Travel Michigan’s Dave Lorenz has been named the State Travel Director of the year for 2023 by U.S. Travel’s National Council of State Tourism Directors If the Council had a Triple Crown Award, Dave would probably win that too. Not only has he revitalized the state’s tourism industry (and he has the stats to prove it), he has also played a leading role in accessibility and sustainability. Under Dave’s Leadership, Travel Michigan invested in developing a website promoting accessible travel options in the state, and recently launched a grant program to encourage local destinations to improve accessibility for disabled travelers. And in his spare time he has championed sustainability by promoting the expansion of electric vehicles throughout the state.
“Dave was the first travel director in the country to recognize the potential for accessible travel,” commented Jake Steinman, founder of TravelAbility. “And through his leadership, Michigan was the first state to provide matching coop marketing to DMO’s for accessibility assessments. A true visionary.” Read more.
Our Takeaway: The Council could not have chosen a more deserving recipient of the award than Dave Lorenz. We’re proud to claim Dave as a member of TravelAbility’s Advisory Board for the past five years. He puts into action our core principles of accessibility leadership and innovative marketing.
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