For the past few months, TravelAbility has been offering a free download of the highest-rated presentations from TravelAbility Summit. This month we’re featuring the presentation, “Advertising Targeting Disabled Travelers” from Josh Loebner, director of strategy at DesignSensory, here. We’ve also given you the presentation in a nutshell, including key learnings and links to previous Summit presentations, below.
o Presentation in a Nutshell Designsensory lays out a plan for operationalizing tourism advertising.
o Key Learnings In 2018, less than 20 national brands included disability portrayals in integrated campaigns
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