TravelAbility Insider

The Intersection of Travel and Disability

Trends

TravelAbility Introduces Bed Height Mapping Pilot Program for Accessible Travel

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A woman in a wheelchair with her hand on the bed in a hotel room.
Photo Credit: Wheel the World

TravelAbility has announced the launch of a pioneering initiative to map hotel bed heights, addressing the primary concern for wheelchair travelers: the unpredictability of bed heights in hotel accommodations.

Why This Matters: For individuals who use wheelchairs, traveling can often feel like a gamble due to the lack of standardized information on hotel accessibility. While their homes are tailored to their needs, and they are familiar with accessible local businesses, the same cannot be said for hotels they may visit. Images of hotel amenities abound, yet details on ADA-compliant rooms are scarce, leaving wheelchair users without the necessary information to plan their travels.

The Challenge: The Americans with Disabilities Act (ADA) sets forth certain requirements for hotels, but bed height is not among them. Given the variation in wheelchair sizes, a one-size-fits-all approach does not exist, making this an area of concern for travelers seeking accessible accommodations.

TravelAbility’s Solution: In collaboration with five  Destination Marketing Organizations (DMOs) that are members of the Destination A11Y Club, TravelAbility is spearheading a pilot program called Heads in Accessible Beds to collect and share essential data on the accessibility of hotel sleeping rooms and bathrooms. This information will be made available on a dedicated, easy-to-find landing page on each DMO’s website, ensuring that wheelchair users—as well as locals hosting visitors with mobility challenges—have access to the information they need to make informed travel decisions. Additionally, hotels can feature this data on their own accessibility pages, further aiding travelers in their planning.

The five destinations that will be participating in the pilot program are Visit Alexandria (VA), Experience Kissimmee (FL), Visit Tampa (FL), Visit Lex (KY) and Visit Myrtle Beach (SC). 

Contact Information: Tricia Roth tricia@travelability.net

About TravelAbility: TravelAbility is committed to making travel more accessible for everyone. By providing crucial information and resources, TravelAbility empowers individuals with mobility challenges to explore the world with confidence.

Inside Travel Oregon’s Governor’s Conference: Proactive Accessibilty

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Logo for the Oregon Governor's Conference on Tourism

On the scene with Jake Steinman, Founder and CEO, TravelAbility

While attending the Oregon Governor’s Conference on Tourism, I was struck by the diverse approaches to accessibility among the various Destination Marketing Organizations (DMOs). While some view accessibility as a mere checkbox or legal requirement, the state recognizes it as a strategic investment for today’s disabled travelers. Oregon is proactively preparing to accommodate the upcoming ‘silver tsunami’ of baby boomers—10,000 individuals turning 65 each day, with 40% self-identifying as having a disability.

.During the conference, discussions buzzed about partnerships between DMOs, land managers, advocacy groups, and nonprofits—many aimed at enhancing accessible trails and natural spaces, which are a point of pride for Oregon. Governor Tina Kotek’s opening speech and subsequent awards ceremony emphasized this commitment, with the term ‘accessibility’ mentioned 22 times from the stage.

Quote: "Accessibility" was mentioned 22 times in the governor's speech and the awards ceremony that followed.

Beyond the speeches, I noticed thoughtful accommodations for disabilities throughout the venue. These included a designated ‘accessibility table’ in the general session ballroom, as well as a designated “sensory room” like the one at Portland Airport.  The conference also included an “Accessibility Vendor Showcase” room, curated by TravelAbility, that highlighted startups like Wheel the World, Enchroma color blind glasses, Access Trax beach mats (designed for wheelchair users), and the Hidden Disability Sunflower Lanyard—a global symbol indicating someone who may need additional care. Additionally, Becky Large, founder of the Autism Travel Club and a former TravelAbility EMS Summit presenter, participated in a neurodiversity breakout session. Notably, Oregon incentivized vendors by offering complimentary exhibit tables, lodging, and travel stipends, rather than requiring them to become sponsors.

In contrast to some state tourism conferences where accessibility is merely symbolic, Oregon. Travel Oregon’s visionary leadership, led by Executive Director Todd Davidson and VP of Marketing Kevin Wright, has adopted a proactive strategy. Their commitment is evident through a groundbreaking $3.6 million grant program, specifically designed to enhance and upgrade accessible experiences for all travelers.  

Entrance to the Accessibility Vendor Showcase at the conference.

Both accessibility breakout sessions were standing-room-only, reflecting a universal desire to accommodate all disabilities, regardless of the challenges. Engaging discussions highlighted the organizational hurdles in integrating accessibility into existing roles and underscored the need for dedicated research efforts.

During a luncheon presentation, Travel Oregon’s budget structure revealed a legislative triumph from two decades ago—a 1% lodging tax earmarked for travel promotion. This foresight, coupled with a cap on local DMO tourism fund usage, has positioned Oregon as a trailblazer in accessible tourism, setting a benchmark for others to follow.

This forward-thinking approach was showcased at the Accessible Vendors Showcase (right)

Was 2023 The Year That Accessibility Entered the Mainstream Zeitgeist?

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Collage of logos of Conde Nast, the American Pavilion,, BBC, and USA Today accompanied by a pull quote from Jake Steinman: "It feels like the message of accessible travel is a growing part of the general zeitgeist."

This past year felt different. TravelAbility’s growth rate has accelerated in each of our five years, but we seemed to break through some sort of barrier in 2023. Inquiries and invitations have been coming from all directions—from regions and destinations from throughout the US, from large travel and hospitality companies, from new global partners like the American Pavilion at the Cannes Film Festival and Destinations International.

“It does feel like the message of accessible travel is penetrating all parts of the industry and is a growing part of the general zeitgeist,” says Jake Steinman, TravelAbility founder and CEO. “Companies are seeing it as a lucrative market and they are bringing in trainers to improve their service. And, as evidenced by the unprecedented growth of the number of adaptive/assistive technologies as well as ‘Age-Tech’ at this year’s CES in Las Vegas, the level of innovations is staggering.”

Steinman adds that TravelAbility is riding a wave that begins with travelers with disability and advocates. “It’s about quality of life and predictability.  Individuals have configured their homes and studied their neighborhood so that they can live independently. But when they go to travel, it’s Russian Roulette because there’s so little information.”

The mainstream media is also paying more attention to the issue, according to Tricia Roth, head of marketing and engagement. “One of the main reasons we’re trying out more of a roundup approach in this issue of Insider is because of the number of articles we’re seeing in major publications, from USA Today to NPR, The New York Times, Condé Nast to the BBC has mushroomed.”

Here is a rundown of some of the markers and highlights that stood out for us in 2023:

A pull quote from Tricia Roth: "The number of articles we're seeing about accessibility in major publications has mushroomed."
  • Partnering with Destinations International, the world’s largest resource for destination organizations, to reach over 700 destinations worldwide and help them improve their accessibility.
  • Hosting the sold-out EMS Summit, the premier event for travel professionals and experts to learn, network, and showcase the latest innovations in accessibility. (Our 2024 EMS Summit will be held November 13-15, in San Francisco.)
  • Growing the Destination A11Y Club, a membership program that provides destinations with access to exclusive content, tools, and support to enhance their accessibility to 18 destinations last year from nine in 2022,
  • Nearly doubling the content of the Accessibility Playbook, a comprehensive guide that contains over 100 links to videos, presentations, and examples of accessibility best practices from various sectors of the travel industry.
  • Publishing a special edition of USAE News, a leading publication for association executives, that featured a wrap-up of the EMS Summit and offered exposure to the sponsors and speakers.
  • Launching Accessible Journeys, a quarterly online magazine in collaboration with Mélange Publishing, that showcases inspiring stories, tips, and destinations for travelers with disabilities. The magazine reached over 1.7 million readers in the summer edition.
  • Rebranding the Launchpad pitch fest as the InnovateAble Showcase, an annual event that celebrates the most creative and impactful accessibility solutions in the travel industry. The event coincides with the anniversary of the Americans with Disabilities Act (ADA) on July 26th.
  • Invite to advise the American Pavilion at Cannes Film Festival about how they can become for accessible in 2024.

In addition to these achievements, TravelAbility also introduced several pilot programs in 2023, such as:

  • Academic Accessibility Learning module, an online course that uses the Accessibility Playbook to teach hospitality students about accessibility. The course was offered by the Rosen College of Hospitality Management and received such positive feedback from the 800 enrolled students that it will become a graduation requirement for all 3000 students in the future. This program aims to change the way hotels treat and welcome guests with disabilities.
  • Rethinking Accessibility, a turnkey program that helps destinations discover and highlight their existing accessibility features. The program involved five destinations and revealed 210 new accessibility features that can attract and accommodate travelers with disabilities.
  • Visit Tampa Accessible Riverwalk Pass, a discount attraction pass that offers access to the most popular and accessible attractions along the Tampa Riverwalk. The pass sold over 1900 tickets and generated $109k in sales in two months.
  • Introduced the Visit Florida/Wheel the World (WTW) coop program, in which WTW accessibility features in 30 locations in three Florida destinations where the state covered 50% of the costs.  The program was offered to all DMO’s in Florida at their annual industry conference and has been expanded to 14 destinations in the state.

TravelAbility is excited to continue its mission of growing accessibility in 2024 and beyond. For more information, visit www.travelability.net.

Best of the Web: News, Info and Inspiration

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A roundup of the best articles and resources we found in the past month related to disability and accessible travel.

The back of a child on a pier in New York Harbor looking at the NYC skyline through binoculars.

Neuro diversity:

Accessible NYC: Travel Tips for Neurodiverse Families | Free Autism Resources by InfiniTeach – FreeAutismResources.org

There’s Finally a Travel Group for Neurodiverse Young Adults – Thrillist

Wheelchair Accessible Tours:

2023 Accessible Travel Award Winners – Wonders Within Reach

20 of the Best Wheelchair Accessible Beaches in California

Accessible Beach Opens in Costa Rica’s Caribbean Coast

Blind and Low Vision:

8 Trip-Planning Tips for Blind or Visually Impaired Travelers

All the Light We Cannot See star Aria Mia Loberti strolls Golden Globes red carpet with guide dog

Deaf and Hard of Hearing:

Meet an Alaska Airlines leader with a disability who says he is doing what he was meant to do

Disability Resources:

Travel Genius Introduces Geni-us: An AI Map For Travellers, Enabling Inclusive Journeys

Accessibility Champion: Stuart Butler

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Chief Marketing Officer, Visit Myrtle Beach

Head shot of Stuart Butler

“We work closely with organizations representing individuals with disabilities to ensure that our efforts align with their expectations.”

Note: This interview is part of an ongoing series featuring interviews with 24 Champions of Accessibility for 2024 selected and celebrated by TravelAbility.

Q: When did you begin focusing on accessibility in your destination and what was the impetus for wanting to make your destination more accessible?

A: Since joining the Visit Myrtle Beach team in 2021, accessibility has been at the forefront of our plans. We recognized the importance of inclusivity in tourism. The impetus for our commitment to accessibility was driven by the desire to ensure that everyone, regardless of their physical abilities, can fully enjoy the natural beauty and hospitality that Myrtle Beach has to offer. We believe that accessible tourism is not just a legal requirement but also a moral obligation, and it aligns with our core values of providing exceptional experiences to all visitors.

Prior to my arrival at VMB, the destination had already done a lot of great work around accessibility, with a significant effort towards sensory-friendly travel. We were the first destination in the country to be sensory-friendly certified, and many of our local businesses have undertaken rigorous training by the Champion Autism Network. Armed with this foundation, and a passion to increase the number of families traveling with neuro-diverse children, we have launched several initiatives to help provide resources and tools for those who may benefit from them.

Q: What are your main responsibilities and tasks in your organization?

As the Chief Marketing Officer (CMO) for Visit Myrtle Beach, my main responsibilities include overseeing the development and execution of marketing strategies to promote the Myrtle Beach area as a premier tourist destination. This involves managing a team of marketing professionals, coordinating advertising campaigns, working with industry partners, and continually evaluating the effectiveness of our marketing efforts. Additionally, I am actively involved in initiatives related to accessibility, ensuring that accessibility is integrated into our marketing strategies and that our destination is welcoming to all. We recently developed the initiative “The Beach is for everyBODY”, which serves as the hub for our accessibility efforts.

Pull quote: "We're very excited about the launch of our all-new 6-part TV series, Traveling the Spectrum."

Q: Aside from budget, what are the most difficult obstacles or barriers that you face regarding the advancement of accessibility in your destination? What initiatives have you undertaken to improve accessibility in your destination, and which are you most proud of?

Beyond budget constraints, one of the most challenging obstacles we face is raising awareness and changing perceptions about accessibility. Many people still underestimate the importance of accessible tourism or have misconceptions about what it entails. Overcoming these preconceived notions and encouraging businesses and stakeholders to invest in accessibility measures can be a significant challenge. Additionally, ensuring consistent compliance and guest experience with accessibility standards and providing ongoing training for staff is a continual effort.

4. What initiatives have you undertaken to improve accessibility in your destination, and which are you most proud of?

We have undertaken several initiatives to improve accessibility in Myrtle Beach. Some of the initiatives we are most proud of include:

  • .Accessible Beach Access Points: We have added ramps and mats to improve beach access for wheelchair users and others with mobility challenges.
  • Accessible Attractions, Restaurants, and Accommodations: Collaborating with local businesses to ensure they have accessible seating, pathways, and signage.
  • Accessibility Training: Conducting regular sessions for hospitality and tourism industry professionals to raise awareness about accessibility requirements and best practices.
  • Accessible Information: Developing and providing information through our website, including tips about accessible accommodations, transportation, and activities.
  • Community Engagement: Working closely with advocacy groups and organizations representing individuals with disabilities to gather feedback and ensure that our efforts align with their needs and expectations.

Q: Who do you follow? Name an organization/company/individual you look to for ideas or inspiration.   

We draw inspiration from a variety of sources, but one organization that has consistently provided valuable insights and inspiration in the field of accessible tourism is TravelAbility. They have a vibrant community and provide resources, playbooks, and real-world examples of successful destinations and businesses that have embraced accessibility.

Another inspirational organization is Champion Autism Network (CAN). Their programs such as the CAN-card and the Autism Travel Club are helping thousands of neuro-diverse families enjoy the numerous benefits of travel.

Q: What are your plans around accessibility in 2024?

In 2024, we are committed to furthering our accessibility initiatives in Visit Myrtle Beach. Our plans include:

  • Expanding Accessible Infrastructure—at popular tourist attractions as well trails, facilities, and beach access points
  • Enhancing Digital Accessibility—ensuring that our website and mobile apps meet the highest standards
  • Collaboration and Advocacy—to foster a culture of accessibility in the community
  • Accessible Events—working closely with event organizers 
  • Visitor Education—awareness campaigns to educate visitors about our accessibility features 

Visit Myrtle Beach is also very proud to introduce two innovative initiatives aimed at promoting neuro-diverse travel experiences:

  • “Splish Splash, Squark!: Finding Joy in a Sensory-Friendly Vacation” Children’s Book: This delightful book follows a series of neuro-diverse children as they embark on a journey to Myrtle Beach. Through their adventures, readers will witness these remarkable characters facing and overcoming challenges while experiencing the joys of a sensory-friendly vacation. 
  • “Traveling the Spectrum” TV Series: Another exciting initiative for 2024 is the launch of our all-new 6-part TV series, “Traveling the Spectrum.” This groundbreaking series invites viewers to join the journey of three autism families as they take a family vacation to Myrtle Beach. The series explores the challenges and triumphs of neuro-diverse travel, showcasing the welcoming and inclusive environment that Myrtle Beach offers.

These initiatives underscore Visit Myrtle Beach’s dedication to fostering a diverse and inclusive travel environment, where everyone, regardless of their neuro-diversity, can embark on unforgettable journeys and discover the magic of Myrtle Beach.