Visit Florida announced at the Florida Governors meeting in October that it is launching an ad co-op program to finance Wheel the World site assessments at 30 hotels, attractions, POI’s or dining locations in each region. Watch a video of the announcement.
Wheel the World’s deliverables include not only assessments, but also training through their online academy and online marketing through their highly targeted database as well as their social media channels.
Our TakeAway: This initiative was originally one of the four pilot programs that were featured at this year’s Summit in which three Florida DMO’s (Fort Lauderdale, Tampa, and The Palm Beaches) participated. Following the expansion announcement, seven other destinations signed up. This is another unique example of Visit Florida’s role as an industry thought leader—along with WtW’s growing reputation for excellence in accessibility site assessments. We hope to see other states follow Florida’s lead. Hey, New York and California, are you listening?
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