MUST WATCH! When Audio Transcription Fails (Hilariously)

You might think that YouTube can capture the exact words from your video. But their transcription tool has more than few loopholes. The only thing funny about it is these two tech guys who show you just how bad audio transcription can bungle your copy. The example here is a Jamaica tour video. Watch it on YouTube, here.  

OUR TAKE: From a marketing point of view, this video makes clear that humor, truthiness, and great information make people sit up and pay attention to your message. Don’t be nervous to even make fun of yourself (and of course fix the problem). After watching it, you’ll really get why creating winning videos requires more than visual storytelling. All the moving parts need to be in place and double-checked before it will make a good impression.