level?
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