Since the first person in America to test Covid positive was from Seattle, Ali Daniels, Chief Marketing Officer of Visit Seattle, was looking for an antidote to the barrage of negative publicity that would also allow them to control the narrative.“We noted that Tennessee received many awards and recognition by helping color-blind travelers enjoy fall foliage after having EnChroma lenses inserted in their viewfinder telescopes,” Ms. Daniels told us. “Arts and culture are one of our differentiators. Having Enchroma glasses placed at over 20 locations during our 2022 Refract Glass Art Festival resulted in video testimonials of people emotional their first time experiencing a full range of colors.”
Often overlooked, color blindness affects one in 12 men (8%) and one in 200 women (.5%), 350 million people worldwide. While people with typical color vision see over one million shades of color, people who are color blind only see an estimated 10% of hues and shades.
Our Takeaway: The positive reaction from visitors and the community was so profound that they are now exploring other opportunities to apply EnChroma’s technology to enhance the visitor experience at key landmarks. Read More.
For more information about EnChroma, contact Kent Streeb at kent@enchroma.com.
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