Marriott International hosted a hybrid event, with both in-person and virtual attendees, to showcase the company’s reimagined process for hosting conferences during and after the pandemic.
The event showed off a number of new features and developments, including:
- Digital registration and pre-selection of “Sanctuary Seats” with a meeting room preview
- Individually packaged amenities for each in-person attendee, including a face shield, hand sanitizer, and color-coated bracelets to showcase each attendee’s level of comfort (i.e. red for “please keep your distance,” yellow for “respect my space” and green for “elbow bumps welcome”).
- Real-time interactive discussion and polling questions, multiple camera views for virtual attendees, virtual games with rewards, and Q&A sessions for both virtual and in-person attendees.
It remains uncertain when business travel will resume and businesses will need innovative solutions to adapt to the new normal.
OUR TAKE: Virtual conferences have made it possible for larger numbers of people to participate in events, and it seems important to continue providing that level of access even after we are able to meet face-to-face. Marriott’s investment in hybrid events shows us what is possible now and in the future.
To read more about Marriott’s Connect with Confidence showcase, click here.
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